Grupo Folhais the second largest Brazilianmedia conglomerate,afterGrupo Globo.It was founded byOctávio Frias(1912–2007) and led by his sonLuiz Friassince 1992.[1]
 | |
| Company type | Private |
|---|---|
| Industry | Media conglomerate |
| Founded | 1921 |
| Headquarters | São Paulo,Brazil |
Key people | Luís Frias(Chairman) |
| Products | Newspaper, Publisher, Internet, Fintech |
| Revenue |  US$ 3.0 Million(2021) |
| US$ 500.0 Thousand(2021) | |
Number of employees | 7,000 |
| Website | Grupo Folha |
The group publishesFolha de S.Paulo,the largest circulation paper in the country, which since 1986 keeps the leadership among quality general-interest newspapers in Brazil.[2]In the last decade, the group nearly tripled its revenue, getting to R$2.7 billion in 2010.[1]EBITDAreached R$600 million in 2011.[3]
Newspapers
editIn February 2012, Folha widened its lead among prestige newspapers in Brazil, with an average of 297.5 thousand monthly copies in circulation, 12% ahead ofO Globoand 20.3% ahead ofO Estado de S. Paulo,competitors inRio de JaneiroandSão Paulostates. Besides Folha, the group publishesAgora São Paulonewspaper and has 50% shares atValor Econômico,in partnership withOrganizações Globo.Both are circulation leaders, respectively, in popular journalism and business journalism markets.
Internet and IT
editFolha did the first real-time online newspaper in 1995, also a market leader among Brazilian news websites, with 232.8 million pageviews in March 2012. Amount of unique visitors was 19.2 million that month (audience measured byOmniture,which also provides metrics for Apple andCNN).
UOL,controlled by Grupo Folha, is the leading Brazilian company for Web content and services, with 27.8 million unique visitors and about 4.3 billion pageviews every month. Launched in April 1996, UOL offered both Web access and content in a single package, becoming the leading ISP in the country.[1]Later, it also specialized as an IT company, acting in ecommerce and epayments, gaming, dating websites, datacenters and IT solutions. In December 2010, UOL concluded the acquisition ofDiveo Broadband Networks,becoming the third largest IT infrastructure services company in Latin America.
By the end of 2011, the group closed UOL's capital, buying back more than 17 million shares from minority shareholders and reaching more than 74% stock ownership; the group of shareholders led by businessman João Alves de Queiroz Filho, controller of the holdingHypermarcas,remained as a minority shareholder at UOL, with 25% of shares. Grupo Folha keeps the management.[1]
Printing, logistics, polling and books
editGrupo Folha owns business unitsTransfolha(logistics) andFolhagráfica(printing). It also owns shares atPlural(printing) andSPDL(logistics).[1]
Plural, a 50-50 joint-venture withQuad/Graphicscontrolled by Grupo Folha, is the main graphic industry with offset printing presses in South America.[1]SPDL is a partnership between Folha (50%) and Estado (50%) groups, which distributes the newspapers by both companies.[1]
Grupo Folha also ownsDatafolha,one of the leading polling institutes in Brazil; Publifolha press, which sold more than one million books in 2010; Três Estrelas imprint, released in 2012 to publish humanities books; and Folhapress newswire.
New platforms
editThe group's business strategy has increased the production and distribution of journalistic content designed to new technological formats, from tablets (like theiPadandGalaxy) to mobile phones, as well as in social media.[1]
In 2012, the paper began producing and broadcasting at São Paulo'sTV Culturathe newscastTV Folha,aired every Sunday at 8PM. On its first show, on 11 March 2012, the show was seen in 60,000 homes in São Paulo metropolitan area, according to Ibope ratings.
