KVEG

KVEG(HOT 97.5)is aRhythmic Contemporary Hit Radiostation serving theLas Vegasarea. The Kemp Broadcasting outlet operates at 97.5MHz with anERPof 100kW and is licensed toMesquite, Nevada.KVEG studios are located at the south end of theLas Vegas Stripand its transmitter is based nearMoapa Valley.

KVEG

Mesquite, Nevada
Broadcast area	Las Vegas Valley
Frequency	97.5MHz
Branding	HOT 97.5
Programming
Format	Rhythmic Contemporary
Ownership
Owner	Kemp Broadcasting & Digital Media
History
First air date	2001
Call signmeaning	K VEGas (alternate branding)
Technical information
Facility ID	83278
Class	C
ERP	100,000watts
HAAT	600 meters
Links
Webcast	Webcast
Website	kvegas

History

KVEG originally signed on the air in 2001 as aMainstream Urbanoutlet targeting theHispanicaudience. By 2002 they would shift to a Rhythmic Contemporary Hits direction by adding Rhythmic Pop and Dance product, competing withKLUCandKVGS.After KVGS switched toUrban Contemporaryin late 2002 (now AAA format) KVEG gained more competition fromKWID,but it was short-lived. KVEG would later see competition from rhythmic adult stationsKPLV(now Mainstream Rock) andKOAS(as of 2009).

By 2008, KVEG began to top KLUC after the latter started to shift towards mainstream (it shifted back to Rhythmic until 2014). KVEG returned to a moreHip hopand R&B format by 2011, occasionally adding crossover pop hits. As of 2013, KVEG moved toward a center demographic by concentrating on current Rhythmic product.

KVEG was once the Las Vegascallsignof AM 1400, during the 1980s.