Wikipedia

Pierre Cardin

For the Canadian politician, seePierre-Joseph-Arthur Cardin.

Pierre Cardin(UK:/ˈkɑːrdæ̃,-dæn/,US:/kɑːrˈdæ̃,-ˈdæn/,French:[pjɛʁkaʁdɛ̃]), bornPietro Costante Cardin[a](2 July 1922 – 29 December 2020),[1]was an Italian-born naturalised-French fashion designer.[2][3]He is known for what were hisavant-gardestyle andSpace Agedesigns. He preferredgeometricshapes and motifs, often ignoring the female form. He advanced intounisexfashions, sometimes experimental, and not always practical. He founded his fashion house in 1950 and introduced the "bubble dress"in 1954.

Pierre Cardin
Cardin in 1978
Born
Pietro Costante Cardin

(1922-07-02)2 July 1922
San Biagio di Callalta,Italy
Died29 December 2020(2020-12-29)(aged 98)
Neuilly-sur-Seine,France
Citizenship
OccupationGrand couturier
Years active1945−2011
Awards
Signature

Cardin was designated aUNESCO Goodwill Ambassadorin 1991,[3]and a United NationsFAO Goodwill Ambassadorin 2009.[4]

Career

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Cardin was born nearTrevisoin northern Italy, the son of Maria Montagner and Alessandro Cardin.[5]His parents were wealthy wine merchants, but lost their fortune inWorld War I.[6]To escape theblackshirtsthey left Italy and settled inSaint-Étienne,France in 1924 along with his ten siblings.[6][7][8]His father wanted him to study architecture, but from childhood he was interested indressmaking.[9]

Pierre Cardin dress, made from heat-mouldedDynel,1968

Cardin moved to Paris in 1945. There, he studied architecture and worked with the fashion house ofPaquinafter World War II. He worked withElsa Schiaparelliuntil he became head ofChristian Dior's tailleure atelier in 1947, but was denied work atBalenciaga.[10]While at Dior, he contributed the popular Bar suit for Dior's inaugural 1947 "Corolle" collection, already displaying the deft tailoring that he would be known for in later years.[11][12]

Cardin founded his own fashion house in 1950.[13]His career was launched when he designed about 30 of the costumes for amasquerade ballin Venice, hosted byCarlos de Beisteguiin 1951. Cardin inaugurated hishaute coutureoutput in 1953 with his first collection of women's clothing and became a member of theChambre Syndicale,a French association of haute couture designers.[14]The following year he opened his first boutiqueEve,[14]and introduced the "bubble dress",which is a short-skirted, bubble-shaped dress made bybias-cuttingover a stiffened base.[15][16]He was the first couturier to turn to Japan as a high fashion market when he travelled there in 1957.[13]WhenChristian Diordied in 1957, Cardin was one of a number of young designers mentioned by the fashion press as possible successors to Dior's enormous position in the fashion world.[17]

As haute couture began to decline,ready-to-wear('prêt-à-porter') soared as well as Cardin's designs. He was the first to combine the "mini"and the"maxi"skirts of the 1970s by introducing a new hemline that had long pom-pom panels or fringes.[18]

Beginning in the 1970s, Cardin set another new trend: "mod chic". This trend holds true for the form or for a combination of forms, which did not exist at the time. He was the first to combine extremely short and ankle-length pieces. He made dresses with slits and batwing sleeves with novel dimensions and mixed circular movement and gypsy skirts with structured tops. These creations allowed for the geometric shapes that captivated him to be contrasted, with both circular and straight lines. Cardin became an icon for starting this popular fashion movement of the early 1970s.[19]

Inspired by space travel and exploration, Cardin visitedNASA(the National Aeronautics and Space Administration) in 1970, where he tried on the original spacesuit worn by the first human to set foot on the Moon,Neil Armstrong.[20]Cardin designed spacesuits for NASA in 1970.[20]

Pierre Cardin and the French composerRégis Campo,fromAcadémie des beaux-arts,Institut de France,Paris, 2017

Cardin resigned from theChambre Syndicalein 1966 and began showing his collections in his own venue.[14]He also designed uniforms forPakistan International Airlines,which were introduced from 1966 to 1971 and became an instant hit.[21]

In 1971, Cardin redesigned thebarong tagalog,a national costume of thePhilippines,by opening the front, removing the cuffs that neededcufflinks,flaring the sleeves, and minimizing the embroidery. It was also tapered to the body, in contrast with the traditional loose-fitting design, and it also had a thicker collar with sharp and pointed cuffs. A straight-cut design was favored byPresidentFerdinand Marcos.[22]

