Ford France(formerly,Ford SAF,FordSociété AnonymeFrançaise) is theFrenchsubsidiary of theAmericanautomakerFord Motor Company,which existed as a manufacturer under various names between 1916 and 1954, when Ford sold the manufacturing business toSimca.
 | |
| Formerly | Ford SAF (1916–54) |
|---|---|
| Company type | Subsidiary |
| Industry | Automotive |
| Founded | 1916 |
| Founder | Percival Perry |
| Fate | Closed as manufacturer in 1954, continued as an importer |
| Headquarters | Nanterre,France |
| Parent | Ford Motor Co. |
| Website | ford.fr |
After 1954 the residuum was renamed "Ford France" and became an importer of models such as theBritish-builtFord Angliaand theWest German-builtFord Taunus.
Automobiles Ford (1916–1934)
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The company was formed in Bordeaux asSociété Française des Automobiles Fordin 1916 byPercival Perry,the head ofFord of Britain.[1]Like other European Ford subsidiaries, Automobiles Ford initially assembled theFord Model Tand this continued at Bordeaux until 1925 and then at a workshop in the quai Aulagnier inAsnières-sur-Seinenear Paris until 1927.
Model Aswere made from 1927 to 1931 andModel Ysfrom 1932 to 1934. The company also imported the US-built V8-poweredFord Model B,but import taxes made them very expensive and so not very popular in France.[1]
Matford (1933–1942)
editIn 1934Maurice Dollfus,the head of Ford Société Anonyme Française (SAF), was looking for a larger manufacturing plant and reached an agreement with Emile Mathis to enter into a joint venture with theMathiscompany formingMatfordinStrasbourgand Asnières. The new company name was Matford SA. Ownership was split 60%/40% with Ford having the larger share.[2]The new company was controlled directly by Dearborn which was important toMaurice Dollfus,the president of Ford France, who was keen to avoid finding himself reporting toPercival Perry,President ofFord of Britainin Dagenham, England.[2]
Relations betweenMathisandFordbecame difficult during the later 1930s with Ford, as the majority investor in theMatfordpartnership, insisting that development and production of the by now aging Mathis model range be discontinued.
Ford had commissioned a new plant of its own atPoissyin 1937, with the stated intention of pulling out of theStrasbourgbased Matford project. By the time the Poissy plant came on line in 1940, France had been invaded. Poissy itself was occupied by German troops on 14 June 1940. Ford's new plant there would spend its first years controlled by German automakers operating from Ford’s Cologne plant. Production was dedicated primarily to trucks and military vehicles, initially using existing French designs. After 1943 the plant began assembling "German" Fords for Cologne. Meanwhile, a small number of 13CV Matford V8 passenger cars, now branded as Fords, continued to be produced, at least until 1942.[1]
Ford SAF (1945–1954)
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After the war the company re-introduced the smaller 2,225 cc V8-engined Matford model, but it no longer carried the Matford name. The car was known in France as the Ford 13CV, although subsequently it is also called more formally the Ford F-472 and, after the first 300 had been produced, the Ford F-472A.[3]The car’s handling had been criticised in the 1930s, and vehicles produced from 1946 benefitted from anti-roll bars at both ends as well as hydraulic brakes, which combined to make it easier to control through corners.[3]In addition to the familiar four-door sedan/saloon, chassis with front half bodies were also made available to coachbuilders, who built a number of coupé, cabriolet and station wagon adaptations. The 13CV was valued by customers for its interior space, comfort, style and performance.[3]However the car’s fuel consumption also put it at a competitive disadvantage against the market leadingCitroën 11CV.That coupled with a post-war France tax policy intended to heavily discourage cars with engine sizes above 2-litres put a damper on sales.
In 1947 the company produced 3,023 of its 13CVs, which in 1948 increased to 4,270 units.[3]The Citroën was far more plentiful, as it was being produced at more than three times the 1948 production rate of the 13CV.[3]These production volumes were far below those envisaged when the Poissy plant was planned, and ever since the end of thewarFord’s French Boss,Maurice Dollfushad been negotiating with US Management to be permitted to adapt a prototype developed in Dearborn in 1941. This model, launched in October at the 1948Paris Motor Showas theFord 12CV Vedettenow replaced the F-472A. The Vedette was joined in 1952 by its upmarket counterparts, theVendôme,andComètesports coupé, cars that were not shared with any other Ford subsidiary.[4]In November 1954 Ford merged the entire French operation toSimcaat first keeping 15.2 per cent of the company but selling this share as well in 1958.[1]Apart from the plant, Simca also acquired plans for a new Vedette, with the 2351 cc V8, which was made until 1961 (with a substantial modernisation for 1958) asSimca Vedette(although still marketed in some markets as Ford for some time).
ThePoissy factoryhas an interesting later history - after the incorporation of Ford SAF into Simca, it was also a subject of Simca's takeover byChryslerin the 1960, and during the 1970s it manufactured the first (and, as it later turned out, only) French-made car to bear the Chrysler brand, theChrysler 180.At the end of the decade, Chrysler in turn divested its European operations (including Poissy) toPSA,which first rebranded the Poissy production toTalbot.Finally, in the second half of the 1980s, the Talbot brand was axed and Poissy became one of the most important production sites for thePeugeotbrand and continues to be today.[5]
See also
editReferences
edit- ^abcdG.N. Georgano, N.(2000).Beaulieu Encyclopedia of the Automobile.London.ISBN1-57958-293-1.
{{cite book}}:CS1 maint: location missing publisher (link) - ^ab"Automobilia".Toutes les voitures françaises 1934 (Salon 1933).22.Paris: Histoire & collections: 41. 2002.
- ^abcde"Automobilia".Toutes les voitures françaises 1948 (Salon Paris oct 1947).7.Paris: Histoire & collections: 42. 1998.
- ^"Matt's (Simca) Ford Vedette Page to 1954".Archived fromthe originalon 2004-03-05.Retrieved2006-08-16.
- ^"History of SIMCA - company and cars".Rootes-Chrysler.co.uk – Rootes Group, Chrysler Europe, SIMCA, and Talbot cars.Archived fromthe originalon 2017-01-29.Retrieved2006-08-18.
External links
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