Monsta X(Korean:몬스타엑스;stylized inall caps) is a South Koreanboy groupformed through the reality survival programNo.MercyunderStarship Entertainment.The group is composed of six members:Shownu,Minhyuk,Kihyun,Hyungwon,Joohoney,andI.M.Originally a seven-member group, former memberWonholeft the group in October 2019.

Monsta X
Monsta X in 2019 Left to right: Joohoney, I.M, Hyungwon, Kihyun, Shownu, and Minhyuk
Monsta X in 2019
Left to right: Joohoney, I.M, Hyungwon, Kihyun, Shownu, and Minhyuk
Background information
OriginSeoul,South Korea
Genres
Years active2015(2015)–present
Labels
SpinoffsShownu X Hyungwon
Members
Past membersWonho
Websitemonstax-e

The group debuted with their first EPTrespasson May 14, 2015.[5]In March 2017, Monsta X released their first studio album and the final part ofThe ClanseriesThe Clan Pt. 2.5: The Final Chapter.[6]Since 2018, four of the group's Japanese singles had been certified gold by theRecording Industry Association of Japan,and since 2019, nine of the group's Korean studio albums and extended plays had been certified platinum by theKorea Music Content Association.In 2020, the group's first english-language studio albumAll About Luvranked number five on the USBillboard200and number seven on the USRolling StoneTop 200.[7][8]

The group has been known for their "aggressive" musical style, combining elements ofhip hop,EDM,andpop.[1][9]With songs that are described to be "centered around loud, clattering, electronic instrumentals, vicious rap verses, and striking vocals", they have been influential across the fourth generation ofK-pop,[10]in addition to breaking gender norms in the industry before it was a trend.[11]Throughout their career, the group has been dubbed as K-pop's "Next Generation Beastly Idols".[12]

History

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2014–2015:No.Mercyand debut

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Monsta X atKCON2015 in Los Angeles

The group was formed, as the result of the survival program calledNo.Mercy,which was launched byStarship EntertainmentandMnetin December 2014.[13]Through the course of ten episodes, twelve trainees (thirteen after I.M joined the competition on episode 8) competed against each other through various performances and were ranked from one to twelve, with one being the best and twelve being the worst. They also have to wear a nametag with their ranking, which changed following the challenges and performances set by the judges. For the show, the participants worked directly with artists from Starship Entertainment, includingHyolyn,K.Will,Mad Clown,andSoyou,as well as other artists, such as Rhymer,San E,Giriboy,andGenius Nochang.These artists also served as judges for ranking the contestants.[14][15]For its concluding mission, the nine remaining members formed into three groups of three to compete and the members of Monsta X were selected from these nine in the final episode as the seven members of the group:Shownu,Wonho,Minhyuk,Kihyun,Hyungwon,Jooheon,andI.M.[16]

No.Mercyalso led to the 2014 spin-off web seriesDeokspatch,which also began airing in December, which was meant to showcase a more casual and lighthearted side to the competition in order for people to get to know the trainees better. It also continued asDeokspatch Xon May 14, 2015, and asDeokspatch X²on October 2, 2015. These seasons focused on the newly formed Monsta X participating in variety show activities.[17][18]

The group's name "Monsta X" contains the double meaning of "Monsters conquering the K-pop scene" and "My star" (Mon means "My" in French), then X symbolizes an unknown existence.[19]Theirfandom name"Monbebe" is also French for "my baby".[20]Jooheon, Hyungwon, and I.M also released their song "Interstellar", which was produced for the final mission by Yella Diamond on February 12, 2015.[21]

Monsta X made their debut with the release of their first extended playTrespasson May 14, 2015.[5]"Trespass" is produced by Rhymer and described as a "strong and edgy track that reflects Monsta X's unique character".[22]Trespassincludes seven different tracks. Jooheon was the most involved member in the production of the mini-album and composed several songs, including "One Love", "Steal Your Heart", and "Blue Moon". I.M was also involved in the rap making of several songs. Kihyun and Wonho contributed song lyrics for the EP.[23]

On September 1, the group returned with their second extended play titledRush.The title track of the same name is described as a song that represents their signature style, that produced by Giriboy. Keone Madrid choreographed the dance andJoo Hee-sundirected the music video.[24]The mini-album contains six tracks produced by Mad Clown, Crybaby and Rhymer. Jooheon also took part in making the rap for five out of the six tracks, while fellow member I.M was involved in four songs, including the title track "Rush".[25]In 2015, they made their first U.S. appearance performing atKCON 2015in Los Angeles.[26]They also received the "Next Generation Asian Artist" award at2015Mnet Asian Music Awardsand the "1theK Performance Award" at 2015Melon Music Awards.[27][28]

2016: Chinese ventures and first solo concert

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Monsta X at KCON 2016 in Los Angeles

In January, the group released a new variety program titledMonsta X Right Now!.[29]They also appeared in the Chinese web dramaGood Evening, Teacher,receiving positive responses from local viewers.[30]

In April, the group participated on a Chinese survival program calledHeroes of Remix,which was aired in June onJiangsu Television.The show holds a remix competition in the program and each one of the participants receive a lesson from its assigned mentor and perform its stage by remi xing representative Chinese music.[31]