In 1975, Cardin opened his first furniture boutique on theRue du Faubourg Saint-Honoré.[23]In 1977, 1979, and 1983, he was awarded the Cartier Golden Thimble by French haute couture for the most creative collection of the season.[24]He was a member of the Chambre Syndicale de la Haute Couture et du Prêt-à-Porter from 1953 to 1993.[25]

Cardin's first American-made, mass produced home furnishing collection came in 1977 when Cardin partnered with Dillingham Manufacturing Company, Scandinavian Folklore Carpets of Denmark for Ege Rya Inc., and theLaurel Lamp Company.[26]

In 1979, Cardin was appointed a consultant to China's agency for trade in textiles,[27][28]and in March of that year, he became the first Western designer to present a fashion show in China in many decades.[29]

Like many other designers today, Cardin decided in 1994 to show his collection only to a small circle of selected clients and journalists. After a break of 15 years, he showed a new collection to a group of 150 journalists at his bubble home inCannes.[25]

A biography titledPierre Cardin, his fabulous destinywas written bySylvana Lorenz.[30]

A documentary on Cardin's life and career,House of Cardindirected byP. David EbersoleandTodd Hughespremiered to a standing ovation on 6 September 2019 at the76th Venice International Film Festivalin theGiornate degli Autorisection, with Mr. Cardin in attendance.[31]

Eponymous brand

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Main article:Pierre Cardin (brand)

Pierre Cardin used his name as a brand, initially a prestigious fashion brand, then in the 1960sextendedsuccessfully intoperfumesandcosmetics.From about 1988 the brand waslicensedextensively, and appeared on "wildly nonadjacent products such as baseball caps and cigarettes".[32]

Pierre Cardin-branded pen

A 2005 article in theHarvard Business Reviewcommented that the extension into perfumes and cosmetics was successful as the premium nature of the Pierre Cardin brand transferred well into these new, adjacent categories, but that the owners of the brand mistakenly attributed this to the brand's strength rather than to its fit with the new product categories.[32]The extensive licensing eroded the high-end perception of the brand, but was lucrative; in 1986Women's Wear Daily(WWD) estimated Cardin's annual income at overUS$10 million.

In 1995, quotes from WWD included "Pierre Cardin—he has sold his name for toilet paper. At what point do you lose your identity?" and "Cardin's cachet crashed when his name appeared on everything from key chains to pencil holders". However, the Cardin name was still very profitable, although the indiscriminate licensing approach was considered a failure.[32][33]

In 2011, Cardin tried to sell his business, valuing it at €1 billion, although theWall Street Journalconsidered it to be worth about a fifth of that amount. Ultimately he did not sell the brand.[33]

Automobiles

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Cardin interior in a 1972AMC Javelin

Cardin enteredindustrial designby developing thirteen basic design "themes" that would be applied to various products, each consistently recognizable and carrying his name and logo. He expanded into new markets that "to most Paris fashion designers... is rank heresy."[34]

The business initiatives included a contract withAmerican Motors Corporation(AMC).[34]Following the success of theAldo GuccidesignedHornet Sportaboutstation wagon interiors, theautomakerincorporated Cardin's theme on theAMC Javelinstarting in mid-1972.[35]This was one of the first American cars to offer a special trim package created by a famous French fashion designer. It was daring and outlandish design "with some of the wildest fabrics and patterns ever seen in any American car".[36]

The original sales estimate by AMC was for 2,500 haute couture "pony"andmuscle cars.[37]The special interior option was continued on the 1973 model year Javelins.[38]During the two model years, a total of 4,152 AMC Javelins received this bold mirrored, multi-colored pleated stripe pattern in tones of Chinese red, plum, white, and silver that were set against a black background.[39]The Cardin Javelins also came with the designer's emblems on the front fenders and had a limited selection of exterior colors (Trans Am Red, Snow White, Stardust Silver, Diamond Blue, and Wild Plum) to coordinate with the special interiors.[40]However, 12 Cardin optioned cars were special ordered in Midnight Black paint.[39]

Other interests

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Pierre Cardin with the "utilitarian sculptures" Cobra Table and Chair, 2012

Cardin owned a palazzo inVenicenamed Ca' Bragadin.[41]Although he claimed that this house was once owned byGiacomo Casanova,some scholars have argued that it was owned by another branch of the Bragadin family, and that its usage by Casanova was "somewhat unlikely".[42]

Personal life

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Cardin self-identified as being mostlygay,[43]but in the 1960s he had a four-year relationship with actressJeanne Moreau.[44]His long-term business partner and life partner was fellow French fashion designerAndré Oliver,who died in 1993.[45][46]

Death

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Cardin died on 29 December 2020,[47]at theAmerican Hospital of Paris,inNeuilly-sur-Seine,at the age of 98.[48]No cause of death was given.[49]

Distinctions

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Notes

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  1. ^Italian pronunciation:[ˈpjɛːtrokarˈdin],Venetian:[kaɾˈdiŋ].

