KASE-FM(100.7MHz"KASE 100.7" ) is acommercial radiostation licensed toAustin, Texas,owned byiHeartMediaand airing acountry musicradio format.It shares studios and offices with foursister stationsin the Penn Field complex in theSouth Congressdistrict (or "SoCo" ) of south central Austin, within walking distance ofSt. Edward's University.KASE-FM'stransmittersite is off Waymaker Way in Austin, amid towers for other FM and TV stations.[2]
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| Broadcast area | Greater Austin |
|---|---|
| Frequency | 100.7MHz(HD Radio) |
| Branding | KASE 100.7 |
| Programming | |
| Language(s) | English |
| Format | Country music |
| Subchannels | HD2: Alt 97.5 (Alternative rock) |
| Affiliations | |
| Ownership | |
| Owner |
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| History | |
First air date | March 30, 1969 |
Call signmeaning | Pronounced case |
| Technical information[1] | |
Licensing authority | FCC |
| Facility ID | 35849 |
| Class | C0 |
| ERP | 100,000 watts |
| HAAT | 363 meters (1,191 ft) |
Transmitter coordinates | 30°19′24″N97°48′00″W/ 30.3233°N 97.7999°W |
| Translator(s) | HD2:97.5K248CU (Austin) |
| Links | |
Public license information | |
| Webcast |
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| Website | |
KASE-FM broadcasts in theHD Radioformat.[3]It airsalternative rockon its HD2 subchannel, branded as "Alt 97.5," which is also carried ontranslator stationK248CUon 97.5 MHz in Austin. KASE-FM and K248CU can also be heard on theiHeartRadioplatform.
Programming
editWeekday mornings,The Bobby Bones ShowfromNashvilleis heard on KASE-FM.[4]It issyndicatedbyPremiere Networks,a subsidiary of iHeartMedia. On Saturday and Sunday mornings, KASE-FM features "The Best of Bobby Bones." Overnight, KASE-FM carriesAfter MidNite with Granger Smith.The rest of the schedule is staffed byvoice-trackedDJs from outside Austin.
In Austin, iHeartMedia owns two country stations. 98.1KVET-FMplays of mix of current, recent andclassic country,while KASE-FM concentrates on more contemporary country titles.
History
editBeautiful music
editKASE-FM firstsigned onthe air on March 30, 1969, playing anautomatedbeautiful musicformat.[5]It was co-owned withAM 1300KVET,a popular AM country station. KASE-FM transmitted with an effective radiated power of 26,500 watts, a quarter of its current power.
Switch to country
editAfter a little over a decade on the air, management saw an opening for a new country format in Austin. While KVET would continue to play an older, personality style of country and western music, KASE was designed to appeal to younger country fans.
Bill Mayne, KASE Program Director at the time, recalled in a 2010 interview, the Friday afternoon in September 1981 when KASE "came out ofMantovaniand went into theWaylon Jenningssong "Are You Ready for the Country"and had every dentist's office, nursing home and doctor's office in the city of Austin calling to complain."[6]
The "Continuous Country" format became a hit with Austin listeners and has consistently been voted by radio general managers as one of the top twenty "Most Admired Stations" in America. It was the first station to win the "Station of the Year" award from theCountry Music Associationfour times and was given its secondBillboard Magazine"Station of the Year" award in 1997.[7]
In 1990, KVET (AM) begansimulcastingon 98.1 MHz. KASE continued to target adults in the 18-34 and 18-49 demographics, while KVET-FM targeted the 25-54-year-old demographic.
Change in ownership
editIn 1998, KVET, Inc., which owned KVET-AM-FM and KASE-FM, sold its stations to Capstar, Inc.[8]Capstar was later merged into Clear Channel Communications, which is known today asiHeartMedia.
KVET and KASE have historically been Austin's top country stations, staving off many competitors over the decades. KASE-FM has also been nominated for theCountry Music Association(CMA) "Large Market Station of the Year" Award numerous times.[9]
2024 rebrand
editOn March 11, 2024, after using the brand "KASE 101" since its launch in 1981, KASE rebranded as "KASE 100.7", referencing its actual frequency.[10]
KASE-FM HD2/K248CU
editKASE-FM HD2 launched anLGBT-oriented dance format via translator K248CU (97.5 FM) on January 12, 2016.[11]The format lasted until January 26, 2018, when it changed to its current Alternative Rock format as "Alt 97.5".[12]In 2021, KASE-FM-HD2/K248CU was named asAustin FC's English-language radio broadcaster.[13]
Previous logo
edit
References
edit- ^"Facility Technical Data for KASE-FM".Licensing and Management System.Federal Communications Commission.
- ^Radio-Locator /KASE-FM
- ^"Stations".
- ^KASE101.iheart /schedule
- ^Broadcasting Yearbook 1970 page B-192
- ^Louis Hau, "The Billboard Q&A: Bill Mayne,Billboard,January 5, 2010, Vol. 122 Issue 17, p. 17.
- ^"Capstar Broadcasting Partners to Acquire Radio Stations KASE-FM and KVET-AM/FM".PR Newswire. December 22, 1997.RetrievedDecember 8,2010.
- ^Broadcasting & Cable Yearbook 2000 page D-246
- ^StationRatings /Austin
- ^KASE Shows Its FrequencyRadioinsight - March 11, 2024
- ^Pride Radio Debuts in Austin
- ^iHeartMedia Launches Alt 97.5 Austin
- ^"Austin FC Names iHeartMedia's ALT 97.5 FM Official Flagship English- Language Radio Broadcast Partner".AustinFC.March 31, 2021.RetrievedApril 20,2021.
External links
edit- Facility details for Facility ID 742508 (KASE)in theFCCLicensing and Management System
- KASEinNielsen Audio's FM station database
- Facility details for Facility ID 143307 (K248CU)in theFCCLicensing and Management System
- K248CUat FCCdata.org