Wikipedia

Land O'Lakes

This article is about the American agricultural cooperative. For other uses, seeLand o' Lakes (disambiguation).

Land O'Lakes, Inc.is an American member-ownedagricultural cooperativebased in theMinneapolis-St. Paulsuburb ofArden Hills, Minnesota,United States,[2]focusing on the dairy industry. Thecooperativehas 1,959 direct producer-members, 751 member-cooperatives, and about 9,000 employees who process and distribute products for about 300,000 agricultural producers,[3]handling 12 billion pounds of milk annually.[4]It is ranked third on theNational Cooperative BankCo-op 100 list of mutuals and cooperatives.[5]The co-op is one of the largest producers of butter and cheese in the United States through its dairy foods business; serves producers, animal owners and their families through more than 4,700 local cooperatives, independent dealers and other large retailers through its Purina Animal Nutrition (Purina Mills) business; and delivers seed, crop protection products, agricultural services and agronomic insights to 1,300 locally owned and operated cooperative and independent agricultural retailers and their grower customers through its WinField United business.

Land O'Lakes, Inc.
Company typeAgricultural cooperative
IndustryFood and agriculture
FoundedJuly 8, 1921;103 years ago(1921-07-08)
Headquarters
Arden Hills, Minnesota
,
U.S.
Key people
ProductsDairy foods,animal nutrition,seed and crop protection
Revenue$14.9 billion (2018)[1]
Members3,963 farmer-owners (2017)
Number of employees
9,000[2]
Websitelandolakesinc

History

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Processing plant inKiel, Wisconsin

Land O'Lakes was founded on July 8, 1921, inSaint Paul, Minnesota,by representatives from 320 cooperativecreameriesas theMinnesota Cooperative Creameries Association.This organization aimed to improve marketing and quality of butter, and thus increase the profitability ofdairying.

The Association developed and implemented the systematic inspection, grading and certification of butter from member creameries, resulting in greater uniformity of product. The improved quality and uniformity, and the reliability of its grading system, were touted in advertising materials. In 1924, the uniformly graded sweet cream butter was given the name "Land O'Lakes" after a contest, and the certificate forms used by the Association included the "Land O Lakes" marketing name (Minnesota's state nickname is "Land of 10,000 Lakes" ).

The name became popular enough that the organization's public identity was often confused with its product name; thus, in 1926, the organization itself adopted the name "Land O'Lakes Creameries, Inc." and became eponymous with its product.

Theco-opwas often accused of unfair competition and false advertising in its early years,[citation needed]and compelled to defend its inspection and certification processes. Eventually, however, the sweet butter marketing strategy drove competitors either to match the quality of butter produced under the Land O'Lakes name or see their sales decline.[citation needed]Many competitors in the dairy products business copied the Land O'Lakes approach, and the certification of quality became a proven marketing technique in other product lines as well. In the 1960s and 1970s, Land O'Lakes and Lake to Lake (which later merged into Land O'Lakes) had a rivalry with theNational Farmers Organizationover the practice of withholding milk from market. One member was expelled from Lake to Lake for recruiting other farmers into NFO.

Recent history

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The Land O'Lakes co-op has grown through numerous acquisitions, and now has a large business in farm supply in addition to dairy:

In 1978, Land O'Lakes got into the meatpacking business with the purchase of Spencer Beef.[6]It sold Spencer Beef in 1983 to Excel, nowCargill Meat Solutions.[7]

In 1999, Land O'Lakes took an ownership stake in egg producer MoArk; it took full ownership of the company in 2006.[8][9]

In 2001, it paid $360 million – and assumed $130 million in debt – to take over animal feed producerPurina Mills,once part ofRalston Purina.[10]Purina Mills' new owner planned to merge the company with its Land O'Lakes Farmland Feed division but would keep the Purina name and logo.[11]

A federal court in 2002 ordered Land O'Lakes to pay $3 million forpatent infringementto Dr William Pordy, the inventor of a type of dairy creamer.[12]An appeal court later overturned that ruling.[13]