Grupo Folha Companies
editNews
edit- Folha de S. Paulo:newspaper, with presence on the Web and mobile platforms;
- TV Folha:online TV news and weekly TV show atTV Cultura,inSão Paulo;
- F5:celebrity and entertainment news website;
- Folha Internacional:Folha's news content in English and Spanish;
- Agora São Paulo:popular newspaper;
- Valor Econômico:Grupo Folha has 50% participation at the leading business newspaper in Brazil, in society withGrupo Globo.[4]
- Guia Folha:weekly cultural guide from São Paulo city, with special editions for books and movies;
- revista:weekly feature magazine about;[5]
- revista Serafina:monthly feature magazine;[6]
- Revista da Hora:weekly cultural guide included inAgoranewspaper;
- Alô Negócios:classified ads newspaper circulating only inParanástate;[7]
- Folhapress:newswire; gathers news and sells pictures, articles, columns, drawings and graphic devices daily, both from the editorial content produced byFolha de S.Paulo,Agora São Pauloand otherGrupo Folhacompanies and from partners;[8]
- Acervo Folha:Digital archive of Grupo Folha newspaper editions since 1921;
- Banco de Dados Folha:Folha's database;
Books
edit- Publifolha:Grupo Folha's book-publishing division, created in 1995; has released more than 1,000 titles and currently has 600 books in print. Publifolha concentrates on the news, tourism, languages, general reference, children's tales and cooking areas. It is currently the leading travel guide publisher in Brazil, thanks mainly to the “Visual Guide” series, which offers information about countries, cities and regions, with travel itineraries and leisure suggestions for tourists.[9]
- Três Estrelas:book imprint created in 2012 covering the non-fiction field, with books on journalism, communication, history, politics, sociology, economics, philosophy, psychoanalysis, scientific information and biography. The imprint's name was inspired by the three stars that accompany the logo of Folha de S.Paulo, the flagship newspaper published by the company that owns the imprint.[10]
- Livraria da Folha:online bookstore
Printing
edit- Plural Editora e Gráfica:a joint-venture between Grupo Folha – to which newspaperFolha de S. Paulobelongs – and American printing conglomerateQuad/Graphics,the largest private printing company in the world. Plural, headquartered at Santana de Parnaíba (Greater São Paulo), started its operations in 1996.[11]
- Folha Gráfica:
Logistics
edit- Transfolha(Magazines and Newspapers' Transportation Company); Transfolha is the Grupo Folha unit responsible for transporting and delivering print products (newspapers and magazines) as well as e-commerce parcels. It operates in 780 Brazilian cities and towns, both on behalf of Grupo Folha and for third parties. Currently, Transfolha has a monthly average throughput of 5.2 million newspapers, 650,000 magazines and 675,000 e-commerce parcels.[12]
- SPDL:São Paulo Distribuição e Logística, a 50–50 newspaper distribution partnership with otherwise competitor Grupo Estado;
Polling
editIT, web content and ecommerce
edit- Folha's website and mobile apps
- UOL: Universo Online:Internet content and service provider;
- UOL BoaCompra
- UOL Diveo
- UOL Host
- UOL Megastore
- UOL Links
- Shopping UOL
- BoldCron
- Colorcube Games
- Dualtec
- Pagseguro UOL
- Uni5
- Emprego certo
- Cobre Direto
- Todo Desconto
- Zipmail
- Livraria da Folha
- DHC
- Metade Ideal
- Toda Oferta
- NotaNet
- Radar de Descontos
See also
editReferences
edit- ^abcdefghPinto, Ana Estela de Sousa (2012). "Grupo Folha". In Alcino Leite Neto (ed.).Folha(in Portuguese) (1 ed.). São Paulo:Publifolha.ISBN978-85-7914-371-7.
- ^IVCArchived10 December 2012 at theWayback Machine
- ^"Grupo Folha triplica faturamento em dez anos e consolida liderança", Especial Folha 90 Anos
- ^Valor Econômico
- ^"Home".www1.folha.uol.br.
- ^Serafina
- ^"Alô Negócios".Archived fromthe originalon 15 January 2013.Retrieved12 December2012.
- ^Folhapress
- ^"Publifolha".Archived fromthe originalon 22 May 2009.Retrieved12 December2012.
- ^"Publifolha cria novo selo de não-ficção", Publishnews, march 15, 2012
- ^Plural Editora e Gráfica
- ^Transfolha