Wikipedia

Orange Business

Orange Business,the business services arm ofOrange S.A.,is aglobal integratorof communications, products, and services for multinational corporations.[2]

Orange Business
Company typeSubsidiary
IndustryInformation technology
Consulting
PredecessorEquant(November 2000)
Global One(January 2000)
Founded1 June 2006;18 years ago(2006-06-01)
(as Orange Business Services)
Key people
Aliette Mousnier-Lompre (CEO)
RevenueIncrease€7.930 billion (2022)[1]
Increase€317 million (2022)[1]
Number of employees
Increase30,000[1]
ParentOrange S.A.
Websiteorange-business

On 16 February 2023, Orange Business Services got renamed toOrange Business.[3]

Orange Business offersintegrated communicationsproducts and services to global enterprises incloud computing,unified communications,collaboration,big data,Internet of things,andartificial intelligence,[4]which manage and integrate the complexity of international communications andsoftware applications.[2]

Orange Business was founded on 1 June 2006,[5]through a rebranding and consolidation of the existing France Telecom businesses of Equant and Wanadoo.[6][7][8]Orange Business also acquired giants like Business & Decision and Basefarm in recent years who specializes in Analytics, Data Science, Cloud etc.

Operating in over 220 countries and territories, the company employs over 21,000 employees in 166 countries.[9]Over last few years, €700 million were invested in research and development with dedicated 8,000 employees including scientists, engineers, developers, designers, sociologists, and marketers.

Orange Labs is made up of 12 research and development and innovation centers across four continents and has 7,000 patents. It's ranked the 19th most innovative company worldwide.[10]

History

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Background of global ownership of Orange: Before May 2000

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Further information:Orange (UK) § History,andOrange (telecommunications) § History

In May 2000, the Orange brand, through a complex set of mergers and divisions,[11][12]was acquired and eventually retained byOrange S.A.,[13][5]then a fully ownedsubsidiaryofFrance Télécom.The chain of mergers that led to the May 2000 acquisition is as follows.

The inception of the Orange brand was in 1990 in theUnited Kingdomwith the formation of "Microtel Communications Ltd"[14]- a consortium initially formed byPactel Corporation(American),British Aerospace(BAe, nowBAE Systems),Millicom,andMatra(French);[15]and later, to be wholly owned by BAe.[16]In July 1991, the Hong Kong-based conglomerate -Hutchison Whampoathrough astock swapdeal with BAe, acquired a controlling stake of 65% in Microtel, who by then had won a license to develop aPersonal communications network(PCN) network in United Kingdom.[15][16]

Subsequently, Hutchison renamed Microtel to Orange Personal Communications Services Ltd, and on 28 April 1994, Orange brand was launched in the UK mobile phone market. Aholding companystructure was adopted in 1995 with the establishment of Orange plc. In April 1996, Orange went public and floated on theLondon Stock ExchangeandNASDAQ,[17]majority owned by Hutchison (48.22%),[18][19]followed byBAe(21.1%).[17]In June 1996, it became the youngest company to enter theFTSE 100,valued at £2.4 billion. And by July 1997 Orange had gained one million customers.

The stint as a public company came to an end in October 1999, when it was acquired for US$33 Billion by the German conglomerate -Mannesmann AG.[20][21]The Mannesmann's acquisition of Orange triggeredVodafoneto make ahostile takeoverbid for the German company. Shortly thereafter, in February 2000, Vodafone acquired Mannesmann for US$183 Billion and, decides to divest Orange as theEUregulations wouldn't allow it to hold two mobile licences.[22]France Télécomin May 2000, announced the acquisition of the global operations of Orange from Vodafone for US$37 Billion and the transaction was completed in August 2000.[23][24][25]

Evolution of business services arm of France Telecom: 2000–2006

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With the strategic ambition to become anintegrated playerin managed data networks and IP-based communication and hosting for multinational and localenterprises,[26]France Telecom in January 2000 bought out its two partner's stake (Sprint NextelandDeutsche Telekom) in the joint venture founded in January 1996- Global One for US$3.88 Billion.[27]

In November 2000, France Telecom acquired a controlling stake of 53% in Dutch-based network operator Equant,[28]part of theSITAgroup of companies which provided network services to the air transport industry. France Telecom started the process of integrating Global One unit with Equant in 2001 and acquired all outstanding Equant stock by 2005.[29][30]

Launch of Orange Business Services: 2006–present

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On 1 June 2006, France Telecom announced the consolidation of the group's business services operations and rebranded the businesses of Equant andWanadooto a new single entity - 'Orange Business Services'.[31]The rebranding exercise created France Telecom SA's global brand for mobile telephony, as well as all broadband and business connectivity services - Orange.[31]

Organisation and operations

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It operates in over 220 countries and territories and employs over 30,000 employees in 166 countries.[32]It is organised in the following geographical divisions:

It has five major services centers inMauritius,Egypt,India,BrazilandFrance.