In August 2012, Land O'Lakes purchased refrigerated desserts manufacturerKozy Shack Enterprisesfor an undisclosed sum.[14][15]

In June 2016, Land O'Lakes acquired theThousand Oaks, California-basedbiofuelsfirmCeres, Inc.[16]

In July 2018, Land O'Lakes named Beth Ford as its first female CEO. Ford's role became effective August 1. At the time, she was the third openly gay woman CEO to run a Fortune 500 company.[17][18]

In December 2019, Land O'Lakes used autonomous truck technology developed by Plus.ai to successfully complete the first cross-country, commercial freight run by a self-driving truck.[19]

In 2020, the company started the American Connection Project along withMicrosoft,Tractor Supply Co., and theMayo Clinicto set up free wifi locations during the COVID-19 pandemic.[20]

Corporate affairs

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The company's headquarters is inArden Hills, Minnesota,in suburbanMinneapolis-St. Paul.[21]

Dairy foods

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  • Land O Lakes (the apostrophe is sometimes removed in product branding) licensed toDean Foods
  • Alpine Lace
  • Land O'Lakes Food Service
  • Kozy Shack
  • Vermont Creamery

Animal feed

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  • Purina Animal Nutrition
  • Mazuri
  • Land O'Lakes Feed

Seed/crop protection

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  • WinField United (merged with United Suppliers in Spring 2016)

Butter packaging and controversy

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The recursive image long shown on the Land O'Lakes butter packaging (an indigenous woman, here in a 1970 ad) is an example of theDroste effect

The Land O'Lakes indigenous woman, named Mia, holding the butter box was painted in 1928 byBrown & Bigelowillustrator Arthur C. Hanson.[22]According to Land O'Lakes, the original image of Mia was "simplified and modernized" in 1939 by Jess Betlach and has undergone many minor modifications since as the enduring logo of the co-op.Red Lake OjibweartistPatrick DesJarlaitupdated Mia's image in the 1950s.[22][23]DesJarlait publicly believe in fostering an open dialogue between Native Americans and non-Natives.[24]Thus, Mia's clothes were changed to match specific Ojibwe styles, and the background became a specific location in the Ojibwe territory, theRed Lake in Minnesota.[25]The original image is an example of theinfinite-loop motiforDroste effect,in which the image is repeated, in theory infinitely, within itself.

In 2018, the image was changed to depict only the head of the Native woman (doing away with the Droste effect).[26]In February 2020, the company announced that after 92 years, it was removing the image of the Native American woman.[27]The use of an indigenous woman as a mascot had been criticized as aracist stereotype,[28]and the decision to change the label was praised by some Native advocates such asPeggy Flanagan,Lieutenant Governor ofMinnesotaand a member of theWhite Earth Band of Ojibwe.[29]However, the move was not without controversy within the Native community.

DesJarlait's son, Robert DesJarlait, disagreed with claims that the logo was offensive or stereotypical.[25]"Basically, it was giving the previous generation a sense of almost empowerment to see a Native woman on a box of butter. It gave them a sense of cultural pride," he said. "After seeing those posts, I said, 'that's right, that's why my dad created this image to begin with.'"[30]

Allegations of animal mistreatment by supplier

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In September 2009,People for the Ethical Treatment of Animals(PETA) released an undercover video allegedly depictinganimal abuseof dairy cows at aPennsylvaniasupplier for Land O’Lakes, Inc. The video showed unclean conditions in the barn and milking parlor and cows with infections and illness.[31]The supplier's employee was found not guilty of animal cruelty charges resulting from this incident[32]and an investigation by veterinarians hired by Land O’Lakes revealed no mistreatment of animals, but the veterinarians suggested that bedding, hygiene, ventilation and animal disposal practices be improved.[33]Land O'Lakes states that it is supportive of the dairy industry's National Dairy F.A.R.M.: Farmers Assuring Responsible Management (FARM) animal care standards.[34]

In May 2017, the animal rights organizationAnimal Outlook(formerly Compassion Over Killing) released undercover footage of cruelty to animals at DFA supplier Mason Dixon Farms, which documented "cows being kicked in the face, punched in their sensitive udders, excessively shocked with an electric prod, jabbed with a pens or elbows, and having their tails twisted or bent by workers."[35]The footage resulted in the firing of one employee.[36]

