NewJeans(Korean:뉴진스;RR:Nyujinseu), also known asNJZ(엔제이지;Enjeiji), is a South Koreangirl groupformed by ADOR, a sub-label ofHybe.The group is composed of five members:Minji,Hanni,Danielle,Haerin,andHyein.Mainly produced byMin Hee-jin,they are known for their 'girl next door' image and musical stylings reminiscent of the 1990s and 2000s.

NewJeans
NewJeans at the 2023 Melon Music Awards
L–R: Hyein, Hanni, Haerin, Danielle, and Minji
Background information
Also known asNJZ
OriginSeoul,South Korea
Genres
Years active2022–present
Labels
Members
Websitenewjeans.kr

The group debuted under the name NewJeans on July 22, 2022, with the single "Attention",their first number-one song on South Korea'sCircle Digital Chart.It was followed shortly afterwards by two other singles, "Hype Boy"and"Cookie",with the former becoming the longest-running song on theBillboardGlobal 200by a K-pop female act. The singles were all featured on theireponymous debut extended play(EP), released in August 2022. In January 2023, they released their firstsingle album,OMG,to commercial success. It was accompanied by two singles, "Ditto"and"OMG"."Ditto "gained widespread popularity, becoming the longest-running number-one song on the Circle Digital Chart and the group's first entry on both theBillboardHot 100and theUK Singles Chart.

Their second EP,Get Up,peaked at number one on the USBillboard200and sold over one million copies in South Korea. Its lead single, "Super Shy",became the group's highest-charting single on theBillboardGlobal 200 (number two), the USBillboardHot 100, and the UK Singles Chart. NewJeans has received rookie awards and was featured in listicles such asTimeNext Generation LeadersandForbesKorea Power Celebrity 40.IFPInamed NewJeans the eighth best-selling artist worldwide in 2023.

In 2024, a conflict regarding management actions and control of the group broke out, with former ADOR CEO Min Hee-jin and NewJeans' members opposing Hybe and ADOR's top executives. The members of the group have announced the termination of their exclusive contract, which ADOR has refuted. The conflict has garnered widespread media attention and is still ongoing.

Name

The group's original name "NewJeans" alludes to the idea that jeans are a timeless fashion item and the group's intention to carve a timeless image for themselves.[2]The name is also aword playon the phrase "new genes", referring to the group ushering a new generation of pop music.[3][4]

Hanni revealed that their new group name, "NJZ", retained the "essence" of their original name, stating "Even though we have to leave our previous name behind us for a bit, we're not fully moving on from it [...] And we don't want to either, because (being NewJeans) was still a very special period of time to us, and it's something that our fans also probably hold really dear."[5]

History

2011–2022: Pre-debut activities and formation

Before debuting with NewJeans, several group members were involved in television, music and dance. When Australian-bornDanielle Marshlived in South Korea, she was a regular cast member oftvN'sRainbow Kindergarten,a variety show that aired until 2011.[6]She also appeared in the TV showsJesse's Play KitchenandMy Heart's Crayon.[7]Hyeindebuted as a member of the children's music group U.SSO Girl alongside Rora ofBabymonsterin November 2017 under the stage name U.Jeong,[8][9]before departing from the group one year later.[10]In December 2020, she joined the music group andYouTubecollective Play With Me Club formed by PocketTV, and graduated from the group on May 3, 2021.[11]Vietnamese-AustralianHanni Phambegan performing inMelbourneas a member of the Aemina Dance Crew who covered choreographies ofK-popgroups.[12]

