T-Mobile Austria GmbH,trading asMagenta Telekomis the second largest mobile and fixed company inAustria.It is owned byDeutsche Telekom.In 2022 it had 5.2 million customers.[2]Its CEO isRodrigo Diehlsince 1 October 2022.[3]

T-Mobile Austria GmbH
Magenta Telekom
FormerlyT-Mobile Austria
Company typeSubsidiary
IndustryTelecommunications
PredecessorUPC Austria
Founded1977;47 years ago(1977)(as Telekabel Wien)
1996;28 years ago(1996)(as max.mobil)
2002;22 years ago(2002)(as T-Mobile Austria)
Headquarters,
Area served
Austria
Key people
Rodrigo Diehl(CEO)
ProductsMobile telephony
Wireless broadband
Internet
CATV
Revenue€1.39 billion(2022)[1]
Number of employees
2200(2023)[1]
ParentDeutsche Telekom
Websitemagenta.at

History

edit
T-Mobile Austria headquarters in Landstraße, Vienna (July 2005)

The company was founded asmax.mobilin 1996 by the Ö-Call consortium. In 2000, the company was bought byDeutsche Telekom.In 2002, max.mobil was renamed to T-Mobile Austria. In 2019, there was a merger of the companies UPC Austria and T-Mobile Austria, resulting in Magenta Telekom.[4]

tele.ring acquisition

edit

In 2005, T-Mobile Austria acquired mobile providertele.ringfrom its parent companyWestern Wireless Corporationfor 1.3 billion euros, and transformed it into its own lower-costflanker brand.[5]Thetele.ringbranding was discontinued on 23 March 2020.[6]

UPC Austria acquisition

edit

In December 2017, T-Mobile Austria announced it would acquire cable provider UPC Austria (originally founded in 1977 asTelekabel Wien) from its parent companyLiberty Globalfor 1.9 billion euros.[7]The acquisition was approved by theEuropean Commissionon 10 July 2018.[8]

The company announced plans to retire the "T-Mobile" and "UPC" brands in 2019, merging the companies under a single "T" brand. The new brand name was announced on the evening of 6 May 2019.[9]

References

edit
  1. ^ab"Das Unternehmen"[The Company] (in German). Magenta Telekom. April 3, 2023.
  2. ^"Magenta Telekom mit positiver Umsatz- und Ergebnisentwicklung im Geschäftsjahr 2022".
  3. ^Peter Schiefer (4 August 2022)."Rodrigo Diehl folgt ab Oktober 2022 auf Andreas Bierwirth als CEO von Magenta Telekom".Magenta Telekom.
  4. ^René Bresgen (7 May 2019)."With Magenta Telekom into Austria's Digital Future".Deutsche Telekom.
  5. ^"T-Mobile gets tele.ring".TeleGeography. 11 August 2005.
  6. ^"Telekommunikation - tele.ring geht in Magenta auf".
  7. ^"Liberty Global to sell UPC Austria to T-Mobile".TeleGeography. 22 December 2017.
  8. ^"EC greenlights T-Mobile acquisition of UPC Austria".Telecompaper.10 July 2018.
  9. ^Helmut Spudich (2 August 2018)."Two become one: T-Mobile and UPC make the ultimate promise for Austria's digital future".T-Mobile Austria.