Licensing

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Since August 2012,WhiteWave Foodshas licensed the Land O'Lakes name and sold coffee creamers and fluid dairy products under the brand.[37]

Land O'Lakes brand milk is licensed toDean Foodsin Montana, North Dakota, South Dakota, Nebraska, Minnesota, Iowa, and Wisconsin.[38]

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  • In Gary Shteyngart's 2010 satirical novelSuper Sad True Love Story,Land O'Lakes has merged with two major auto companies to become a major consolidated corporation,Land O'Lakes GMFord.[39]
  • In December 2019, anautonomous truckdrove itself fromTulare, CaliforniatoQuakertown, Pennsylvaniain a period of three days carrying a load of 40,000 pounds of Land O’Lakes butter.[40]
  • Mentioned by rapper Raekwon on 'Casablanca', the third track on his sophomore album, 'Immobilarity'.

See also

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References

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  1. ^"2018 Earnings Release".Land O' Lakes Inc.
  2. ^ab"Fortune 500: Land O' Lakes".Fortune.Archived fromthe originalon November 24, 2018.RetrievedNovember 24,2018.
  3. ^Land O' Lakes Annual report
  4. ^"Welcome to Land O'Lakes, Inc".Archived fromthe originalon July 19, 2010.RetrievedJuly 10,2010.
  5. ^"2022 NCB Co-op 100"(PDF).ncb.coop/.National Cooperative Bank.RetrievedDecember 13,2023.
  6. ^"Land O'Lakes, Inc. History".Funding Universe.RetrievedAugust 28,2016.
  7. ^Lucht, Gene (June 20, 1983)."What's next? Spencer Beef sale will bring changes, but not right away".Spencer Daily Reporter.RetrievedJune 24,2016.
  8. ^Markels, Alex (September 1, 2002)."A Marketing Cry: Don't Fence Them In".The New York Times.Denver.RetrievedJanuary 9,2015.
  9. ^Winn, Mari (January 31, 2006)."Land 'O Lakes now owns 100% of MoArk".Joplin Independent.Archived fromthe originalon February 25, 2015.RetrievedJanuary 9,2015.
  10. ^"COMPANY NEWS; LAND O'LAKES TO BUY A LEADING LIVESTOCK FEED COMPANY".The New York Times.June 19, 2001.
  11. ^Purina Mills Inc. acquired by Land O'Lakes of Arden Hills, Minn.,Linda Tucci, St. Louis Business Journal, St Louis, MO, 23 December 2001.Retrieved: February 25, 2012
  12. ^"Land O' Lakes Ordered to Pay Inventor".The New York Times.January 3, 2002.
  13. ^"Appeal"(PDF).RetrievedNovember 21,2013.
  14. ^"Land O'Lakes Closes Kozy Shack Acquisition"(Press release). Land O'Lakes. August 1, 2012.RetrievedAugust 6,2013.
  15. ^Stych, Ed (July 18, 2012)."Land O'Lakes buys dessert maker Kozy Shack".BizJournals.RetrievedAugust 6,2013.
  16. ^"Land O'Lakes Acquires Ag Biotech Developer Ceres Inc".Hay & Forage Grower.June 21, 2016.RetrievedNovember 17,2016.
  17. ^Carpenter, Julia (July 27, 2018)."A new first for LGBTQ business leaders".Money.cnn.RetrievedJuly 28,2018.
  18. ^"The Latest Female CEO in the Fortune 500 Breaks a New Barrier".Fortune.RetrievedAugust 17,2018.
  19. ^"A self-driving truck delivered butter from California to Pennsylvania in three days".Mercury News.December 10, 2019.RetrievedDecember 11,2019.
  20. ^Oprysko, Caitlin (July 2, 2021)."Why a butter company is lobbying on broadband access".POLITICO.RetrievedFebruary 24,2022.
  21. ^"ContactArchived2014-03-31 at theWayback Machine".Land O'Lakes. Retrieved on March 20, 2014." Land O'Lakes, Inc. 4001 Le xing ton Ave. N Arden Hills, MN 55126-2998 "–Directions(Archive)