Preparations for a new girl group in collaboration between Hybe andSource Musicbegan as early as 2019[13][14]whereMin Hee-jinwas to be the creative director, after joining asthe chief brand officerthat same year. Min was widely recognized for her art direction as visual director atSM Entertainment.[15]At the time of Min joining in 2019, it was revealed she would be the creative lead in multiple girl groups, excluding Big Hit, while a separate label would also be established later where she would be a producer.[16]Global auditions took place between September and October 2019.[14][17]Minji,a Source Music trainee, was featured in the promotional videos for these auditions. Various other auditions were held, and it was later revealed Hanni was the only trainee from the Plus Global Auditions to join NewJeans. Other members came from various backgrounds: Danielle was a formerYG Entertainmenttrainee, passing a separate Source Music audition in July 2020 whileHaerinwas a trainee at another agency and was street cast at the end of 2019, officially joining Source in early 2020.[18]Hanni and Minji made a guest appearance inBTS's 2021 music video for "Permission to Dance".[19]All of the members then transferred to ADOR at the end of 2021.[20]

In late 2021, it was announced that the project moved to Hybe's newly established independent label ADOR, after Min was appointed the label's CEO.[21]A second round of global auditions were held between December 2021 and January 2022,[22]and the group's line-up was finalized in March 2022.[23][24]Dubbed "Min Hee-jin's Girl Group" by several media outlets,[23][25]the group was originally scheduled to launch in 2021 but was later postponed due to theCOVID-19 pandemic.[14]

2022–2023: Introduction, debut, andGet Up

NewJeans's official logo

On July 1, 2022, ADOR teased the launch of their new girl group by posting three animated videos of the numbers "22", "7" and "22", fuelling speculation that content would be released on July 22.[26]That day, NewJeanssurprise-releasedthe music video for their debut single, "Attention",without any prior promotion or information on the group's lineup.[27]Billboarddescribed the move as "risky-but-ultimately invigorating", crediting its success to "an emphasis on the music before anything else".[1]The video was followed by the announcement of their upcomingself-titled debut extended play,which would contain four songs including two additional singles.[10]

NewJeans in August 2022

NewJeans released their second single, "Hype Boy",on July 23, 2022, along with a clip revealing the members' names and four music videos specific to their perspectives.[28]"Hype Boy" reached number two on the South KoreanCircle Digital Chart,[29]while it became the longest-running song on theBillboardGlobal 200by a K-pop female act,[30]charting for 42 weeks.[31]A music video for theirb-side"Hurt" was released two days later.[28]Pre-orders for the EP surpassed 444,000 copies in three days.[32]NewJeans released their debut EP fordownloadandstreamingon August 1, 2022, alongside its third single, "Cookie".[33]PitchforkdescribedNew Jeansas a plush and stylish collection of '90s and '00s-indebtedR&B.[34]"Cookie" was criticized by some reviewers, who thought the lyrics contained asexual innuendo.[35]ADOR denied the accusation and stated that the lyrics refer to "the paired idea of burning CDs and baking cookies, which share the same conceptual verb in Korean".[36]The physical version of the EP was released on August 8 and sold over one million copies, becoming the best selling debut album by a K-pop female act in South Korea and the only debut album to achieve this sinceCircle Chart's establishment in 2011.[37]The group made their broadcast debut onMnet'sM Countdownon August 4, performing all three singles.[38]In October 2022, they held their first live performances overseas, appearing atKCONin Saudi Arabia and Japan.[39]At the end of the year, they wonrookieawards at theMelon Music Awards,theGolden Disc Awards,theKorean Music Awards,theSeoul Music Awards,theAsia Artist Awards,andThe Fact Music Awards.[40][41]

