Gold Houseis a non-profit organization based in Los Angeles, New York, San Francisco, and Singapore that promotes the interests of people of Asian and Pacific Islander descent. The collective consists of founders, creators, investors, entertainers, thinkers and other leaders with the goal of highlighting each other's work, investing in both content and companies, and changing perceptions about the impact of the Asian Pacific diaspora within and across multicultural communities. According to the organization's website, the strategy is to "forge meaningful bonds across professional, familial, and community life, and leverage those relationships to elevate the Asian Pacific diaspora's authentic societal representation and economic success."[1]

Gold House
Formation2018;6 years ago(2018)
Type501(c)(3) organization
HeadquartersLos Angeles,California
Region served
U.S.
Executive Chairman & CEO
Bing Chen
Executive Director & COO
Jeremy Tran
Websitehttps://goldhouse.org

History

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Gold House was founded by formerYouTubeexecutive and entrepreneur Bing Chen in 2018 in an effort to strengthen and uplift the API community.[2]Chen, who holds the role of executive chairman and CEO of Gold House, wanted to combat hate and affliction with information by changing the narrative and promoting the impact of Asian Americans.[3]To that end, he created the A100 list which is released annually and includes the 100 Asian Pacific leaders that made the greatest impact on culture and society across a range of industries and professions. Those honored multiple times will eventually make it into the A100 Hall of Fame.[2][3]

Throughout the years, Gold House offered a variety of venues for showcasing the diverse skills and life stories of API people through a number of different programs and built the largest Asian leadership network in America, and in Fall 2023, Gold House expanded to Asia with Singapore serving as entry point to the rest of Asia.[4]

Activities

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Gold Open

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According to Bing Chen, Gold House had two initial missions to work on as a starting point. The first one was trying to address the misconceptions in the media involving the sexualization of Asian women and emasculation of Asian men that in some cases, can result in deleterious treatment and anti-Asian hate crimes. Gold House is working as cultural consultant on the accuracy of scenes, products and characters on major films and creative projects.[5]The organization's #GoldOpen project helped secure theater buyouts, global distribution and media campaigns for films likeParasite,Crazy Rich Asians,andThe Farewell,[6]and in January 2021, #GoldOpen released its first Gold List in collaboration with theCoalition of Asian Pacifics in Entertainment(CAPE) to celebrate the most outstanding Asian and Pacific Islander (API) achievements in film.[7]

In February 2024, Gold House hosted its first "Oscars One Night Toast" in collaboration withGLAAD,theNAACPHollywood Bureau, La Cena, IllumiNative, Harness,Pillars Fund,The Blackhouse Foundation,The Female Quotient, and The Latinx House. The inaugural event celebrated the achievements of the 2024 multicultural nominees in filmmaking.[8]

Gold Rush

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The second issue that Gold House wanted to address initially was helping Asian Americans in the corporate world break through to upper management,[5]and the organization created an initiative called "Gold Rush", a startup-accelerator that connected smaller Asian-led companies with AAPI venture capitalists and entrepreneurs in a rigorous 12-week program.[6]

Gold Gala

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Gold House held their inaugural Gold Gala at theVibianain Los Angeles in May 2022 to honor Asian representation from the year gone by. Guests included names from the film and television industry such asMindy Kaling,Henry Golding,Michelle YeohandSimu Liu,snowboarderChloe Kim,designersPrabal GurungandPhillip Lim,andBostonmayorMichelle Wu.[9]In May 2023, the first A100 celebratory weekend took place with the A100 Welcome Reception atCreative Artists Agency(CAA) inCentury Cityfollowed by industry-specific Salons, culminating in the second annual Gold Gala attended byBrie Larson,Harry Shum Jr.,Destin Daniel Cretton,Eva Longoria,Awkwafina,the cast ofQueer Eye,Lea Salonga,and more.[10][11]The third annual Gold Gala that took place in May 2024 was attended by content creatorValkyrae,actorJohn Cho,actressesLucy LiuandRegina King,singer and songwriterCynthia Erivo,directorsJon M. ChuandLulu Wang,actorsGordon Cormier,Dallas Liu,Ian Ousley,andElizabeth Yufrom the live-action seriesAvatar: The Last Airbender,Olympic championsKristi Yamaguchi,Chloe Kim,Nathan Chen,HYBEchairman Bang Si-Hyuk and more.[12]