  22. ^abHouze, Rebecca (2016).New Mythologies in Design and Culture: Reading Signs and Symbols in the Visual Landscape.London: Bloomsbury.ISBN9780857855213.p. 93.
  23. ^Anthes, Bill (2006).Native Moderns: American Indian Painting, 1940–1960.Durham: Duke University Press.ISBN9780822338666.p 99.
  24. ^Heimerman, Emily (November 22, 2018)."Where Did The Land O'Lakes Logo Come From?".Historically Speaking.Villanova University.RetrievedApril 14,2022.
  25. ^abDesJarlait, Robert (April 29, 2020)."My Native American father drew the Land O'Lakes maiden. She was never a stereotype".Washington Post.RetrievedApril 30,2020.
  26. ^Heimerman, Emily (November 22, 2018)."Where Did The Land O'Lakes Logo Come From?".Historically Speaking.Villanova University.RetrievedApril 16,2020.
  27. ^"Farmer-owned cooperative Land O'Lakes, Inc. unveils new packaging celebrating farmers ahead of 100th anniversary".Land O'Lakes.Land O'Lakes, Inc.RetrievedApril 16,2020.
  28. ^Stone, Madeline."Land O'Lakes changed its packaging and removed drawing of Native American woman long criticized as a racist stereotype".Business Insider.RetrievedApril 17,2020.
  29. ^"Lt. Governor Peggy Flanagan".Twitter.
  30. ^Walker, Dalton (April 22, 2020)."There's another story behind that Land O'Lakes butter box".Indian Country Today.RetrievedApril 27,2020.
  31. ^"PETA: Cow Abuse at Land O' Lake Supplier".September 29, 2009. Archived fromthe originalon July 28, 2011.RetrievedOctober 14,2009.
  32. ^"Pennsylvania Magistrate Judge ruling".March 18, 2010.RetrievedMarch 23,2010.[permanent dead link‍]
  33. ^"Land O'Lakes Investigation of Dairy Farm Concluded".October 12, 2009. Archived fromthe originalon October 13, 2009.RetrievedOctober 14,2009.
  34. ^"Land O'Lakes Member Cleared of Animal Cruelty Claims".March 19, 2010. Archived fromthe originalon March 25, 2010.RetrievedMarch 23,2010.
  35. ^"New COK Video Pours out Painful Truth about Dairy".Compassion Over Killing.RetrievedMay 13,2017.
  36. ^Michael Tanenbaum (May 10, 2017)."Undercover video at Pennsylvania dairy farm leads to employee's firing".Philly Voice.RetrievedMay 16,2017.
  37. ^Dean Foods, Land O'Lakes expand strategic alliance.Eurofood.August 15, 2002.
  38. ^Dean Foods, maker of Land O'Lakes milk, files for bankruptcy, seeks saleArchivedNovember 13, 2019, at theWayback MachineNovember 12, 2019.
  39. ^Hingston, Michael (November 15, 2010)."Gary Shteyngart's satirical Super Sad True Love Story offers a clairvoyant look at society".straight.RetrievedSeptember 12,2019.
  40. ^Lin, Summer (December 10, 2019)."No driver needed: 20 tons of butter takes road trip from California to Pennsylvania".The Sacramento Bee.RetrievedDecember 12,2019.

General bibliography

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  • Land O'Lakes Corporate Website
  • Kenneth D. Ruble.Men to Remember: How 100,000 Neighbors Made History.(Lakeside Press, 1947), a company-sponsored history of the early years of Land O' Lakes (1921–1945). See especially pp. 163–167 and 181–184, concerning the evolution of the name of the product into the company name.
  • Truman Torgerson.Building markets and people cooperatively: the Lake to Lake story.published by Land O'Lakes, Inc., Lake to Lake Division – Technology & Engineering – 352 pages, 1990. See especially page 151 to 160, which details conflict with the National Farmers Organization.
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