"Up"is a song by American rapperCardi B.It was released on February 5, 2021, throughAtlantic Recordsas the second single from her upcoming second studio album. "Up" is apop-rapandhip-hopsong, co-written by Cardi B and written by Joshua Baker andJordan Thorpeand produced by Yung Dza, DJ SwanQo, Sean Island and DJ Prince.

"Up"
SinglebyCardi B
ReleasedFebruary 5, 2021(2021-02-05)
Recorded2020
Genre
Length2:36
LabelAtlantic
Songwriter(s)
  • Joshua Baker
  • Jorden Thorpe
  • Edis Selmani
  • CEO Mark Savage
  • James Steed
  • Matthew Allen
Producer(s)
  • Yung Dza
  • DJ SwanQo
  • Sean Island
  • DJ Prince
Cardi Bsingles chronology
"Me Gusta"
(2020)
"Up"
(2021)
"Wild Side"
(2021)
Music video
"Up"onYouTube

"Up" reached number one on the USBillboardHot 100,making Cardi B the only female rapper to top the chart with multiple solo singles, following "Bodak Yellow".It previously debuted at number two on the chart, which at the time marked the highest debut for a solo female rap song sinceLauryn Hill's "Doo Wop (That Thing)"in 1998, and became her second number-one debut on theRolling StoneTop 100.It also reached the top ten in Canada, Greece, and Ireland, and became her second top five debut on theBillboardGlobal 200.

"Up" received a nomination for theGrammy Award for Best Rap Performanceat the2022 Grammys,extending Cardi B's record as the female rapper with the most nominations in that category. It won theAmerican Music Award for Favorite Rap/Hip Hop Song,making Cardi B the first artist to win the category three times. The music video received nominations for theBET Award for Video of the Yearand theAmerican Music Award for Video of the Year.She performed the song at the63rd Annual Grammy Awardson March 14, 2021.

Background

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On August 7, 2020, Cardi B released the single "WAP",featuring American rapperMegan Thee Stallion.[2]The song achieved worldwide success, reaching number one in multiple countries, including Australia, Canada and the UK.[3][4]The single also spent a total of four weeks atop theBillboardHot 100.[5]On October 1, 2020, it was revealed that she was already "plotting her next move". However, she also clarified that she does not desire to put out music too frequently in order not to succumb to the label's pressure, saying "I feel like I'm not gonna let that shit get to me to the point that I'm gonna put out a song that I'm not really in love with just 'cause".[6]On January 31, 2021, the rapper teased towards an announcement she was going to make the day after.[7]She revealed the song title alongside the cover art the following day, February 1.[8]The song was released on February 5.[9][10]In an interview withApple Music'sZane Lowe,the rapper stated that "Up" is inspired by Chicagodrill music,which also influenced her first mixtapeGangsta Bitch Music, Vol. 1.[11]"If it's up then it's stuck" is colloquialism for "street beef."[12]In 2022, Cardi B confirmed that "Up" would appear on her upcoming second studio album.[13]When asked about the meaning of the song onThe Tonight Show,she responded, with "nothing."[14]

Critical reception

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InPitchfork,Cat Zhang stated that "Up" has "Cardi's characteristic self-assurance and instantly quotable one-liners", praising it as "a solid showing." Zhang also added that Cardi B "is skilled at these types of brusque taunts" as "her taut delivery drives the song."[15]Lindsay Zoladz ofThe New York Timesdeclared that Cardi B's "preferred method of annihilating the haters isoxygen deprivation"considering that" her flow is so relentless that for nearly three minutes she doesn't offer listeners a single moment to catch their breath. "Zoladz also wrote that Cardi B" raps with rapturousalliteration,before running thattongue twisterback again, in case you didn't catch it all the first time, "and commented that her tone is a bit more cheerful" than thedrillinfluence would suggest ", featuring" some classically comedic Cardi punch lines, but the ravenous way she digs into this beat is serious business. "[16]Kyann-Sian Williams ofNMEopined that "Cardi's lyricism stands up many of her peers" while "proving that she still has plenty of fresh bars," further adding that the rapper "created a new power anthem with this one."[17]Ben Beaumont-Thomas ofThe Guardianwrote that "Cardi B deserves the crown", and called the song "a blast of pure entertainment" that "flaires out her favoured consonant in a spittle-drenching, supremely satisfying tongue twister", while speaking on the Grammy nomination.[18]

