Super Bowl XIIwas anAmerican footballgame between theNational Football Conference(NFC) championDallas Cowboysand theAmerican Football Conference(AFC) championDenver Broncosto decide theNational Football League(NFL) champion for the1977 season.The Cowboys defeated the Broncos 27–10 to win their second Super Bowl.[5][6][7]The game was played on January 15, 1978, at theLouisiana SuperdomeinNew Orleans.This was the first Super Bowl in adomedstadium, and the first time that the game was played inprime timein theEastern United States.

Super Bowl XII
DateJanuary 15, 1978(1978-01-15)
StadiumLouisiana Superdome,New Orleans, Louisiana
MVPHarvey Martin,defensive end
Randy White,defensive tackle
FavoriteCowboys by 6[1][2]
RefereeJim Tunney
Attendance75,583[3]
Ceremonies
National anthemPhyllis Kelly ofNortheast Louisiana University
Coin tossRed Grange
Halftime show"From Paris to the Paris of America" with theTyler Junior CollegeApache Belles,Pete Fountain,andAl Hirt
TV in the United States
NetworkCBS
AnnouncersPat SummerallandTom Brookshier
Nielsen ratings47.2
(78.94 million viewers)[4]
Market share67
Cost of 30-second commercial$162,000
Radio in the United States
NetworkCBS Radio
AnnouncersJack Buck,Jim KellyandSonny Jurgensen

The game pitted Cowboys quarterbackRoger Staubachagainst their former quarterback,Craig Morton.[8]Led by Staubach and theDoomsday Defense,Dallas advanced to its fourth Super Bowl after posting a 12–2 record in the regular season and home playoff victories overthe Chicago BearsandMinnesota Vikings.The Broncos, led by Morton and theOrange Crush Defense,made their first-ever postseason appearance after a franchise-best 12–2 regular season record. Also with home-field advantage, Denver posted playoff wins overthe Pittsburgh SteelersandOakland Raiders.[9]

The Cowboys defense dominated Super Bowl XII, forcing eight turnovers and allowing only eight pass completions by the Broncos for 61 yards. Two interceptions led to 10 first-quarter points. Denver's longest play of the game was 21 yards, which occurred on their opening drive. Dallas extended its lead to 20–3 in the third quarter after wide receiverButch Johnsonmade a diving catch in the end zone for a 45-yard touchdown reception. An ineffective Morton was replaced byNorris Weeselate in the third quarter. He drove the Broncos downfield to score a touchdown to close the gap on the lead to 20–10, capped by aRob Lytleone-yard touchdown run. However, the Cowboys put the game out of reach in the fourth quarter when fullbackRobert Newhousethrew a 29-yard touchdown pass on ahalfback option playto receiverGolden Richards.[10]

For the first and only time, two players wonSuper Bowl MVPhonors: defensive tackleRandy Whiteand defensive endHarvey Martin.This was also the first time that a defensive lineman was named Super Bowl MVP.

Background

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Host selection process

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The NFL awarded Super Bowl XII to New Orleans on March 16, 1976, at the owners' meetings held inSan Diego.It was the first of seven Super Bowls (as of2023) to be played at theLouisiana Superdome.However, it was not the first one scheduled for the Superdome;Super Bowl IXwas scheduled to be played there,[11]but construction delays forced it to be played atTulane Stadium.

A total of six cities submitted bids:New Orleans,Miami,Pasadena(Rose Bowl),Los Angeles(Coliseum),Dallas,andHouston.However, Dallas dropped out of the running due to a date conflict with aconvention.A favorite going into the vote, New Orleans won on the fourth ballot after representatives promised they would preventprice gougingby the local hotels.[12]In selecting the Superdome, owners rejected maintaining anAFC/NFChost site rotation, an unofficial, and mostly coincidental pattern that had been in place for several seasons.[13]

Staubach v. Morton

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The main storyline surrounding Super Bowl XII was Cowboys quarterbackRoger Staubachversus Broncos quarterbackCraig Morton.[8]Morton began his career playing for Dallas in1965.Staubach joined the Cowboys in1969after four years of service in theU.S. Navy,and soon both quarterbacks competed for the starting job. Duringthe 1970 season,both Morton and Staubach started for about half of the regular season games. Morton was ultimately selected to lead the team through the playoffs and eventually to theirSuper Bowl Vloss tothe Baltimore Colts,16–13. The next year, Staubach won the starting job and eventually led Dallas to defeatthe Miami DolphinsinSuper Bowl VI,24–3. Staubach was also named Super Bowl MVP during that game. In1972,Morton started most of the Cowboys' games as Staubach was out with a separated shoulder. However, in the division playoffs againstSan Francisco,Staubach relieved Morton and rallied the team to victory, which assured Staubach of the starting job going forward. Morton was relegated to backup status until he left the team in1974to jointhe New York Giants.

