Video clip

"Short video" redirects here. For the concept of short films, seeShort film.

For the film, seeVideo Clip.

Video clipsrefer to mostly short videos, which are usually silly jokes and funny clips, often from movies or entertainment videos such as those onYouTube.Short videos onTikTokand YouTube often influencepopular cultureand internet trends. Such clips are usually taken out of context and have many gags in them. Sometimes they can be used to attract the public to the user's other accounts or their long-form videos. The term is also used more loosely to mean any video program, including a full program, uploaded onto a website or other medium.

On the Internet

Main articles:Internet videoandVideo hosting service

Video clips gained popularity online. By mid-2006there were millions of video clips available online,with newwebsitesspringing up focusing entirely on offering free video clips to users. Many established corporate sites added the ability to clip existing video content on theirwebsites.

While most of this content is non-exclusive and available on competing sites, some companies produce their own videos and do not need to rely on the work of outside companies or amateurs.

A detailediconforvideoe.g. to link to video content on a website

While some video clips are taken from established media sources, community and individually produced clips are more common. Some individuals host their created works onvlogs(videoblogs) and the use of Internet video clips as they became bigger grew swiftly. Between March and July 2006,YouTubegrew from 30 to 100 million views of videos per day.One of the developments during that period were theBBC'siPlayer,which was released for open beta testing in July 2007.

Advertising

Video clips are a common form ofadvertising.With online entertainment sites delivering high-qualitytelevision programmingcontent, free of charge, online video entertainment rose substantially in popularity.

Today, as businesses seek to tighten budgetary allocations, advertising onvideo siteshas become increasingly common and many of those advertisements are longer than 20 seconds. Video clips are also used in advertising byvloggerswho promote products. The average ad goes for 15–30 seconds.

Rise of amateurs

Unlike traditional movies largely dominated by studios, video clips are supplied by non-professionals.

In 2005, Chinese students Huang Yixin and Wei Wei, later known as "Back Dorm Boys",lip-synced to a song by theBackstreet Boysin a video uploaded to some clip websites and quickly became renowned. They appeared on television shows and concerts, and they were also granted a contract by a media company inBeijing,China for lip-syncing.

In May 2006,The Economistreported that 90% of video clips onYouTubecame from amateurs, a few of whom were young comedians. It, in effect, also brought up amateur talents.

An earliercelebritywasDavid Elsewhere,who was a talent atpoppingandliquiding.His performance toKraftwerk's songExpo 2000at the Kollaboration talent show in 2001 was widely viewed on the Internet, and this subsequently led to him being hired forTV commercialsandmusic videos.Not only did video clips submerge into the world ofTV commercialsandmusic videos,but it also became a popular form of entertainment and a hobby for people called "Vloggers"(video blog creators). Many professional video bloggers can be found on the Internet. Additionally, many notable amateur video bloggers also emerged during this time.

Citizen journalism

Citizen journalismvideo reporting dates back as early as the development ofcamcorders,but all videos were screened by the local media outlets of the time. This was until its spread was aided by free upload websites in whichcensorshipwas limited to make a vast number of videos available to anyone who wanted to view them. Scenes were rarely broadcast on television, and many first-witnessed scenes have since become publicly available.

In December 2003, videos inHong Kongshowing the bullying inDe La Salle Schooloutraged the public and raised a wide concern on school violence that led to the arrest of 11 students, 7 of which were later dismissed in 2020.

Notably, in December 2004, tourist videos of theIndian Ocean earthquake and tsunamioffered worldwide audiences the first scenes of the disaster.

Vlog

Main article:Vlog

From late 2005 to early 2006, a new form ofbloggingemerged called avlog.It is a blog that takes video as the primary content, which is often accompanied by supporting text, image, and additionalmetadatato provide context. Su Li Walker, an analyst with the Yankee Group, said that "like blogs, which have become an extension of traditional media, video blogs will be a supplement to traditional broadcasting."Regular entries are typically presented in reversechronological order.

Convergence with traditional media

The evolving market for video clips garnered interest from traditionalmovie studios.In 2006, the producers ofLucky Number Slevin,a film withMorgan Freeman,Lucy LiuandBruce Willis,made an 8-minute clip for YouTube. Celebrities in traditional media have proven to confer more popularity in clip culture than most amateur video makers.

The emerging potential for success in web video caught the eye of some top entertainment executives in America, including formerDisneyexecutive and current head of theTornante CompanyMichael Eisner.Eisner's Vuguru subdivision of Tornante partnered with Canadian media conglomerateRogers Mediaon October 26, 2009, securing plans to produce upwards of 30 new web shows a year. Rogers Media would help fund and distribute Vuguru's upcoming productions, thereby solidifying a direct connection between old and new media.

Short-form videos

A video example in short-form format, featuringEndeavourdocking at theISS

Short videos became popular in the 2010s.Snapchatstarted allowing users to share 10-second videos in 2012.Vine,which was launched in 2013 and restricted videos to a maximum length of six seconds, helped short-form videos achieve mainstream popularity and gave rise to a new generation of public figures such asKurtis Conner,David Dobrik,Danny Gonzalez,Drew Gooden,Liza Koshy,Shawn Mendes,Jake Paul,Logan Paul,andLele Pons.Instagramresponded to Vine's popularity by adding the ability to share 15-second videos in 2013, and has since massively expanded its video functionality with numerous additional features, includingReels.

Following Vine's closure in 2017,most of its notable users began making longer videos onYouTube.AfterTikTokmerged withMusical.lyin 2018, TikTok became the most widely used short-form video app and has since become one of the world's most popular apps of any kind.In 2020, Vine co-founder Dom Hoffman launched Vine's intended successor Byte (later renamed Clash and thenHuddles).In 2021, as a response to the ever-increasing competition presented by TikTok, YouTube launchedYouTube Shortsto host videos up to a maximum length of 60 seconds.YouTube Shorts collectively earned over 5 trillion views within six months.

See also

• Timeline of online video
• List of Internet phenomena
• Media clip
• Screencast
• Video evidence
• Video sharing
• GIF

Further reading

• Dilworth, Dianna (30 August 2006)."AOL joins online video battle".DMNews.Retrieved2 March2007.
• Jay Dedman, Joshua Paul.Videoblogging,John Wiley & Sons, June 26, 2006.ISBN0-470-03788-1.
• Michael Verdi, Ryanne Hodson, Diana Weynand, Shirley Craig.Secrets of Videoblogging,PeachpitPress, April 25, 2006.ISBN0-321-42917-6.
• Stephanie Cottrell Bryant.Videoblogging For Dummies,For Dummies, July 12, 2006.ISBN0-471-97177-4.
• Lionel Felix, Damien Stolarz.Hands-On Guide to Video Blogging and Podcasting: Emerging Media Tools for Business Communication,Focal Press, April 24, 2006.ISBN0-240-80831-2.
• Andreassen, T. B. & Berry, D M. (2006).Conservatives 2.0.Minerva. Norway. Nr 08 2006. pp 92–95
• Jennie Boure, "Web Video: Making It Great, Getting Noticed", Peachpit Press, 2009,ISBN978-0-321-55296-9