On May 9, the group pre-released the single "Ex Girl" featuringWheeinofMamamoo.[32][33]On May 18, Monsta X's third extended playThe Clan Pt. 1 Lostwith the lead single "All In" was released. The music video was directed by filmmaker Shin Dong-keul, a former winner at the Canada International Film Festival and is known for his dreamy and euphoric style in producing music videos.[34]The EP debuted at number five onBillboardWorld Albums chart and stayed for two consecutive weeks on it.[35]It is also the first part ofThe Clanseries.[34]

In July, Monsta X held their first solo concertThe First Live "X-Clan Origins"from July 16 to July 17, which sold out in five minutes.[36][37]

In August, Starship Entertainment formed a project group with Monsta X and their label-matesCosmic Girlsas part of a promotional project withKT.[38]As part of the project group, they released the single "Do Better", with an accompanying music video.[39]

On October 4, Monsta X released their fourth extended play and second part ofThe Clanseries titledThe Clan Pt. 2 Guiltyalongside the title track "Fighter".[40][41]

In December, the group was awarded the "Best of Next Male Artist" award at2016Mnet Asian Music Awards.[42]

2017: First studio album, Japanese debut and first world tour

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In January, the group launched its own variety show calledMonsta X-RaythroughJTBC2.[43]

In March, they released their first studio album and the final part ofThe Clanseries titledThe Clan Pt. 2.5: The Final Chapterwith the title track "Beautiful".[6]The album debuted at number one on theBillboardWorld Albums chart and at number ten on theBillboardHeatseekers Albumschart, while the title track "Beautiful" debuted and peaked at number four on theBillboardWorld Digital Song Saleschart.[44]

On May 17, Monsta X made their debut in Japan underUniversal Music's new labelMercury Records Tokyowith their first Japanese single album, which included Japanese versions of "Hero" and "Stuck".[45]"Hero" reached number two on the weeklyOricon Singles Chart,number one on theTower Recordschart, and number three on the weeklyBillboard JapanHot 100chart, making an impressive debut from a foreign artist.[46]

On June 19, Monsta X released a repackaged version ofThe Clan Pt. 2.5: The Final ChaptercalledShine Forever,which features the original songs from the album and two extra songs "Shine Forever" and "Gravity", as well as the music video for "Shine Forever". The title song "Shine Forever" combinesfuture bassand hip-hop styles and includes rap lyrics written by members Jooheon and I.M.[47][48]The group also began their first world tourBeautifulin June.[49]

Monsta X aired the second season ofMonsta X-Rayin July.[50]Monsta X also released a summer song "Newton" on July 27.[51]The music video for the single was produced by Yoo Sung-kyun of SunnyVisual.[52]

On August 23, their second Japanese single "Beautiful" was released. The single album contains the Japanese versions of "Beautiful" and "Ready or Not". It reached number one onOricon's daily chart.[53]

On November 7, their fifth extended play titledThe Codewith title track "Dramarama" was released. On the day of the mini-album release, they held a comeback show atJangchung Arena.[54][55]Following this, on November 14, they won their first music broadcast award throughSBS MTV'sThe Showwith "Dramarama".[56]

On December 18, the group released the special single "Lonely Christmas" as a surprise holiday release for their fans. It was written, produced, and co-composed by Jooheon.[57]

2018: Second world tour, Japanese album andTake.1 Are You There?

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Monsta X atThe Connect World Tourin 2018

On January 13, they served as torchbearers on the first day for the Seoul leg of the Olympic torch relay for the2018 Pyeongchang Winter Olympics.[58]On January 31, they released their third Japanese single album, which included their first original Japanese track "Spotlight" and Japanese version of their previously released Korean track "Shine Forever",[59]in which they also previously performed for Monsta X Christmas Party 2017.[60]From January 19 to February 18, they opened a collaboration cafe for a limited time at Shinjuku Box.[61]

In February, the group announced their second world tourThe Connect,with the first shows on May 26 and 27, held atJangchung Arenain Seoul.[62]

On March 26, the group officially released their sixth mini-albumThe Connect: Dejavu,which contains seven tracks, with the lead title track "Jealousy", produced by Hayden Bell, Shane Simmons, and Harry Sommerdahland, its tracks "If Only", co-written by Wonho and "Special", co-written by Jooheon.[63]In this comeback, they won another music broadcast award through SBS MTV'sThe Show.[64]

On April 25, they released their first Japanese studio albumPiecewith the lead title track "Puzzle", including the songs from their previous Japanese single albums and another four additional songs.Piecereached number one on Tower Records chart all store, number three on the weeklyOricon Albums ChartandBillboard JapanHot Albumschart. On April 27, they started their first Japan tour in Nagoya.[65][66]

On August 1, Monsta X released a music video for their Japanese comeback "Livin' It Up", while the single album was released on September 12.[67]

On October 22, Monsta X released part one of their second studio albumTake.1 Are You There?,with the title track "Shoot Out".[68]On November 9, the group released an English version of "Shoot Out".[69]

2019:Take.2 We Are Here,international expansion and Wonho's departure

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On January 20, the group released the second part of their second studio albumTake.2 We Are Herealong with its lead single "Alligator".[70][71]

In February, Jooheon announced that he changed his stage name for English activities to Joohoney.[71]

In March, Monsta X collaborated with music producerSteve Aokifor the track "Play It Cool" and its English version.[72]

In April, their agency Starship Entertainment, announced their third world tourWe Are Herewith twelve countries and eighteen cities, making it their largest to date.[73][74]

