WildBrain Family International Limited,operating asWildBrain London(formerlyWildBrainandWildBrain Spark), is a Britishmulti-channel networkowned by Canadian media companyWildBrain(formerly DHX Media). It distributes and produces preschool and children's video content forYouTubeand other digital platforms. The division officially launched in 2016; it reuses trademarks associated withWildbrain Entertainment,an animation studio that had been acquired by DHX.[1]It maintains offices inLondon.

WildBrain Family International Limited
WildBrain London
FormerlyWildBrain (2016–2019)
WildBrain Spark (2019–2024)
Company typeSubsidiary
IndustryDigital media
PredecessorWildbrain Entertainment
Founded25 April 2016;8 years ago(2016-04-25)
Headquarters,
England
Area served
Worldwide
ParentWildBrain
DivisionsWildBrain Digital Studios
Websitewww.wildbrain/content-creation/digital-studio
The evolution of WildBrain
1968FilmFairLondon is founded
1971DIC Audiovisuel is founded
1972Strawberry Shortcakebrand is first developed
1974CPLGis founded
1976CINAR andColossal Picturesare founded
1982DIC Enterprises is founded
1984Ragdoll Productionsis founded
1987DIC Audiovisuel closes
1988Studio B Productionsis founded
1992Epitome Picturesis founded
1993DIC Enterprises becomesDIC Entertainment
1994Wild Brainis founded‚ and Red Rover Studios is founded, DIC Entertainment brands as The Incredible World of DIC
1995Platinum Disc Corporation is founded
1996CINAR buys FilmFair's library
1997Decode Entertainmentis founded
1999Wild Brain acquires Colossal Pictures' employee base
2002Nerd Corps Entertainmentis founded
2004Halifax Film Company is founded, CINAR rebrands asCookie Jar Group
2005Platinum Disc Corporation merge asEcho Bridge Home Entertainment
2006Decode and Halifax Film merge as DHX Media, DIC acquires CPLG, and Ragdoll Worldwide is formed withBBC Worldwide
2007DHX Media buys Studio B Productions and Wild Brain becomesWildbrain Entertainment
2008Cookie Jar Group absorbs DIC andHouse of Coolabsorbs Red Rover Studios
2010DHX Media buys Wildbrain Entertainment‚ and Peanuts Worldwide is founded
2011Decode Entertainment and Red Rover Studios closes
2012DHX Media buys Cookie Jar Group
2013DHX Media acquires Ragdoll Worldwide’s back catalogue
2014DHX Media buys Epitome Pictures, Nerd Corps, and Echo Bridge Home Entertainment's family content library, as well asFamily,the English version of Disney Junior,the French version of Disney JuniorandDisney XD;Cookie Jar Group is absorbed
2016The WildBrain multi-channel network launches and Studio B and Nerd Corps merge asDHX Studios
2017Wildbrain Entertainment closes; DHX Media buysPeanuts Worldwideand Strawberry Shortcake
2018Halifax Film becomesIsland of Misfits
2019DHX Media rebrands asWildBrain,Epitome Pictures closes, and the WildBrain MCN becomesWildBrain Spark
2020CPLG becomes WildBrain CPLG
2021Echo Bridge folds into SP Distribution
2023WildBrain acquires House of Cool
2024WildBrain Spark merged into its parent company asWildBrain London
The logo of WildBrain Spark from 2019 to 2024

The division is responsible for distributing pre-existing material and creating original animated and live-action shorts based on properties owned by its parent company and partners. WildBrain Spark also manages the YouTube presence for a number of external brands and businesses, includingBeyblade Burst,Bing,Larva,Moomins,Mr. Bean Animated,Outfit7,Playmobil,The Smurfs,NBCUniversal,TurbozaursandWarner Bros. Discovery,among others.[2][3][4][5][6][7]

In September 2019, DHX Media changed its name to WildBrain, citing strongbrand recognitionstemming from the MCN. Concurrently, the MCN was renamed WildBrain Spark.[8]

In November 2023, WildBrain Spark merged into its parent company under its YouTube network business in London, along with Digital Studios and Media Solutions, and it was completed in January 2024 with Kate Smith appointed as Executive Vice-president for Audience Engagement.[9]

Productions

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Programs streaming on YouTube

