Wikipedia

Queendom (song)

This article is about the Red Velvet song. For other songs, seeQueendom.

"Queendom"is a song recorded by South Koreangirl groupRed Velvetfor their sixth Koreanextended play(EP) of thesame name.Composed by minGtion, Anne Judith Stokke Wik,Moa "Cazzi Opeia" Carlebecker,and Ellen Berg with Korean lyrics adapted byJo Yoon-kyung,thedance-popsong was released as the titular EP's lead single on August 16, 2021, bySM Entertainment,along with its accompanying music video.

"Queendom"
Demicat remix cover
SinglebyRed Velvet
from the EPQueendom
Language
  • Korean
  • English
ReleasedAugust 16, 2021(2021-08-16)
Genre
Length3:01
Label
Composer(s)
Lyricist(s)Jo Yoon-kyung
Red Velvetsingles chronology
"Psycho"
(2019) 		"Queendom"
(2021) 		"Feel My Rhythm"
(2022)
Music video
"Queendom"onYouTube

Upon its release, "Queendom" received mixed to positive receptions from critics, citing the song as an "empowering", "perfect return" of the group. It also attained commercial success, marking the group's thirteenth top-ten hit in their home country, their seventeenth top-ten entry on theBillboardWorld Digital Song Sales,and their first entry on theBillboardGlobal 200,landing at number ninety-six.

Background and release

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After a year and eight months,SM Entertainmentconfirmed throughNewsenon June 9, 2021, that Red Velvet will be preparing a new album with the aim of making a comeback in August.[1]Previously, the group released their repackaged albumThe ReVe Festival: Finalelast December 2019 accompanied by the title track "Psycho",followed by theunitdebut ofIreneandSeulgi,withWendyandJoymaking their debut as solo singers.[2][3]Moreover, Yeri had also built her acting career by appearing intvN'sDrama Stage 2021 - Mint Conditionand the web drama,Blue Birthday.[4]Prior to the official release of "Queendom", Red Velvet shared a snippet of their new song, alongside a preview of its choreography.[5]The song had its official digital release on August 16, 2021, along with the extended play of thesame name.[6]

Composition

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"Queendom"
"Queendom" is adance-popandelectronicsong with a "bright" piano and "euphoric synthy", bass-led chorus.
Problems playing this file? Seemedia help.

"Queendom" was composed by minGtion, Anne Judith Stokke Wik,Moa "Cazzi Opeia" Carlebecker,and Ellen Berg, while the Korean lyrics were written byJo Yoon-kyung.[7]In a newspaper interview withThe Post,Wik revealed that the writer's table for the song was four women, and called it "impressive", reasoning that the music industry is male-dominated. She stated that it was written in a "record time" since the song had that "once-in-a-lifetime flow to it". The whole session of writing and recording the song was finished for four-and-a-half hours with some post-production, with Wik adding that writing and recording of the track "happened really fast" and came out "so good".[8]In an interview made byVoguewith Red Velvet, Wendy revealed that the group had put a lot of thought towards "expressing and showcasing" differently their "unique colors". The group had come up with an idea of storytelling three different concepts which were, "homecoming", "journey", and "carnival", while stating that listening to their song would bring their feeling of "bright and positive energy".[9]

Musically, "Queendom" was characterized as adance-popsong.[10]JT Early ofBeats Per Minutedescribed the song as house-influenced, noting the "bright piano" and "euphoric synthy", bass-led chorus.[11]Verónica Bastardo ofThe Quietusnoted the dynamic piano synths chords, "easy-to-remember" hooks, electronic instrumentals, "glimmering" metals and airy synths. Additionally, Bastardo mentioned the big emphasis on rap sections and vocals that fall in between singing, speaking, and "actually" rapping.[12]Kim Na-yeon ofSingle Listacknowledged the rhythmical combination of flute and brass riffs on a "colorful" synth base, adding to the fun of listening to "addictive hooks", with "bright and colorful" vocals from Red Velvet.[13]Tamar Herman ofSouth China Morning Postrecognized the "lusher synth styling" on which it balanced a "catchy, magical spell-like" chorus, "That's our queendom yeah/Ladida-do Ba-badida).[14]It is composed in thekeyofF major,with atempoof 120 beats per minute.[15]Lyrically, the song conveys a message of positivity, highlighting that everyone's "unique differences" is what makes the world "so beautiful".[16]It renders "feminist-centric" message, while also focusing on the co-existence of sisterhood and individuality.[17]Kim Sung-yeop ofIZMnoted the song for thoroughly focusing on the message and sensibility, giving an example of the lyrics, "Shall we start again", as it contains an autobiographical story of moving towards a new beginning of Red Velvet. Moreover, Kim described the lyrics, "Ladida-do Ba-badida", as a track that does not "create synergy with the ambiguous concept song" and refuses to offset the plain impression of the overall melody.[18]

