KBHT

KRMX(104.9FM) is aradio stationbroadcasting aTexas countryformat. Licensed toBellmead,Texas, United States, the station serves the Waco area. The station is currently owned by M&M Broadcasters.Its studios are in Waco, and its transmitter is located onU.S. Highway 84,west ofMexia, Texas.

KRMX

Bellmead, Texas
Broadcast area	Waco, Texas
Frequency	104.9MHz(HD Radio)
Branding	104.9 Shooter-FM
Programming
Format	Texas country
Subchannels	HD2: Cool 101.3 (Oldies) HD3:KTONsimulcast (Sports) HD4: The Beat 107.3 (Mainstream Urban)
Affiliations	Clear Media Network
Ownership
Owner	M&M Broadcaster (Simmons Austin, Ls, LLC)
Sister stations	KEKR KTON KRZI
History
First air date	February 29, 1984 (as KYCXMexia)
Former call signs	KYCX (1983–1984) KYCX-FM (1984–2005) KWGW (2005–2007) KRQX-FM (2007–2010) KWBT (2010–2014) KBHT (2014-2024)
Call signmeaning	Mix(from former AC format on 92.9)
Technical information
Licensing authority	FCC
Facility ID	21494
Class	A
ERP	2,850watts
HAAT	147 meters (482 ft)
Transmitter coordinates	31°38′39.00″N96°36′51.00″W
Translator(s)	See§ Translators
Links
Public license information	Public file LMS
Webcast	Listen live HD2:Listen live HD4:Listen live
Website	www.listentexas centexbeat

History

The station was assigned the call sign KYCX on February 28, 1983, and was originally licensed to serveMexia,Texas. Branded as "Kicks 105", it has programmedcountry musicfor the majority of its existence. 104.9 was the original FM sister to 1590KEKR,which signed on as KBUS in 1956. Matthew and Lisa Groveton signed 104.9 on the air in 1984, simulcasting the AM sister station. On April 4, 1984, the station changed its call sign to KYCX-FM in conjunction with 1590 KBUS dropping its long-time call sign to become KYCX. After over 60 years of localized service to the town ofMexia,big changes were on the horizon for the AM/FM combo. The first of these changes came on September 16, 2005 as 104.9 became aJack FMstyle country format, playing a span of several decades, as KWGWGeorge FM.Along with the suddenly broad playlist and branding change, KWGW discontinued serving the small town of Mexia and began targeting the much larger Waco-Temple market.

On August 23, 2007, 104.9 reverted to KRQX-FM, re-branded toQ 104.9,and returned to a traditional gold-based country format..

In 2010, 104.9 went a completely new direction. After 26 years of programming only country music, "104.9 The Beat" debuted with aHip Hopformat, becoming Waco's first ever radio station targeting an Urban audience. On August 27, 2013, the physical plant was relocated out of Mexia, changing its community of license to Bellmead, and signaling the completion of the move-in to Waco. The call sign was soon changed to KWBT, for "Waco's Beat", matching the new brand.

On January 1, 2014, KWBT and 94.5 KBCT swapped formats and calls, with KWBT moving to 94.5 while KBCT went in reverse to the 104.9 signal. It then relaunched asRhythmic Top 40"Hot 104.9", quickly requesting another call change to KBHT.

Sometime in August 2015, KBHT let go the entire air staff and flipped from Rhythmic CHR to Urban AC utilizingWestwood One's "The Touch"satellite feed, and entirely adopted it as" Magic 104.9 "on October 2.

On August 20, 2016, KBHT changed its format from urban contemporary (which moved to Its HD3 subchannel and the 104.5 translator) to adult contemporary, branded as "Mix 104.9".

On August 29, 2017, KBHT changed its format from adult contemporary to adult hits (format moving from KBHT-HD2), branded as "104.9 Bob FM".

On August 30, 2017, KBHT-HD2 and associated 101.3 translator dropped "Bob FM" and relaunched as a country station named "The Highway" in order to flank sister stationsKRMX&KOOV"92.9 & 106.9 Shooter FM", in an attempt to be more competitive against iHeart Media'sWACO-FM.

On February 15, 2021, KBHT-HD2 and its 101.3 translator changed their format from country to oldies, branded as "Cool 101.3".

On June 29, 2021, an announcement came that "104.9 Bob FM" has rebranded as "Star 104.9".

On July 2, 2023, KBHT changed its format from adult contemporary to a simulcast of classic country-formattedKEKR1590 AM Waco, branded as "Kicker 104.9".

On July 15, 2024, M&M Broadcasters completed the sale of 92.9KRMXMarlin to First Dallas Media. As a result, the Texas Country format "Shooter-FM" and the featured on 92.9 was moved to this station. The KRMX callsign from 92.9 was shifted to this facility one week later.

Translators

Broadcast translatorsfor KBHT

Call sign	Frequency	City of license	FID	ERP(W)	HAAT	Class	Transmitter coordinates	FCC info	Notes
K267AI	101.3 FM	Moody, Texas	148790	250	113m(371ft)	D	31°32′15.00″N97°5′32.00″W	LMS	First air date: December 12, 2006 (as 90.7 K214EI); rebroadcasts HD2
K230CK	93.9 FM	Waco, Texas	156271	250	113 m (371 ft)	D	31°32′15.00″N97°5′32.00″W	LMS	First air date: December 1, 2014 (as 104.5 K283CD; rebroadcasts HD3
K297CC	107.3 FM	Waco, Texas	156281	250	106 m (348 ft)	D	31°32′15.30″N97°05′32.90″W	LMS	First air date: December 1, 2014; rebroadcasts HD4

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External links

• Facility details for Facility ID 21494 (KBHT)in theFCCLicensing and Management System
• KBHTinNielsen Audio's FM station database
• Facility details for Facility ID 156271 (K230CK)in theFCCLicensing and Management System
• K230CKat FCCdata.org
• Facility details for Facility ID 148790 (K267AI)in theFCCLicensing and Management System
• K267AIat FCCdata.org
• Facility details for Facility ID 156281 (K297CC)in theFCCLicensing and Management System
• K297CCat FCCdata.org