Mission Motorswas an American company founded in 2007 inSan Francisco, California.The company was founded with the aim of creating high-performance, electricmotorcycles,but later became a supplier of electric vehicle components.

Mission Motors
Company typePrivate, venture funded
IndustryElectric power train supply
Founded2007
Defunct2015
HeadquartersSan Francisco, California,United States
Key people
Jit Bhattacharya, CEO
Edward West, President
ProductsElectric vehiclecomponents
RevenueUndisclosed
Number of employees
35

History

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Mission Motors was founded by Mason Cabot, Forrest North and Edward West in 2007. The company was briefly known as Hum Cycles while it operated in stealth mode.

In February 2009, the company revealed the prototype for their first vehicle, the Mission One PLE (Premiere Limited Edition) at theTED conference.[1]The all-electric motorcycle, styled byYves Béhar,claimed a top speed of 150 miles per hour and a range 150 miles per charge.[2]The company accepted reservations for the first 50 vehicles, originally scheduled to be delivered in 2010. Reservations required a $5,000 deposit, with a sales price of $68,995. Delivery of the Mission One PLE was delayed until Q2 2011 and eventually discontinued.[3][4]

In February 2010, Forrest North, founder and CEO, stepped down.[5]

In June 2010, Mission Motors secured $3.35MM in additional funding.[6]

In November 2010, the company launched MissionEVT (Electric Vehicle Technology). The stated goal was to design and supply high-performance EV powertrains, including energy storage systems, drive systems and software, to the vehicle manufacturers, targeting a wide range of applications—including battery-electric,plug-in hybridelectric and hybrid-electric vehicles.[7]

In December 2010, the company unveiled the Mission R electric motorcycle. The powertrain is of Mission’s own design and features a 100 kW liquid-cooled 3-phase AC-Induction motor and 14kwh of batteries. The chassis was designed by James Parker and the bodywork was designed byTim Prentice.[8]

In August 2011 Mission Motors closed a $9 million Series B round led by private equity firmWarburg Pincus.[9]

The battery-powered unit ofProject LiveWire,Harley-Davidson's first electric motorcycle was developed with help from the company.[10]The prototype is powered by a longitudinally-mounted electric motor rated at 74 hp and 52 lb-ft of torque, on par with H-D’s 833 cc internal combustion engine.[10]Mission Motors also developed electric powertrain technology for Caterpillar,[11]Honda,[12]and Mugen's electric Isle of Man TT racebike, the Mugen Shinden San.[13]

The last Facebook post was on June 4, 2014, the company's website was last seen on Feb 20th 2015 and the phone is now disconnected.[14]

Mission Motors ceased operations in 2015 after losing some of its employees to competitors like Apple.[15]

In March of 2020, electric motorcycle startup Damon Motorcycles announced that it had acquired the intellectual property of Mission Motors.[16]

Mission One 2009

Racing

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Mission Motors had periodically competed in electric motorcycle racing events.

On June 12, 2009, US racer Thomas Montano rode the Mission One on the 37.733-mile (60.725 km) course of theTTXGPon theIsle of Man.The bike finished in 4th place in the PRO class, with an average speed of 74.091 mph and a lap time of 30 minutes 33.26 seconds.[17]

In September 2009, Mission's Product Manager Jeremy Cleland[18]broke the AMA electric motorcycle land speed record during the BUB Motorcycle Speed Trials at the Bonneville Salt Flats in Utah riding the Mission One.[19]The bike registered a 150.059 mph average of a two way pass.[20]

Mission Motors did not race in 2010 in order to focus on bringing the Mission One to market.[21]

In June 2011, Steve Rapp rode the Mission R at the ReFuel time trials atLaguna Secaand set an electric motorcycle lap record of 1:43.7.[22]

On July 24, 2011, Steve Rapp rode the Mission R at the joint FIM/TTXGP race at Laguna Seca to a first-place victory,[23]with a margin of 39.995 seconds to second-place finisher MotoCyzsz.[24]Rapp's qualifying time of 1:31.3[25]broke the previous Laguna Seca electric vehicle record[26]by 7.5 seconds.