On May 28, Monsta X signed withEpic Recordsfor their English language recordings and distribution outside South Korea.[4]On June 14, Monsta X released a new English single titled "Who Do U Love?"featuringFrench Montana.[75]On September 20, they released another English single titled "Love U" and "Who Do U Love?" remix version bywill.i.am.[76]

On October 4, Monsta X released another English single "Someone's Someone", co-written by theBefore You Exitmembers and Shownu.[77]On October 28, the group released their seventh EPFollow: Find Youcontaining eight tracks, with the pre-released single "Find You" and the lead single "Follow".[78]On October 31, Starship Entertainment publicly declared that member Wonho will be departing, following recent allegations for drug use and owed money, and that the company intends to "hold legal liability" for "malicious and distorted claims" about him.[79][80][81][82]The fans expressed their disapproval and requested of Starship Entertainment that he be reinstated in the group.[83][84]Wonho was then cleared of drug charges in March 2020 and was signed with a subsidiary of Starship Entertainment to pursue a solo career.[85]

On December 4, the group performed at the2019 Mnet Asian Music Awardsat theNagoya Domein Japan.[86]On December 19, they released "Magnetic", a collaboration with the Colombian singerSebastián Yatra,with Yatra singing in Spanish, and Monsta X singing in English and Spanish.[87]They also attended and performed at the MDL Beast Festival in Saudi Arabia, performing thirteen songs including performing "Play It Cool" alongside Steve Aoki.[88]

2020:All About Luv,virtual concerts andFatal Love

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On January 11, Joohoney announced that he would take a break from the group to focus on his mental health.[89]

On February 14, Monsta X released their sixth studio album and first all-English albumAll About Luv.[9]It debuted and peaked at number five on the USBillboard200and at number seven on the USRolling StoneTop 200.[7][8]

On March 30, they released their seventh Japanese single "Wish on the Same Sky", ahead of the physical release of the single album of the same name on April 15. Upon release, it ranked number one on the weekly Tower Records chart and number seven on the weeklyBillboard JapanHot 100 chart.[90]It also ranked number one overall for the first half of 2020 on the Tower Records chart.[91]

In April, Monsta X appeared onMTV Unplugged at Home,performing "Beside U" and "You Can't Hold My Heart".[92]

On May 26, the group released their eighth EPFantasia X,with the lead single "Fantasia".[93]Prior to this comeback, Joohoney had already rejoined promotions with them and thus, they were a six-member group for the promotion of "Fantasia".[94]

Monsta X had announced their fourth world tour,[95]but it was delayed due toCOVID-19 pandemic.Unable to perform at in-person concerts, the group participated in a live-streamedKCONevent KCON:TACT 2020.[96][97]They also announced that they would hold a live-streamed concertLive From Seoul With Luv.[98]It was initially scheduled for July 25, but then rescheduled to August 8, to allow Shownu to recover from the unexpected surgery he had undergone.[99]They held their concert through the music streaming platformLiveXLiveand performed several songs from their English-language albumAll About Luv,as well as several from their most recent Korean EPFantasia Xand several older title tracks.[100]

On November 2, Monsta X released their third studio albumFatal Love,with the lead single "Love Killa".[101][102][103]On November 21, they released "How We Do" as anOSTfor the animated movieThe SpongeBob Movie: Sponge on the Run,alongsideSnoop Dogg.[104]

On December 16, Monsta X released their eighth Japanese single album, which included the Japanese versions of their title tracks "Love Killa" and "Fantasia".[105]

2021: Shownu's enlistment,The Dreamingand first film

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In January, the group was also announced to be one of the artists featuring on NCSoft's new platformUniverse,beginning with an original series calledArea 51: The Code.[106]

They also released a new Japanese single album on March 10, with the lead single "Wanted" and another original Japanese track "Neo Universe".[107]"Wanted" was pre-released ahead of the physical album release on February 10, and the music video was released on February 13.[108][109]Following the release of "Wanted", they announced the release of their third Japanese studio albumFlavors of Love,released on May 5, which includes their Japanese singles released since 2020, as well as five new Japanese tracks.[110]

In May, they announced the release of their ninth EPOne of a Kindand its lead single "Gambler", set for June 1.[111]Starship Entertainment also announced that Shownu will be on hiatus from the group and will not participate in the group's upcoming promotional activities due to resurfacing issues ofretinal detachment.[112]

On June 15, Monsta X's American managerEshy Gazitannounced the launch of a new label venture Intertwine in partnership withBMG.The label's first two artists were Monsta X and Wonho. The venture also finalized a separate distribution deal, in partnership with Starship Entertainment, for Monsta X's two upcoming Korean releases, as well as confirming their second English-language album in 2021.[3]

On July 22, Shownu enlisted for hismandatory military serviceand served as public service worker due to previous surgery for left eye retinal detachment.[113]On July 26, Monsta X released thepromotional single"Kiss or Death" throughUniverse Musicfor the mobile application Universe.[114]

In September, the group announced their new single "One Day", which was released on September 10.[115][116]

On November 19, the group released their tenth EPNo Limitwith the lead single "Rush Hour".[117][118]It was the group's first release to not feature Shownu since his enlistment.[119]

