Screen-Free Week(formerlyTV Turnoff WeekandDigital Detox Week) is an annual event where children, families, schools and communities around the world are encouraged to turn off screens and "turn on life". Instead of relying on screen-related media such astelevision programmingorvideo gamesfor entertainment, participants read, daydream, explore, enjoy nature, and spend time with family and friends. Over 300 million people have taken part in the turnoff, with millions participating each year.

Screen-Free Week
Date(s)first full week of May
Frequencyannually
Inaugurated1994
Websitewww.screenfree.org

In 2010,Campaign for a Commercial-Free Childhood(CCFC) became the home of Screen-Free Week at the request of the Board of the Center for SCREEN-TIME Awareness (CSTA), which ran the initiative since 1994 (first as TV-Free America). CCFC launched a new website and developed a new Organizer's Kit, fact sheets, and other materials for Screen-Free Week 2011 and beyond. The Screen-Free Week Organizer's Kit is available as a free download.[1]

History

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In 1994, the week was first championed by TV-Free America and its founder Henry Labalme, and promoted byAdbustersmagazine and other organizations. TV-Free America then became Center for SCREEN-TIME Awareness. CSTA was an organization that encouraged all people to use electronic screen media responsibly and then have more time for a healthy life and more community participation. It was agrassrootsalliance of many different organizations, with participation in over 70 nations around the world.

CCFC changed the name of TV-Turnoff to Screen-Free Week in 2010, since entertainment media (andadvertising) are increasingly delivered through a variety of screens (computers, hand-held devices, etc.), and not just traditionaltelevision commercials.In 2008,Adbusterschanged the name ofTV Turnoff WeektoDigital Detox Weekto reflect the growing predominance of computers and other digital devices.

Members and supporters

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Important members of the network includeAdbustersinCanadaandWhite Dotin theUK(named after the small white dot that would briefly appear when turning off olderTV sets,especiallyblack-and-whiteones). A related organization,Asesores TV La Familia Internacional,works in many countries with largeSpanish-speaking populations. In France,Casseurs de pubis part of the event.[2]In Brazil,Instituto Alanapromotes theSemana sem telas.[3]

More than seventy other organizations, such as theAmerican Heart Association,theAmerican Medical Association,Big Brothers Big Sisters of AmericatheYMCA,and theAssociation of Waldorf Schools of North America(AWSNA) support the movement in the US.[citation needed]In 2004, a major partnership was created with the American Academy of Pediatrics.[citation needed]

See also

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References

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  1. ^"Screen-Free Week".Screen-Free Week.Retrieved26 March2016.
  2. ^Casseurs de pub
  3. ^Semana sem telas 2013

Further reading

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