References

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  1. ^"Biography"(PDF).pierrecardin.Retrieved1 August2017.
  2. ^"Biography".pierrecardin.
  3. ^ab"UNESCO Celebrity Advocates: Pierre Cardin".United Nations Educational, Scientific and Cultural Organization.Archived fromthe originalon 11 November 2009.Retrieved2 July2010.
  4. ^"Meet the Goodwill Ambassadors: Pierre Cardin".The Food and Agriculture Organization of the United Nations.Archived fromthe originalon 23 October 2013.Retrieved2 July2010.
  5. ^Myers, Marc (18 August 2020)."Pierre Cardin Sent Fashion Out of This World".wsj.
  6. ^abSnodgrass, Mary Ellen (2013).World Clothing and Fashion: An Encyclopedia of History, Culture, and Social Influence.Routledge.ISBN978-0765683007.
  7. ^"Pierre Cardin - fashion designer".Itay On This Day.Retrieved31 December2020.
  8. ^Hesse, Jean-Pascal (2010).Pierre Cardin: 60 Years of Innovation.Assouline.ISBN978-2-7594-0424-7.
  9. ^"Savannah College of Art and Design".library.scad.edu.
  10. ^FashionUnited (12 November 2014)."Eternal futurist of fashion Pierre Cardin opens new museum at 92".fashionunited.uk.Retrieved29 December2020.
  11. ^"Dior: Fashion's Ten-Year Wonder Leaves Couture Leadership a Question".The New York Times:41. 25 October 1957.Pierre Cardin is Dior's protégé. He got his first big break in 1947, when he helped Dior design the sensational New Look. Since then he has been the only one of Dior's assistants to start a couture house of his own.
  12. ^"Cardin First Struck Gold with Suit Made for Dior".The New York Times:22. 27 August 1958.Retrieved5 April2023....Cardin...designed one of the most successful models...a suit called 'Bar,' which buyers the world over bought.
  13. ^abSteinberg, Marty (29 December 2020)."Pierre Cardin, ground-breaking fashion designer and master marketer, dies at 98".CNBC.Retrieved9 April2021.
  14. ^abc"Pierre Cardin, Fetish for the Bubble".Aganutacouture.26 July 2015.Retrieved31 December2020.
  15. ^Morana, Virginie; Morana, Véronique (1999).The Parisian woman's guide to style.New York, NY: Universe. p. 17.ISBN978-0-7893-0372-1.
  16. ^O'Hara, Georgina (1989).The encyclopaedia of fashion: from 1840 to the 1980s.London: Thames and Hudson. p. 56.ISBN9780500275672.
  17. ^"Dior: Fashion's Ten-Year Wonder Leaves Couture Leadership a Question".The New York Times:41. 25 October 1957.Already speculation has begun as to who might be Dior's successor. The three youngest and most promising designers in Paris today are Hubert de Givenchy, Guy Laroche and Pierre Cardin, all in their thirties....Dior was delighted at [Cardin's] success....Last February, at Dior's tenth anniversary dinner, Dior embraced Cardin and said: 'Paris will always be the center of haute couture because there will always be young, new talent ready to take up the torch'.
  18. ^"Pierre Cardin: A Trailblazer of Fashion".Indigobluestyle.Archived fromthe originalon 4 December 2020.Retrieved31 December2020.
  19. ^Längle, Elisabeth (2005).Pierre Cardin: Fifty years of fashion and design.London: Vendome Press. p. 28.ISBN9780865651661.
  20. ^abLängle (2005), p. 20
  21. ^Kureishi, Omar (4 May 2003)."Pierre Cardin comes to PIA".Dawn Magazine.Retrieved26 March2012.
  22. ^Edwards, Louise; Roces, Mina, eds. (2010).The Politics of Dress in Asia and the Americas.Sussex Academic Press. p. 31.ISBN9781845193997.[permanent dead link‍]
  23. ^abcdefghi"Pierre Cardin Biography"(PDF).pierrecardin.2020.Retrieved29 December2020.
  24. ^Längle (2005), pp. 199–200
  25. ^ab"Daring Geniuses: Pierre Cardin".fashionheritage.eu.28 August 2018.Retrieved9 April2021.
  26. ^Reif, Rita (6 October 1977)."Cardin's Furniture Debut Shimmering Chic".The New York Times.ISSN0362-4331.Retrieved9 February2023.
