Wikipedia

Hyper Japan

HYPER JAPANis the largest exhibition celebratingJapanese cultureto be held in theUK.Organized by Cross Media Ltd., it was first held inLondon2010 and since 2014 has taken place twice a year, in July and November. It takes place inOlympia,London.

HYPER JAPAN
StatusActive
GenreJapanese culture
VenueVaries
Location(s)London
CountryUnited Kingdom
Inaugurated2010
Most recent2023
AttendanceSee below
Organized byCross Media
Websitehyperjapan.co.uk

Overview

edit

Centred onJapanese cuisineand popular culture such asgaming,manga,animeandmusic,the event introduces a wide range ofJapanese culture,encompassing technology, fashion, traditional crafts. The venue is divided into three main areas; the stage area, the exhibition area and the experience area. The summer and winter events have different themes. The theme of the summer event is a festival of popular culture, while the winter event is a shopping and merchandising event centred around Christmas shopping.

HYPER JAPAN was developed in 2010, the brainchild of Cross Media Ltd.’s President and Representative Director Mr. Kazuhiro Marumo, as a fusion of Japanese cuisine, which is increasingly popular in the UK, and Japanese pop culture, which was already booming across Europe. In this sense it is different from the many pop culture events that are currently held around the world by local fan communities.

History

edit

From the first event in 2010 to the fifth event in 2013, HYPER JAPAN was staged irregularly, roughly once every nine months. Since 2014, it has been held twice a year, with a summer event in July and a Christmas event in winter. Since 2015, the summer event has taken place the week after theJapan Expoin Paris, and the Christmas event is the last weekend in November, which coincides withBlack Friday.

Venues

edit

As the event has grown in scale, it has moved to larger venues around London. In 2017, it took place inTobacco Dockin the east of the city.

Partners

edit

From the first event until the present, the Tokyo head office of theJapan Publications Trading Co., Ltd[ja]has been an official event partner, and has provided back-up for exhibitors coming from Japan. In 2014,ASOBISYSTEM, Co., Ltd.[ja],which is home to modelKyary Pamyu Pamyu,joined as an official partner, and HYPER KAWAii was staged as a sub-event as a collaboration between HYPER JAPAN and HARAJUKU KAWAii.[1] The event is also sponsored by Japanese governmental and industry bodies such as the Embassy of Japan in London, theJapan External Trade Organization(JETRO), TheJapan National Tourism Organization(JNTO), theCouncil of Local Authorities for International Relations(CLAIR), theJapan Foundation,theAssociation of Japanese Animations,theVisual Industry Promotion Organization[ja](VIPO), the Foundation for the Promotion of Music Industry and Culture (PROMIC) and the Digital Content Association of Japan.

Japanese cuisine

edit

A number of sub-events are organized as part of the event, all allowing visitors to vote for their favourite food and drink. The Sushi Awards aim to find the best sushi in the UK, the Sake Experience gathers together ten Japanese sake brewers with the aim of finding the UK's favourite sake and the Sake Cocktail awards determines the nation's favourite sake cocktail. The JapaneseMinistry of Agriculture, Forestry and Fisherieshas also participated on numerous occasions, holding cookery demonstrations, tasting corners, stage shows etc. to drive publicity of Japanese cuisine and ingredients.[2]Many Japanese food manufacturers also take part by taking exhibitor stands and doing cookery demonstrations.

Gaming, anime, manga and cinema

edit

Many UK-based exhibitors sell a range of anime-related goods, figurines, comics etc. A number of Japanese companies have exhibited, includingNintendo,Bandai Namco,Square Enix,Konami,Toei Animation,Kodansha Europe andNiconico.[3]Since the first event, there has been aCosplayshow participated in by UK-based fans, and for a time the UK heat of theWorld Cosplay Summitwas held at the event.[4]Many guest speakers from Japan have also appeared, including anime producerMitsuhisa Ishikawa,directorNaoyoshi Shiotani,writerHirokatsu Kihara[ja],voice artistTakashi Kondoand film directorSatoshi Miki.Commenting just after his appearance,Mitsuhisa Ishikawasaid, “I had thought that the UK was a conservative country, and may not appreciate the kind of edgy works we were creating, but I really feel that truly great work can transcend national boundaries. I really get the impression that Japanese culture is appreciated, so I hope that this kind of event will continue in the future.”[5]

Musical performances

edit

There is a live stage at the venue, where acts that have performed includeYoshikiandToshIofX Japan,Tomoyasu Hotei,Dempagumi.inc,Misaki Iwasa,May J.,Jaru Jaru[ja]andSiro-A[ja].Some performances have been live-streamed in Japan courtesy ofNiconico.[6]

Fashion

edit

As well as a merchandise area, there is always akawaiifashion show for fans to take part in. In the past, a fashion show has also been held as a collaboration between modelMisako Aokiand shironuri artist MINORI. At HYPER JAPAN 2011, a UK Kawaii Star of the Year contest was held,[7]which featured musicianKanon Wakeshimaas a guest judge.