On December 10, Monsta X released their second English-language albumThe Dreaming,which includes their previously released single "One Day" and nine new tracks.[120]They released adocumentary film/concert filmMonsta X: The Dreamingon December 8 in South Korea, and on December 9 and 11 in seventy countries worldwide. It contains interviews with the members, clips from their U.S. activities, special stages, and footage of the group's six-year journey.[121][122]

2022: U.S. tour and contract renewals

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On March 23, Monsta X announced their eleventh EPShape of Love,with the lead single "Love", to be released on April 11.[123][124]However, the group members had tested positive for COVID-19, and as a result, their comeback was postponed until April 26.[125][126][127][128][129]

Their U.S. tour, previously postponed due to the COVID-19 pandemic, was rescheduled for May and June with stops in nine cities.[130][131][132]The group also appeared in the KCON event KCON 2022 Premiere.[133][134]

On May 9, Starship Entertainment announced that members Shownu, Kihyun, and Hyungwon had already decided to renew their contracts, while members Minhyuk, Joohoney, and I.M had discussed renewing their contracts.[135]On August 8, Starship Entertainment released a statement announcing that all the members, except I.M, renewed their contracts. He decided not to renew his contract with the agency but will still continue to participate in the group's future plans.[136]

On July 7, Monsta X released the promotional single "If with U" through Universe Music for the mobile application Universe.[137][138]On July 21, they also released a new single titled "Late Night Feels" in collaboration with famous Dutch DJSam Feldt.[139][140]

On August 12, Starship Entertainment announced that Monsta X will hold theNo Limit Tourin Seoul for three days on September 2 to 4, continuing the heat of their U.S. tour.[141]

On September 24, the group performed in the LALAPA K-CONCERT, held at Union Hall inBangkok,Thailand.[142]

On October 7, they participated in the 2022 Korean Culture Festival, held atSeoul Olympic StadiuminSeoul,South Korea.[143]On October 22, Monsta X was supposed to headlineNickelodeon's NickFest: The Messiest Music Festival Ever, to be held at theRose BowlinPasadena, California,[144]but it was cancelled due to "current market conditions".[145]The group was supposed to headline the new mega concert KAMP LA 2022, a joint production from KAMP Global with the partnership brand Eventim Live Asia, at the same location, on October 16,[146][147]but their appearance, alongside several other artists, was cancelled due to "visaissues ".[148]

2023: International performances and members' enlistment

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On January 9, 2023, the group released their twelfth EPReason,with the lead single "Beautiful Liar".[149][150]

In February, all Starship Entertainment's artists, including Monsta X, will be part of the mobile applicationDear U bubbleafter the closing of Universe.[151]On February 10, the group took over themetaversein iHeartLand's State Farm Park, performing their hit songs, where several other artists, includingCharlie Puth,Lauv,andPentatonixparticipated.[152]They released their first "self-produced" contentMONMUKGOthrough their YouTube channel, starting on February 28.[153]

On March 3, the group was featured in March issue of the magazineChildren's Gardenas "the leading figure in K-pop", with the theme of "voice". It will tackle their overall activities, including dancing and singing skills, as well as lyricist and composition skills, from the debut to the present.[154]

On April 4, Minhyuk enlisted for his mandatory military service as part of the military band.[155]On April 21, Monsta X attended and performed in the We Bridge Music Festival & Expo, held at theMandalay Bay Convention Center'sMichelob Ultra ArenainLas Vegas,Nevada,as its headliner.[156][157]On the same day, Shownu was discharged from his mandatory military service as a social worker.[158]

On July 24, Joohoney enlisted for his mandatory military service as an active duty soldier.[159]

On August 22, Kihyun enlisted for his mandatory military service as part of the military band.[160]

On November 14, 2023, Hyungwon enlisted for his mandatory military service as an active duty soldier.[161]

Artistry

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Musical style and influences

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Monsta X's musical style is often described as intense or aggressive, combining the elements ofhip hop,EDM,andpop.[1][9]Philip Merrill of theGrammysdescribed their sound as distinct in the K-pop scene as they are "adding their Korean eclectic backgrounds to a meld between American rap, rock, and pop", and that they "bring a throbbing rhythmic bounce, lyrics hard enough to slide in raps at will, melodies pop enough to hold you, all with a rock edge as the greater context".[162]The group's aggressive musical style with "tracks centered around loud, clattering, electronic instrumentals, vicious rap verses, and striking vocals" had been influential across the fourth generation ofK-pop.[10]

While the group is known for their intense musical style, their albums are also described as "a mix between intense songs and softer ballads".[9]Michael Cerio ofRadiodescribed their EPFollow: Find Youas "a balance of ballads and bangers".[163]Tamar Herman ofBillboarddescribed their first English-language studio albumAll About Luvas "a divergence from their boisterous dance-oriented album they typically release in the South Korean music market", focusing on "an overwhelming sense of sentimentality and smoothness",[164]and that the album proves "K-pop transcends language barriers".[165]

Early in their career, Monsta X citedBig Bangas the artist that influences and inspires them.[166][167][168]The group also cited various international artists as their musical influences includingMichael Jackson,[168][169]Chris Brown,[168]andBruno Mars.[169]