Morton and the Broncos' Orange Crush Defense

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After spending three years with the Giants, Morton became the starting quarterback for the Broncos, a franchise with a dismal history. It had taken them 14 years (1960–1973) to record their first winning season and they had never once made the playoffs. But under the leadership of the newly arrived Morton and their new coachRed Miller,Denver finished 1977 with a 12–2 record and earned the #1 seed in the AFC.

Morton did not put up a large number of passing yards (1,929) during the regular season, but he threw 14 touchdown passes and only 8 interceptions, while also rushing for 125 yards and 4 touchdowns, earning him theNFL Comeback Player of the Year Award.Denver tight endRiley Odomswas his main target, with 37 receptions for 429 yards. Wide receiverHaven Moseswas also a major deep threat, catching 27 passes for 539 yards, an average of 20 yards per catch. However, the Broncos main offensive strength was their rushing game. Denver had 3 running backs,Otis Armstrong,Lonnie Perrin,andRob Lytle,who carried the ball equally, combining for 1,353 rushing yards and 10 touchdowns. Onspecial teams,multi-talented wide receiverRick Upchurchled the NFL with 653 punt return yards, while also catching 12 passes for 245 yards and recording 456 yards returning kickoffs.

The backbone of the Broncos was their defense, a unit known as the "Orange Crush",which used a 3–4 formation anchored by four superb linebackers, includingRandy Gradishar(3 interceptions, 4 fumble recoveries) andTom Jackson(4 interceptions, 93 return yards, 1 touchdown). Defensive EndLyle Alzadoanchored the line, while their secondary was led by defensive backsBill Thompson(who recorded 5 interceptions) andLouis Wright(who had 3 interceptions). The Broncos defense had given up just 148 points during the season, an average of just 10.6 per game and the 3rd-fewest in the NFL.

Staubach and the Cowboys' Doomsday Defense

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With Staubach and his team'sDoomsday Defense,the Cowboys won theNFC Eastwith a 12–2 regular season record.[14]

Staubach threw for 2,620 yards and 18 touchdowns with only 8 interceptions, while also gaining 171 rushing yards and 3 touchdowns on the ground. Wide receiverDrew Pearsonwas the leading receiver on the team with 48 receptions for 870 yards, whilePro Bowltight endBilly Joe DuPreerecorded 28 receptions for 347 yards and provided blocking support on running plays.

The Cowboys also had a new weapon on offense: rookie running backTony Dorsett,the previous year's Heisman Trophy winner. Despite not becoming a full-time starter until the tenth game of the regular season, Dorsett led the team in rushing with 1,007 yards, scored 13 total touchdowns, and was the team's third leading receiver with 29 receptions for another 273 yards. Veteran fullbackRobert Newhouseprovided Dorsett with blocking, and was the team's second leading rusher with 721 yards, while also catching 16 passes for another 106 yards. Running backPreston Pearsoncontributed 341 yards rushing, caught 46 passes for 535 yards, and scored 5 touchdowns. The Cowboys' offensive line was led by All-Pro tackleRayfield Wright.

Meanwhile, the Cowboys' Doomsday Defense remained in the superb form that helped lead the Cowboys'Super Bowl Xappearance. Their defensive line consisted ofHarvey Martin(who recorded 20 sacks and earned theNational Football League Defensive Player of the Year Award),Jethro Pugh,Ed "Too Tall" JonesandRandy White.Behind them, the Cowboys had a trio of linebackers,Thomas Henderson(3 interceptions),D.D. Lewis,andBob Breunig,who provided pass coverage and run stoppage. Dallas also had a secondary led by futureHall of FamerscornerbackMel Renfroand safetyCliff HarrisandPro BowlsafetyCharlie Waters.

Playoffs

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The Cowboys earned their second trip to the Super Bowl in three years by defeatingthe Chicago Bears,37–7, andthe Minnesota Vikings,23–6, in the playoffs.[15][16]Their "Doomsday Defense" proved as dominant as ever in those two games, forcing 7 turnovers against Chicago and 4 against the Vikings.

Meanwhile, the Broncos earned their first ever trip to the Super Bowl in team history by defeating the two previous league champions:the Pittsburgh Steelers,34–21, andthe Oakland Raiders,20–17, in the playoffs.[17][18]This made Morton the first quarterback to start a Super Bowl game for two different franchises,[a]and he remains the only quarterback to have started two different franchises'firstSuper Bowl appearances.

This was the final Super Bowl in the 14-game schedule era. The following season, the NFL went to a 16-game schedule, which remained in place through the2020 NFL season,before being replaced by a 17-game regular season in2021.

Super Bowl pregame news and notes

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Super Bowl XII provided an opportunity for Morton to not only beat his former team, but also to redeem himself for his Super Bowl V loss and the loss of his starting job to Staubach. For Staubach, he had a chance to win his second Super Bowl and defeat his old rival, showing that he truly was the better quarterback of the two.

Tony Dorsettbecame the first football player in history to win anNCAANational Championship one year (withthe University of Pittsburgh Panthers) and a Super Bowl the next. Dorsett won both championships in the same building; Pitt clinched the 1976 national championship by defeatingthe Georgia Bulldogsinthe Sugar Bowlon January 1, 1977.