NewJeans released "Ditto"on December 19, 2022, as the first single from their firstsingle album,OMG.[42]"Ditto" became the longest-running number-one song on the Circle Digital Chart, topping the chart for thirteen weeks.[43][44]It was NewJeans' first entry on both theBillboardHot 100,peaking at number 82, and theUK Singles Chart,charting at number 95.[42]Later in 2023, "Ditto" won Song of the Year at theMAMA Awards,theMelon Music Awards,theGolden Disc Awards,and theAsia Artist Awards.[45]"Ditto" also currently holds the record for longest-runningPerfect all-kill—a feat referring to a song's consistent number-one position onIChart's real-time, daily, and weekly charts—at 655 hours.[46]OMGwas released on January 2, 2023.[42]Reviewers commended the album for itsretro-styletheme.[47]It debuted at number one on theCircle Album Chart,[48]which sold 700,000 copies in its first week of release.[47]It became their first album to sell over one million copies,[49]shortly beforeNew Jeansalso reached one million copies sold.[37]OMGwas accompanied by asecond single of the same name,which wentviralonTikTok,peaked at number 74 on theBillboardHot 100,[50][51]and became the group's most streamed song onSpotify.[52]"OMG" won the Best Song at the33rd Seoul Music Awards.[53]

NewJeans in November 2022

In July 2023, NewJeans held their first sold-outfan meeting,titledBunnies Camp,at theSK Olympic Handball Gymnasiumin Seoul.[54]The group released their second EP,Get Up,on July 21, 2023.[55]Get Upbecame the group's first entry and number-one on theBillboard200,making NewJeans the second K-pop girl group to top the chart afterBlackpink.[56]The EP reached number two on the Circle Album Chart and sold 1.65 million copies in its first week of release,[57][58]becoming NewJeans's third consecutive album to sell over one million copies.[59]It was supported by three singles: "Super Shy","ETA",and"Cool with You".[60]All the singles entered theBillboardHot 100, making NewJeans the first K-pop female artist to have three simultaneous entries on the chart.[56]"Super Shy" topped the Circle Digital Chart and became their best-performing track on several international charts,[61][62]which led NewJeans to achieve their first number-one on theBillboardEmerging Artistschart.[63]To promote the EP, NewJeans held live performances in multiple countries and collaborated with global brands and celebrities.[64]In August 2023, they became the first K-pop girl group to perform atLollapaloozawith their first live performance in the United States.[65]That same month, NewJeans performed at theSummer Sonic Festivalin Japan.[66]

Throughout 2023, NewJeans released five other singles. In collaboration withCoca-Cola,they released two singles: "Zero"in April and" Be Who You Are (Real Magic) ", also featuringJon Batiste,J.I.D,andCamilo,in May.[67][68]A remix of "Zero" featuring J.I.D was released in June.[69]NewJeans recorded "Beautiful Restriction" and "Our Night Is More Beautiful Than Your Day" for the soundtracks of the streaming television seriesA Time Called You(2023) andMy Demon(2023–2024), respectively.[70][71]In October, the group collaborated withRiot Gamesto release "Gods" as the theme song for the2023League of LegendsWorld Championship.[72]In December 2023, NewJeans released their firstremix album,NJWMX,comprising songs fromNew JeansandOMGremixed by South Korean producers250andFRNK.[73]At the end of the year, they became the first K-pop girl group to perform onDick Clark's New Year's Rockin' Eve.[74]

NewJeans in September 2023

Several publications named NewJeans among the most prominent music acts of 2023, citing their commercial success and influence in the music, advertising, and fashion industries.[75][76][77][78]They sold 4.39 million album copies, the most-ever for a K-pop female artist in a single year,[79]and broke theGuinness World Recordfor the fastest K-pop act to reach one billion streams onSpotify.[80]TheInternational Federation of the Phonographic Industry(IFPI) ranked NewJeans at number eight on their list of theGlobal Recording Artist of the Year,making them the second highest-ranked female artist of 2023.[81]Along withLim Young-woong,the group toppedGallup Korea'sSinger of the Yearpoll.[82]At the MAMA Awards, NewJeans became the first girl group in twelve years to winArtist of the Yearand the third girl group in history to receive the award, following2NE1in 2010 andGirls' Generationin 2011.[83]After also winningArtist of the Yearat the Melon Music Awards, they became the first female artist to win both awards in the same year.[84]At theBillboardWomen in Music,they became the first K-pop group to win Group of the Year.[85]NewJeans became the first foreign artist in history to win the Excellent Work Award and be nominated for the Grand Prix with "Ditto" at theJapan Record Awards.[86]

