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Chermayeff & Geismar & Haviv

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Chermayeff & Geismar & Haviv(formerlyBrownjohn, Chermayeff & GeismarandChermayeff & Geismar) is aNew York–basedbrandingandgraphic designfirm. It is currently led by partnersTom GeismarandSagi Haviv.[1]

Chermayeff & Geismar & Haviv
FormerlyBrownjohn, Chermayeff & Geismar (1957–1959)
Chermayeff & Geismar (1959–2006)
Company typePartnership
IndustryCorporate identity
Founded1957;67 years ago(1957)inNew York City
FounderRobert Brownjohn,Tom Geismarand Ivan Chermayeff
HeadquartersNew York City
Key people
Websitecghnyc
Well-known logos designed by Chermayeff & Geismar & Haviv: (left to right, top to bottom)NBC,Mobil,Merck,Armani Exchange,Smithsonian Institution,PBS,Showtime,NYU,Barneys New York,Chase Bank,National Geographic,Univision

About

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It was founded in 1957 by the twoYalegraduates Ivan Chermayeff andTom Geismaras well asRobert Brownjohn,a protégé ofLászló Moholy-Nagyand Chermayeff's father, industrial designerSerge Chermayeff,at theNew BauhausinChicago.[2]Brownjohn, who struggled withheroinaddiction for most of his adult life, left the partnership to joinJ. Walter Thompson's London branch in 1959.

The firm has designed logos for such companies asPan Am,Mobil Oil,PBS,Chase Bank,Barneys New York,The Museum of Modern Art,Xerox,Smithsonian Institution,NBC,Cornell University,National Geographic,[3]State Farm,[4]and many others. Ivan Chermayeff and Tom Geismar were awarded theAIGAMedal in 1979.[5][6]Chermayeff died on December 3, 2017, at the age of 85.[7][8]

Between 1976 and 2005Steff Geissbuhleralso joined as a partner. In 2006, designerSagi Havivbecame the third partner at the firm.[9]In 2013 Haviv's name was added to the masthead and the firm became known as Chermayeff & Geismar & Haviv.[10]DesignerMackey Saturdayjoined the firm as a principal in 2016.[11]

In recent years, the firm created identities for America250,[12]Warner Bros. Discovery, Inc.,[13]theNew York City Marathon,[14]Bechtel,[15]Discovery, Inc.'s online streaming serviceDiscovery+,[16] theUnited States Olympic & Paralympic Museum,[17]theUS Open tennis tournament,[18]the Culinary Institute of America,[19]tech and electric car company Togg,[20]fintech company Network Capital,[21]esports brand Panda Global,[22]Dick Wolf’s Wolf Entertainment,[23]Animal Planet,[24]Impossible Aerospace,[25]Hearst Corporation,the Southern Poverty Law Center,TheJohn D. and Catherine T. MacArthur Foundation,Conservation International,[26]theWomen's Tennis Association,[27]Harvard University Press,[28]State Farm,Grupo ImagenTV (Mexico),[29]L.A. Reid's Hitco Entertainment,[30]Leonard Bernsteinat 100,[31]ClearMotion,[32]Nanotronics,[33]Flatiron Health[34]and other major institutions.

The firm is known for the exhibits and environmental art installations it has designed, including theEllis IslandImmigration Museum, theStatue of LibertyMuseum, twoWorld's Fairpavilions (the U.S. pavilions of 1967 and 1970), and the red number 9 at 9 West 57th Street in New York City. In 2008, the new Star-Spangled Banner exhibit designed by the firm opened at theSmithsonian National Museum of American HistoryinWashington, D.C.The firm also designed theKennedy Center Honorsmedal,[35] and designs motion graphics, such as the titles for theEmmy Award-winningPBSdocumentary seriesCarrier[36]and in 2009, a motion graphics display forAlicia Keys’ annual fundraiser for herKeep a Child AliveFoundation.

Published Books

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In 2018, Ivan Chermayeff, Tom Geismar and Sagi Haviv co-authoredIdentity: Chermayeff & Geismar & Haviv.The book was published by Standards Manual (ISBN0692955232).[37]

In 2011, Ivan Chermayeff, Tom Geismar and Sagi Haviv co-authored the bookIdentify: Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismar.The book was published by Print magazine's book imprint, (ISBN978-1440310324).

National Design Award

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In October 2014, theNational Design Award for Lifetime Achievementwas awarded to Tom Geismar and Ivan Chermayeff by the Smithsonian’sCooper-Hewitt, National Design Museum.[38]