Dallas was the only NFC team to win the Super Bowl during the 1970s (although both Baltimore and Pittsburgh were pre-merger NFL teams). Both Cowboy victories in the decade came in New Orleans against teams making their first Super Bowl appearance.

This was the first Super Bowl between two teams who had met in regular season play. The Cowboys defeated the Broncos 14–6 on the final Sunday of the regular season atTexas Stadium.Both teams' starters saw limited action in that contest, since both squads had already clinched their respective division championships and home-field advantage throughout the playoffs. Denver was 12–1 and Dallas 11–2 prior to the Dec 18 matchup. It was the first of only two times that two teams have played each other in the Super Bowl after playing on the final weekend of the regular season (the New York Giants and New England Patriots played in the final week of the 2007 regular season and met again inSuper Bowl XLII). Under NFL scheduling rules put in place by CommissionerRoger Goodellprior tothe 2010 season,the Super Bowl participants will no longer be able to play each other on the final weekend of the regular season, since all games on the final weekend now match division opponents.

This was the first Super Bowl to feature arrow markers every ten yards, beginning at the 10 yard line, to indicate the direction of the nearest goal line, which were first used at Kansas City'sArrowhead Stadiumin 1973. They became mandatory league-wide the following season in1978.

Broadcasting

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The game was broadcast in the United States byCBS.It was the first Super Bowl played inprime time,with a kickoff time of 6:17 p.m.Eastern/ 5:17 p.m.Central.Play-by-play announcerPat Summerallandcolor commentatorTom Brookshierwere in the broadcast booth. Hosting the coverage wasThe NFL TodayhostsBrent Musburger;Irv Cross;Phyllis George(in the last game of her first stint onThe NFL Todaybefore leaving to host the short-livedPeoplethe following season). Also contributing wereHank Stram(who had recently been fired bythe New Orleans Saints);Jimmy "The Greek" Snyder;Sonny Jurgensen(working onCBS Radiocoverage);Gary Bender;Paul Hornung;Nick BuonicontiandJack Whitaker.Buoniconti and Hornung served as sideline reporters; with Hornung doing postgame interviews in the Broncos' locker room; while Bender covered thetrophy presentationin the Cowboy locker room.

The broadcast used what was called the Electronic Palette graphics system[19](created by CBS andAmpex) for a painting-like aspect to several visual graphics; such as the game intro, starting lineups and bumpers going into or coming out of a commercial break. These graphics were done by sports artistLeRoy Neiman.[20]CBS would also unveil what was known as the "Action Track"; showing the trail of a football that had been kicked during replays.[21]Also, when the planned lead-in (thePhoenix Opengolf tournament) was halted due to poor weather,CBS SportspresidentRobert Wussler(in New York) and producer Barry Frank (at theSuperdome) ended up filling the time period with an impromptu look at how the game would be produced.[22]As in theirprevious Super Bowl;CBS used theFrank Sinatrasong "Winners" to play over the closing montage.

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This game was featured in theAll in the Familyepisode "Superbowl Sunday".Archie Bunkerrented a big screen TV at his bar "Archie's Place" and sold ham sandwiches for $2.00. Later, two crooks (who were incognito throughout the episode) steal from and humiliate the patrons, by having them all pull down their pants, following the end of the game. Also, clips of some of the Cowboys' scoring plays were used to accompany the opening credits of the 1979 TV movieDallas Cowboys Cheerleaders.Additional clips of this game also appeared in theNFL's Greatest GamesepisodeDoomsday at the Dome.

Entertainment

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The pregame festivities featured theSouthern UniversityBand along with thecheerleadersof both teams. Later, Phyllis Kelly ofNortheast Louisiana Universitysang the national anthem.

Pro Football Hall of Famerunning backRed Grangeparticipated in the coin toss ceremony. Prior to1976,the official coin toss was held 30 minutes prior to kickoff and was re-enacted three minutes prior to kickoff to inform the television audience and spectators in the stadium of the outcome.

The halftime show was "From Paris to Paris of America" featuring performances by the Apache Band and Apache Belles Drill team fromTyler Junior College,clarinetistPete Fountain,andtrumpeterAl Hirt.

Game summary

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First quarter

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The opening stages of the game were nearly disastrous for the Cowboys, who fumbled three times on their first two possessions, but did not turn the ball over on any of those fumbles. On their firstplay from scrimmage,Dallas attempted a double reverse, but wide receiverButch Johnsonfumbled the handoff. Johnson recovered his own fumble, but was sacked for a 9-yard loss by Denver linebackerTom Jacksonon the play, forcing the Cowboys to punt two plays later. The Broncos then advanced to the Dallas 33-yard line on their first drive of the game, aided by a fair catch interference penalty on Cowboys linebackerThomas Hendersonduring the punt, enabling Denver to start on their own 47-yard line. Broncos quarterbackCraig Mortoncompleted a 16-yard pass to wide receiverHaven Moses,but was sacked for an 11-yard loss on third down by defensive tackleRandy White,which pushed the Broncos out of field goal range. On the ensuing Denver punt, Cowboys wide receiverTony Hillmuffed the ball at his own 1-yard line. In the scramble to recover, Broncos wide receiver John Schultz placed both of his hands on the ball and appeared to recover it for a touchdown, but the Cowboys emerged from the pile with the ball, still at their own 1-yard line. However, quarterbackRoger Staubachmanaged to escape a sack for a safety and completed a 14-yard pass to running backTony Dorsett.Two plays later, from the 19-yard line, Dorsett fumbled the ball forward into heavy traffic, but centerJohn Fitzgeraldmade the recovery to keep possession for the Cowboys, who then punted.