2024–present: Japanese debut and conflict with Hybe

In March 2024, NewJeans announced they would release two singles in May and June.[87]"How Sweet"was released on May 24, along with theB-sidetrack "Bubble Gum"."Supernatural"was released on June 21, along with the B-side track" Right Now ". The release of" Supernatural "and" Right Now "marked the group's official Japanese debut, and after its release they began their first cycle of promotional activities in Japan, including a fan meeting, titledBunnies Camp 2024 Tokyo Dome,at theTokyo Domeon June 26–27.[87]It was also announced that NewJeans had plans to release an album in the second half of 2024,[87]however the album plans have since been halted.[88][89]On November 16, NewJeans won the Grand Artist Award at the inauguralKorea Grand Music Awards.[90]

In April 2024, a shareholders' dispute between Hybe Corporation top executives and NewJeans' CEO Min Hee-jin broke out, with Hybe executives claiming that Min had plotted to gain full ownership of the group and Min claiming that the group had suffered unfair competition from Hybe's other girl groups.[91]The dispute led to Min's dismissal as CEO of ADOR on August 27.[92]

NewJeans in September 2024

Throughout the dispute, NewJeans' members supported Min, including a surprise YouTube livestream on September 11 where they expressed distrust and rebuttal of Hybe's management, detailing issues concerning workplace harassment, leaking of private information, and the deletion of previously released content.[93][94]They ended the broadcast by giving Hybe chairman Bang Si-Hyuk an ultimatum to reinstate Min by September 25.[95]Jon CaramanicaofThe New York Timesdescribed the NewJeans rebellion as a significant and rare labor dispute in K-pop, highlighting it as one of the highest-profile conflicts in recent years.[96]On September 25, Hybe rejected NewJeans' ultimatum to reinstate Min, citing their principle of separating management from production. However, they confirmed Min would remain NewJeans' producer.[97]Despite the conflict, Min expressed her commitment to NewJeans' future plans, stating she had a plan to overcome the challenges in an interview withTV Asahi.[98]

On October 15, Hanni testified as a reference witness during theNational Assembly's Environment and Labor Committee audit in South Korea, which focused on workplace harassment and artist protection in the entertainment industry. She accused Hybe and senior managers of undermining NewJeans and recounted discrimination faced by her group. ADOR's CEO, Kim Joo-young, also testified and pledged to cooperate with the investigation.[99][100]The case was later dismissed by the government agency, with the rationale that K-pop group's members are not classified as workers and are not entitled to labor rights.[101][102]

NewJeans hosting a press conference on November 28, 2024

On November 13,Yonhap Newsreported that NewJeans' members sent a letter to ADOR, threatening to terminate their exclusive contract if major breaches were not rectified within 14 days. This move was prompted by a leaked internal document suggesting that Hybe wanted to discard NewJeans and the rejection of their request to reinstate Min Hee-jin as ADOR's CEO.[103]On November 28, the five members announced the termination of their exclusive contract with ADOR due to alleged violations of the contract's clauses, including artist protection.[104][105][106]On November 29, the members pledged to pursue activities independently and fight for the group's name rights.[107][108][109]ADOR refuted the alleged contract breaches, and stated that the members remain under contract obligations.[110]Attorneys stated that the members had fulfilled legal steps for termination, and that ADOR could file a lawsuit to contest.[111]The Korea Management Federation (KMF) and Korea Entertainment Producers' Association (KEPA) sided with ADOR, arguing that unilateral contract terminations harm industry principles and investments. KEPA called the members' actions "childish," while KMF urged them to retract their claim. Both federations have historically supported management companies in disputes.[112][113][114]

