Wikipedia

Personal Computer World

This article is about the British computer magazine. For the unrelated U.S. magazine, seePC World.For the unrelated British retailer, seePC World (retailer).

Personal Computer World(PCW) (February 1978 - June 2009) was the firstBritishcomputermagazine. Although for at least the last decade it contained a high proportion of Windows PC content (reflecting the state of theITfield), the magazine's title was not intended as a specific reference to this. At its inception in 1978 'personal computer' was still a generic term (theApple II,PET 2001andTRS-80had been launched as personal computers in 1977.[1][2]) The magazine came out before theWintel(orIBM PC compatible) platform existed; the originalIBM PCitself was introduced in 1981. Similarly, the magazine was unrelated to theAmstrad PCW.

Personal Computer World
Personal Computer World''new look' issue from November 2005
FrequencyMonthly
First issueFebruary 1978
Final issueJune 2009
CountryUnited Kingdom
Based inLondon
ISSN0142-0232

History

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PCWwas founded by theCroatian-bornAngelo Zgorelec[3]in 1978,[4]and was the first microcomputer magazine in Britain.[5]PCW’s first cover model, in February 1978, was theNascom-1, which also partly inspired Zgorelec to launch the magazine.[6]Its August 1978 issue featured the colour capabilities of theApple II.[7]

PCWwent monthly from the second edition. Zgorelec went into partnership withFelix Denniswho published his first issue in September 1979.[8]before selling the title toVNUin 1982.[9]The magazine was later owned byIncisive Media,which announced its closure on 8 June 2009.

As the magazine was launched four years before the firstIBM PC(reviewed in the magazine in November 1981) the magazine originally covered early self-build microcomputers. It later expanded its coverage to all kinds of microcomputers fromhome computerstoworkstations,as the industry evolved. Regular features in the earlier years of the magazine wereGuy Kewney'sNewsprintsection,Benchtests(in-depth computer reviews),Subset,covering machine code programming, type-in program listings,Bibliofile(book reviews), theComputer Answershelp column,Checkouts(brief hardware reviews)TJ's Workshop(for terminal junkies),Screenplayfor game reviews andBanks' Statement,the regular column fromMartin Banks.[10]In 1983 Jerry Sanders joined the staff as Features Editor and wrote the first published review of Microsoft Word 1.0 for the magazine.

The cover style, with a single photo or illustration dominating the page, was adopted soon after its launch and continued until the early 1990s. The cover photos were often humorous, such as showing each new computer made bySinclairbeing used by chimpanzees, a tradition that started with theZX81.[6]

Personal Computer WorldApril 1987 issue

PCW eagerly promoted new computers as they appeared, including theBBC Micro.[11]The magazine also sponsored the Personal Computer World Show, an annual consumer andtrade fairheld inLondonevery September from 1978 to 1989.

The magazine underwent a major reader marketing push in 1992, resulting in its circulation figure rising from a middle-ranking 80,000 to more than 155,000 at a time when personal computing was becoming hugely popular thanks toWindows 3.1andIBM PCclones flooding the market. PCW battled with rivalsComputer Shopper,PC Direct,PC MagazineandPC Profor several thousand pages of advertising each month, resulting in magazines that could run to over 700 pages.

The magazine typically came with acover-mountedCD-ROMorDVD-ROM,which held additional content. Although the magazines themselves were identical, the DVD version cost more than the CD-ROM version.

During a brief period in 2001, the magazine was (effectively) sold as 'PCW' as part of a major overhaul of the magazine design and content, but this abbreviation was dropped from the cover after just a few issues. The content also reverted from having been a bit more consumer electronics focused to return to its roots.

The magazine changed (both in terms of style and content) on many occasions after its launch. The last major change took place with the November 2005 issue, when the magazine was relaunched with an updated look (including glossier paper and a redesigned layout), new features, fewer advertising pages, and a slightly higher price tag.

Editors of the 1990s include Guy Swarbrick,Ben Tisdall,Simon Rockman,Gordon Laingand Riyad Emeran. At the time of its closure, the editor wasKelvyn Taylor.

Closure

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The magazine was closed in June 2009, with ownersIncisive Mediaquoting poor sales and a difficult economic climate for newsstand titles. At the time of closing, it was the second most popular monthly technology title in the UK, with an audited circulation figure of 54,069[12]Its last issue, dated August 2009, was published on 8 June 2009.[6]This final issue made no mention of its being the last one, and advertised a never to be published September issue. Subscribers were offered the option of a refund, or transferring their subscriptions toPCW's sister magazine,Computeractive.

At its closePCWfeatured a mixture of articles, mainly related to theWindowsPC,with someLinuxandMacintosh-related content. The news pages included reports on various new technologies. Other parts of the magazine contained reviews of computers and software. There was also a 'Hands On' section which was more tutorial-based. Advertising still made up a proportion of its bulk, although it had diminished somewhat since its peak in the 1990s.

References

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  1. ^"Most Important Companies".Byte.2017-10-09. Archived fromthe originalon 2008-06-18.Retrieved2008-06-10.
  2. ^Wozniak, Steve (May 1977)."System Description / The Apple-II".BYTE.pp. 34–43.RetrievedOctober 17,2013.To me, a personal computer should be small, reliable, convenient to use and inexpensive
  3. ^"About the authors",visit-croatia.co.uk. Article retrieved 2006-11-24.
  4. ^"Founding Father",Personal Computer World (via visit-croatia.co.uk). Article retrieved 2006-11-24.
  5. ^"Sheridan Williams, rocket scientist to tour guide"(PDF).TNMOC newsletter.No. 15.The National Museum of Computing.September 2010. Archived fromthe original(PDF)on July 3, 2012.RetrievedNovember 9,2012.
  6. ^abc"Personal Computer World magazine: 1978-2009 -- An Obituary (from a former Editor's personal perspective)".cameralabs.Archivedfrom the original on 2009-06-15.
  7. ^Coll, John; Sweeten, Charles (August 1978)."Colour is an Apple II".Personal Computer World.p. 50.Retrieved9 October2017.
  8. ^David Tebbutt, technical editor then editor
  9. ^A Garrett in Goodge Street:The First 40 Years of Dennis Publishing and David Tebbutt
  10. ^The PCW index1978-June 1989
  11. ^The Register,11 June 2009,RIP Personal Computer World
  12. ^"Personal Computer World, Certificate of average net circulation"(PDF).ABC Consumer Magazines.Retrieved25 June2015.
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