Tate Etc.is an arts magazine produced within Britain'sTateorganisation of arts and museums. It has the largest circulation of any art magazine in the world.[1]The magazine was edited by Simon Grant from its launch in 2004 until the Autumn 2021 issue.[2]As well as being sold in shops, the magazine is sent for free to Tate members.[3]
| Editor | Simon Grant (2004-2021) |
|---|---|
| Categories | art magazines |
| Frequency | 3 a year |
| Founder | Simon Grant,Bice Curiger |
| First issue | May 2004 |
| Company | Tate |
| Country | United Kingdom |
| Based in | London |
| Language | English |
| Website | www |
| ISSN | 1743-8853 |
History
editPrior to the 2004 launch ofTate Etc.the Tate published a magazine for its members. In 2002 the Tate's magazine was taken over byCondé Nast,who relaunched it as a bi-monthly general arts magazine which would, for the first time, carry consumer advertising.[4]The magazine was brought back in house in 2004[5]asTate Etc,Founded by Simon Grant andBice Curiger.Tate Etc.first appeared in the Summer of 2004, and issues have been produced 3 times a year.[6]
In 2007, then-art director Cornel Windlin spoke about the relative freedom afforded to the editorial team atTate Etcdue to the fact that the magazine was sent to Tate members, and so there was less pressure to sell on newsstands. This influenced the cover design, with more prominence given to text and less on eye-grabbing images on the magazine's covers during that time.[5]
In 2017 the magazine was redesigned, partly to emphasise its independence and make it look more distinct from Tate's marketing materials.[3]In 2018 the magazine launched a digital edition.[6]
Founding editor Simon Grant's final issue working on the magazine was the Autumn 2021 issue.[2]
Notes
edit- ^"Tate Etc magazine redesign ditches Tate logo, to herald its" maverick position "".itsnicethat.Retrieved2022-03-27.
- ^ab"Tate Etc. issue 53: Autumn 2021".Tate.Retrieved2022-03-23.
- ^abMcLaughlin, Aimée (2017-05-10)."Tate Etc magazine redesigns to have an" independent voice "".Design Week.Retrieved2022-03-27.
- ^"Revamped Tate magazine to debut on newsstands with advertising".campaignlive.co.uk.Retrieved2022-03-27.
- ^abWilliams, Eliza (December 2007). "Tate Etc".Creative Review.pp. 42–43.
- ^ab"Tate Etc. Launches New Digital Edition".inpublishing.co.uk.Retrieved2022-03-25.
External links
edit
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