On December 5, ADOR petitioned the court to confirm the validity of NewJeans' contract and cautioned others against involvement, expressing their commitment to talk with the group members. In response, the members stated their contracts ended on November 28 and accused ADOR of harassing their collaborators.[115][116]On December 14, the five NewJeans members created a newInstagramaccount with the handle "jeanzforfree", separate from the existing official one run by ADOR.[117]Their first post shared details about offering free food and beverages to K-pop fans attending a rally inYeouido,Seoul, supporting theimpeachmentof South Korean presidentYoon Suk Yeol.[118][119][120]ADOR has threatened legal actions regarding the new account.[121]On January 13, 2025, ADOR filed an injunction with the Seoul Central District Court to prevent the members from independently signing advertising contracts while their contract dispute remains unresolved.[122]

On February 7, 2025, the five members announced a new group name, "NJZ".[123]Additionally, they were announced as headliners forHong Kongmusic festivalComplexConon March 23, under the new name.[124]

Artistry

Musical style and lyrics

NewJeans's music spans genres such as R&B,electropop,andhip hop.[125]It is characterized by mellow beats, atmosphericsynthesizers,and live vocals.[126][127][128]Their debut EP and first single albumOMGare predominantlymidtempopopand R&B that evoke music of the1990sand2000sdecades.[129][130]There were comparisons to the sound of late-1990s K-pop girl groups.[128][131][132]Music critics also identified elements of late-1990s and mid-2000selectronicanddancestyles such asUK garage,[128][133]Baltimore club,[134]Jersey club,[135]andmoombahton.[132]With their second EPGet Up,they ventured more into dance andclubmusic with a morerhythmicproduction expanding on the group's UK garage-influenced past releases.[128]Meanwhile, with their "Supernatural" release, they explorednew jack swinganddance-popwith 250's interpolation of "Back of My Mind", a 2009 song by Japanese singer Manami which was produced byPharrell Williams.[136]TheHankook Ilboaligned NewJeans' style with the "newtro"aesthetic due to the retro sensibilities;[137]the newspaper's music critic Choi Eun-soo characterized their sound as "easy listening" devoid of "explosive"EDMembellishments that had saturated the market.[131]Some critics, such as Sheldon Pearce and Joshua Minsoo Kim writing forNPR,described NewJeans's music as soft, contained, and delicate, which is a stark contrast to their contemporaries' "maximalist" and "harsh, buzzing" sounds.[128][135]The Guardian'sLaura Snapes described their songs as "sleek and lethally hooky, yet playful and teeming with retro synths andexperimentalflourishes ".[126]Writing inThe Korea Times,scholar and cultural critic David Tizzard says that a lot of NewJeans' songs are influenced by 90s Britishjungleanddrum and bass.In particular, their 2024 track "Right Now" is "not classic jungle or drum and bass because it's more polished and eschews the grittier samples. This is catchy: a sleek earworm. Rather than being from theLTJ Bukemwheelhouse of London, the track is closer to something fromDJ Markyor theSambasssubgenre. "[138]

NewJeans's music is mainly produced by South Korean singers 250 andPark Jin-su(also known as FRNK), while the members often participate in songwriting.[126]The members have talked about being inspired by film and television, in particular by "high schoolteen dramas"likeClueless(1995),Mean Girls(2004), andThe Princess Diaries(2001).[139][140]Executive producerMin Hee-jin selects all NewJeans's songs and is responsible for the recording process.[141]Regarding the group's debut EP, Min said she "wanted to break the tacit formula of K-pop and make an album with the music I want".[142]Min disliked "high-pitched parts, awkward raps that suddenly appear, and singing methods that feel uniform" and chose to record withoutguide vocals,allowing the members to develop their own singing styles.[141][130]Pearce argued that NewJeans's frequent collaborations with certain producers brought forth a cohesive discography with distinct identity and aesthetic.[128]