Concept and lyrical themes

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Monsta X has showcased various concepts throughout their career, starting from theirLGBT-themed concept forThe Clanseries. Their third EPThe Clan Pt. 1 Lost,representing the letter L in LGBT, depicts the loss and pain of youth. Their fourth EPThe Clan Pt. 2 Guilty,representing the letter G, depicts the group protecting their innocence against the world that has caused them loss and pain. Their first studio albumThe Clan Pt. 2.5: The Final Chapterand its title track "Beautiful", representing the letter B, portrays youth'srebellion.The series completes atrilogy,which represent the letter T, forming a complete story about youth growth.[170]

The group has also explored theseven deadly sinsconcept through the release of their second studio albumTake.1 Are You There?,which was conceptualized as a battle of "light and dark", "good and evil", "life and death", and the search forsalvation.[171]The concept was continued through the release ofTake.2 We Are Here,with the theme of finding hope in the midst of loss and wandering, while finding salvation in the process.[172]

To show the many sides of love, Monsta X released their first english-language studio albumAll About Luv,which explores the elements of relationships, dealing with breakups and deceit.[165]The group also explored a villain-inspired concept with the release of their third studio albumFatal Love,which referenced different well-known characters from movies such asKingsman,American Psycho,The Silence of the Lambs,Fight Club,Joker,andDrive.The album experimented with the concept of temptation and exploring the darker side of romance, showing it as both cruel and beautiful.[173][174]They also released their second english-language albumThe Dreaming,which explores the deep meaning of love, lust, loss, and heartbreak.[120]

The group's lyrics are noted for addressing the themes of love and empowerment.[164][175]

Stage and aesthetics

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Monsta X was known for breaking gender norms before it was a trend.[11]Taylor Glasby ofGQstated that their "smokey eye make-up, embellished jackets, chokers, and leather trousers, with bondage-style leather harnesses under double-breasted suits", made it "sensual, provocative, and divisive but Monsta X have developed a proud ownership of this duality".[176]The group's stylists, most notably Kim A Yeon and Kim Minseo have received praise for styling many of their "heavy-hitting looks."[177]Natalie Morin described the group's fashion forRefinery29as "usually some mixture of blacks, golds, and reds, faux leather, and dramatic, smokey makeup, with an aura around them that mere mortals dare not disturb", accenting that the group "fit closely in many ways to what Koreans would describe as the" beast "idol aesthetic – dark, edgy, traditionally" masculine "presenting – as opposed to the softer, cute" flower boy "aesthetic found among many male K-pop groups".[178]

The group was also commended for using traditional Korean inspired elements during their performances, includinghanbok-inspired outfits and the use of thetaepyeongso.[179][180]Their modernized take on the men's hanbok, "in black and gold prints flowing past their waists like a cape, with fitted pants of mostly gold designs, and the use of theKorean drums,was also highlighted ".[181]Kim Ri-eul, a hanbok designer who created hanbok fashion for Monsta X, expressed their hope that "the beauty of traditional hanbok will become more widely known through theKorean wave".[182]

Public image and impact

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Monsta X has been described as the K-pop group that continues the legacy ofShinhwaas the "original beastly idols".[12]Monsta X also has been called a "global K-pop group", recognized as one of the artists that contributed to the growth ofKorean waveglobally, mainly in the US.[183][184]

In 2018, they performed for the yearlyiHeartRadio'sJingle BallTour, making them the first Korean group to perform at an iHeartRadio's annual event.[185][186]They performed at the event again in 2019 and 2021.[187][188][189]The group also appeared in an episode of the animated seriesWe Bare BearsbyCartoon Network,making them the first-ever Korean guest star in an American animated series.[190]They were personally invited by theSouth Korean PresidentMoon Jae-into perform forKing Harald V of Norwayfor the 60th anniversary of diplomatic relations between Korea and Norway.[191]In 2019, Monsta X became the first K-pop artist to appear on a live broadcast of the morning news programGood Morning Britainof the BritishITVchannel.[192]They were also the first Korean singers to appear and perform on the American talk showThe Kelly Clarkson Show.[193]In 2020, they appeared and performed at theTime100Talks where they voiced support for theBlack Lives Mattermovement, as well as drawing attention to the work of medical professionals during the ongoingCOVID-19 pandemic.[194][195]Monsta X was also the first Korean artist to perform for iHeartRadio's metaverse concert through the metaverse-based gamesFortniteandRoblox.[152][196]The group was named by the Korean media as "Korea's Representative Group" and "K-pop Emerging Power" because of their achievements abroad.[197][198]

Monsta X has been called as "K-pop monster" for their stages and performances.[199]Monsta X was the first Korean artist to appear and perform at theTeen Choice Awardsin 2019.[200]In the same year, the group held a sold-out concert at theStaples Center,Los Angeles.[201]

Before Monsta X's official debut in 2015, they have been called as "blue chip"in the advertising industry, as various brands were lining up to recruit them as models.[202]South Korean cosmetic brandTony Molyattributed its stock price rise to the group's popularity among the International K-pop fans.[203]Chairman of Tony Moly, Bae Hae-dong, stated that their company had escaped deficit and turned a profit by establishing a foothold in overseas markets through Monsta X by selecting the group as their flagship brand models.[204]In 2018,Maeil Business Newspaperreported that the group's2018 World Touralone accumulated one-third of Starship Entertainment's annual sales (operating income), which had grew by 35% compared to Monsta X's debut year.[205]In 2020, Starship Entertainment's CEO Kim Shi-dae named the group as the agency's "cash cows"and"flagship group",recording total sales of ₩10,000,000,000.[206]