Nasdaq stock exchange

Gold House Ventures

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In April 2022, Gold House expanded on their startup accelerator and established Gold House Ventures, the organization's first venture fund, and announced the launch of a $30 million fund to boost API leadership in the corporate world by supporting and promoting Asian American entrepreneurs. The fund's investors include venture capital firmsLightspeed,NEA,Bain Capitaland General Catalyst, along with philanthropies like theChan Zuckerberg Initiative.Its individual investors includeDoorDashCEOTony Xu,BlockCFO Amrita Ahuja and YouTube co-founderSteve Chen,along with celebrities like rapperAnderson.Paak,two-time Olympic figure skating champion Nathan Chen, TV host and producerPadma Lakshmi,and actorDaniel Dae Kim.[13][5]

On May 2, 2023, Gold House rang the opening bell at theNasdaqstock exchange. The delegation included Bing Chen, Nathan Chen, Sehr Thadhani (Chief Digital Officer, Nasdaq), Kinjil Mathur (Chief Marketing Officer, Squarespace), andR'Bonney Gabriel(Miss USA 2022 and Miss Universe 2022).[14]

Gold Bridge

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Gold House expanded to Asia via Singapore in September 2023 and referred to this phase as "Gold Bridge" that focused on strengthening ties between communities, industries and continents.[15]Head of Platform Oscar Wong described Singapore as a burgeoning hotspot for entrepreneurs and businesses looking to grow and envisioned it developing into the "next Silicon Valley of Asia" and a hub for talent.[4]

A100

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The inaugural A100 list in 2018 included "Crazy Rich Asians"directorJon M. Chu,Twitch co-founder Kevin Lin, Anu Duggal & Sutian Dong, partners at the Female Founders Fund.[16]In 2019, Awkwafina andSandra Oh,BTS,Hasan Minhaj,Albert Cheng,Kamala Harrisand Nathan Chen were among the honorees.[17]The third annual list in 2020 featuredAllureeditor in chiefMichelle Lee,Vanity Faireditor in chiefRadhika Jones,Lana Condor,Chrissy Teigen,Lilly Singh,Dwayne Johnson,Blackpinkand others.[18]In 2021, tennis playerNaomi Osaka,actors Daniel Dae Kim,Maitreyi RamakrishnanandAuli’i Cravalho,directorChloé Zhaoand others appeared on the list.[19]Gold House named Simu Liu,Olivia Rodrigo,Mindy Kaling,HoYeon Jung,Bowen Yangand more to its 2022 list of A100 honorees.[20]The most recent list in 2023 includedShohei Ohtani,Geena Rocero,Neal MohanandBela Bajaria,with the cast ofEverything Everywhere All At Oncereceiving a "golden icon award" andKe Huy Quangetting a "special leading man award".[2]

A100 Hall of Famers include Jon M. Chu, Sandra Oh, Kamala Harris, Nathan Chen, Naomi Osaka, Michelle Yeoh, Mindy Kaling, Phillip Lim, Dwayne Johnson, Chrissy Teigen,Lisa Ling,Dan Linand more.[21]