Accolades

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Critical rankings for "Up"
Publication Critics' lists Rank Ref.
Billboard The Best Songs of 2021 22 [19]
The New York Times(Lindsay Zoladz) Best Songs of 2021 10 [20]
Spotify RapCaviar's Best Hip-Hop Songs of 2021 2 [21]

Commercial performance

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In the United States, "Up" debuted at number two on theBillboardHot 100chart, marking the highest debut for a solo female rap song sinceLauryn Hill's "Doo Wop (That Thing)"in 1998.[22]It became Cardi B's ninth top-ten single on the Hot 100, and opened atop bothDigital Song SalesandStreaming Songscharts, where it marked Cardi B's fifth and fourth leader, respectively. The single also started at number one on both theHot R&B/Hip-Hop SongsandHot Rap Songscharts, which use the same methodology as the Hot 100, with Cardi B achieving her sixth and fifth leader, respectively. Cardi B has achieved at least one top 10 in each of the last five years, dating to her first number one single "Bodak Yellow"in 2017. Before reaching the summit, it spent four weeks in the top five, including three at number two.[23][24][25]The week after herGrammy Awardsperformance, "Up" reached number one on the Hot 100 rising six spots to number one, causing Cardi B to become the sole female rapper to top the chart several times with solo songs, after "Bodak Yellow", and furthered her record as the female rap artist with the most number-one hits on the Hot 100 as her fifth song to top the chart.[26]"Up" received 22.7 million U.S. streams and 18,000 digital song sales in the week ending March 18, according toMRC Data.It also attracted 34.9 million radio airplay audience impressions (up 7%) in that week. Dating to her first week atop theHot 100with "Bodak Yellow" in 2017, Cardi B ties for the second most number-one hits among all acts withAriana Grande,Drakeleads with six.[27]

Cardi B also tiedTaylor Swiftfor the most number ones on the US Streaming Songs chart among women, with four each. She joined a three-way tie for the third most number-ones among all artists,Justin Bieberis second with five and Drake leading with ten.[28]"Up" debuted at number one on theRolling StoneTop 100,becoming both Cardi B's second number-one single and second number-one debut on that chart, as well as the first time a female rapper debuts atop the chart with a solo song.[29]"Up" has spent two weeks at number one on that chart.[30]The single opened at number four on theBillboardGlobal 200,becoming her second top-five debut on the chart.[31]It wasBillboard's top female rap song and top female R&B/hip-hop song of 2021.[32][33]

Music video

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To resemble "water flowing across her body", the rapper wears a "transparent ensemble" on top of a glass table in one of the scenes, custom made withthermoplasticbyAmsterdam-based designer Esmay Wagemans.[34]

The official music video directed byTanu Muinowas released toYouTubealongside the song on February 5, 2021.[35]The official lyric video and the first part of the behind-the-scenes video series were released on February 9.[36][37]Cardi B mainly worked with independent fashion designers and custom-made brands for statement pieces depicted in the music video.[38]

Synopsis

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The music video opens with Cardi B wearing a black ensemble as she stands on top of a coffin with a headstone that reads, "RIP 2020."[39]Considered byHarper's Bazaara reference to Patrick Magaud's bookExhibition in Paris,the graveyard look featuresLouboutinshoes with back seam stockings, a crystal corset, and a custom black roses hat. Her "fishtail braid" is decorated with cross appliques and black roses.[40]The next scene sees Cardi B in an "angelic" white ball gown with nail gloves and a crystal neckpiece while posing on the hood of a supersized car portrayingThe Spirit of Ecstasy.For the dance routine, Cardi Bardi wears a custom powder blue velour outfit and spray-painted sneakers, combining elements ofJean Paul Gaultier's 1984 design and vintage sportswear clothing.[41][42]

Attached to her hair, a number of doll heads speak the line "I know that's right". For the scene where she appears inside a giant clam, the rapper's mermaid-esque bodysuit features abaroqueporcelain-finish corset, hip piece, leg pieces, matching handpieces andstripperheels in the same porcelain. The clear look in the champagne scene is a custom transparent plastic aquatic piece, while she sits on a see-through chair held up by a naked guy. For the closing scene, she leads a troupe of dancers and sports a black leather bondage bodysuit and fringe-trimmed arm warmers.[38][43]In this scene, she wears a "sculptural hairstyle" inspired byLeft Eye.[40]In the music video Cardi B has a kisswith two women.

