Wikipedia

Roewe

Roewe(Chinese:Vinh uy;pinyin:Róngwēi) is anautomotivebrandowned by the Chinese automakerSAIC Motorsince 2006. Roewe vehicles were initially based on technology acquired from defunct British carmakerMG Rover.[1]SAIC was unable to purchase the rights to theRover brand name(which was retained byBMW,subsequently sold toFordand ultimately returned toJaguar Land Rover) and created the Roewe marque as a replacement.[2]Roewe vehicles are sold in most export markets outside China under theMGmarque.

Roewe
Company typeDivision
IndustryAutomotive
Founded2006;18 years ago(2006)
Headquarters
Shanghai
,
China
Area served
China
ProductsAutomobiles
ParentSAIC Motor
SubsidiariesRising Auto
Websiteroewe.cn
Roewe
Simplified ChineseVinh uy
Traditional ChineseVinh uy
Transcriptions
Standard Mandarin
Hanyu PinyinRóngwēi
Wade–GilesJung2-wei1
IPA[ʐʊ̌ŋwu̯éɪ̯]
Yue: Cantonese
Yale RomanizationWìhngwāi
JyutpingWing4 wai1

Name

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The nameRoeweoriginates from SAIC's failure to acquire the Rover brand name fromBMWc.2005 (it was instead sold toFordin 2006,[3]and the brand is currently owned byJaguar Land Rover). Composed of theChinese charactersRóngandwēi,which roughly mean "glorious power", the name is atransliterationofRover,although SAIC has stated that it is derived fromLöwe,the German word for lion.[4]

History

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Roewe logo until 2018

SAIC purchased technology relating to theRover 75andRover 25after the 2005 collapse ofMG Rover,and the Roewe marque first appeared on a version of the 75, theRoewe 750.Originally intending to purchase all assets of the failed British company, SAIC was outbid byNanjing Automobile.[3]In 2007, SAIC merged with Nanjing Auto, so it now controls those MG Rover properties, such as the MG name and a Birmingham factory, theLongbridge plant,that it was initially unable to acquire.[5]

English engineering firmRicardoassisted the development of early Roewe models and set up a new company in the UK, Ricardo (2010) Consultants Ltd, which helped bring the 750 to market.[2]According to SAIC, work on the vehicle was also done in China.[6]In 2007, Ricardo was purchased by SAIC and renamed SAIC Motor UK Technical Centre.[7]It employs over 200 British ex-Rover engineers.[8]

The Roewe brand unveiled the Roewe Vision-R electric concept car at the 2015 Guangzhou Auto Show in China that and previews a new generation of the Roewe design language for the Chinese brand, featuring sharp creases and a full width grille that evolved from the previous Roewe shield grille. The new design theme was applied to products launched shortly after such as the Roewe i5, i6, RX3, RX5, RX7, RX8, and Marvel X, as well as facelifts of the Roewe 950 and Roewe 360 Plus.[9]

In 2016, Roewe adopted a new design strategy, introducing a more streamlined Alpha numeric naming system and a styling approach that featured fewer curves. The first model to represent this shift was theRoewe RX5SUV, developed in partnership withAlibaba Group,which provided thesoftwarefor the vehicle.[10]In 2018, Roewe debuted its first electric SUV, theMarvel X,and expanded its offerings with the introduction of theEi5,a fully electric 5-door station wagon.[11][12]

In 2021, the brand launched its firstcoupe SUV,theJing,[13]followed by the release of the hybrid RX3 Pro variant, namedLomemo,in 2022. That same year saw the introduction of a new design language for the RX5's next generation and the release of the premiumRX9.[14]In 2023, Roewe introduced a new model line, theD7,while simultaneously streamlining its portfolio by phasing out older, less popular models.

In November 2024,SAIC Motor Passenger Vehicleannounced to roll back the Rising Auto brand into Roewe, ending its history as an independent brand. Rising would turned into a premium electric product line under Roewe.[15][16]

Products

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See also:List of SAIC vehicles

Roewe

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Car

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SUV

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MPV

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Rising Auto

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Main article:Rising Auto

Rising Auto was originally the "R Brand" in 2020,[17]an offshoot ofSAIC's Roewe brand for electric vehicles. It was operated as an independent brand since 2021 but rolled back into Roewe in 2024. It is currently positioned as Roewe's premium product line.

