Seagram's Seven Crown,also calledSeagram's Seven,or simplySeven Crown,is anAmericanblendedwhiskeyproduced byDiageounder theSeagram's name. Seagram's beverage division was acquired by Diageo,Pernod Ricard,andThe Coca-Cola Companyin 2000. However, Seven Crown was acquired specifically by Diageo.
 Seagram's Seven Crown American blended whiskey | |
| Type | Blended whiskey |
|---|---|
| Manufacturer | Diageo |
| Alcohol by volume | 40% |
| Proof (US) | 80 |
| Related products | Crown Royal,Seagram's VO |
| Website | seagrams7 |
Seagram's Seven is typically consumed in ahighballin combination withmixerssuch asginger ale,colaorlemon-lime soda.[1]Thecocktailmade by mi xing Seagram's Seven with7 Up(a brand of lemon-lime soda) is known as a "Seven and Seven".It's also often used as an ingredient inManhattans.Seagram's Seven has analcohol by volumecontent of 40% (80U.S. proof).
Sales history
editSeven Crown was popular in the 1970s, but saw a decrease in success along with most whiskeys in the 1980s and 1990s when many consumers left forvodkaandrum.The brand sold thirty-two million cases in 1970, but only eight million in 1993. It was the first brand to produce and sell 100 million cases, and sold 300 million by 1983.[2]In 2018, Diageo made an effort to raise the sales of Seven Crown by introducing the first "NationalDive BarDay, "which is unofficially celebrated annually on July 7. Diageo has since stated that the date was chosen in order to celebrate the" quintessential Dive Bar drink, the 7&7. "[3]In 2019, Seven Crown is reported to have sold 2.1 million 9-liter cases.[4]
See also
edit
References
edit- ^"Seagram's 7 Crown Drink Recipes by Bar None Drinks".barnonedrinks.Retrieved2023-05-22.
- ^"Seagram's 7 Crown: Then and Now | Booze Business: A Blog Dedicated to the Business of Spirits and Wine".2018-07-11.Retrieved2023-05-22.
- ^Crown, Seagram's 7."Seagram's 7 Crown Launches The Inaugural National Dive Bar Day, Honoring Local Watering Holes Everywhere".prnewswire.Retrieved2023-05-22.
{{cite web}}:CS1 maint: numeric names: authors list (link) - ^https:// facebook /liquor."Our Review of Seagram's 7 Crown Blended Whiskey: Long History; Short on Flavor".Liquor.Retrieved2023-05-22.
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