In 2018, American music streaming servicePandoraincluded Monsta X in their list of "Artists to Watch 2019", with the group being the only K-pop artist on the list.[207]In 2022, the American online publicationTeen Vogueincluded Monsta X on their list of "Best Boy Bands of All Time", describing the group as "K-pop icons" and one of the most widely known K-pop groups worldwide.[208]In 2023, Teen Vogue wrote that the group's signature style has influenced newer generations of artists in their styling, performances, vibes, and music.[209]

Monsta X's music had influenced various K-pop artists, includingMyteen,[210]Verivery,[211]DKZ,[212]Newkidd,[213]OnlyOneOf,[214]DKB,[215]Cravity,[216]WEi,[217]Ciipher,[218]Trendz,[219]andTAN,[220]as well asA.C.E'sChan,[221]Drippin's Junho,[222]Kingdom's Dann and Mujin,[223][224]andXodiac's Wain.[225]

Awards and achievements

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Monsta X at 2018Asia Artist Awards

Monsta X had won numerous awards, both in South Korea and internationally. They earned their first-ever weeklymusic programwin onThe Show,with their single "Dramarama" on November 14, 2017,[56]while their first-ever weeklypublic broadcastmusic program win onMusic Bank,with their single "Shoot Out" on November 2, 2018.[226]The group also reached a career high for number of music program wins, a total of five trophies, with their single "Rush Hour".[227][228][229][230][231]

Monsta X won sixteenBonsang(main prize) and oneDaesang(grand prize) awards from various year-end award shows.[232]They also won the "Represent Song of the Year" at theAPAN Music Awardsin 2020.[233]

In 2019, Monsta X received aMinister of Culture, Sports and Tourism Commendationat theKorean Popular Culture and Arts Awards,in honor for their contribution to the development of South Korea's contemporarypop cultureand arts.[234][235]

Monsta X landed a spot onBillboard's Social 50 of the 2010s, which ranked the most active musical artists on the world's leading social networking services in a decade.[236][237]

Other ventures

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Ambassadorship

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In December 2015, Monsta X was appointed as the seventh promotionalambassadorsfor theGirl Scouts Korea,and will participate in various activities, such as various events and newsletters of the Korea Girl Scouts Federation.[238]

In May 2017, the group had been appointed as the ambassadors forGyeonggiYouth Phone 1388, a customized counseling service that allows anyone including teenagers, parents, and teachers, to consult on youth issues 24 hours a day, 365 days a year through the phone and the internet, will engage in the activities, such as shooting posters and appearing in videos to promote Youth Call 1388 for the next one year.[239]

In May 2018, Monsta X attended the largest urban cultural festival C-Festival 2018 as its public relations ambassador for promotion, held by theMinistry of Foreign Affairs,Embassy of Thailand (Embassy of the Republic of Korea),Gangnam-gu,Korea International Trade Association,and COEX MICE Cluster Committee, hosted byCOEXandWTC Seoul.[240]

In September 2019, it was announced that they had partnered with TogetherBand to become ambassadors for theUnited Nations' Goal 16, in promoting just, peaceful, and inclusive societies, one of the17 Sustainable Development Goalsthat address global challenges from poverty to inequality.[241][194]

In September 2020, Monsta X was announced to be participating in the "Visit Cultural Heritage Campaign", a campaign to promote thetraditional Korean culturethrough tours of the South Korea'sUNESCO World Heritage Sites,through the joint programKorean Heritage TravelogonYouTube,in cooperation withSeo Kyung-duk,a famous Korean promoter who teaches atSungshin Women's University.[242][243][244]In December, the group was announced as the ambassadors for the 19thInternational Anti-Corruption Conference,which was hosted in Seoul, will be in charge of promoting through appearing in promotional posters and banner advertisements, as well as participating in the integrity campaign.[245]

Endorsements

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In March 2015, Monsta X had been selected as advertising models for the Koreancasualbrand Litmus before their official debut.[246]On October 25, the group collaborated with the Koreanonline shoppingstoreMelonShopping to promote Monsta X's first MD product.[247]

In August 2016, the group became advertising models for the KoreantelecommunicationscompanyKT's rate plan Y-Teen by releasing various contents to appeal to teenagers as its main target.[38]

In February 2017, they became the promotional models for the mobile maritimeMMORPGGreat Ocean.[248]In August, the group filmed a F/W commercial for the ItaliansportswearbrandKappa,representing street culture.[249]

In March 2018, Monsta X was officially selected as the second model ofKakao Gamesthrough the mobile game play channelKakaoTalkGame Star.[250]In April, they partnered with Lens Town, afashion eyewearandcontact lenscompany, to work as models. The group participated in the release process with Lens Town to produce their lens as "Monsta X Lens" or "MnX", while the members coordinated their designs and detail points. The lens were released officially in May.[251]In May, Monsta X collaborated with Austrian producer ofcrystal glassandjewelrySwarovskifor the group's world tour.[252]On September 13, they did a collaboration event with the AmericanheadwearbrandNew Eraand Japan-basedelectronic commerceandinternetcompanyDMM.[253]On October 1, the group became the print advertising models for the KoreancosmeticsbrandTony Moly'slip tintcosmetics line,[254]as well asmoisturizerandhand cream.[255][256]On October 4, they partnered with the French-founded Italianluxuryfashion designhouseMoncler,with the new flagship store of the company inMinato, Tokyo.[257]