Notes and references

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Citations

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  1. ^"About".Gold House.Archivedfrom the original on May 3, 2023.RetrievedMay 3,2023.
  2. ^abcBrady, Diane (May 1, 2023)."Behind Gold House's 2023 List Of High-Impact Asians And Pacific Islanders".Forbes.Archivedfrom the original on May 3, 2023.RetrievedMay 3,2023.
  3. ^abChen, Stacy (May 10, 2022)."Bing Chen's Ideas on Empowering Asian Communities".THE STERN OPPORTUNITY.Archivedfrom the original on May 9, 2023.RetrievedMay 9,2023.
  4. ^abGoh, Amanda (September 29, 2023)."Creating Connections: How Gold House is uniting the API community from east to west".Tatler Asia.Archivedfrom the original on November 29, 2023.RetrievedNovember 29,2023.
  5. ^abcLoizos, Connie (April 19, 2022)."A $30 million fund backed by dozens of VIPs aims to bolster founders of Asian descent".TechCrunch.Archivedfrom the original on April 22, 2022.RetrievedMay 3,2023.
  6. ^abHailey, Bondy (May 3, 2021)."How Gold House is getting more Asians into the C-Suite".MSNBC.Archivedfrom the original on May 4, 2023.RetrievedMay 4,2023.
  7. ^Ramos, Dino-Ray (January 25, 2021)."Gold Open Teams With CAPE For Inaugural Gold List To Honor Asian And Pacific Islanders In Film".Deadline.Archivedfrom the original on February 3, 2021.RetrievedMay 7,2023.
  8. ^Tangcay, Jazz (February 22, 2024)."Gold House Celebrates Inaugural Oscars One House Toast".Variety.Archivedfrom the original on February 22, 2024.RetrievedFebruary 28,2024.
  9. ^Chikhoune, Ryma (May 23, 2022)."Gold House, Supporting Asian and Pacific Islander Creatives, Unveils Inaugural Gold Gala in L.A."Yahoo!.Archivedfrom the original on June 2, 2022.RetrievedMay 3,2023.
  10. ^iNewswire (May 2, 2023)."Gold House Announces 2023 A100 Honoring the Most Impactful Asian Pacific Leaders".Accesswire.Archivedfrom the original on May 9, 2023.RetrievedMay 9,2023.
  11. ^Tangcay, Jazz (May 7, 2023)."Ke Huy Quan Honored at Gold House Gala: 'When You Imagine a Winner, I Don't Fit the Mold'".Variety.Archivedfrom the original on May 8, 2023.RetrievedMay 9,2023.
  12. ^Sun, Rebecca (May 13, 2024)."Oscar Winners, Olympians and Hello Kitty: A Weekend With Gold Gala".The Hollywood Reporter.Archivedfrom the original on May 13, 2024.RetrievedMay 13,2024.
  13. ^Miao, Hannah (April 19, 2022)."Gold House launches $30 million fund to invest in entrepreneurs of Asian descent".CNBC.Archivedfrom the original on May 7, 2022.RetrievedMay 3,2023.
  14. ^"Gold House Rings the Opening Bell".Nasdaq.Archivedfrom the original on May 2, 2023.
  15. ^Seoung Lee, Daniel (August 15, 2023)."Building Bridges to Tomorrow".Vanity Fair.Archivedfrom the original on August 16, 2023.RetrievedNovember 29,2023.
  16. ^Ha, Anthony (May 1, 2018)."Entrepreneurs and VCs are a big part of Gold House's inaugural list of 100 influential Asian Americans".TechCrunch.Archivedfrom the original on May 15, 2018.RetrievedMay 3,2023.
  17. ^Ramos, Dino-Ray (May 1, 2019)."Awkwafina, John M. Chu, Sandra Oh, And Hasan Minhaj Among Those Honored On Gold House's A100 List Of Most Influential Asians".Deadline.Archivedfrom the original on May 2, 2019.RetrievedMay 4,2023.
  18. ^Han, Sarah (May 1, 2020)."Awkwafina, BTS, and Chrissy Teigen Are Among the Influential Asians Being Honored on This Year's A100 List".Allure.Archivedfrom the original on June 6, 2020.RetrievedMay 4,2023.
  19. ^"Olivia Rodrigo and Naomi Osaka Are Among the Powerful AAPI People Honored on This Prestigious List".Teen Vogue.May 3, 2021.Archivedfrom the original on May 3, 2021.RetrievedMay 4,2023.
  20. ^Tangcay, Jazz (May 2, 2022)."Bowen Yang, Mindy Kaling, Blackpink, Olivia Rodrigo and More Honored on Gold House's 2022 A100 List".Variety.Archivedfrom the original on May 4, 2022.RetrievedMay 4,2023.
  21. ^"A100 Hall of Fame".Gold House.Archivedfrom the original on May 3, 2023.RetrievedMay 3,2023.
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