Critical reception

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Following its initial release, "Queendom" was met with mixed to positive reviews frommusic critics.JT Early ofBeats Per Minutedescribed the song as "vivacious and uplifting" with its "more laid-back and magical vibe", calling it as "the perfect return track".[11]Anton Holmes ofCNN Philippineslabelled the track as a "definitive Red song", while calling it a "contender" as one of the songs of 2021.[19]Tamar Herman ofSouth China Morning Postdescribed the track as "bright, bubbly pop song of summer", praising the group's "empowering verses" that bounce between the group's tonality, with a welcome return to Wendy's "power vocals".[14]Lee Jin-joo ofBNT Newsexpressed that unlike the experimental concept that Red Velvet had shown for a while, the group have "embodied their own colors" with familiar and popular music.[20]Verónica Bastardo ofThe Quietuscalled it a "light and fun electronic club song", further adding that it would be a great track for party vibes chants.[12]Han Su-jin ofIZEmagazine commented on the track's promotion of "freshness", adding that the emotions in the melody are close to subtlety.[21]Lee Deok-haeng ofStarNewsoutlined the "high expectations" to the song as the group had previously released "summer unbeaten hit streaks" such as, "Red Flavor"(2017),"Power Up"(2018), and"Umpah Umpah"(2019).[22]Ana Clara Ribeiro ofPopMatterspraised the song for being "positive in sound and message", stating: "It doesn’t fail in its attempt to be empowering, but (thankfully) it doesn’t go out of its way to be, even if the lyrics sometimes verge on cliche".[23]Joshua Minsoo Kim ofPitchforkcommented on how the track rarely offers the quintet the chance to flaunt their vocal prowess.[24]Rhian Daly ofNMEcalled the song the "weakest in Red Velvet's career so far", further explaining that it is "neither bad nor bold" with mention of "incredible awkward raps" that each member delivers as the verses progresses, and concluded that there's something about the song that feels a "little hollow".[25]

Accolades

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Awards and nominations for "Queendom"
Ceremony Year Award Result Ref.
Asian Pop Music Awards[A] 2021 Best Dance Performance (Overseas) Nominated [27]
Gaon Chart Music Awards 2022 Artist of the Year (Digital Music) – August Won [28]
Golden Disc Awards 2022 Digital Song Bonsang Nominated [29]
Mnet Asian Music Awards 2021 Best Dance Performance – Female Group Nominated [30]
TikTokSong of the Year Longlisted [31]
Music program awards for "Queendom"
Program Date Ref.
M Countdown August 26, 2021 [32]
Music Bank August 27, 2021 [33]
Show! Music Core August 28, 2021 [34]
September 4, 2021 [35]
September 11, 2021 [36]
Inkigayo August 29, 2021 [37]
September 12, 2021 [38]
MelonPopularity Award for "Queendom"
Award Date Ref.
Weekly Popularity Award August 30, 2021 [39]
September 6, 2021
September 13, 2021
September 20, 2021
September 27, 2021

Commercial performance

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"Queendom" debuted at number six on South Korea'sGaon Digital Chartwith chart issue dated August 15–21, 2021.[40]The song then ascended to number five during the chart issue dated August 29 – September 4, 2021.[41]The song also debuted at number one on the component Download Chart.[42]Initially the song also debuted at number 13 on the component Streaming Chart, and peaked at number five in its fourth week.[43][44]In addition, it debuted at number 27 on the component BGM chart.[45]The single debuted at number 22 onBillboard'sK-pop Hot 100in the chart issue dated August 28, 2021.[46]The song then ascended to number 8 in the chart issue dated September 4, 2021, before peaking at number 7 a week later.[47]In Japan, the song debuted at number 77 onBillboard JapanHot 100in the chart issue dated August 25, 2021.[48]The song also debuted at number 77 and 92 on the component Top Streaming Songs chart and Top Download Songs chart.[49][50]In Singapore, the single debuted at number 25 on the Streaming Chart, later peaking at number 12.[51][52]It also debuted at number 12 on the Regional Chart before peaking at number four.[53][54]In the United States, the single debuted at number 10 on theBillboardWorld Digital Song Sales.[55]The single went on to debut at number 96 on theBillboardGlobal 200in the chart issue dated August 28, 2021.[56]It also debuted at number 63 on theBillboardGlobal Excl. USchart.[57]

