Staedtler SE(German pronunciation:[ˈʃtɛtlɐ]) is a German multinationalstationerymanufacturing companybased inNuremberg.The firm was founded by J.S. Staedtler (1800–1872) in 1835 and produces a large variety ofstationeryproducts, such aswriting implements(includingtechnical drawinginstruments),[1]art materials,andoffice supplies.
 | |
 Staedtler pencil factory inNeumarkt,2013 | |
| Formerly | Mars Pencil and Fountain Pen Factory (1937) |
|---|---|
| Company type | Private |
| Industry | Stationery |
| Founded | 3 October 1835 |
| Founder | J.S. Staedtler |
| Headquarters | , Germany |
Area served | Worldwide |
Key people | Matthias Greiner, Konstantin Czeschka (Managing Directors) |
| Products | |
| Brands | List
|
Number of employees | 3,000 |
| Website | staedtler |
Staedtler claims to be the largest European manufacturer ofwood-cased pencils,overhead projectorpens,mechanical pencils,leads,erasers,andmodelling clays.[2]Staedtler has over 26 global subsidiaries and nine manufacturing facilities.[3][4]Almost two thirds of the production take place in the four production facilities in Nuremberg, Germany,[4]though some of its products are made inJapan.Its "Noris "line of pencils is extremely common in British schools.[5]
History
editThe origins of the brand can be traced since the 17th century, when Friedrich Staedtler took over the totality of the pencil manufacturing process, from the lead to the wood. However, that activity was forbidden by the Council of Nuremberg, which stated that the manufacturing had to be developed by two different experts. Eventually, Staedtler's work helped to abolish that regulation, therefore facilitating the work of other pencil manufacturers in Nuremberg.[6]
The company was founded by Johann Sebastian Staedtler in 1835 as a pencil factory, first established inNuremberg,but the roots of the company go back to 1662, when references to Friedrich Staedtler as a pencil-making craftsman were made in the city annals. Staedtler received permission from the municipal council to produceblack lead,red chalkandpastel pencilsin his industrial plant. In 1866, the company had 54 employees and produced 15,000 gross (2,160,000 pencils) per year.[7]
In 1900, Staedtler registered theMarsbrand (which represented theAncient Romangod of war), using the name for some lines of products, also launching thehead ofMarslogo,[8][7]and the Staedtler products are distributed in Italy in the same year. In 1901 theNorisbrand was released by the company.[6]
In 1922, aUnited Statessubsidiary (located inNew York) was established,[9]It was followed by aJapanesesubsidiary four years later. In 1937 the name was changed toMars Pencil and Fountain Pen Factoryand the product range was expanded to include mechanical writing instruments. In 1949, Staedtler began the production ofballpoint pens,which started to be widely used instead offountain pens(although Staedtler still produces the latter today).
In 1950 propelling pencils (ormechanical pencils) began to be manufactured, the first being made out ofwood.Four years later, the "Lumocolor" brand was registered. This brand was used to design the wide range of Staedtlermarkers.The head of Mars became the Staedtler definitive logo in 1958.[8]This logo has had several style modifications since then, the last in 2001.[7]
In 1962 the company began producingtechnical pens.In 1967 the Italian subsidiary, in Milan, was established. In the 1970s, Staedtler bought the Neumarkt factory, which used to be theEberhard Faberfactory. Nevertheless, in 2009 Staedtler sold the rights to the brand "Eberhard Faber" toFaber-Castell,although the company kept the Neumarkt factory, where Staedtler makes wood pencils nowadays.[10]
As from 2010,Fimo(modelling clayproducts), Mali, Aquasoft and further brands were marketed under the Staedtler name. In addition, the company celebrated its 175th anniversary that same year.[11]
Products
editStaedtler's products include:Noris,Mars Lumograph(pencils);Mars plastic(erasers);925-series (mechanical pencils),Mars micro(pencil leads);Triplus(fineliners);Textsurfer(highlighters);Lumocolor(markers, colored pencils etc.).
The following chart contains all the Staedtler product lines:[12]
Awards
editStaedtler has won awards for its products, most recently for the Wopex Graphite Pencils (designed with "Teams Design" ) and the Triplus line.
2008
edit2009
edit- Bio Composite of the Year, Wopex Graphite Pencils[14]
- ISH Design Plus Award, Wopex Graphite Pencils[15]
- Red Dot Award, Triplus 776 Mechanical Pencils[16]
2011
edit- Red Dot Award, Triplus 426 Ballpoint Pens[17]
See also
editReferences
edit- ^http:// staedtlerStaedtler Mars GmbH & Co. KG (2007)
- ^"Company Profile." STAEDTLER. N.p., n.d. Web. 2 September 2013.
- ^http:// hoovers© 2007, Hoover's, Inc., All Rights Reserved
- ^ab"About STAEDTLER".STAEDTLER.Retrieved29 June2021.
- ^"Noris in the Wild".Bleistift.Blog.Retrieved12 September2018.
- ^abLápices alemanes con cuatro siglos de historia familiarby María Matos Elices onEl País
- ^abcQuality and historyArchived24 September 2020 at theWayback Machineon Staedtler website
- ^abLogotipo de Staedlteron Ofistore
- ^Staedtleron WHSmith website
- ^Visiting Staedtler's Nuremberg factory,14 Sep 2016
- ^Bayley, Caroline (13 April 2011)."Staedtler and Faber-Castell's Productive Pencil Rivalry".BBS News.Retrieved15 March2012.
- ^Staedtler products,retrieved 4 December 2019
- ^Announcement of 2008 Red Dot Award[permanent dead link]
- ^2009 Bio Composite of the Year AwardArchived7 March 2016 at theWayback Machine
- ^2009 Design Plus Award Wopex
- ^"Staedtler Announcement of 2009 Red Dot Award".Archived fromthe originalon 30 July 2012.Retrieved15 March2012.
- ^"2011 Red Dot Award Triplus Pens".Archived fromthe originalon 29 February 2020.Retrieved15 March2012.
External links
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