Image and fashion

NewJeans has influenced fashion and make-up trends with their style, developed by Choi Yu-mi. Having previously met Min while working withShinee,Choi began working with Min and NewJeans in 2020, despite never having styled a girl group.[143][144]Min stated that she wanted NewJeans's image to be "cool, chill, and sophisticated".[145]NewJeans debuted with aY2K-inspiredstyle that established them as "a symbol" of the Y2K fashion revival in South Korea.[146]The members wore "drastically" different outfits in the music videos to confuse fans, prompting them to rewatch the videos to identify the members.[147]For their hair and make-up, NewJeans worked with hairstylist Gi-hee and make-up artist Lee Nak-yeum, who developed a signature "natural" look for the group.[148][149]Azrin Tan argued inVogue Singaporethat NewJeans presented a "new aesthetic", characterized by minimal soft make-up and straight black hair, that defied beauty standards in the contemporary K-pop industry with its simplicity.[150]Similarly, Jon Caramanica notes inThe New York Timesthat "The production is sensuous and restrained [...] NewJeans deploys its contemporary reference points in service of a throwback idea."[151]Their styling contributed in shaping NewJeans'sgirl-next-doorimage,[152]deemed by Tan a "stark shift away from the usually high-octane aesthetic" of contemporary K-pop groups.[150]

NewJeans branched out and showcased a variety of concepts in the music videos released forGet Up,including cheerleading and ballet-inspired outfits.[153][154]Since NewJeans's debut, Choi has incorporated in their style elements from several modern trends, such asgorpcoreand blokecore, and designers, such asKiko Kostadinov,Martine Rose,Marine Serre,and Hyein Seo.[143][144]Edith Winslow ofVogue Australiahas described NewJeans's fashion style as a combination of "bold pieces, contemporary designers, and the confidence to pull it all off".[155]The New York Timesnamed them among the most stylish people of 2023.[156]In interviews, NewJeans have said they enjoy exploring different styles and expressing themselves through fashion.[157][158]The members' personal styles have also become influential, with Julian Bartolome ofInquirer Supersaying they have "established themselves as modern-teen style icons".[159][160]All of the members have served as ambassadors for fashion and beauty brands: Hanni forGucci,Armani Beauty,andUGG,Hyein forLouis Vuitton,Danielle forBurberry,YSL Beauty,andCeline,Minji forChanel Korea,and Haerin forDior.[161][162]

Other ventures

Endorsements

In the advertising industry, NewJeans has been compared to ablue chipdue to their popularity and reliability;[163]Tamar Herman, writing forNME,named them one of "the most in-demand advertising models" at the end of 2023.[75]In April 2024,Forbes Koreareported that the group had earned ₩30 billion in advertising in the course of a single year.[164]Their popularity has been ascribed to their notable influence over various generations, in particularGeneration Z,both in South Korea and overseas, prompting South Korean brands likeMusinsa[ko]andLotte Wellfoodto appoint NewJeans as ambassadors to lead promotional campaigns abroad.[165][166]Following the advertisement campaigns Musinsa doubled sales in the women's fashion category[167]andLotte'sPeperosales increased by 17%.[168]NewJeans has also representedLevi's,Calvin Klein,contact lens brand Olens, jewelry brand Stonehenge, and eyewear brand Carin.[169][170][171]They have served as global ambassadors forCoca-Cola Zero Sugar,LG Electronics'Gram,whose laptops rapidly sold out,[172]Lotte'sPepero,andIndofood'sIndomie.[163][166][173]Over the course of their career, NewJeans has also appeared in local and international promotional campaigns bySK Telecom,promoting theiPhone 14 Proand theiPhone 15 Pro,[174]Apple,[175]Nike,promotingAir Max,[169]5252 by OiOi,[169]Shinhan Bank,[176]Megastudy[ko],[176]Pinkfong,[177]McDonald's Korea,[178]Hyundai Department Store,[179]Lotte,[180]Kao,[181]andShibuya109.[182]

