Wikipedia

Here It Goes Again

"Here It Goes Again"is a song by American rock bandOK Go,the fifth single released from their second studio album,Oh No(2005). It was the band's only single to chart on the USBillboardHot 100until "I Won't Let You Down"in November 2014 and peaked at number 36 on theUK Singles Chart,giving the band their second UK top-40 hit. The music video, featuring the band dancing on treadmills, became a staple onYouTube,at one time being one of their most-watched videos, with over 65 million views.

"Here It Goes Again"
SinglebyOK Go
from the albumOh No
B-side"The Lovecats"
ReleasedSeptember 4, 2006(2006-09-04)
StudioGula Studion (Malmö,Sweden)
GenrePower pop[1]
Length3:00
Label
Songwriter(s)Damian Kulash
Producer(s)Tore Johansson
OK Gosingles chronology
"Invincible"
(2006) 		"Here It Goes Again"
(2006) 		"WTF?"
(2009)

The single'sB-side,"The Lovecats",is a cover of the song bythe Cureand was previously included on the band'sDo What You Want EPand the single "A Million Ways".An alternate version was nicknamed" UK Surf ".

Composition and recording

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Written byDamian Kulash Jr.,the three-minute "Here It Goes Again" is set incommon timeat a "Moderately fast rock"tempoof 144beats per minute.It is composed in the key ofC major,with the vocal range spanning fromC4toA4.[2]Kulash also sang and played the guitar in the original mix, which was produced byTore Johanssonwith co-production done byEric Drew Feldman,Howard Willing and Ken Sluiter.Andy Duncanwas another guitarist on the track. Other instruments on the recording include drums performed by Dan Konopka and bass by Tim Nordwind. David Carlsson and Petter Lindgård were the song's engineers, with Jens Lindgård being the engineering assistant. Recorded at Gula Studion inMalmö,Sweden, it was mixed at The Village Recorder inLos AngelesbyDave Sardy,and finally mastered by Robert Vosgien at Capitol Mastering, also in Los Angeles.[3]

Commercial performance

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On the AmericanBillboardHot 100chart, issue dated September 16, 2006, "Here It Goes Again" debuted at number 87,[4]and by the next week it rose to its peak into the top 40 at 38.[5]The track lasted a total of 20 weeks.[6]Additionally, it reached into the top 40 onto thePop 100at number 34,[7]as well as number 17 on theAdult Top 40[8]andAlternative Songscharts.[9]"Here It Goes Again" was also a Top 40 hit in other countries. On theUK Singles Chart,it debuted at number 36,[10]while on theOfficial New Zealand Music Chartits peak position was 28.[11]In Australia, the song began at number 67 on theARIA top 100 singles chart,and rose to 63 the next week and also topped the Hitseekers chart, which surveys tracks by bands that have not reached into the top 50 of the main chart.[12]

Music video

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The music video of this song is a performance of the band dancing on eighttreadmills,arranged in two rows of four and in alternating opposite directions, in asingle continuous take.Choreographed and co-directed by the band and lead singer Damian Kulash's sisterTrish Sie,it took a total of seventeen attempts to complete the video.[13]As in the band's video for "A Million Ways",Tim Nordwindlip-syncs the lead vocals instead ofDamian Kulash,following the format from the dance choreographed for the song "C-C-C-Cinnamon Lips", which Tim sings. The video debuted onYouTubeon July 31, 2006, and has been viewed over 65 million times as of August 2024. It premiered onVH1's Top 20 Countdownthat same day. OK Go performed the dance routine live at the2006 MTV Video Music Awards.

The music video won the 2007Grammy Award for Best Short Form Music Videoand the 2006YouTube awardsfor Most Creative Video.

In "The Must List" on the August 18, 2006, issue ofEntertainment Weekly,the video was ranked number nine: "The votes have been tallied, and this year's award for Best Use of Treadmills in an Alt-Pop Music Video goes to... http://okgo.net/news.aspx".[14]In July 2011, the music video was named one of "The 30 All-Time Best Music Videos" byTimemagazine.[15]

UK Surf Mix

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During mid-2006, the band recorded a slower version of "Here It Goes Again" "in their attic".[16]This version, dubbed "UK Surf" or the "UK Surf Mix", was released oniTunesin the UK the same day as the single. After being featured in the January 2007Grey's Anatomyepisode "Great Expectations",it was released in the US through iTunes on February 1, 2007, as a digital download.

Track listings

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European single-side 7-inch single[3]

  1. "Here It Goes Again" – 2:59

European and Australian CD single[17][18]

  1. "Here It Goes Again" – 2:59
  2. "The Lovecats" – 3:31

New Zealand CD single[19]

  1. "Here It Goes Again"
  2. "Here It Goes Again" (UK Surf)
  3. "Here It Goes Again" (video)

Credits and personnel

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Credits are adapted from liner notes of the single release.[3]

Locations

  • Recorded at Gula Studion inMalmö,Sweden
  • Mixed at The Village Recorder inLos Angeles,California
  • Mastered at Capitol Mastering in Los Angeles, California

Personnel

Charts

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Chart (2006–2007) Peak
position
Australia (ARIA)[12] 63
Australia Hitseekers (ARIA)[12] 1
CanadaRock(Billboard)[20] 44
Czech Republic Modern Rock (IFPI)[21] 12
New Zealand (Recorded Music NZ)[11] 28
Scotland(OCC)[22] 41
UK Singles(OCC)[10] 36
Ukraine Airplay (TopHit)[23] 195
USBillboardHot 100[6] 38
USAdult Pop Airplay(Billboard)[8] 17
USAlternative Airplay(Billboard)[9] 17
USPop 100(Billboard)[7] 34

Certifications

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Region Certification Certified units/sales
United Kingdom (BPI)[24] Silver 200,000‡

‡Sales+streaming figures based on certification alone.