In February 2019, Monsta X had been selected as exclusive models for theschool uniformbrand Smart, starting with the release of the 2019 summer clothes pictorial through official website and SNS channels, as well as participating in various marketing and promotions of its school uniforms.[258]On March 20, they signed another five-year renewal contract with the Korean casual brand Litmus as print advertising models.[73]On April 23, Monsta X had been selected as advertising models for the Koreanshopping mallbrandDoota Duty FreeandDoota Mall.[259]On May 13, the group collaborated with the popular Japanesecollectibledesigner toysbrandBearbrick.[260]On September 8, they were selected as the Korean representatives for the globalbeveragebrandPepsi's new global campaign "For the Love of It".[261]

In June 2020,NCSoftannounced its collaboration with Monsta X through the creation of TwoTuckGom (투턱곰), bears designed to represent each member of the group and NCSoft released goods themed around the bears, including stationary and plushes,[262]along with series of variety shows for the promotion of the goods.[263][264][265]

In January 2021, Monsta X had been announced as globalbrand ambassadorsfor the American cosmetics brandUrban Decay,with the promotions starting in February.[266][267]

In May 2022, the group collaborated with the Japaneseluxury vehiclebrandLexusfor theirtour,releasing exclusive photocards that can only be obtained by owning the vehicle.[141]

Starting in August 2023, Monsta X received severalproduct placementthrough their own reality/variety show including Luna Fall inJeju IslandandLotte Chilsung Beverage's Chum Churum Saerosoju.[268][269]

In May 2024, the group released Monmungchi X, members' official characters that closely resemble their appearance characteristics.[270]

Philanthropy

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In November 2018, Monsta X participated in the Love It, Live It Pepsi Concert, a joint donation concert by the Lotte Chilsung Beverage, Pepsi Korea, and Green Umbrella Children's Foundation, in contributing to meaningful cultural sharing, by directly inviting children from low-income families and providing opportunities to watch performances, leading children's healthy performance and cultural life.[271]

In September 2019, the group, together with Doota Mall, opened a charity pop-up store to commemorate the renewal opening for the first time in five years, while the charity auction will be held during the event period, along with sixteen kinds of costumes that the members actually wore while filming the commercials, and the proceeds from this sale will also be donated under the names of Monsta X and Doota.[272]

In March 2020, Monsta X donated ₩100,000,000 to the Good Neighbors, a charity organization that is helping the low-income families in South Korea, and then were later included in "The Neighbors Club" for their contributions, listing themselves, alongside their fanbase, Monbebe.[273]On March 27, the group participated with the fundraising broadcast for the COVID-19 response, hosted by the American videolivestreamingserviceTwitch's Stream Aid 2020, where the game, music, and sports industries around the world had gathered to support theWorld Health Organization's "COVID-19 Solidarity Response Fund", aUnited Nationsspecialized agency.[274]On April 6, they joined the Sports Doctors' "Relay Support Campaign", an international health care organization that encourages medical staff and citizens in Korea, as well as around the world who are struggling with COVID-19. It is also a campaign that supports participation in social media and donations at the same time.[275]On May 25, they held a successful participatory donation performance, for the global short video applicationTikTok's Stage Live From Seoul concert with the accumulated donation is TikTok's "Fruit of Love Social Welfare Community Chest" for the socially vulnerable class affected by COVID-19.[276]On August 31, the group participated and won on theKBS 2TV's showIdol on Quizwith the prize money donated as a learning support fund for students learning Korean language and culture.[277]

In August 2021, Monsta X participated in the2020 Tokyo Paralympic Gamessupport K-pop online concert We All Are One to cheer for all 4,400 athletes from 181 countries through Red Angel's own streaming service Cushion Live, wherein the proceeds are virtuously circulated throughThe Salvation Armyto global donation projects.[278]

In July 2022, Starship Entertainment, together with the group, participated in The Blue Tree Foundation's campaign, to declare support for non-violence, along with this label's other artists. This is established to prevent school and cyberbullying, and to heal the victims, is conducting a "national non-violence campaign" in which the citizens can also participate to publicize the seriousness of violence and to spread a culture of non-violence.[279]On July 28, Monsta X joined the "Anniversary of Love" campaign, as well as donated on theSave the Children's "Fan Club Anniversary" event to support meals for children, relieve abused children, and protect children's right to education through the group's fanbase.[280]

In January 2024, they donated ₩2,600,000 worth ofcoal briquettesto the Coal Briquettes for Neighbors in Korea through the group's fanbase for the second time, delivering 2,400 briquettes, 200 each to 12 households. As a result, Monbebe became the only idol fanbase volunteers whose names were listed in "2022 Volunteer Sponsorship Newsletter".[281]

Members

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Current

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Former

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Sub-units

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Shownu X Hyungwon

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Shownu and Hyungwon formed Monsta X's first official sub-unitShownu X Hyungwonand debuted on July 25, 2023.[283][284]The duo released their debut EPThe Unseen,[285]with thelead single"Love Me a Little".[286]Hyungwon produced "Love Me a Little", as well as theB-sidesong "Roll with Me", while Shownu participated in the choreography.[287]

Discography

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Filmography

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Animation

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Year Series Role Ref.
2019 We Bare Bears Themselves [288]