Reception

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The video was acclaimed by critics. InHarper's Bazaar,Bianca Betancourt stated that the rapper "raises the bar again" with the "bold" music video, "showing off a number of showstopping, high-fashion looks."[41]Kalleigh Fasanella ofAllurewrote about Cardi B's "willingness to experiment with boundary-pushing beauty looks."[40]Mario Abad ofPapercommented that the fashion "captured Cardi's provocative style approach and penchant for statement pieces."[38]Eric Torres ofPitchforkstated that "if there's one thing Cardi B will absolutely do, it's turn a music video into a playground for orgiastic visuals dripping inhigh fashion"adding that" Cardi keeps the high-femme,playful imagery at an all-time high. "Torres considered the rapper in a transparent bodysuit sitting in a chair held up by a naked man the best visual, deeming it" a consummate snapshot of Cardi: so confidently in control that it looks like an honor just to be her furniture. "[44]

TikTok

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The dance routine in the music video, choreographed bySean Bankhead,inspired a dance challenge on the video-sharing appTikTok,with users performing the moves. Posts by other celebrities andcourieremployees received media coverage.[45]The dance routine was performed byLeslie Jonesduring a sketch for the2021 MTV Movie & TV Awards.[46]

Awards

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Awards and nominations for "UP"
Year Organization Award Result Ref.
2021 BET Awards Video of the Year Nominated [47]
BET Hip Hop Awards Song of the Year Nominated [48]
Best Hip-Hop Video Nominated
American Music Awards Favorite Rap/Hip-Hop Song Won [49]
Video of the Year Nominated
People's Choice Awards The Music Video of 2021 Nominated [50]
2022 Grammy Awards Best Rap Performance Nominated [51]
iHeartRadio Music Awards Hip-Hop Song of the Year Nominated
TikTok Bop of the Year Nominated
Kids' Choice Awards Favorite Song Nominated
ASCAP Pop Music Awards Winning Songs Won [52]

Live performances

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Cardi B performed "Up" and "WAP" for the first time at the63rd Annual Grammy Awards,airing onCBSon March 14, 2021. She appeared in a metallic armor ensemble while sporting a light purple pixie hairstyle. For the number, vibrant graphics appeared about the stage.[53][54]

In other media

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"Up" was played in the TV seriesAbbott Elementaryduring the episode "Step Class", where characters danced to the song. The song was also played and referenced in the 2022 filmA Madea Homecoming.The song also served as the theme song ofSummerSlam (2021).The song was also played in the first episode of the television series,The Summer I Turned Pretty

Credits and personnel

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Credits adapted fromTidal.[55]

  • Cardi B– vocals, songwriting
  • Yung Dza – production, songwriting
  • Sean Island – production, songwriting
  • DJ SwanQo – production, songwriting
  • Joshua Baker – songwriting
  • Jordan Thorpe– songwriting
  • Evan LaRay – engineering
  • Colin Leonard – mastering
  • Leslie Brathwaite – mi xing

Charts

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Certifications

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Certifications for "Up"
Region Certification Certified units/sales
Australia (ARIA)[96] Platinum 70,000
Canada (Music Canada)[97] 3× Platinum 240,000
New Zealand (RMNZ)[98] Gold 15,000
Poland (ZPAV)[99] Platinum 50,000
Portugal (AFP)[100] Gold 5,000
United Kingdom (BPI)[101] Gold 400,000
United States (RIAA)[102] 2× Platinum 2,000,000

Sales+streaming figures based on certification alone.

Release history

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Release dates and formats for "Up"
Region Date Format(s) Label Ref.
Various February 5, 2021 Atlantic [55][103]
United States February 9, 2021 [104]
March 2, 2021 Contemporary hit radio [105]

See also

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References

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