Release history

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Region Date Format Label Ref.
United States September 4, 2006 Modern rockradio Capitol [25]
September 12, 2006 Contemporary hit radio [26]
United Kingdom September 25, 2006 CD [citation needed]
Australia October 23, 2006 [27]
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According toMTV Games's Paul McGooyer, the video gameRock Bandhelped to spur further interest in the band.[28]The E3 2016 trailer forLego Dimensionsfeatures the song, as well as the 2007 theme park simulation gameThrillville: Off the Rails.[29]This song featured in theNBCsitcomScrubsin the sixth-season episode "My Mirror Image,"[30]as well as in the 2011 filmBucky Larson: Born to Be a Star.Parodies of the video have appeared onThe Simpsons,The Fairly OddParents,Foster's Home for Imaginary Friends,andKuu Kuu Harajuku(created byGwen Stefani).[31]

References

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  1. ^Cairns, Dan (February 1, 2009)."Power pop: Encyclopedia of Modern Music".The Sunday Times.Archived fromthe originalon June 15, 2011.
  2. ^"OK Go – Here It Goes Again Sheet Music (Digital Download)".Musicnotes.Alfred Publishing.RetrievedOctober 16,2012.
  3. ^abcHere It Goes Again(European single-sided 7-inch vinyl disc).OK Go.Capitol Records.2006. ANGES22, 0094637520871.{{cite AV media notes}}:CS1 maint: others in cite AV media (notes) (link)
  4. ^"The Billboard Hot 100: September 16, 2006".Billboard.Prometheus Global Media.RetrievedSeptember 9,2014.
  5. ^"The Billboard Hot 100: September 23, 2006".Billboard.Prometheus Global Media.RetrievedSeptember 9,2014.
  6. ^ab"OK Go Chart History (Hot 100)".Billboard.Retrieved September 9, 2014.
  7. ^ab"Pop 100".Billboard.Vol. 118, no. 38. September 23, 2006. p. 82.
  8. ^ab"OK Go Chart History (Adult Pop Songs)".Billboard.Retrieved September 9, 2014.
  9. ^ab"OK Go Chart History (Alternative Airplay)".Billboard.Retrieved September 9, 2014.
  10. ^ab"Official Singles Chart Top 100".Official Charts Company.Retrieved September 10, 2014.
  11. ^ab"OK Go – Here It Goes Again ".Top 40 Singles.Retrieved September 9, 2014.
  12. ^abc"Issue 870 "ARIA Top 100 Singles.National Library of Australia. Retrieved September 24, 2020.
  13. ^"Here Goes 'OK Go' Again".CBS News.October 26, 2006.
  14. ^"The Must List: August 18, 2006".Entertainment Weekly.Time Inc.August 11, 2006. Archived fromthe originalon October 14, 2008.RetrievedOctober 5,2014.
  15. ^Suddath, Claire (July 26, 2011)."The 30 All-TIME Best Music Videos - OK Go, 'Here It Goes Again' (2006)".Time.Archivedfrom the original on September 26, 2011.RetrievedOctober 19,2024.
  16. ^OK Go – newsArchivedSeptember 27, 2007, at theWayback Machine
  17. ^Here It Goes Again(European CD single liner notes). OK Go. Capitol Records. 2006. ANGECD22, 0094637520826.{{cite AV media notes}}:CS1 maint: others in cite AV media (notes) (link)
  18. ^Here It Goes Again(Australian CD single liner notes). OK Go. Capitol Records. 2006. 094637520826.{{cite AV media notes}}:CS1 maint: others in cite AV media (notes) (link)
  19. ^Here It Goes Again(New Zealand CD single liner notes). OK Go.EMI Records.2007. 3868350.{{cite AV media notes}}:CS1 maint: others in cite AV media (notes) (link)
  20. ^"OK Go Chart History (Canada Rock)".Billboard.Retrieved December 7, 2023.
  21. ^"CZ - Radio - Top 20 Modern Rock - Here It Goes Again - Ok Go - Warner Music"(in Czech).IFPI Czech Republic.RetrievedJune 21,2023.
  22. ^"Official Scottish Singles Sales Chart Top 100".Official Charts Company.Retrieved June 7, 2018.
  23. ^"Ukraine Airplay Chart for 2006-11-08."TopHit.Retrieved May 6, 2024.
  24. ^"British single certifications – OK Go – Here It Goes Again".British Phonographic Industry.RetrievedSeptember 2,2022.
  25. ^"FMQB Airplay Archive: Modern Rock".FMQB.Archived fromthe originalon March 22, 2013.RetrievedFebruary 22,2022.
  26. ^"FMQB: CHR".FMQB.Archived fromthe originalon June 2, 2013.RetrievedFebruary 22,2022.
  27. ^"The ARIA Report: New Releases Singles – Week Commencing 23rd October 2006"(PDF).ARIA.October 23, 2006. p. 30. Archived fromthe original(PDF)on February 22, 2008.RetrievedFebruary 22,2022.
  28. ^Gies, Arthur (September 27, 2010)."Rock Band 3: Songs on the Move".IGN.RetrievedSeptember 27,2010.
  29. ^"Thrillville Off the Rails Soundtrack List".Frontier Forums.November 22, 2007.RetrievedMarch 15,2024.
  30. ^LEGO Dimensions (June 9, 2016),LEGO Dimensions: E3 Trailer - New Adventures Await!,archivedfrom the original on December 13, 2021,retrievedJune 15,2016
  31. ^Lollapalooza 2011: Q&A with OK GofromUSA Today,by Brandon James Smith, published August 3, 2011, retrieved September 27, 2011
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