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Nylon(magazine)

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Nylonis an Americanmultimediabrand and publishing company, which produces alifestyle magazinethat focuses onpop cultureand fashion. Its coverage includes art, beauty, music, design,celebrities,technology and travel. Originally a print publication, it switched to an all-digital format in 2017. Its name referencesNew YorkandLondon,and it is currently owned by theBustle Digital Group.[2]The magazine will return to print in 2024.[3]

Nylon
Nylon magazine cover, featuring Demi Lovato with blue hair in faux-fur.
December 2013/January 2014 cover featuringDemi Lovato
CategoriesFashion
FrequencyMonthly
Total circulation
(2012)		216,466[1]
First issueApril 1999;25 years ago(1999-04)
Final issueOctober 2017(2017-10)
CompanyBustle Digital Group
CountryUnited States
Based inNew York City
Websitewww.nylon
ISSN1524-1750

History

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Nylonwas co-founded in 1999[4]by editorial director Mark Blackwell, art director Madonna Badger,[5]creative directorHelena Christensen,[6]development director Michael "Mic" Neumann,[6]and the husband and wife publishing team of Marvin and Jaclynn Jarrett, with an initial investment from businesspersonSam Waksal.[7]Four of the founders had previously worked together in their same roles atRay GunMagazine: Editor-in-chief Marvin Jarrett, Publisher Jaclynn his wife, Editorial Director Mark Blackwell and Development Director Mic Neumann. The Jarretts had recently sold their shares in Ray Gun Publishing.[8]According to Publisher Jaclynn Jarrett, the magazine's name was chosen because her husband Marvin just liked the sound ofNylon.After picking it, they realized that NY and LON could link the brand to New York and London, which was congruent withNylon's editorial focus in these two cities.[9]The design of the magazine was intended to be "hyper-legible", in an attempt to mitigate against the criticism ofRay-Gun's "chaotic" layouts. The first issue was published on April 6, 1999.[8]

In 2003,Nylonlaunched its website nylonmag (now nylon ), under the leadership of Ronen Shapiro. Later that year the digital readership surpassed the print edition and became the center of Nylon's business. In 2005,Nylonwas bought by Pennsylvania businessman Don Hellinger.[10]The following spring,NylonandMySpacecollaborated on their first International Music issue. Nylon was freely available online for a time.[11][12]NylonTV was launched in 2006 with the creation of its own YouTube channel, and by 2014 gained 62 thousand subscribers and 62 million cumulative views.[13]Nylonpartnered withMySpacein 2006 for its annual June/July music issue. Nine months later the magazine became generally available online, in digital form in March 2007.Nylonreleased their June/July International Music and MySpace issue online for free viewing.[14]Marvin Scott Jarrett's Editor's Letter described it as a collaboration with MySpace, focusing on eight "music and style mecca" cities around the world, featuring the famousWhite Stripeson the cover, as selected byNylon'sMySpace fans.[15]

Nylonteamed up withLive Nation Entertainmentin 2008 to produce its firstNylonMusic Tour, headlined by electro-rockersShe Wants Revenge.[16]

On their 10-year anniversary in 2009,Nylonmade the April 1999 inaugural issue freely available online, including all articles, in scanned form.[17]Later that year,Nylonpartnered with iTunes for its annual music issue, which included a free summer playlist download of 22 tracks.[18]

Nyloncame together with YouTube in 2010 for its Young Hollywood issue, allowing readers to watch the entire issue as well as the 2011 Young Hollywood issue. 2010 also brought the launch ofNylonDailies, emails written by local writers every day in ten key American cities.[19]

In 2011, then-President Don Hellinger and then-CFO Jami Pearlman[10][20]were charged with operating an illegal money transmission business (for an online casino), unrelated toNylon.[10][21]They subsequently pleaded guilty to a reduced charge.[22][23]

Nylonjoined with Facebook in 2012 for its June/July music issue.[24]2012 also brought a Summer Music Tour, featuringNeon Trees,sponsored byStarbucks.[25][non-primary source needed]America's Next Top Modelannounced thatNylonwould be its media partner for the show's 19th reincarnation.[26]

In May 2014,Nylonwas acquired by a new ownership group, including an affiliate of LA-based investor Marc Luzzatto through Diversis Capital, LLC. The new venture also acquired FashionIndie, with FashionIndie's founders, Beca Alexander and Daniel Saynt, maintaining their titles of editor-in-chief and creative director, respectively. Publisher Marvin Jarrett was blindsided, as he was not retained by the new owners. The staff learned of the takeover via the press.[27][28]

In September 2017, announced that it was transitioning to an all-digital platform. The print edition ofNylonwas discontinued between October 2017 and 2019 and the print staff was laid off. Upon the departure of the core print team, only two original staff members, of the 60-odd employees from before the sale in 2014, remained.[29]One of those original staff members included digital team Senior Editor, Gabrielle Korn, who was then promoted to Editor-in-Chief.[30]

In June 2019, Nylon was acquired by theBustle Digital Group,founded by Bryan Goldberg.[2]Its current editor-in-chief is Lauren McCarthy.

