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Sega Fave Corporation[a],previously known asSega Toys Co., Ltd.until 2024,[2]is a Japanese toy and arcade company which is a wholly owned subsidiary ofSega Sammy Holdings.[3]The company was founded when Yonezawa Toys, Japan's largest post-war toy manufacturer, was absorbed intoSegain 1991 as Sega-Yonezawa.
Native name | Kabushiki gaisha セガ フェイブ |
---|---|
Romanizedname | Kabushiki gaishaSega Feibu |
Formerly |
|
Company type | Subsidiary |
Industry | |
Predecessor | Yonezawa Toys |
Founded | February 1991 |
Headquarters | Shinagawa,Tokyo,Japan |
Area served | Worldwide |
Key people |
|
Products | |
Revenue | ¥100 million |
Number of employees | 859[1] |
Parent | Sega |
Divisions | Sega Fave AM1 |
Subsidiaries | Dartslive Sega Logistics Services Sega Toys (HK) Co., Ltd. |
Website | segafave.co.jp |
Sega Toys have created toys for children's franchises such asOshare Majo: Love and Berry,Mushiking: King of the Beetles,Lilpri,Bakugan,Jewelpet,Rilu Rilu Fairilu,Dinosaur King,andHero Bank.Products by Sega Toys released in the West include theHomestarand theiDog.Sega Toys also inherited theSega Picohandheld system and produced software for the console.[4]
As part of a restructuring in 2024, Sega Toys took over Sega's amusement machine business (including development and sales of arcade games) and renamed to its current name, Sega Fave.[5]This was the first time since Sega Interactive in 2015, that Sega's amusement machine businesses was represented by a separate company.
History
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Yonezawa Toys(Mễ trạch món đồ chơi,Yonezawa Gangu)(known also asYoneor simplyY) was founded in the 1950s inTokyo.It was one of Japan's largest and most prodigious post-war toy manufacturers and an early participant in the growing radio control market. It is a former subsidiary ofUnion Carbideas toy division.
The company focused on the production of thousands of different electrically operated and mechanical toys through the early 1970s. Some were branded not as Yonezawa but asSTS.It is unclear as to the origin of the STS label, but it is presumed to be that of an importer. Yonezawa briefly dabbled inradio controlin the mid-1980s with the introduction of the 1/10-scale Wave Hunter buggy, sold in North America as theMonogram Lightning.
Under Sega's leadership, Yonezawa Toys was briefly known as Sega-Yonezawa until the Yonezawa branding was dropped entirely in April 1998.[6]Once Sega Sammy Holdings was formed, Sega Toys was reorganized under Sega's entertainment contents business.
Since the early 2000s, Sega Toys markets itself distinctively from the Sega brand, with some occasional collaboration between the two. An example of their collaboration is Sega and Sega Toys producing the UFO Catcher prize games jointly, where Sega manufactures the arcade equipment, while Sega Toys produces the prizes.
In January 2024, Sega Sammy announced that it has resolved to transfer the Amusement Machine business ofSegato Sega Toys, while also changing the name of Sega Toys to Sega Fave Corporation which took effect by April of that year.[5]
The model car line started with Taiseiya Company, which had been making 1:80 diecast cars calledMicro Pet.The name was changed toCherryca Phenixin 1962. In 1965, Taiseiya was bought by Yonezawa. Yonezawa used the nameDiapetto cover these and its own range of 1:24 to 1:18 cars.[7]In the 1990s, some 1:43 sets were issued as theCollection Club.[8]
Notes
edit- ^Japanese:Kabushiki gaisha セガ フェイブ,Hepburn:Kabushiki gaishaSega Feibu
References
edit- ^"Outline".Sega Fave.Retrieved1 April2024.
- ^"Notice of Changes of Directors at Major Subsidiaries of SEGA SAMMY HOLDINGS INC. (SEGA CORPORATION and Sammy Corporation)|News Release|SEGA SAMMY HOLDINGS".Notice of Changes of Directors at Major Subsidiaries of SEGA SAMMY HOLDINGS INC. (SEGA CORPORATION and Sammy Corporation)|News Release|SEGA SAMMY HOLDINGS.Retrieved3 April2024.
- ^"Notice"(PDF).Sega Sammy Holdings.27 August 2010. Archived fromthe original(PDF)on 13 November 2018.Retrieved19 July2023.
- ^"History of Sega Toys"(PDF).Japan: Sega. August 2014.Retrieved1 April2024.
- ^ab"Notice regarding the Organizational Restructure in the Entertainment Contents Business (Absorption-type Demerger between consolidated subsidiaries and change of trade name of subsidiary)|News Release|SEGA SAMMY HOLDINGS".Notice regarding the Organizational Restructure in the Entertainment Contents Business (Absorption-type Demerger between consolidated subsidiaries and change of trade name of subsidiary)|News Release|SEGA SAMMY HOLDINGS.Retrieved9 January2024.
- ^"Company Profile - History of SEGA TOYS".segatoys.co.jp.
- ^"Diapet".hobbyDB.Retrieved1 April2024.
- ^"Diapet".Daniel Beck's Model Car Collection.Retrieved1 April2024.