On July 11, 2012, Jim Higgins rode the street legal Mission R at the Sonoma Raceway 1/4 mile drag strip and set a National Electric Drag Racing Association (NEDRA) street legal electric motorcycle record for the SMC/A3 class with a time of 10.602 @ 122.57 mph.[27]

On June 4, 2014, John McGuinness rode the Honda Shinden San for Team Mugen at the Isle of Man TT Zero race[28]to shatter the lap record with a time of 19 min, 17.300 sec for an average speed of 117.366 mph.[29]Mission Motors was a major sponsor and supplier of electric powertrain technology for Team Mugen.[30]

References

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  1. ^Behar, Yves,A supercharged motorcycle design,retrieved2018-07-12
  2. ^"Mission One EV sport bike explodes out of stealth at 150 MPH!".Autoblog.Retrieved2018-07-12.
  3. ^"Mission One Deliveries Delayed Until Q2 2011 –" Mission Two "in the Works - Asphalt & Rubber".Asphalt & Rubber.2010-02-11.Retrieved2018-07-12.
  4. ^Fehrenbacher, Katie (2011-08-17)."Mission Motors raises funds, won't make motorcycle".gigaom.Retrieved2018-07-12.
  5. ^"Mission Motors Changes Management Line-up – Appoints Jit Bhattacharya as Interim CEO - Asphalt & Rubber".Asphalt & Rubber.2010-02-11.Retrieved2018-07-12.
  6. ^Garthwaite, Josie (2010-06-11)."Mission Motors Revs Up $4.7M Round for Electric Motorcycles".earth2tech.Retrieved2018-07-12.
  7. ^"Mission Motors launches EV powertrain division targeting OEM sales across multiple vehicle platforms".Green Car Congress.Retrieved2018-07-12.
  8. ^"Mission Motors reveals race-ready Mission R".Autoblog.Retrieved2018-07-12.
  9. ^"Electric powertrain manufacturer Mission Motors nets $9M".VentureBeat.2011-08-17.Retrieved2018-07-12.
  10. ^ab"Will We Ever See The Electric Harley-Davidson LiveWire? | CleanTechnica".cleantechnica.Retrieved2018-07-12.
  11. ^"Will We Ever See The Electric Harley-Davidson LiveWire?".CleanTechnica.2018-02-22.Retrieved2019-06-18.
  12. ^"Mission Motors Helps Power Honda to Podium Finish".Asphalt & Rubber.2010-12-30.Retrieved2019-06-18.
  13. ^"Mission Motors Providing Mugen with Electric Powertrain".Asphalt & Rubber.2014-04-03.Retrieved2019-06-18.
  14. ^"Mission Electric's record-setting motorcycle is dead".Engadget.Retrieved2018-07-12.
  15. ^"Electric Motorcycle Startup Mission Motors Ceases Operations After Losing Talent to Apple".Retrieved2018-07-12.
  16. ^"Damon Motorcycles - Press Release".damon.Retrieved2022-10-14.
  17. ^"Final Results of TTXGP: Isle of Man June 12th 2009".TTXGP. June 13, 2009. Archived fromthe originalon June 15, 2009.Retrieved2009-08-06.
  18. ^"BUB: Mission Motors Officially The World's Fastest Production Electric Motorcycle [Updated] - Asphalt & Rubber".Asphalt & Rubber.2009-09-15.Retrieved2018-07-12.
  19. ^"Electric Motorcycle Land Speed Record: Mission One Hits 150mph On Salt! (w/video) @ Top Speed".Top Speed.Retrieved2018-07-12.
  20. ^MissionMotors (2009-09-15),150 mph Electric Motorcycle: Mission Motors Electric Superbike Sets Bonneville Landspeed Record,archivedfrom the original on 2021-12-20,retrieved2018-07-12
  21. ^"| ElectroVelocity | Mission Motors – Racing in 2011".electrovelocity.Retrieved2018-07-12.
  22. ^"REFUEL 2018 - Clean Power Motorsports Event | SPORT ELECTRIC TT COMPETITION RESULTS".refuelraces.Retrieved2018-07-12.
  23. ^"Mission pulls in an historic return to TTXGP 2011".egrandprix. July 27, 2011.Retrieved2011-08-11.
  24. ^"Mission Motors Rapps up TTXGP/FIM e-Power race at Laguna Seca".autoblog. July 27, 2011.Retrieved2011-08-11.
  25. ^"How is Steve Rapp Like Moses? They Were Both on a Mission to the Promised Land - Asphalt & Rubber".Asphalt & Rubber.2011-07-23.Retrieved2018-07-12.
  26. ^"KleenSpeed Electric Race Car Powered by UQM Technologies Electric Drive System Sets New Record".Retrieved2018-07-12.
  27. ^"National Electric Drag Racing Association - Record Holders".nedra.Retrieved2018-07-12.
  28. ^TT Zero#2014 TT Zero Race
  29. ^"John McGuinness makes record-breaking poetry aboard Mugen Shinden San".Autoblog.Retrieved2018-07-12.
  30. ^"Mugen takes IoM TT Zero (electric motorcycle race) with 117.366 mph lap".gizmag.Retrieved2018-07-12.
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