Power Cityis an Irish electricalretailerof consumer and electronic goods owned by the Bray-based McKenna family, with branches inBlanchardstown,Coolock,Tallaght,Finglas,Fonthill,Sallynoggin,Drogheda,Bray,Naas,Carrickmines[4]and in theAirside Retail Park,Swords.[5]A former branch was located in the Airways Industrial Estate, Santry[6]
 | |
 Power City shop in Sallynoggin, Dublin | |
| Industry | Retail |
|---|---|
| Headquarters | Bray, County Wicklow, Ireland[1] |
Number of locations | 11 shops[2] |
Area served | Ireland |
| Products | Electrical goods |
| Revenue | €100.24 million (2023)[2] |
| Owner | McKenna family (100%)[3] |
Number of employees | 240[2] |
| Website | https:// powercity.ie/ |
According to theIrish TimesTop 1000 Companies, in 2017 the company made a profit of €5.3 million on aturnoverof €85.4 million with a staff of 250[7]compared to €8.4 million profit on a turnover of €87 million in 2003[8]with a staff of 180. The company was rated 63 in the 2020 CXi report of theIreland Customer Experience Report.[9]
The chain formerly had a range ofbadge-engineeredhome entertainment products under the brand "ZX", includingvideo cassette recorders,televisions andsatellite dishes
Their advertising was heavily satirised onBull Islandfor many reasons, including then staff uniform of red and white striped shirts and red v-neckjumpers,hyperbolic phrasing[10]and use ofpsychological pricing- with products in the satire ads frequently costing €9,999.99 or a similar figure.
References
edit- ^"Product Recall".powercity.ie.
- ^abc"Director payout pushes down Power City profits more than 70%".The Irish Times.
- ^Gleeson, Colin (8 July 2020). "Power City owners the McKenna Family share €3m dividend from retailer".The Irish Times.
- ^Deegan, Gordon (9 March 2016)."McKenna Power City family share €3m dividend windfall".Business Section.Irish Independent.Retrieved10 July2018.
- ^"Airside Shops And Motors Swords".swords-dublin.2018.Retrieved4 October2018.
- ^"Two warehouse near airport put on the market".The Irish Times.
- ^"Power City".Top 1000.Irish Times.30 September 2017.Retrieved10 July2018.
- ^Businessworld.ieArchived2007-03-11 at theWayback Machine(retrieved September 4, 2006)
- ^2020 CXI Report(PDF),The CX Company, 2020, p. 17,retrieved22 June2021
- ^"Feeling a little Bullish (Part 1)".The Irish Times.