Visual Identities Designed

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  • Chermayeff & Geismar logo design forMobil(September 25, 1964)
  • Chermayeff & Geismar logo design forScreen Gems(1965–1974 as a TV studio; since 1999 as a motion picture label)
  • Chermayeff & Geismar logo design forMerck & Co.(1965-)
  • Chermayeff & Geismar logo design forSeatrain Lines(1966)
  • Chermayeff & Geismar logo design forNational Geographic(November 1, 1967-)
  • Chermayeff & Geismar logo design forXerox(1968-2008)
  • Chermayeff & Geismar logo design forBarneys New York(1973-)
  • Chermayeff & Geismar logo design forO-I Glass(1973-)
  • Chermayeff & Geismar logo design forPBS(1984–1998)
  • Chermayeff & Geismar logo design forNBC(May 12, 1986 – September 29, 2013)
  • Chermayeff & Geismar logo design forUnivision(January 1, 1990 – December 31, 2012)
  • Chermayeff & Geismar logo design forViacom(1990)
  • Chermayeff & Geismar logo design forSony Entertainment Television(1995–2007)
  • Chermayeff & Geismar logo design forShowtime(1997)
  • Chermayeff & Geismar logo design forSmithsonian Institution(1999)
  • Chermayeff & Geismar logo design forShinsegae(2000)
  • Chermayeff & Geismar logo design forChase Bank(May 9, 2005)
  • Chermayeff & Geismar logo design forWomen's Tennis Association(2010)
  • Chermayeff & Geismar logo design forState Farm(2011)
  • Chermayeff & Geismar & Haviv logo design forRatPac Entertainment(2013)
  • Chermayeff & Geismar & Haviv logo design forHarvard University Press(2013)
  • Chermayeff & Geismar & Haviv logo design forBeko(2017)
  • Chermayeff & Geismar & Haviv logo design forDominion Energy(2017)
  • Chermayeff & Geismar & Haviv logo design forAnimal Planet(2018)
  • Chermayeff & Geismar & Haviv logo design forApollo Global Management(2018)
  • U.S. Open Tennis Championships (2018)
  • Chermayeff & Geismar & Haviv logo design forWolf Entertainment(2019)
  • Chermayeff & Geismar & Haviv logo design forDiscovery+(2021)
  • logo forToggelectric car and tech company (2022)
  • Chermayeff & Geismar & Haviv logo design forWarner Bros. Discovery(2022)
  • Chermayeff & Geismar & Haviv logo design forWarner Bros.100th anniversary (2023)
  • Chermayeff & Geismar & Haviv logo design forHLN(2023)
  • Chermayeff & Geismar & Haviv logo design for TNT Sports UK (2023)
  • Chermayeff & Geismar & Haviv logo design forWarner Bros. Entertainmentand its division and subsidiaries (2023)[39]
  • Chermayeff & Geismar & Haviv logo design for TNT Sports US (2023)
  • Chermayeff & Geismar & Haviv logo design forWarner Bros. Pictures Animation(2023-2024)
  • Chermayeff & Geismar & Haviv logo design for America250 (December 4, 2023)
  • Chermayeff & Geismar & Haviv logo design forWarner Bros. Pictures Animation(2024)

See also

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Sources

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  1. ^Chermayeff & Geismar & Haviv website
  2. ^Art, a Laboratory for Sign Language, New York Times
  3. ^NBC And Pan Am Designers On How They Made Some Of The World’s Most Iconic Logos Fast Co. Design
  4. ^State Farm Gets Less Wordy in Logo Refresh AdAge
  5. ^Chermayeff, I; Geismar, T; Geissbuhler, S., (2003)Designing:,New York; Graphis, Inc.
  6. ^Chermayeff, Geismar, Inc., (2000)TM, Trademarks Designed by Chermayeff & Geismar,New York; Princeton Architectural Press.
  7. ^Fox, Margalit (2017-12-04)."Ivan Chermayeff, 85, Eminent Designer of Familiar Logos, Dies".The New York Times.ISSN0362-4331.Retrieved2018-02-18.
  8. ^"Ivan Chermayeff, who defined the look of corporate America, has died".Quartzy.Retrieved2018-02-18.
  9. ^Sagi Haviv interview on designboom
  10. ^*New York Times announcement that Sagi Haviv's name was added to Chermayeff & Geismar's masthead
  11. ^Amanda Aszman,"Designer of the Week: Mackey Saturday,"Print,April 28, 2016.
  12. ^New York Times, America 250
  13. ^Fast Co. Design Warner Bros. Discovery Gets a Modern New Logo
  14. ^Creative Review Lady Liberty Turns Orange for the NYC Marathon
  15. ^UnderConsidertation Brand New New Logo for Bechtel Corporation
  16. ^UnderConsideration
  17. ^U.S. Olympic and Paralympic Museum site
  18. ^US Open Tennis announces new logo
  19. ^"If you can't Stand the Wheat, Get out of the Kitchen".underconsideration.
  20. ^"Hot Togg Time Machine".
  21. ^"Brand New: New Logo for Network Capital by Chermayeff & Geismar & Haviv".
  22. ^Esports Insider
  23. ^New Logo for Wolf Films by Chermayeff & Geismar & Haviv
  24. ^Discovery Channel announces new brand identity for Animal Planet
  25. ^Graphic Design USA
  26. ^The World Underlined, Under Consideration / Brand New
  27. ^EssentialTennis report on WTA logo
  28. ^designboom review of Harvard University Press logo
  29. ^UnderConsideration BrandNew review of Imagen logo
  30. ^UnderConsideration Review of Hitco logo
  31. ^UnderConsideration Brand New review of Course Hero logo
  32. ^Adobe Create interview with Haviv
  33. ^UnderConsideration BrandNew review of Nanotronics logo
  34. ^Chermayeff & Geismar & Haviv website
  35. ^American University Magazine
  36. ^Carrier film credits
  37. ^Standards Manual / Identity: Chermayeff & Geismar & Haviv
  38. ^"2014 National Design Award Winners,"Cooper Hewitt, 2014.
  39. ^"Chermayeff & Geismar & Haviv".

Further reading

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