  • Rising Auto F7
  • Rising Auto R7
  • Rising Auto RC7 (prototype)

Former models

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Car

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SUV

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Concepts

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Roewe Vision-R concept fron
  • Roewe N1 Concept
  • Roewe E1 Concept
  • Roewe Vision-R
  • Roewe Vision-E
  • Roewe Vision-i
  • Roewe Vision-iM
  • Roewe Max Concept
  • Roewe R-Aura
  • Roewe iM8 Concept
  • Roewe Whale Concept

Sales

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A total of 155,336 Roewe vehicles were sold in China in 2013, making it the 29th largest-selling car brand in the country in that year (and the 13th largest-selling Chinese brand).[18]

Exports

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Outside of China, Roewe-derived models are currently sold under the MG marque.[19]

In 2008, the Roewe 550 and 750 were launched inChileunder the names MG 550 and MG 750, respectively.[20]The smaller MG 350 and sporty MG 6 were displayed at the eleventhSantiagoMotor Show in October 2010.[21]

European sales first began inBelarus,with an MG-badged version of the 550.[22]British car magazineAutocartested the Roewe 350 in 2010 suggesting that the model would be built and sold in the UK, but Roewe denied this.[23]Nonetheless, as of April 2011 SAIC'sMG6(a reworked Roewe 550) commenced assembly at the old MG Rover plant inLongbridge.The European market cars feature certain improvements over its Chinese siblings, meetingEuro Vrather thanEuro IVemissions standards.[24]

References

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  1. ^"Rover becomes 'Roewe'".The Daily Telegraph.13 October 2006. Archived fromthe originalon 12 October 2007.
  2. ^abAdams, Keith (19 September 2008)."Roewe 750".AROnline.Retrieved19 April2011.
  3. ^abChina debut for Rover-based carbbc.co.uk, Monday, 20 November 2006, 20:41 GMT
  4. ^Fairclough, Gordon (13 October 2006)."Over With Rover, China Firm Calls Car Line 'Roewe'".Wall Street Journal.Retrieved24 April2011.
  5. ^REFILE-UPDATE 2-SAIC to make MG 6 in UK, upbeat on own-brand carreuters, Wed 25 November 2009 5:04 am EST
  6. ^SAIC Motor Technical CenterSAIC Official Site
  7. ^70. Business Combinations C. The Group as the acquirer...SAIC Motor Annual Report 2008, page 165
  8. ^Implement the Scientific Development Philosophy and Fulfill Corporate Social Responsibilities: Independent innovation, sustainable development of enterpriseSAIC Official Site
  9. ^"Electric Roewe Vision-R Concept Debuts".
  10. ^"Roewe RX5 unveiled –" internet car "with Alibaba OS - paultan.org".Paul Tan's Automotive News.8 July 2016.Retrieved19 October2024.
  11. ^"Roewe Marvel X Is A Pure-Electric SUV From China".Retrieved24 March2021.
  12. ^Feijter, Tycho de (17 November 2017)."The Roewe Ei5 Is An Electric Buick With Another Name And Body".CarNewsChina.Retrieved19 October2024.
  13. ^Feijter, Tycho de (17 March 2022)."Roewe Whale Is A Striking New SUV-Coupe For China".CarNewsChina.Retrieved19 October2024.
  14. ^Feijter, Tycho de (14 March 2022)."New Roewe RX5 SUV For China Takes Big Grille Design To The Next Level".CarNewsChina.Retrieved19 October2024.
  15. ^"Thượng hơi thừa dùng xe biến trận: Phi phàm kết thúc đơn phi, vinh uy đặt cửa hỗn động".finance.sina.cn.12 November 2024.Retrieved16 November2024.
  16. ^"Kết thúc" đơn phi ", phi phàm một lần nữa trở về trở thành thượng hơi vinh uy cao cấp sản phẩm hệ liệt".yicai.Retrieved16 November2024.
  17. ^"SAIC renamed its R brand to Feifan and sold 2000 EVs in October".CarNewsChina.11 November 2021.Retrieved19 March2023.
  18. ^"2013 Passenger Vehicle Sales by Brand".China Auto Web. 15 January 2014.Retrieved4 March2014.
  19. ^SAIC expands MG line-up in Europebbc.co.uk, 12:38 GMT, Wednesday, 24 March 2010
  20. ^"MG: Morris Garages".MG Motors Chile(in Spanish). SKBergé Automotriz.Retrieved12 March2009.
  21. ^"Noticias: MG en el XI Salón del Automóvil"[News: MG at the 11th Motor Show].MG Motors Chile(in Spanish). SKBergé Automotriz.Retrieved19 April2011.
  22. ^Sloman, Adam (16 February 2010)."Roewe 550: the story so far".AROnline.Archived fromthe originalon 1 May 2009.Retrieved19 April2011.
  23. ^"24 March 2010".BBC News. 24 March 2010.Retrieved19 April2011.
  24. ^SAIC launches new MG car in UKMinistry of Foreign Affairs, the People's Republic of China, 2011/04/13
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