On the Broncos' second possession, following an illegal use of hands penalty on Denver guardTom Glassic,Randy White and defensive endHarvey Martinsimultaneously hit Morton as he attempted to throw, which resulted in a wobbly pass that failed to cross the line of scrimmage and was intercepted by safetyRandy Hugheson the Denver 25-yard line. The Cowboys capitalized on the turnover in five plays, which started with a 13-yard reception by tight endBilly Joe DuPreeand ended with a 3-yard touchdown run by Dorsett, converting on a 4th-and-inches attempt and giving Dallas a 7–0 lead. On the Broncos' next possession, Schultz returned the kick 38 yards to the Denver 40, again giving them excellent field position. Two plays later, however, Morton was intercepted for a second time after his pass was tipped by linebackerBob Breuniginto the arms of cornerbackAaron Kyle,who returned the ball 20 yards to the Denver 35. Dallas then advanced to the Denver 8 on a 9-yard run by fullbackRobert Newhouseand an 18-yard run by Dorsett, but Staubach was sacked by defensive endLyle Alzadofor a 10-yard loss on third down, forcing the Cowboys to settle for a 35-yard field goal by kickerEfrén Herrerato increase their lead to 10–0.

Second quarter

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The Broncos were forced to punt to start the second quarter, and the Cowboys then advanced to the Denver 19 from their own 42, which featured a 19-yard pass by Staubach to DuPree. On third down, Staubach appeared to unleash a pass that was intercepted in the end zone by Broncos safetyBill Thompson;however, the officials ruled that Staubach had stepped out of bounds before he threw the ball. Herrera then kicked a 43-yard field goal to increase the Cowboys' lead to 13–0. The rest of the half was a seesaw of sloppy plays, turnovers, and missed opportunities. On the second play of the next Denver drive, Morton unleashed an errant pass intended for Moses for his third interception, this time by cornerbackBenny Barnesat the Cowboys' 40-yard line. The Cowboys could not get points off of this turnover, as offensive tackleRalph Neelywas called for holding, which was followed by defensive tackleRubin Cartersacking Staubach for a 5-yard loss, the fourth sack of the game for Denver, forcing a three-and-out and a punt. However, the punt struck an unsuspecting Schultz on his helmet as he attempted to throw a block during the return, and the ball was quickly recovered by Dallas linebackerBruce Huther.

The Cowboys then advanced to the Broncos' 26 on a 14-yard run by Dorsett, but Herrera missed a 43-yard field goal attempt wide left, keeping the score 13–0. On their following drive, the Broncos committed their fifth turnover as wide receiverJack Dolbinfumbled a 13-yard reception, while being tackled by safetyCharlie Waters,with Hughes returning the ball 18 yards to the Denver 27-yard line. However, Dallas failed to score again as Herrera missed another field goal attempt wide right, this time from only 32 yards out. On the first play after that missed attempt, Denver yet again turned the ball over to Dallas when Kyle stripped the ball from tight endRiley Odoms,with Hughes recovering it again and returning it to the 28-yard line. However, on the next play, Dallas gave the ball right back to Denver as DuPree caught a 20-yard pass at the 8-yard line but fumbled after taking a hit from cornerbackSteve Foley,with Tom Jackson making the recovery. Five plays later, with the Broncos desperate to get on the board before the end of the half, Morton uncorked yet another errant pass that was intercepted by cornerbackMark Washingtonwho returned the ball 27 yards to Denver's 35-yard line. There were 6 seconds remaining on the clock after the interception, but Dallas yet again could not capitalize as Herrera missed yet another field goal attempt wide left, his third miss of the half, this time from 44 yards out, as time expired.

Johnson's touchdown catch gave Dallas a 20–3 lead over Denver.

By halftime, the Cowboys had fumbled five times (losing one), had missed three field goals, and had allowed four sacks, but still led 13–0. Meanwhile, the Broncos had committed a halftime record 7 turnovers. Morton, who had thrown only 8 interceptions during the entire 1977 season, was picked off 4 times in the half in addition to 3 fumbles lost, finishing with a passer rating of 0.0. Incredibly, after punting on their very first drive of the game, six of the next seven Broncos possessions resulted in a turnover, and there also was a fumble on a punt return.