Technology

edit

Japanese technology company ITK, which is best known for its handroid robotic hand, has appeared every year since 2011, either on stage or in a booth, showcasing their very latest technology. At HYPER JAPAN 2014 there was a guest appearance byTomotaka Takahashi,who developedKirobo,the world's first robotic astronaut, where he demonstrated his creation.[8]

Traditional arts

edit

In addition to sales ofkimono,Japanese accessories and other traditional craft products and workshops, there are performances of martial arts,buyō(Japanese dancing),shamisenplaying, tea ceremony,flower arrangingand other traditional Japanese crafts. There is also an exhibition ofbonsaiby the Federation of British Bonsai Societies, which has previously been awarded a gold medal at theRoyal Horticultural Society'sChelsea Flower Show.[9]In 2013, there was a guest appearance by the AustraliangeishaSayuki(real name: Fiona Graham) who was the first ever non-Japanese geisha.[10]Together with other geisha from her house she provided a behind the scenes view of ageisha house,including dressing, make-up and practising.

Tourism and regional promotion

Besides governmental bodies such as the JNTO, CLAIR and the Tokyo Convention and Visitors’ Bureau, UK-based travel agents specialising in trips to Japan also participate from time to time. In addition, representatives fromOkinawa Prefecture,Fukuoka City,Shizuoka City,Nantan Cityand others have attended for reasons of regional promotion.

Charity

edit

HYPER JAPAN 2011 was held to help reconstruction in theaftermath of the Tōhoku earthquake and tsunami,under the banner of Genki Giving. Donation money was raised via the earthquake exhibition section, charity raffle and workshops. The organizers also donated a portion of the sponsorship and ticket revenue from that event to the Tohoku Earthquake Relief Fund organized bythe Japan Society.[11]

Events

edit
Craft Workshop at Hyper Japan
Event Date Venue Attendance Guests
HYPER JAPAN 2010 1–3 October 2010 The Old Truman Brewery 13,000
HYPER JAPAN 2011 22–24 July 2011 Olympia Two 25,000
HYPER JAPAN 2012 Spring[12] 24–26 February 2012 Earl's Court 35,000 Natsuko Aso
HYPER JAPAN 2012 Christmas 23–25 November 2012 Earl's Court 46,000
HYPER JAPAN 2013 26–28 July 2013 Earl's Court 62,000 Yun*Chi
HYPER JAPAN 2014 25–27 July 2014 Earl's Court 84,000 Yanakiku, Broken Doll, Hibiki Ichikawa, Akari Mochizuki, One Not'e, Siro-A, Mayuco, Den, Yun*Chi, Anna Yano, Ayumi Seto, Emma & Eri Tanioku, EVA, Naga Yanagi, NEEKO, Pochi, Yura, Kaede Ozawa, Himezawa
HYPER JAPAN 2014 Christmas Market 14–16 November 2014 Olympia 50,000 NeM, Hiroko Tanaka Nihon Buyo, Akari Mochizuki, Hibiki Ichikawa, SOAS Min'yo, SIRO-A, Anna Yano, Koike Miyu, Diana Garnet, Joe Inoue
HYPER JAPAN Festival 2015 10–12 July 2015 The O2 86,000 Tokyo Girl's Style, May J., Dempagumi.inc, Eir Aoi, Yoshiki, Toshi, Kobun Shizuno, Die Milch, Takamasa Sakurai, Hirokatsu Kihara
HYPER JAPAN Christmas Market 2015 27–29 November 2015 Tobacco Dock 50,000 Ladybaby, Minori, Enrique Gomez, James Hawkins, Salvatore Maggio
HYPER JAPAN Festival 2016 15–17 July 2016 Olympia 80,000 Charisma, Hirokatsu Kihara, Azumi Inoue, Yuyu, BANG, Yucha from Less Than Love
HYPER JAPAN Christmas Market 2016[13] 25–27 November 2016 Tobacco Dock 50,000 The Hoopers, HIZAKI, Fuki
HYPER JAPAN Festival 2017 14–16 July 2017 Tobacco Dock 80,000 REOL, The Sixth Lie, Moso Calibration, Toriena, Fuka Mariwo, Broken Doll, Tokyo Rickshaw, KAIEN, SHINOBI-TRY, SHIN
HYPER JAPAN Christmas Market 2017 24–26 November 2017 Tobacco Dock 50,000 FEMM, MUTANT MONSTER, LOVEBITES, xiè, Kanon Suzuhara, Aimi Ikenaga, Mokapi, Shinjo-kun, Taro Fukushika, MIOU, BOO
HYPER JAPAN Festival 2018 13–15 July 2018 Olympia Taketeru Sunamori[14]
HYPER JAPAN Winter 2018 16–18 November Olympia BANZAI JAPAN, Xmas Eileen, MUTANT MONSTER, Utaniwa Collabo, Sankei Amo, Nao Masaoka, Hibiki Ichikawa, DJ TAKAKI, Maika Kobayashi, Akari Mochizuki
HYPER JAPAN Festival 2019 12–14 July 2019 Olympia NECRONOMIDOL, Miura Ayme, KUNI-KEN, choco, Mitsuhiro Arita, Harumi Shuhama, Naomi Suzuki, IJEN KAI
Hyper Japan Festival 2022 22–24 July 2022 Battersea Park Double And (2&), Mikuromika, FEMM, Blank Paper, Mika Kobayashi, Nhot Bot, Miura Ayme, NECRONOMIDOL, Garuda, Katsura Sunshine, Kenichi Yamasaki, Nina Saotome, Nozomi Itagaki, Sare, L. J. English, Alfhilde, Nyaru, Japone Artists, Hibiki Ichikawa & Akari Mochizuki, Kani Kanizawa, YOSAKOI LONDON – TEMUZU, Merryweather, MION, Tokyo Soundscape, RoBKTA, Nyokeë, NILFRUITS, SAMURAI ARTIST KAMUI, Sif Avellana, Phoebe, BANG, Seirenkan Sōsuishi-ryū
Hyper Japan Festival 2023 21–23 July 2023 Olympia FEMM, Miura Ayme, Isiliel, Kobayashi Mika, Japan Fudemoji Association, Densha, RIN-PA, Maids of England, Naomi Suzuki, LJ English, VOCAFEST UK & Ireland, YOSAKOI LONDON - TEMUZU, Samurai Artist KAMUI, R I N C H, Akari Mochizuki, DENSHONEN, Dariasirene, Ready Singer One, MION, Colorpointe
edit