NewJeans have also worked with governmental and cultural institutions to promoteKorean cultureand tourism. In February 2023, NewJeans becamepublic relationsambassadors of the city of Seoul and were appointed honorary ambassadors for the Seoul Fashion Week.[183][184]In March 2024, they were appointed ambassadors by thecustomsdivision of theIncheon International Airport.[185]In May 2024, NewJeans and theBritish Museumcollaborated on the recording of anaudio guideillustrating the Korean exhibit of the museum.[186]In July 2024, NewJeans were appointed honorary ambassadors by theMinistry of Culture, Sports and Tourismand subsequently starred in a series of commercials promoting local tourism.[187][188]NewJeans have also worked with the Korea Craft and Design Foundation to promotehanji.[189]

NewJeans has partnered with various companies for the launch of cross branded products. The products are often available inpop-up storesin Seoul, plus other countries for international brands. The list of cross branded partners includes: Nudake dessert brand (December 2022),[190]Musinsa andLG Electronics(January 2023),[191][192]McDonald's(June 2023),[193]Line Friendsin both August 2023[194]and June 2024,[194][195][196][197]Nike(January 2024) exclusively available at Nike's store onOrchard Road, Singapore,[198]Krafton(June 2024) releasing NewJeans'playable charactersinsidePUBG,[199]Takashi Murakamiand Japanese designerHiroshi Fujiwara(May 2024) for the "Supernatural" and "Right Now" releases.[200]

NewJeans in an advertisement for Olens in 2023

Philanthropy

In December 2022, it was announced that NewJeans and ADOR would annually donate part of the profits from the group's album sales to the Snail of Love charity to fundcochlear implantsurgery andspeech therapytreatment for thehearing-impaired.[201]The following year, ADOR and NewJeans joined the Snail of Love's Soul Leader club, having donated a total of over ₩99 million.[202]In February 2023, NewJeans and ADOR donated ₩200 million to theWorld Food Programmeto help victims of theearthquake that struck Turkey and Syria that month.[203]In May 2024, NewJeans donated all proceeds from their performances at seven university festivals to the Korea Scholarship Foundation.[204]In December 2024, the five members donated in their own name 100 million won, approximately $69,000, to children's charity ChildFund Korea.[205]

Impact

NewJeans has become "one of the most recognized and most influential groups in pop", according toBillboard.[78]The Times of Indiareferred to NewJeans as a globalpop icon,remarking that "they have secured a spot in the heart of pop enthusiasts around the world and became the epitome of modern pop excellence".[206]Timenamed them one of theNext Generation Leaders,adding that they have "already reached global milestones even faster than its more senior counterparts in the industry".[207]Music critic Jung Min-jae toldNBC Newsthat "NewJeans is everything contemporary K-pop was not, arriving fresh-faced in a seemingly unchanging industry".[208]Writing forThe Korea Times,music critic Kim Do-heon attributed NewJeans's success in part to their "carefree, laid-back, and natural" sound,[209]while Tamar Herman wrote inVoguethat their music "immediately changed up the face of South Korea's pop idol scene".[129]Critics noted NewJeans's influence on junior K-pop boy groups likeRiizeandTWS,who adopted a similar concept and "easy listening" sound.[210][211]Business Insideropined "NewJeans has become a force and musical paradigm shifter both within the Korean and global pop landscapes."[212]NewJeans has been featured in numerous power rankings, includingForbes'sKorea Power Celebrity 40and30 Under 30 – Asia (Entertainment & Sports).[213][214]

NewJeans quickly established themselves in the fashion industry thanks to their girl-next-door image and international appeal,[152][215]becoming "an overnight fashion favorite" according toThe Business of Fashion.[152]DesignersYoon Ahnand Bach Mai have named NewJeans among the influences for their collections.[216][217]NewJeans has been recognized for their influence and contribution to the fashion industry; they received the Korea Fashion Industry Association President's Commendation at the 2023 Korea Fashion Awards and were listed as one of the 500 most influential people in the industry byThe Business of Fashionin 2023.[218][219]

Members

Discography

Extended plays

Filmography

Television shows

Live performances

See also

Notes

References

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