Third quarter

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On the opening drive of the second half, the Broncos moved the ball deep into Cowboys territory. First, Schultz returned the second half kickoff 25 yards to the Denver 35, and then running backOtis Armstrongtook off for an 18-yard gain. Seven plays later, kickerJim Turnerput the Broncos on the board with a 47-yard field goal, cutting their deficit to 13–3. But after an exchange of punts,[23]the Cowboys mounted a 59-yard scoring drive in six plays with Staubach completing a 13-yard pass to wide receiverDrew Pearson,followed by a 45-yard touchdown pass to Johnson, who made a fingertip catch as he fell into the end zone, increasing the Dallas lead to 20–3. Johnson dropped the ball when he hit the ground, but officials ruled it a touchdown before the ball came out of his hands.

Denver wide receiverRick Upchurchreturned the ensuing kickoff a Super Bowl-record 67 yards to the Cowboys 26-yard line. On the next play, Morton nearly threw his fifth interception to Cowboys defensive endEd "Too Tall" Jones,and was then immediately replaced by backup quarterbackNorris Weese.Two plays later, on 4th-and-1, running backJim Jensen's 16-yard run moved the ball to the 1-yard line, and then running backRob Lytlescored on a 1-yard touchdown run to cut Denver's deficit to 20–10.

Fourth quarter

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Dallas drove to the Denver 35 on their next possession, but Staubach was strip-sacked by Tom Jackson, and Carter recovered the fumble at the Broncos' 45 on the second play of the quarter. However, Weese was incomplete on his next three attempts, one on a pass to Upchurch in the end zone, and Denver punted.

The Broncos forced a Cowboys punt, but Martin stripped the ball from Weese on third down, and Kyle recovered it on the Denver 29-yard line. On the next play, the Cowboys scored on a 29-yardhalfback option play:Staubach pitched the ball to Newhouse, who ran left and then threw a pass to wide receiverGolden Richardsfor a touchdown, putting the game away for Dallas with a 27–10 lead. Newhouse became the first running back in Super Bowl history to throw a touchdown pass. Most notable about the trick play was that Denver's defense was not fooled by it, as Richards was properly covered by Foley. Incidentally, Newhouse had practiced with the play for weeks, but had not managed to complete the pass once in practice (which unlike the play in the game was done with Newhouse rolling to his right). Loaded up with stickum (legal at the time), Newhouse accomplished a tight spiral to Richards that he caught in stride for the score.[24]

Denver, now playing for pride, reached the Dallas 25-yard line on their next possession, but turned the ball over on downs after a sack on Weese by linebackerD. D. Lewis,a delay of game penalty, and back-to-back incomplete passes. The Broncos then forced the Cowboys to punt, but a roughing the kicker penalty on Denver linebackerRob Nairnegave Dallas a new set of downs, enabling them to run out the clock and end the game.

Staubach finished the game with 17 out of 25 pass completions for 183 yards and a touchdown, with no interceptions. Dorsett was the leading rusher of the game, with 66 rushing yards and a touchdown. He also caught 2 passes for 11 receiving yards. In addition to his 29-yard touchdown pass, Newhouse also contributed with 55 rushing yards. DuPree was the leading receiver of the game with 4 receptions for 66 yards. Hughes had an interception and a Super Bowl record two fumble recoveries.

Before being taken out of the game, Denver's starting quarterbackCraig Mortoncompleted just 4 out of 15 passes for 39 yards and was intercepted 4 times. His 21-yard completion toHaven Moseson the Broncos' opening drive was the only pass he completed that both resulted in positive yardage and did not end in a turnover. Morton's passer rating for the game was 0.0, the lowest in Super Bowl history.[25]Upchurch recorded 125 total offensive yards (94 on kickoff returns, 22 on punt returns, and 9 receiving yards).

The Cowboys' superb defense played a critical role in the game. White and Martin were named co-Most Valuable Players; this award is usually bestowed on an offensive player. The voters actually wanted to name the entire 11-man starting defensive lineup as co-MVPs, and asked the NFL if this was acceptable. The league said no, and so two players were picked for the award. The unheralded Hughes and Kyle of the Cowboy secondary each had superb games to play an important role in the victory. The two men came up with five turnovers between them, leading directly to 17 of Dallas' points.

The game was the 8th Super Bowl in 10 years in which the winning team scored enough to win before the losing team put up any points on the board (the exceptions were the two lost by the Cowboys to this point,Super Bowl VandSuper Bowl X). By contrast, this has happened only four times since, in Super BowlsXV,XVIII,XXXV,andXLVIII.