  27. ^Prial, Frank J.(8 January 1979)."China Names Cardin as Fashion Consultant".The New York Times:D2.Retrieved14 November2023.Pierre Cardin...said in Paris that the Chinese Government had named him as a consultant to its textile‐trade agency. Under the agreement with Peking, Mr. Cardin will advise the Chinese on how to style their textile products to make them more marketable in the West.
  28. ^Hendelson, Marion (1980). "Fashion".Funk & Wagnalls New Encyclopedia 1980 Yearbook: Events of 1979.New York, USA: Funk & Wagnalls, Inc. p. 166.ISBN0-8343-0034-6.Pierre Cardin of Paris was made fashion advisor to the Chinese government in 1979.
  29. ^"Cardin Shows Haute Couture Designs in China".The New York Times:C5. 19 March 1979.Retrieved14 November2023.Pierre Cardin today gave the Chinese their first taste of haute couture in decades when he showed off his collections of spring and summer fashions for women and fall clothes for men.
  30. ^Lorenz, Sylvana (2006).Pierre Cardin: son fabuleux destin(in French). Paris: Editions No 1.ISBN9782846121910.
  31. ^Zargani, Luisa (6 September 2019)."Pierre Cardin Documentary Screened at Venice Film Festival".Women's Wear Daily.Retrieved9 October2022.
  32. ^abcReddy, Mergen; Terblanche, Nic (2005)."How Not to Extend Your Luxury Brand".Harvard Business Review.83:20.
  33. ^abDike, Jason (23 November 2015)."Digging Deeper – Pierre Cardin's Demise to" Licensing King "".Highsnobiety.Retrieved6 May2017.
  34. ^ab"Pierre Cardin Goes Industrial".Business Week:44. 1972.Retrieved7 August2012.
  35. ^"Introducing the Cardin Javelin".New York Magazine.New York Media: 45. 20 March 1972.Retrieved7 August2012.
  36. ^Mitchell, Larry G. (2000).AMC Muscle Cars.MotorBooks/MBI Publishing. pp.55–56.ISBN978-0-7603-0761-8.
  37. ^Mays, James C. (2006).The Savvy Guide to Buying Collector Cars at Auction.Indy-Tech Publishing. p.28.ISBN978-0-7906-1322-2.
  38. ^Lamm, Michael (October 1972)."AMC: Hornet hatchback leads the lineup".Popular Mechanics.138(4): 119.Retrieved7 August2012.
  39. ^abCranswick, Marc (2012).The Cars of American Motors: An Illustrated History.McFarland. pp.112, 125, 247.ISBN978-0-7864-4672-8.
  40. ^Foster, Patrick (April 2007). "Pierre Cardin Meets the Javelin".Hemmings Classic Car(31).
  41. ^Remos, Ana B. (16 April 2013)."Pierre Cardin's Magnificent New Building in Venice".Azureazure.Retrieved22 March2021.
  42. ^Perrottet, Tony (April 2012)."Who Was Casanova?".Smithsonian Magazine.Retrieved31 December2020.
  43. ^Hélène Guillaume (6 July 2017)."Pierre Cardin, le créateur entrepreneur qui inspire les jeunes".Madame Figaro(in French).Retrieved29 December2020.
  44. ^Michael Markus Mvondo (24 June 2020)."Jeanne Moreau: relation amoureuse difficile de 4 ans avec Pierre Cardin, ouvertement gay".amomama.fr(in French).Retrieved29 December2020.
  45. ^Mendes, Valerie D. (23 October 2011)."Obituary: Andre Oliver".The Independent.Archivedfrom the original on 26 May 2022.Retrieved29 December2020.
  46. ^Horwell, Veronica (29 December 2020)."Pierre Cardin obituary".The Guardian.Retrieved29 December2020.
  47. ^"Pierre Cardin: French fashion giant dies aged 98".BBC News.29 December 2020.Retrieved9 April2021.
  48. ^"Le couturier français Pierre Cardin est mort".BFMTV.29 December 2020.Retrieved9 April2021.
  49. ^Ferla, Ruth La (29 December 2020)."Pierre Cardin, Designer to the Famous and Merchant to the Masses, Dies at 98".The New York Times.Retrieved9 April2021.
  50. ^"Cardin Sig. Pierre".quirinale.it(in Italian).Retrieved29 December2020.
  51. ^"Cardin Sig. Pierre".quirinale.it(in Italian).Retrieved30 December2020.
  52. ^Gouvernement de Monaco (18 November 2007)."Ordonnances Souveraines (Décorations) N° 7835"(PDF).legimonaco.mc(in French). Archived fromthe original(PDF)on 4 July 2019.Retrieved4 July2019.

Further reading

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