Pon HoldingsBV is a Dutch conglomerate in the transportation sector. It is one of the five largest bicycle manufacturers in the world, and owns bicycle brandsCaloi,Cannondale,Cervélo,Derby Cycle(owner ofFocus),GT,Gazelle,IronHorse,Kalkhoff,Mongoose,Santa Cruz,Urban Arrow (cargo bikes), Veloretti, andSchwinn,among others.[5]
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| Company type | Privately held company |
|---|---|
| Industry | Conglomerate |
| Founded | 1980 |
| Founder | Ben Pon, Jr. |
| Headquarters | Stadionplein 28,Amsterdam |
Key people | Janus Smalbraak (Executive) |
| Products | Automobile Bicycles Technology consulting[1] Fire safety[1] Agriculture[2] |
| Revenue | €2.4 billion (2022) (bicycle sales)[3] €10 billion (2022) (total)[4] |
Number of employees | 13,000 |
| Website | https://pon |
The company was founded in 1980 byBen Pon, Jr.,a former racing car driver and son ofBen Pon Sr.,who became the importer ofVolkswagenin the Netherlands in 1947. As of 2021[update]it is still owned by the Pon family.
Activities
editAutomotive
editPon Holdings operates in the automotive and transport sectors through many subsidiaries, involved in activities, such as:
- Distribution of consumer automotive brands in the Netherlands:Volkswagen,Audi,SEAT,Škoda,Lamborghini,Bentley,BugattiandPorsche
- Distribution of commercial vehicles in the Netherlands:MAN,CaterpillarandMotrac[clarification needed]
- Importer ofContinentalproducts
- Operator of several garages
- Owner of Reifen Gundlach, Summa Tyre and Euro-Tyre
- Car leasing, such as Dutchlease
Cycling
editPon ownsCervélo,[5]Derby Cycle(owner ofFocus Bikes[5]),Dorel Sports(parent company ofCannondale,Schwinn,GT Bicycles,Mongoose,Caloi,andIronHorse),[6]Gazelle,[5]Kalkhoff,[5]Union,[5]Santa Cruz Bicycles[5](owner of Reserve Wheels[7]), Swapfiets, Veloretti, and others.
History
edit- 1986: Takeover importership ofSEAT
- 1988: Takeover of Transmark Groep, Motrac (Linde)
- 1992: Takeover importership ofŠkoda
- 1995: Founding ofBelCompanyin cooperation withMacintosh Retail Group
- 1998: Founding of Pon North America
- 2003: Takeover of Geveke N.V., Founding of Pon Equipment & Power Systems
- 2005: Founding of Pon Logistic Solutions, Shanghai, China
- 2011: Takeover ofGazelle[8]
- 2011: Takeover importership ofCervélo.[9]
- 2013: Acquisition of Callidus Group[10]
- 2015: Acquisition ofSanta Cruz Bicycles[11]
- 2015: Takeover ofImtechMarine[12]
- 2019: Acquisition ofUrban Arrow[13]
- 2021: Acquisition of Mike's Bikes (a 12 storeSan Francisco Bay Areabicycle retailer)[5]
- 2021: Acquisition ofDorel Sports[14]
- 2022: Takeover ofVeloretti[15]
Pre-dating Pon Holding
editIn 1895 Mijndert Pon, father of Ben Pon (senior) operated a vehicle repairshop. His sons Ben and Wijnand took ownership of the company.
- 1931: Founding of Pon's Automobielhandel (by then a chain of car dealerships) by Ben and his brother Wijnand Pon
- 1936: importershipContinental AGand Federal
- 1947: importershipVolkswagen
- 1948: importershipPorsche
External links
editReferences
edit- ^ab"Industrial Mobility".Pon Holdings.Retrieved12 October2021.
- ^"Agricultural Products & Services".Pon Holdings.Retrieved12 October2021.
- ^"Cervélo and Cannondale owner Pon.Bike's turnover hits £2 billion, doubling from 2022",cyclingweekly
- ^"Pon Bike sales hit £2 billion, doubling from last year",road.cc
- ^abcdefghFrothingham, Steve (18 August 2021)."UPDATED: Bay Area retail powerhouse Mike's Bikes sold to Pon Group, the owner of Santa Cruz and Cervelo".Bicycle Retailer & Industry News.
...Pon, the Dutch parent of Santa Cruz, Cervelo, Gazelle, Focus, Urban Arrow, and other bike, mobility, and auto brands. Pon also acquired Public Bikes,... Migndert Pon opened a retail store in Holland in 1867 that sold general goods including bicycles. The Pon business later began to import and distribute auto brands including Opel, Volkswagen and General Motors. Today the company remains owned by the Pon family and has more than 13,000 employees. In addition to the brands mentioned above, Pon owns the Union and Kalkhoff bike brands,
- ^"Pon becomes biggest in bicycles with Dorel Sports take-over".bike-eu.11 October 2021.Retrieved11 October2021.
- ^"Reserve Carbon Wheels".Retrieved14 April2023.
- ^Elektrische fiets van Gazelle belangrijk voor Pon,De Gelderlander, 28 June 2011.
- ^PON gaat fietsen Cervélo verkopen,wielerland.nl, 27 December 2011.
- ^"About".Callidus Group.6 August 2021.Retrieved31 December2022.
- ^Santa Cruz Bicycles sold to Pon Holdings, the owner of Cervélo and Focus
- ^[1],RH Marine Group, 21 October 2015.
- ^Pon Bike Acquires Electric Cargo Bike Brand Urban Arrow
- ^"Pon becomes biggest in bicycles with Dorel Sports take-over".bike-eu.11 October 2021.Retrieved11 October2021.
- ^"Pon Holdings buys consumer direct label Veloretti".cyclingindustry.news.6 September 2022.Retrieved14 April2023.