In 2015, on the occasion ofSuper Bowl 50,Slatewebpage writer Justin Peters watched all the games over a two-month period. He considered Super Bowl XII to be the worst Super Bowl ever. Morton was a large part of the reason for Peters, who felt the Broncos' quarterback was lucky to have only been intercepted four times in the first half, and a total output that amounted to only one completion for positive yardage that was not followed by an immediate turnover. Nor had the Cowboys impressed him, in large part due to Herrera's missed field goals in the second quarter. "Blowouts can at least be fun to watch sometimes", he concluded. "This game was nothing but pain."[26]

Box score

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Super Bowl XII: Dallas Cowboys 27, Denver Broncos 10
Quarter 1 2 34Total
Cowboys (NFC) 10 3 7727
Broncos (AFC) 0 0 10010

atLouisiana Superdome,New Orleans, Louisiana

  • Date:January 15, 1978
  • Game time:5:17 p.m.CST
  • Game weather:70 °F (21 °C), played indoors, domed stadium[27]
Scoring summary
Quarter Time Drive Team Scoring information Score
Plays Yards TOP DAL DEN
1 4:29 5 25 2:40 DAL Tony Dorsett3-yard touchdown run,Efrén Herrerakick good 7 0
1 1:31 5 17 1:56 DAL 35-yard field goal by Herrera 10 0
2 11:16 7 32 3:34 DAL 43-yard field goal by Herrera 13 0
3 12:32 8 35 2:28 DEN 47-yard field goal byJim Turner 13 3
3 6:59 5 58 2:29 DAL Butch Johnson45-yard touchdown reception fromRoger Staubach,Herrera kick good 20 3
3 5:39 5 26 1:20 DEN Rob Lytle1-yard touchdown run, Turner kick good 20 10
4 7:04 1 29 :07 DAL Golden Richards29-yard touchdown reception fromRobert Newhouse,Herrera kick good 27 10
"TOP" =time of possession.For other American football terms, seeGlossary of American football. 27 10

Final statistics

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Sources:NFL Super Bowl XII,Super Bowl XII Play Finder Dal,Super Bowl XII Play Finder Den

Statistical comparison

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Dallas Cowboys Denver Broncos
First downs 17 11
First downs rushing 8 8
First downs passing 8 1
First downs penalty 1 2
Third down efficiency 5/17 1/12
Fourth down efficiency 1/1 2/3
Net yards rushing 143 121
Rushing attempts 38 29
Yards per rush 3.8 4.2
Passing – Completions/attempts 19/28 8/25
Times sacked-total yards 5–35 4–26
Interceptions thrown 0 4
Net yards passing 182 35
Total net yards 325 156
Punt returns-total yards 1–0 4–22
Kickoff returns-total yards 3–51 6–173
Interceptions-total return yards 4–46 0–0
Punts-average yardage 5–41.6 4–38.3
Fumbles-lost 6–2 4–4
Penalties-total yards 12–94 8–60
Time of possession 38:38 21:22
Turnovers 2 8

Individual statistics

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Cowboys Passing
C/ATT1 Yds TD INT Rating
Roger Staubach 17/25 183 1 0 102.6
Robert Newhouse 1/1 29 1 0 158.3
Danny White 1/2 5 0 0 56.3
Cowboys Rushing
Car2 Yds TD LG3 Yds/Car
Tony Dorsett 15 66 1 19 4.40
Robert Newhouse 14 55 0 10 3.93
Danny White 1 13 0 13 13.00
Preston Pearson 3 11 0 5 3.67
Roger Staubach 3 6 0 5 2.00
Scott Laidlaw 1 1 0 1 1.00
Butch Johnson 1 –9 0 –9 -9.00
Cowboys Receiving
Rec4 Yds TD LG3 Target5
Preston Pearson 5 37 0 11 7
Billy Joe DuPree 4 66 0 19 5
Robert Newhouse 3 –1 0 5 3
Butch Johnson 2 53 1 45 3
Golden Richards 2 38 1 29 3
Tony Dorsett 2 11 0 15 3
Drew Pearson 1 13 0 13 4
Broncos Passing
C/ATT1 Yds TD INT Rating
Craig Morton 4/15 39 0 4 0.0
Norris Weese 4/10 22 0 0 47.9
Broncos Rushing
Car2 Yds TD LG3 Yds/Car
Rob Lytle 10 35 1 16 3.50
Otis Armstrong 7 27 0 18 3.86
Norris Weese 3 26 0 10 8.67
Jim Jensen 1 16 0 16 16.00
Jon Keyworth 5 9 0 6 1.80
Lonnie Perrin 3 8 0 4 2.67
Broncos Receiving
Rec4 Yds TD LG3 Target5
Jack Dolbin 2 24 0 15 5
Riley Odoms 2 9 0 10 3
Haven Moses 1 21 0 21 6
Rick Upchurch 1 9 0 9 3
Jim Jensen 1 5 0 5 1
Lonnie Perrin 1 –7 0 –7 1
Rob Lytle 0 0 0 0 1
Otis Armstrong 0 0 0 0 1

1Completions/attempts 2Carries 3Long gain 4Receptions 5Times targeted

Records set

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The following records were set in Super Bowl XII, according to the official NFL boxscore[28]and the ProFootball reference game summary.[29]
Some records have to meet NFL minimum number of attempts to be recognized.[30]The minimums are shown (in parentheses).