Products and services

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It offers integrated communication products and services to global enterprises incloud computing,unified communications,collaboration,Big Data,Internet of thingsandArtificial Intelligencewhich manage and integrate the complexity of international communications and software applications.[33][34]

The service and products portfolio include,

  • End-to-endenterprise integrationin Data Center Management, Server Management, Network Management, PC life-cycle Management, Security Management and Messaging Administration.
  • Datavenue End-to-end single platform forInternet of Things(IoT),[35]Artificial Intelligence,Cognitive Services,Analyticsand specialized inSmart Cities
  • Deliver and manage complex PBX, IP Voice based services, Unified Communications & Collaboration services
  • ITIL-aligned methodology and processes
  • Application management capabilities across verticals for CRM applications, IPT applications, Database Integration
  • Remote Infrastructure Management services
  • WAN-LAN integration, design and management expertise

Case studies

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The complex merger operations that led to ownership of Orange by France Telecom and its subsequent branding is a subject for numerous managementcase studieson topics likestrategic management,[12][36][37]brand management,[11][12][37][38]PEST analysis,[11]financing methods ofmerger and acquisitions[36]andleveraged buyouts.[36]

See also

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References

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  1. ^abcFacts & figures - Orange Business Servicesorange-business
  2. ^ab"Orange Business Services - People and Presence".Orange SA.Retrieved9 June2012.
  3. ^"Orange Business: a new ambition for business services".
  4. ^"Orange Business Services named data communications service provider of the year 2012".8 June 2012.Retrieved9 June2012.
  5. ^ab"Bloomberg Business week - Company Overview of Orange SA".Archived fromthe originalon 16 January 2011.Retrieved9 June2012.
  6. ^"Bloomberg Business week - Company Overview of Orange Business Services".Archived fromthe originalon 8 February 2008.Retrieved9 June2012.
  7. ^"Orange Business Services History".hoovers.Retrieved9 June2012.
  8. ^"LinkedIn - Orange Business Services profile".hoovers.Retrieved9 June2012.
  9. ^"Orange: Careers".Retrieved9 June2012.
  10. ^"Innovation in 2018".BCG Global.7 July 2020.
  11. ^abc"Management Case Study - Orange Romania".Coursework.Retrieved9 June2012.
  12. ^abc"The Story of the Cellular Phone Brand Orange and how legal system affects branding (Case Code: BSTR002)".icmrindia.org.Retrieved9 June2012.
  13. ^"Orange SA History".hoovers.Retrieved9 June2012.
  14. ^"Orange SA profile".ide.go.jp. 20 November 2000.Retrieved9 June2012.
  15. ^ab"History of Cellular services".licensing.ofcom.org.uk. Archived fromthe originalon 5 February 2013.Retrieved9 June2012.
  16. ^ab"The Facts: 2004"(PDF).na.baesystems. p. 107. Archived fromthe original(PDF)on 25 January 2007.Retrieved9 June2012.
  17. ^ab"BAe's record-breaking sterling Eurobond issue"(PDF).22 June 1999. Archived fromthe original(PDF)on 7 May 2013.Retrieved9 June2012.
  18. ^"Hutchison Whampoa Releases Annual Results 1996".26 March 1996. Archived fromthe originalon 8 July 2017.Retrieved9 June2012.
  19. ^"Telecommunications - Hutchison Whampoa".1996.Retrieved9 June2012.
  20. ^"Mannesmann to buy UK cellular firm; Vodafone, Hutchinson likely to react".CNN. 21 October 1999.Retrieved9 June2012.
  21. ^"Mannesman to buy Orange for $33bn".The New York Times.21 October 1999.Retrieved26 December2008.
  22. ^"Vodafone seals Mannesmann merger".BBC. 11 February 2000.Retrieved26 December2008.
  23. ^"Orange's bright future".BBC. 8 January 2001.Retrieved9 June2012.
  24. ^"France Telecom buys Orange for $37 bn".The Financial Express. 30 May 2000.Retrieved9 June2012.
  25. ^"France Telecom clinches Orange deal".BBC. 30 May 2000.Retrieved9 June2012.
  26. ^"France Telecom to Buy 100% Global One".27 January 2000.Retrieved9 June2012.
  27. ^"Global One joint venture collapses".CNET. 26 January 2000.Retrieved9 June2012.
  28. ^"France Telecom takes over Equant".BBC. 20 November 2000.Retrieved9 June2012.
  29. ^"France Telecom, Equant Sign Multi-Billion Dollar Deal".20 November 2000.Retrieved9 June2012.
  30. ^"Equant N.V. History".fundinguniverse.Retrieved9 June2012.
  31. ^ab"Branded - Orange".1 August 2005.Retrieved9 June2012.by Michelle Donegan
  32. ^"AT & T and Orange business services expand telepresence".4-traders. 2 February 2012.Retrieved9 June2012.
  33. ^"Orange Business Services presentation at MIT"(PDF).mit.edu.Retrieved9 June2012.
  34. ^"AT & T and Orange business services expand telepresence".Bloomberg.Retrieved9 June2012.
  35. ^IOT data analyticsorange-business[dead link‍]
  36. ^abc"Case study: The Acquisition of France Telecom S.A and Orange Plc".Retrieved9 June2012.
  37. ^ab"Rebranding to Branding: A Semiotical Journey"(PDF).18 March 2008.Retrieved9 June2012.by Prof. Priyanshu Jain Asst. Prof. (Marketing), Institute of Marketing and Management
  38. ^"Superbrands case studies: Orange".Retrieved9 June2012.
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