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References

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  1. ^Dickson, Jeremy (April 26, 2016)."DHX Media unveils online kids net WildBrain".Kidscreen.Brunico Communications.RetrievedOctober 1,2019.
  2. ^McLean, Thomas (June 14, 2018)."WildBrain and 'Beyblade Burst' Let It Rip on YouTube".Animation World Network.RetrievedOctober 2,2019.
  3. ^Whyte, Alexandra (February 12, 2018)."WildBrain teams up with Cyber Group Studios".Kidscreen.Brunico Communications.RetrievedOctober 2,2019.
  4. ^Foster, Elizabeth (April 11, 2017)."WildBrain to shape Larva's YouTube presence".Kidscreen.Brunico Communications.RetrievedOctober 2,2019.
  5. ^Franks, Nico (August 12, 2019)."WildBrain to oversee Moomins on YouTube".C21 Media.RetrievedOctober 2,2019.
  6. ^Tuchow, Ryan (January 31, 2019)."WildBrain adds Smurfs, Playmobil to portfolio".Kidscreen.Brunico Communications.RetrievedOctober 2,2019.
  7. ^Dickson, Jeremy (January 5, 2017)."Turner Kids YouTube channels get leg up from WildBrain".Kidscreen.Brunico Communications.RetrievedOctober 2,2019.
  8. ^"DHX rebrands as WildBrain".Kidscreen.2019-09-23.Retrieved2019-12-02.
  9. ^"WildBrain restructures its exec ranks to serve streamlined business".Kidscreen.2023-11-08.Retrieved2024-05-26.
  10. ^"MOOSE TOYS DELIVERS A TRIPLE THREAT WITH NEW 'AKEDO' FRANCHISE COMBINING ACTION FIGURES, BATTLING AND COLLECTABILITY".WildBrain(Press release).Los Angeles.June 24, 2021.RetrievedJune 24,2021.
  11. ^@WildBrain_spark (May 31, 2019)."The brand new and reimagined 'Animal Mechanicals' is back in 3D! The new series is launching this Saturday. This robot slapstick comedy is perfect for kids between the ages of 3 and 6. Watch tomorrow on our channel!"(Tweet).RetrievedOctober 1,2019– viaTwitter.
  12. ^Hutchins, Robert (September 4, 2020)."WildBrain Spark teams with Funrise Toys to develop online content for its collectable doll brand BFF Bright Fairy Friends".Licensing.biz.RetrievedSeptember 9,2020.
  13. ^Mitchell, Ben (August 28, 2019)."WildBrain launches original hand-drawn series 'Boy & Dragon'".Skwigly.RetrievedOctober 3,2019.
  14. ^"Caillou's New Adventures".Amazon.RetrievedOctober 1,2019.
  15. ^"CRAYOLA LAUNCHES NEW SEASON OF DIGITAL-FIRST CONTENT IN PARTNERSHIP WITH WILDBRAIN SPARK".Crayola(Press release).Easton:WildBrain.September 22, 2021.RetrievedSeptember 30,2021.
  16. ^@WildBrain_spark (January 16, 2018)."Check out the first episode of our new show DJ Lance and the Upbeat Retreat! The beat is infectious in this one... 🎵🎵🎵 Show it to your kids, they'll love it"(Tweet).RetrievedOctober 1,2019– viaTwitter.
  17. ^Ash, Rebecca (October 6, 2020)."WildBrain Spark and Cosmos-Maya in Partnership for Eena Meena Deeka".Total Licensing.RetrievedJune 23,2021.
  18. ^"The Ellie Sparkles Show".WildBrain Spark.YouTube.July 31, 2022.RetrievedJuly 31,2022.
  19. ^Milligan, Mercedes (May 5, 2021)."Clip: emoji brand, WildBrain Launch New IP 'emojitown'".Animation Magazine.RetrievedJune 23,2021.
  20. ^Buckley, Madeleine (September 27, 2018)."WILDBRAIN TO PRODUCE ORIGINAL HAIRDORABLES CONTENT FOR JUST PLAY".Toybook.RetrievedOctober 2,2019.
  21. ^Milligan, Mercedes (June 5, 2018)."WildBrain Launching Its First Co-Pro 'Hydro and Fluid' on YouTube".Animation Magazine.RetrievedOctober 1,2019.
  22. ^"The League of Johnnys -Johnny Test: The Lost Web Series".WildBrain Spark.YouTube.May 2, 2020.RetrievedMay 2,2020.
  23. ^"WildBrain Celebrates the Launch of Kiddyzuzaa Land".WildBrain Spark.WildBrain.March 15, 2018.RetrievedOctober 1,2019.
  24. ^Milligan, Mercedes (February 5, 2021)."WildBrain Spark Teams with Copenhagen Bombay for 'Kiwi & Strit' S3".Animation Magazine.RetrievedJune 23,2021.
  25. ^@WildBrain_spark (August 13, 2018)."We're incredibly proud to have worked on a brand new 2D animation for classic cartoon, Peanuts, featuring Charlie Brown and Lucy. Check out the first episode on YouTube"(Tweet).RetrievedOctober 1,2019– viaTwitter.
  26. ^"Polly Pocket 🌈Animated Episodes".WildBrain Spark.YouTube.RetrievedOctober 1,2019.
  27. ^Amidi, Amid (December 3, 2018)."Popeye Is Back...But You'll Wish He Weren't".Cartoon Brew.RetrievedOctober 1,2019.
  28. ^Pinto, Jordan (September 20, 2019)."Epic Story, DHX build out Slugterra universe".Kidscreen.Brunico Communications.RetrievedOctober 1,2019.
  29. ^Hutchins, Robert (September 9, 2020)."WildBrain Spark teams with Park Star Media to develop Super Binks digital series based on the popular Korean toy line".Licensing.biz.RetrievedSeptember 9,2020.
  30. ^Deegan, Gordon (July 27, 2019)."Game changer: Irish Fairy Door cartoon launched".Irish Independent.Mediahuis.RetrievedOctober 1,2019.
  31. ^Smith, Kate (June 6, 2019)."How WildBrain made it 'YouTube Time' for Teletubbies".Preschool News.RetrievedOctober 1,2019.
  32. ^"WildBrain says Teletubbies, Let's Go! In CG-animated preschool spin-off".
  33. ^Milligan, Mercedes (May 2, 2017)."WildBrain Creating 'Tulipop' Webtoon & Channel".Animation Magazine.RetrievedOctober 1,2019.
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