Player Records Set[29]
Passing Records
Most passing yards, career 506 Roger Staubach
(Dallas)
Most touchdown passes, career 5
Highest completion
percentage, career, (40 attempts)
64.7% (44–68)
Most interceptions thrown, game 4 Craig Morton
(Denver)
Most interceptions thrown, career 7
Fumbles
Most fumbles, career 4 Roger Staubach
Special Teams
Longest kickoff return 67 yards Rick Upchurch
(Denver)
Most kickoff return yards, game 94 yards
Highest kickoff return average, game (3 returns) 31.3 yards (3–94)
Most field goals attempted, career 6 Jim Turner
(Denver)
Records Tied
Most fumbles recovered, game 2 Randy Hughes
(Dallas)
Butch Johnson
(Dallas)
Most fumbles recovered, career 2 John Fitzgerald
(Dallas)
Randy Hughes
Butch Johnson
Most field goals attempted, game 5 Efrén Herrera
(Dallas)
Most field goals made, career 4 Jim Turner
Most 40-plus yard field goals, game 1 Efrén Herrera
Jim Turner
  • ‡ Sacks an official statistic since Super Bowl XVII by the NFL. Sacks are listed as "Tackled Attempting to Pass" in the official NFL box score for Super Bowl XII.[28]
Team Records Set[29]
Passing
Lowest completion percentage
(20 attempts)
32.0%
(8–25)
Broncos
Fewest yards passing (net) 35
Lowest average yards gained
per pass attempt
1.4 yards
(35–25)
First Downs
Fewest first downs passing 1 Broncos
Fumbles
Most fumbles, game 6 Cowboys
Most fumbles recovered, game 8
Turnovers
Most turnovers, game 8 Broncos
Kickoff returns
Most yards gained, game 173 Broncos
Highest average gain,
game (3 returns)
28.8 yards
(173–6)
Penalties
Most penalties, game 12 Cowboys
Records Tied
Most Super Bowl appearances 4 Cowboys
Most Super Bowl victories 2
Most passing touchdowns 2
Most field goals attempted 5
Most Interceptions by 4
Fewest points, first half 0 Broncos
Fewest passing touchdowns 0
Most fumbles lost, game 4

Turnovers are defined as the number of times losing the ball on interceptions and fumbles.

Records Set, both team totals[29]
Total Cowboys Broncos
Points
Most points, third quarter 17 7 10
First Downs
Fewest first downs, passing 9 8 1
Fumbles
Most fumbles 10 6 4
Most fumbles lost 6 2 4
Kickoff returns
Most yards gained 224 51 173
Penalties
Most penalties, game 20 12 8
Records tied
Most times sacked 9 5 4

Starting lineups

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Source:[31]

Hall of Fame‡

Dallas Position Position Denver
Offense
Butch Johnson WR Jack Dolbin
Ralph Neely LT Andy Maurer
Herbert Scott LG Tom Glassic
John Fitzgerald C Mike Montler
Tom Rafferty RG Paul Howard
Pat Donovan RT Claudie Minor
Billy Joe DuPree TE Riley Odoms
Drew Pearson WR Haven Moses
Roger Staubach QB Craig Morton
Tony Dorsett RB Otis Armstrong
Robert Newhouse FB Jon Keyworth
Defense
Ed Jones LE Barney Chavous
Jethro Pugh LT NT Rubin Carter
Randy White RT RE Lyle Alzado
Harvey Martin RE LLB Bob Swenson
Thomas Henderson LLB Joe Rizzo
Bob Breunig MLB RLB Randy Gradishar
D.D. Lewis RLB Tom Jackson
Benny Barnes LCB Louis Wright
Aaron Kyle RCB Steve Foley
Charlie Waters SS Bill Thompson
Cliff Harris FS Bernard Jackson

Officials

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  • Referee:Jim Tunney#32 third Super Bowl (VI, XI)
  • Umpire:Joe Connell #57 third Super Bowl (VI, X)
  • Head Linesman:Tony Veteri #36 third Super Bowl (II, VII)
  • Line Judge:Art Holst #33 second Super Bowl (VI)
  • Back Judge:Ray Douglas #5 second Super Bowl (IX)
  • Field Judge:Bob Wortman#84 second Super Bowl (VI)
  • Alternate Referee:Cal Lepore#72 worked Super Bowl III as line judge
  • Alternate Umpire:Frank Sinkovitz#20 would work Super Bowl XV

Note: A seven-official system was not used until the following season

Jim Tunney was the only referee to work consecutive Super Bowls. The NFL now prohibits referees from working Super Bowls in consecutive seasons (a referee can be an alternate the season following an on-field assignment), although officials at other positions can do so.

This was the first Super Bowl in which all officials had previously called one.

Five of the six officials—all except Veteri—previously worked a Super Bowl in New Orleans. Of those five, only Douglas was not on the crew for Super Bowl VI atTulane Stadium.

Notes

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  1. ^As ofSuper Bowl LVII,three other quarterbacks —Kurt Warnerwiththe RamsandCardinals,Peyton Manningwiththe ColtsandDenver Broncos,andTom Bradywiththe New England PatriotsandTampa Bay Buccaneers— also accomplished the feat.