International editions

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Asia

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  • NylonJapan, which first hit Tokyo newsstands in 2004, is now run by editor-in-chief Takashi Togawa.[31]
  • NylonKorea premiered in August 2008,[32]and in April 2014,K-popgirl bandGirl's Generation(also known as SNSD), was featured in Nylon international editions.[33]In March 2018, the publisher ofNylonKorea was acquired by Krispy Studio, a subsidiary ofkakao M(formerly LOEN Entertainment), fromSeoul Cultural Publishers[ko].[34]
  • NylonIndonesia began publishing in 2011. It ceased publication in 2017.
  • NylonSingapore,[35]launched in 2012 and went fully digital in 2017.
  • NylonThailand[36]
  • NylonChina[37]
  • NylonManila, launched in November 2020 byOne Mega Groupas a digital magazine.[38]

Europe

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  • NylonGermany[39][40]
  • NylonSpain[41][42]
  • NylonFrance (published asNylon FR), launched in March 2021 as a digital magazine. The French edition is also edited on printed every two months with a limited drop in selected stores and on the magazine's e-shop.[43][44]

Latin America

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Former editors-in-chief

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  • Marvin Scott Jarrettwas the original editor-in-chief from the time of the magazine's creation to his departure in 2014.
  • Michelle Leewas named editor-in-chief in 2014,[45]then named Editor in Chief ofAlluremagazinein 2015.
  • Melissa Gianniniwas named editor-in-chief in 2015.[46]
  • Gabrielle Kornwas named editor-in-chief in 2018.
  • Alyssa Vinganwas named editor-in-chief in 2019.
  • Lauren McCarthywas named editor-in-chief in 2023 and is the current EIC.

Cover models

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The firstNyloncover model for the debut issue was actressLiv Tylerin April 1999.[4]She was both photographed and interviewed byNylonmagazine's co-founder, creative director, and supermodelHelena Christensen.[4][47]

Cover models have included:Demi Lovato,[48]Christina Aguilera,The Horrors,Avril Lavigne,[49]Selena Gomez,[50]Lily Allen,Paris Hilton,The Kills,Camilla Belle,Karen O,Evan Rachel Wood,Mary-Kate Olsen,Lea Michele,Lil' Kim,Zooey Deschanel,Kristen Stewart,Rachel Bilson,Scarlett Johansson,Cory Kennedy,Mischa Barton,Christina Ricci,Leighton Meester,Blake Lively,Taylor Momsen,The White Stripes,Sienna Miller,Nicole Richie,Megan Fox,Hilary Duff,Emma Stone,Lindsay Lohan,MIA,Zoe Saldana,Drew Barrymore,Jessica Szohr,Mila Kunis,[51]Emily Browning,Katy Perry,Jena Malone,Abbie Cornish,Vanessa Hudgens,Jamie Chung,Selena Gomez,Emma Roberts,[52]Chloë Grace Moretz,[53]Lily Collins,Hayley Williams,Marina,[54]andLana Del Rey.

Reception

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Medialife Magazine's Jennifer Cox wrote in 2001 thatNylonwas "a little uppity, and it's not hard to understand why", describing it as "bold, idiosyncratic, challenging, absolutely of-the-moment," but unnoticed by "the mainstream" until March 2001, whenNylonwas nominated for the ASME National Magazine award. She described the April issue as "groundbreaking" (for a fashion magazine) to feature an overweight woman in a history of women's weight, and noted that the magazine's models "are more often interesting looking than beautiful per se." She found its photo spreads "bold with their use of white space and innovative photography" and notedNylon'sdistinctive "heavy emphasis on music coverage."[55]

Recognition

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TheAmerican Society of Magazine Editorsnoted the magazine three times:Nylonwas nominated for "National Magazine Award for General Excellence (100,000–400,000 circulation)" in 2001,[56]was a finalist for "General Excellence (100,000 to 250,000 circulation)" in 2003,[57][58]and was a finalist for the 2006 ASME "Design" award.[59]

In 2006,Nylonwas a Nominee at the 10th AnnualWebby Awards,in the Fashion category,[60][61]and an Official Honoree at the 12th Annual Webby Awards in the Magazine category in 2008.[62]

In 2008 industry monitorMedia Industry News Onlineeditors selected Nylon as the penultimate of their "Top 5 Women's Fashion Mag Website Picks", judging on "visual appeal, functionality and usefulness of information". They found it to be the "destination of choice for alternative, fashion minds everywhere", and "...Nylon's entertainment radar is still alive and well. Its funky illustrations and graphics giveNylona hip, unique look that is truly hard to come by in the category. Nxtbook provides slick, downloadable digital magazine issues ".[63]

Brand extensions

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The magazine had Radar, Fashion, and Style pages. There was also aNylon Guysmagazine, first announced in 2003[64]and published independently in 2004,[9]which featuredJoseph Gordon-Levittfrom500 Days of Summer.

Nylonpartnered withRizzoli Publishingto publish three books:Street,on global street fashion;Pretty,on beauty; andPlay,on music.[9] Pretty: The Nylon Book of Beautywas listed in the New York Public Library's bestBooks for the Teen Age 2008.[65][66] In 2009 Jarrett foundedNylonRecords and signed French female pop groupPlastiscinesas its first act, after seeing them on the cover of French fashion and style magazineCitizen K.[67][68] Also in 2009,Nylonintroduced itsiPhoneapp;MinOnlinelisted it (among "Top 5 iPhone Mags You May Have Missed" ) as "a pleasant surprise. This fashion and culture mag has one of the more attractive magazine-like designs among print brands on mobile."[69]

The September 2010 issue of the magazine was released on theiPad,including video, music, and some exclusive content. The iPad edition is in the Apple iTunes newsstand.[70]

Bibliography

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  • Street: The Nylon Book of Global Style.Universe(2006).ISBN978-0-7893-1501-4.
  • Pretty: The Nylon Book of Beauty.Universe (2007).ISBN0-7893-1539-4.
  • Street View: The New Nylon Book of Global Style.Universe (2010).ISBN978-0-7893-2088-9.

References

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Official website

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