References

edit
  1. ^"HYPER JAPAN 2014: Post-event Press Release"(PDF).Archived fromthe original(PDF)on 2015-10-28.Retrieved2018-01-03.
  2. ^"HYPER JAPAN Festival 2015: Post-event Press Release"(PDF).Archived fromthe original(PDF)on 2015-10-26.Retrieved2018-01-03.
  3. ^"HYPER JAPAN 2012 Spring: Post-event Press Release"(PDF).Archived fromthe original(PDF)on 2015-10-26.Retrieved2018-01-03.
  4. ^"HYPER JAPAN 2011: Post-event Press Release"(PDF).Archived fromthe original(PDF)on 2015-10-26.Retrieved2018-01-03.
  5. ^"HYPER JAPAN 2012 Christmas: Post-event Press Release"(PDF).Archived fromthe original(PDF)on 2015-10-26.Retrieved2018-01-03.
  6. ^“X JAPAN Channel on niconico & Special 30-hour program”Archived2017-08-31 at theWayback Machine.X Plosion. 9 July 2015.
  7. ^"HYPER JAPAN 2011: Post-event Press Release"(PDF).Archived fromthe original(PDF)on 2015-10-26.Retrieved2018-01-03.
  8. ^"HYPER JAPAN 2014: Post-event Press Release"(PDF).Archived fromthe original(PDF)on 2015-10-28.Retrieved2018-01-03.
  9. ^"HYPER JAPAN 2014: Post-event Press Release"(PDF).Archived fromthe original(PDF)on 2015-10-28.Retrieved2018-01-03.
  10. ^“Meet Sayuki, the world’s first western geisha”.Metro. 25 July 2013.
  11. ^"HYPER JAPAN 2011: Post-event Press Release"(PDF).Archived fromthe original(PDF)on 2015-10-26.Retrieved2018-01-03.
  12. ^Hyper Japan 2012 Spring Event
  13. ^"Hyper Japan Christmas Market 2016 Heres What You Can Expect".metro.co.uk.2016-11-13.Retrieved2016-11-26.
  14. ^"Manga Planet Presents HYPER Anison Party ft. Taketeru Sunamori - Manga Planet".Manga Planet.2018-07-10.Retrieved2018-07-10.
edit
Retrieved from "https://en.wikipedia.org/w/index.php?title=Hyper_Japan&oldid=1237015301"