Dramas

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Year Series Role Ref.
2015 The Producers Themselves [289]
High-End Crush [290]
2016 Good Evening, Teacher [30]
2017 Hit the Top [291]

Film

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Year Title Role Note Ref.
2021 Monsta X: The Dreaming Themselves Documentary/Concert Film [122]

Reality/Variety shows

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Year Show Ref.
2014–2015 No.Mercy [15]
Deokspatch [17]
2015 Deokspatch X
Deokspatch X²
2016 Right Now! [29]
2017 No Exit Broadcast [292]
Monsta X-Ray [43]
Monsta X-Ray 2 [50]
2018 Monsta X-Ray 3 [293]
When You Call My Name(withGallant) [294]
2019 Monsta X's Puppy Day [263]
2020 Monsta X's TWOTUCKBEBE Day [264]
Monsta X's Glamping with TTG [295]
Monsta X's on Vacation [296]
Monsta X's Newtroland [265]
2021 Area 51: The Code [106]
Let's Go [297]
MX Review [298]
Speak Out, Monsta X!
SSAP-DANCE
Folktale Chaos [299]
2022 Cold Sleep: Kiss or Death [300]
2023 MONMUKGO [153]

Tours and concerts

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Asian tours

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World tours

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Other tours

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Virtual concerts

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See also

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References

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  53. ^【 trước ヨミ】MONSTA X『Beautiful』が5 vạn cái siêu bán り thượng げて hiện tại thủ vị, chỉ kém でFlower の アニメEDシングルが続く[MONSTA X "Beautiful" sold more than 50,000 sheets].Billboard Japan(in Japanese).Archivedfrom the original on August 26, 2017.RetrievedAugust 26,2017.
  54. ^MONSTA X, tân khúc “DRAMARAMA” MV dư cáo ánh giống を công khai…ショヌ&ウォノ の kiếm nói tư に "Ngực キュン"[MONSTA X, a new song "DRAMARAMA" MV warning announcement released...].Kstyle(in Japanese). November 4, 2017.Archivedfrom the original on November 8, 2017.RetrievedNovember 8,2017.
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  56. ^abShin, A-ram (November 15, 2017).몬스타엑스(MONSTA X), 데뷔 후 첫 1위…'꽃길 시작'[MONSTA X won first place for the first time since its debut...'Flower path starts'].Top Star News(in Korean).Archivedfrom the original on July 23, 2020.RetrievedNovember 15,2017.
  57. ^Han, In-gu (December 18, 2017).[MK이슈] 몬스타엑스 캐럴 '그놈의 크리스마스' 오늘(18일) 발표[[MK Issue] MONSTA X carol 'Lonely Christmas' announced today (18th)].Mail Economic Daily(in Korean).Archivedfrom the original on August 31, 2022.RetrievedDecember 25,2018– viaNaver.
  58. ^Lee, Ha-na (January 14, 2018).몬스타엑스·소미·정대세·양학선, 평창 동계 올림픽 성화봉송 주자 활약[Monsta X, Somi, Jeong Dae-se, Yang Hak-seon, active as torch relay runners for the Pyeongchang Winter Olympics].Seoul Economic Daily(in Korean).Archivedfrom the original on April 24, 2022.RetrievedAugust 14,2020.
  59. ^MONSTA X “Sơ の Nhật Bản オリジナル khúc 『SPOTLIGHT』は phó ら の カラーそ の も の”.Kstyle(in Japanese). February 2, 2018.Archivedfrom the original on February 7, 2018.RetrievedFebruary 2,2018.
  60. ^MONSTA X sơ の Nhật Bản オリジナル lặc khúc “SPOTLIGHT” MV công khai[MONSTA X First original Japanese song 'SPOTLIGHT' MV released].Billboard Japan(in Japanese).Archivedfrom the original on February 7, 2018.RetrievedJanuary 10,2018.
  61. ^Sơ の Nhật Bản オリジナル khúc! 3rdシングル “SPOTLIGHT” phát bán kỷ niệm Hàn Quốc 7 người tổ ボーイズグループ “MONSTA X” コラボカフェ ngày 19 tháng 1 ( kim ) tân túc ボックスにて khai thúc giục quyết định!.PR Times(in Japanese). December 25, 2017.Archivedfrom the original on September 10, 2021.RetrievedDecember 25,2017.
  62. ^Kim, Yeong-rok (May 24, 2018)."서울·런던·상파울루"…몬스타엑스, 18개 도시 'THE CONNECT' 월드투어 출격[ "Seoul, London, Sao Paulo"...MONSTA X goes on a world tour of 18 cities, 'THE CONNECT'].Sports Chosun(in Korean).Archivedfrom the original on May 17, 2021.RetrievedMay 17,2021.
  63. ^Herman, Tamar (March 27, 2018)."Monsta X Returns with 'Jealousy': Watch the Music Video".Billboard.Archivedfrom the original on May 25, 2018.RetrievedMay 5,2018.
  64. ^Lee, Jung-ah (April 18, 2018).[직격인터뷰]몬스타엑스 "더쇼 1위 감사...가야할 길 멀다"[[Direct interview] Monsta X "Thank you for the first place" ].SBS funE(in Korean).Archivedfrom the original on February 13, 2021.RetrievedMay 5,2018– viaNaver.
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