NBCUniversal Entertainment Japan

(Redirected fromGeneon)

NBCUniversal Entertainment Japan LLC(Japanese:NBCユニバーサル・エンターテイメントジャパン hợp đồng hội xã,Hepburn:Enubīshī Yunibāsaru Entāteimento JapanGōdō gaisha)(abbreviated asNBCUEJ) is a Japanese music,anime,and home entertainment production and distribution enterprise that is a subsidiary ofNBCUniversal,owned by American telecommunications/media companyComcastheadquartered inAkasaka,Minato,Tokyo. It is primarily involved in the production and distribution ofanimewithin Japan.

NBCUniversal Entertainment Japan LLC
Native name
NBCユニバーサル・エンターテイメントジャパン hợp đồng hội xã
EnubīshīYunibāsaru Entāteimento Japan gōdō gaisha
FormerlyLaserDisc Corporation (1981–1989)
Pioneer LDC, Inc. (1989–2003)
Geneon Entertainment Inc. (2003–2009)
Geneon Universal Entertainment Japan, LLC. (2009–2013)
Company typeSubsidiary
IndustryMass media
FoundedMarch 1981;43 years ago(1981-03)
FounderPioneer Corporation
HeadquartersMinato,Tokyo,Japan
Area served
Japan
Key people
Shoji Doyama (CEOandpresident)
Products
Services
Parent
Websitewww.nbcuni.co.jp

The company was founded in March 1981 byPioneer CorporationasLaserDisc Corporation,aLaserDiscplayer production company. In 1989, the company was renamedPioneer LDC, Inc.as it branched into the anime, music, and film industries, and laterGeneon Entertainment Inc.(after being acquired byDentsuin 2003). In 2008, Geneon merged withUniversal Pictures Japanto formGeneon Universal Entertainment Japan, LLC;in 2013, the company changed its name to the current NBCUniversal Entertainment Japan. Some of the well-known anime series the company has produced areA Certain Magical Index,The Heroic Legend of Arslan,Danganronpa: The Animation,Golden Kamuy,Seraph of the End,andIs the Order a Rabbit?among many others.

Despite the name, NBCUniversal Entertainment Japan does not distributeUniversal Picturesfilms theatrically in Japan;Toho(through Toho-Towa) exclusively distributes them for Japanese theaters.

History

edit

Founding

edit

Pioneer Corporationfounded the LaserDisc Corporation(レーザーディスク kabushiki gaisha,RēzāDisuku Kabushiki-gaisha)in March 1981 to produce LaserDisc players in Japan.[1]The LaserDisc Corporation changed its name to Pioneer LDC, Inc.(パイオニア エル・ディー・シー kabushiki gaisha,Paionia Eru Dī Shī Kabushiki-gaisha)in 1989 as part of an attempt to branch off into the anime,film,andmusicindustries.[1]As Pioneer LDC, they developed and published severalvideo gamesfor theSega SaturnandPlayStation,such as games based onMagical Girl Pretty Sammy,Tenchi Muyo!,andSerial Experiments Lain.[2][3][4]

In December 1985, Pioneer LDC made an effort to expand into the North American business, by establishing a subsidiary in the region namedLaserDisc Corporation of Americain an effort to consolidate the Pioneer Video and Pioneer Audio units, who maintained the Pioneer Artists label, which was initially based near New Jersey, following the introduction of a combined CD/laserdisc player.[5]

In late 1991, Pioneer LDC established a European division, Pioneer LDCE (short for LaserDisc Corporation of Europe), hoping to revive interest of Laserdiscs in the European market afterPhilips' Laserdisc players flopped in Europe.[6]Around the same time, the company begin licensing titles fromGuild Film Distributionto release 140 films to Laserdisc for theUnited Kingdommarket, and additionally licensed titles from VCL Communications/Carolco Picturesto release 20 titles to theGermanmarket.[7]

In 1992, LaserDisc released their first anime titleTenchi Muyo! Ryo-Ohki.[1]

Former logo for Geneon Entertainment from October 2003 to February 1, 2009

On July 21, 2003, the company was acquired by Japanese advertising and marketing company firmDentsuand renamed to Geneon Entertainment Inc.(ジェネオン エンタテインメント kabushiki gaisha,Jeneon Entateinmento Kabushiki-gaisha),while its North American division, Pioneer Entertainment, was renamed Geneon USA.[8][9]

Sale to NBC Universal

edit
Logo of Geneon Universal Entertainment Japan, featuring theUniversal Pictureslogo (used from 1996 to 2011), used from 2009 to 2013

