Empresas Polaris aVenezuelancorporationthat started as abrewery,founded in 1941 byLorenzo Alejandro Mendoza Fleury,Juan Simon Mendoza,Rafael Lujanand Karl Eggers inAntímano"La Planta de Antimano",Caracas.It is the largest and best knownbreweryin Venezuela, but has since long diversified to an array of industries, mostly related tofood processingand packaging, also covering markets abroad.
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 Polar Towers,Headquarters (2007) | |
| Company type | Private |
|---|---|
| Industry | Conglomerates |
| Founded | 1941 |
| Headquarters | Caracas,Distrito Capital,Venezuela |
Key people | Lorenzo Mendoza,President |
| Products | Beer |
| Subsidiaries | Alimentos Polar Cervecería Polar Pepsi Cola Venezuela |
| Website | Empresas Polar |
Products
editOriginal line
editProduction ofCerveza Polar,a 5%abvlagerbegan during the 1940s, and eventually, the company grew into the largest beer producing company in Venezuela, producing also Solera, Solera Light, Polar Light, Polar Ice, Polar Zero and Polar Zilch. The name comes from thepolar bear,whose image is imprinted on the beer bottles. Maltin Polar “energia natural y full sabor”, is another of their most famous products, aMalta,similar to a nonalcoholic ale style beer, suited for all ages.
Beers
editThe company produces five different brands of lager with slight variations in abv strength and taste, such as "Solera" at 6% abv, called Verde (green) because of its bottle color, "PolarPilsen"at 5% abv, called Negra (black) or Negrita (Blackie)," Solera Light "at 4.3% abv, called Azul (Azulita)," Polar Ice "at 4.5% abv," Polar Light "at 4% abv. There is also a nonalcoholic beer called" Polar Zilch ".
Polar's signature Pilsen product started distribution in the United States in 1985 under the leadership ofCarlos Eduardo Stolk,President and Chairman of the Board of Empresas Polar for over 30 years.[1]
Their non-alcoholic product aimed at the youth market, Maltin Polar, is basically a type of soft drink calledMaltawhich is similar to ale beers with hops but with some caramel flavouring. Its taste is comparable to that of a dark, very sweet beer.
Economic crisis
editDuring the economic crisis in Venezuela in 2016 production of beer was suspended due to the firm's inability to access a supply of barley.[2]
Other products
editThe company has diversified its range of products, mainly by acquiring other companies and now also produces snacks, maize flour (which is the base for the main Venezuelan meals), ice-creams (Helados Efe), soft drinks and malt beverages (Cervecería Polar, Refrescos Golden and bottlesPepsi-ColaandDiet Pepsifor the Venezuelan and North Andean market). Polar also bought the food manufacturer Mavesa, which producesmayonnaise,ketchup,margarineand a blue biodegradablesoap(Las Llaves). The company also set a joint venture with the French cognac manufacturerMartellin the state of Lara to produce wines locally. The company's name isBodegas Pomar.
Polar is currently trying to expand their frontiers, by exporting some of their products to other countries, currently some Polar products can be purchased in the United States of America. Maltin Polar, Polar Beer and Harina PAN. Recently the "Maltin Polar" and "Polar ICE" have been introduced into thePuerto Ricanmarket.
Enterprises
editReferences
edit- ^"Venezuela's Polar Beer To Be Sold In Florida".chicagotribune.Retrieved12 February2018.
- ^Juan Forero."Venezuelans, Facing Food Shortages, Rally Behind Vilified Conglomerate Empresas Polar and its CEO, Lorenzo Mendoza, have been blamed by Socialist leaders for widespread food shortages".Retrieved25 January2018.