Music video

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Background

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The music video is set in aAlice In Wonderland-esque world taking Red Velvet across different realms.[58]

On August 13, 2021, a 27-second video teaser for "Queendom" was uploaded on the officialSM Townchannel, with the official video being released three days later.[59][60]The visual was released on SM Entertainment's officialYouTubechannel on August 16, 2021, to coincide with the digital release ofQueendom.[61]In an interview with the hairstylist of Red Velvet, Yoon Seo-ha revealed that Lee Soo-man visited the set of the music video. Yoon disclosed that Lee pointed out every details such as the direction in which Seulgi's side hair falls in the scene where she is riding her golf cart.[62]

Synopsis and reception

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The music video for "Queendom" is set in a "blindingly vibrant"Alice In Wonderland-esque world with a series of magical corridors taking Red Velvet across different realms.[58]It starts on a magic-like pattern carved manhole cover, where a man passing over suddenly drops hisAirPodsinto the group's world.[63]The group then travelled through the clouds to a land with grass fields, where they had a tea party.[64]The visual concluded with the group in a celestial setting against a starry backdrop for their final message of "unity in diversity".[17]Following the visual's release, writer Gladys Yeo ofNMEdescribed it as a "whimsical, colourful new" music video.[58]Divyansha Dongre ofRolling Stone Indianoted the visual for its "vivid, animated" cinematography.[17]Michele Mendez ofElite Dailymentioned the "bright and colorful" scene of the visual, along with its "mesmerizing" choreography.[16]Natasha Ho ofSouth China Morning Post'sYoung Post pointed out the music video's modern take ofAlice in Wonderlandthat meetsHarry Potter.[64]Rapplerlabelled the visual concept as "whimsical" highlighting Red Velvet's "refreshing vocals".[65]

Promotion and live performances

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On August 12, 2021, Red Velvet appeared on the YouTube channel,Civilization Express - MMTG,for their comeback special along withMCJaejae,where they performed "Queendom" for the first time.[66]On August 20, the group had their firstmusic showperformance onMusic Bank.[67]As part ofQueendom'spromotions, the song was also performed live during their promotion week on bothShow! Music CoreandInkigayo.[68][69]On August 26, the group performed onM Countdown,where they also performed "Pose".[70]

Demicat remix version

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On October 12, 2021, it was announced that a remix version of "Queendom" will be released as a single titled, iScreaM Vol.11: Queendom Remix.[71]It was stated that DJ and producer Demicat will be the one working on the remix of the song.[72]Additionally, it will be reinterpreted using the sounds of various genres such asdub,slap house,andtrap.[73]On October 14, a 29-second music video teaser for the remix version was uploaded on the officialSM Townchannel.[74]The single was released on October 15 along with the music video.[75]"Queendom (Demicat Remix)" debuted at number 100 on South Korea's Gaon Digital Chart with chart issue dated October 10–16.[76]

Track listing

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  • Digital download / streaming – Original version[77]
  1. "Queendom" – 3:01
  • Digital download / streaming – Demicat remix version[78]
  1. "Queendom (Demicat Remix)" – 3:14

Credits and personnel

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Credits adapted from the liner notes ofQueendom.[79]

Studio

  • SM Big Shot Studio – recording, engineered for mix
  • SM Yellow Tail Studio – recording
  • SM Blue Cup Studio – mi xing

Personnel

Charts

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Release history

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Release dates and formats for "Queendom"
Region Date Format(s) Version Label(s) Ref.
Various August 16, 2021
Original
[85]
October 15, 2021 Demicat remix
[86]

See also

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Notes

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  1. ^Hosted by the Hong Kong Asia Pacific International Group and Sunway Records, the Asian Pop Music Awards bases its winners on "Asian Pop Music Chart" which opened in September 2019.[26]

References

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