On November 12, 2008, Dentsu announced that it was selling 80.1% of its ownership in the company toNBC Universal's Universal Pictures International Entertainment (UPIE), who planned to merge the company with its Universal Pictures Japan division—which had no longer theatrically distributed Universal Pictures films in Japan, having delegated its theatrical distribution tasks toTohosubsidiary Toho-Towa since the dissolution ofUnited International PicturesJapan in 2007—to form a new company.[10][11]The merger later closed, with the new company known as Geneon Universal Entertainment Japan, LLC.(ジェネオン・ユニバーサル・エンターテイメントジャパン hợp đồng hội xã,Jeneon Yunibāsaru Entāteimento Japan Gōdō-kaisha).[12]On December 9, 2013, the company once again changed its name to NBCUniversal Entertainment Japan LLC.[13]

Universal Pictures logo of NBCUniversal Entertainment Japan, used alongside the wordmark

On February 17, 2013, they made a partnership withUniversal Sony Pictures Home Entertainmentto distribute their anime titles directly in Australia and New Zealand.[14]

Purchase of Paramount Japan

edit

On January 1, 2016, Paramount Japan was purchased by NBCUniversal and dissolved shortly afterwards.[15]This was due toParamount Picturesestablishing a joint-venture with Toho-Towa named Towa Pictures Company Limited, which would distribute Paramount's films in Japan.[16]

On July 12, 2017, they announced a partnership withCrunchyrollto co-produce anime with "international appeal".[17]

References

edit
  1. ^abc"Pioneer Stops Making Laserdisc Players After 27 Years".Anime News Network. January 14, 2009.RetrievedMay 29,2019.
  2. ^"Magical Girl Pretty Samy Part 2: In the Julyhelm [Japan Import]".Amazon.RetrievedFebruary 20,2021.
  3. ^"Tenchi Muyou! Rensa Hitsuyou [Japan Import]".Amazon.RetrievedFebruary 20,2021.
  4. ^"serial experiments lain [Japan Import]".Amazon.RetrievedFebruary 20,2021.
  5. ^Seideman, Tony (January 11, 1986)."Laser Players, Disks Carve Market Niche"(PDF).Billboard.p. 47.RetrievedOctober 16,2023.
  6. ^Clark-Meads, Jeff (February 22, 1992)."Pioneer Pushing Laserdiscs In Europe"(PDF).Billboard.p. 45.RetrievedOctober 16,2023.
  7. ^Dean, Peter (March 7, 1992)."Pioneer Laserdisc Europe Filling Film Void"(PDF).Billboard.p. 35.RetrievedOctober 18,2023.
  8. ^"Dentsu acquires Pioneer - News".Anime News Network. July 21, 2003.RetrievedNovember 5,2013.
  9. ^"Pioneer Entertainment Inc. to Become Geneon".Anime News Network.September 26, 2003.RetrievedFebruary 18,2021.
  10. ^"ジェネオン エンタテインメント㈱ một bộ cây thức の UPIEへ の 譲 độ とジェネオン エンタテインメント㈱とUPIE tử hội xã と の xác nhập について"(PDF).Dentsu. November 12, 2008.Archived(PDF)from the original on July 14, 2014.RetrievedMay 29,2019.
  11. ^"Geneon to Merge with Universal Pictures Japan - News".Anime News Network. November 12, 2008.RetrievedNovember 5,2013.
  12. ^"Geneon Universal Entertainment".Geneonuniversal.jp. Archived fromthe originalon May 21, 2013.RetrievedNovember 5,2013.
  13. ^"Geneon Universal Ent. Japan is Now Known as NBCUniversal Entertainment Japan"(PDF)(in Japanese). NBCUniversal Entertainment Japan. December 9, 2013.Archived(PDF)from the original on August 24, 2014.RetrievedDecember 9,2013.
  14. ^"Universal Sony Home Pictures to Release Anime in Australia".Anime News Network.February 17, 2013.RetrievedFebruary 20,2021.
  15. ^サイト khoá の お biết らせ[Site Closure Notification] (in Japanese). Paramount Japan. January 1, 2016.Archivedfrom the original on March 4, 2016.RetrievedMay 22,2016.
  16. ^"Paramount Titles to Distribute Through Toho-Towa in Japan".Variety.October 7, 2015.RetrievedApril 29,2020.
  17. ^"Crunchyroll Partners With NBCUniversal Entertainment Japan to Co-Develop Anime".Anime News Network.July 12, 2017.RetrievedFebruary 18,2021.
edit