References

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  1. ^DiNitto, Marcus (January 25, 2015)."Super Bowl Betting History – Underdogs on Recent Roll".The Linemakers.Sporting News. Archived fromthe originalon February 4, 2015.RetrievedFebruary 4,2015.
  2. ^"Super Bowl History".Vegas Insider.RetrievedFebruary 4,2015.
  3. ^"Super Bowl XII".NFL.NFL Enterprises, LLC.RetrievedFebruary 3,2020.
  4. ^"Historical Super Bowl Nielsen TV Ratings, 1967–2009 – Ratings".TVbytheNumbers. Archived fromthe originalon February 8, 2010.RetrievedOctober 9,2012.
  5. ^"It's Doomsday for the Broncos".Eugene Register-Guard.(Oregon). January 16, 1978. p. 1B – via Google News.
  6. ^"'Doomsday II' tames Broncos, XXVII to X ".Lewiston Morning Tribune.(Idaho). Associated Press. January 16, 1978. p. 1B – via Google News.
  7. ^Jenkins, Dan(January 23, 1978)."Doomsday in the Dome".Sports Illustrated.p. 16.
  8. ^ab"It's Staubach vs. Morton, again".Eugene Register-Guard.(Oregon). wire service reports. January 2, 1978. p. 3B.
  9. ^Jenkins, Dan(January 9, 1978)."Wholly Moses for Denver".Sports Illustrated.p. 14.
  10. ^"Robert Newhouse — whom Drew Pearson calls one of 'toughest' Cowboys — dies at 64 | Dallas Morning News".Archived fromthe originalon November 13, 2014.RetrievedNovember 12,2014.
  11. ^Snyder, Cameron C. (April 4, 1973)."NFL owners award 1975 Super Bowl game to New Orleans' Superdome".The Baltimore Sun.p. 27.RetrievedJanuary 26,2023– viaNewspapers.
  12. ^"Super Bowl '78 Home is Superdome".The Miami Herald.March 17, 1976. p. 105.RetrievedJanuary 30,2023– viaNewspapers.
  13. ^Fink, David (March 17, 1976)."Superdome Will Host Super Bowl in 1978".Pittsburgh Post-Gazette.p. 21.RetrievedJanuary 30,2023– viaNewspapers.
  14. ^"1977 Dallas Cowboys Rosters, Stats, Schedule, Team Draftees".Pro-Football-Reference.RetrievedJuly 8,2024.
  15. ^"Divisional Round - Chicago Bears at Dallas Cowboys - December 26th, 1977".Pro-Football-Reference.RetrievedJuly 8,2024.
  16. ^"NFC Championship - Minnesota Vikings at Dallas Cowboys - January 1st, 1978".Pro-Football-Reference.RetrievedJuly 8,2024.
  17. ^"Divisional Round - Pittsburgh Steelers at Denver Broncos - December 24th, 1977".Pro-Football-Reference.RetrievedJuly 8,2024.
  18. ^"AFC Championship - Oakland Raiders at Denver Broncos - January 1st, 1978".Pro-Football-Reference.RetrievedJuly 8,2024.
  19. ^"Press release"(PDF).cbspressexpress.May 11, 1977.RetrievedMay 4,2019.
  20. ^"Pro Football Journal: 1978 Leroy Neiman Art for Super Bowl XII CBS Graphics".May 31, 2017.
  21. ^"Broadcasting"(PDF).americanradiohistory.January 16, 1978.RetrievedMay 4,2019.
  22. ^"Broadcasting"(PDF).americanradiohistory.January 23, 1978.RetrievedMay 4,2019.
  23. ^"Super Bowl XII Full Play by Play".Pro Football Reference.
  24. ^"STAR: On and off Field, Robert Newhouse Truly Loved by All".
  25. ^"Canzano blog: Who had a worse Super Bowl than Peyton Manning?".February 3, 2014.
  26. ^Peters, Justin (February 4, 2016)."Every Super Bowl, Ranked".Slate.RetrievedFebruary 12,2016.
  27. ^"Super Bowl Game-Time Temperatures".Pro Football Hall of Fame.RetrievedMarch 9,2018.
  28. ^ab"Super Bowl XII box score".SuperBowl.NFL Enterprises, LLC. Archived fromthe originalon October 17, 2007.RetrievedMarch 16,2023.
  29. ^abcd"Super Bowl XII - Dallas Cowboys vs. Denver Broncos - January 15th, 1978".Pro-Football-Reference.RetrievedJune 8,2024.
  30. ^"Super Bowl Records"(PDF).2022 OFficial National Football League Record and Fact Book.NFL Enterprises, LLC.RetrievedMarch 16,2023.
  31. ^"Super Bowl XII–National Football League Game Summary"(PDF).NFLGSIS.NFL Enterprises, LLC. January 15, 1978.RetrievedJune 27,2016.
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