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CDNow

From Wikipedia, the free encyclopedia
CDnow, Inc.
FoundedFebruary 1994;30 years ago(1994-02)
FounderJason Olim
Matthew Olim
Defunct2013
FateAcquired byBertelsmann, Acquired byAmazon.com,shut down
HeadquartersAmbler, Pennsylvania

CDnow, Inc.was a dot-com company that operated anonline shoppingwebsite sellingcompact discsand music-related products. In April 1998, during thedot-com bubble,the company was valued at over $1billion (~$1.74 billion in 2023). In July 2000, it was acquired byBertelsmann Music Groupfor $117million (~$197 million in 2023); shortly thereafterAmazonwas contracted to operate the website. At its peak, it employed over 750 people and had offices inFort Washington, Pennsylvania,New York City,London,andLos Angeles.[1]

Establishment and growth

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CDnow was founded in February 1994 by twin brothersJason Olimand Matthew Olim in their parents' basement inAmbler, Pennsylvania.[2]Initially launched as aTelnetservice in August 1994, CDNow became a retail website in September 1994 usingValley Records Distributorsas a drop-ship fulfillment center.[3]With three employees, the company moved near thePenllyn train stationinLower Gwynedd Township, Montgomery County, Pennsylvaniaand a couple years later it moved to theStrawbridge & Clothier buildinginJenkintown, Pennsylvania.[1]In December 1994, CDNow claimed to be the first company that allowed people to buy albums online.[4]At the time, it said it had over 140,000 different albums available for purchase on its web site.[4]In 1995, an article in theLos Angeles Timessaid that CDNow had brought the web "one step closer to the day when artists will market directly to consumers, cutting out distributors such as record labels."[5]

In 1997, the company had revenues of $18million and in February 1998, with 100 employees, the company became apublic companyvia aninitial public offering.[6]CDNow then embarked on a largeInternet advertisingcampaign, and was an innovator in preference-based retail recommendations,online video,the use of editorial content as a means to promote interest internetaffiliate marketingprograms, andemail marketing.On March 17, 1999, CDNow acquired its largest competitor, another Philadelphia area company,N2K,whose online properties includedMusic Boulevardand Jazz Central Station.[7][8]In July 1999, the company announced a deal to merge withColumbia House,establishing a new public company jointly held by CDNow's shareholders,Time WarnerandSony.[9][10]

Decline

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CDNow was among the first of the Internet companies to show signs of struggle with the dot-com business model. On March 20, 2000, as thedot-com bubbleburst,Barron'spublished a cover article called "Burning Up", which noted that the company was running out of cash.[11][12]In March 2000, the Columbia House merger was called off.[13]In June 2000, the company closed its London office to cut costs.[14]

In July 2000,Bertelsmann Music Groupacquired the company, intending to combine it with its BMG Direct record club as a new venture called BeMusic, and eventually addNapsterto the service. Bertelsmann paid just $117million (~$204 million in 2023), a price that was down over 90% from the valuation of the company at its peak in April 1998. The founding Olim brothers received a total of $17million.[15]In April 2001, the company cut 40 employees, 10% of its staff.[16]In August 2001, the company closed its Japanese website and laid off 200 employees.[17]

In November 2002, Bertelsmann announced it would close CDnow's Fort Washington facility and lay off the company's remaining 33 employees.[18]Later that month, they signed a deal to outsource CDnow website operations to Amazon.[19]The new deal retained a revised version of the BMG Direct model called the "Preferred Buyers Club", offering a 20% discount for club-edition records; all other music was sold at standard Amazon prices.[19]In 2011, the CDnow.com URL was redirected to a maintenance notice,[20]and in 2013, it was permanently taken offline.

References

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  1. ^abValania, Jonathan (February 27, 2002)."CD Then... and Now".Philadelphia Weekly.
  2. ^Reyes, Juliana (July 31, 2012)."CDNow: 3 lessons from Fort Washington-based pioneering 1990s-era online music retailer".Technically Media.
  3. ^Olim, Jason (January 1, 1999).The CDnow Story: Rags to Riches on the Internet.Top Floor Pub.ISBN0966103262.
  4. ^abBeach, Patrick (December 22, 1994). "Tunes on Infobahn".The Des Moines Register Datebook(Des Moines, Iowa). p. 10D.
  5. ^Kaplan, Karen (July 12, 1995). "Listening Boom: Music-Oriented Sites Lead the World Wide Web Hit Parade".The Los Angeles Times.p. D1, D7.
  6. ^"CDnow goes public with a bang".CNET.February 10, 1998.
  7. ^"Form 8-K".U.S. Securities and Exchange Commission.March 17, 1999.
  8. ^"CDNow: Now is the Time".Wired.Reuters.March 18, 1999.
  9. ^Glasner, Joanna (July 13, 1999)."CDNow, Columbia House to Merge".Wired.
  10. ^"Columbia House merging with online retailer CDNow".Deseret News.Associated Press.July 13, 1999.
  11. ^Willoughby, Jack (March 20, 2000)."Burning Up".Barron's.
  12. ^Garrity, Brian (21 March 2000)."CDnow Stock Drops After Report It's Low On Cash".Archived fromthe originalon 8 June 2010.Retrieved21 December2018.
  13. ^Richtel, Matt (March 14, 2000)."CDNow Deal With Sony and Time Warner Is Called Off".The New York Times.
  14. ^"CDNow reportedly closes office".American City Business Journals.June 19, 2000.
  15. ^"Bertelsmann buys CDNow".CNN.July 20, 2000.
  16. ^Miles, Stephanie (April 18, 2001)."Web Seller CDnow Cuts More Staff Amid Integration With Music Club".The Wall Street Journal.
  17. ^"CDNow staff to dip at Fort Washington".The Times Herald (Norristown, Pennsylvania).August 31, 2001.
  18. ^Kanaley, Reid (9 November 2002)."The song's over for CDNow: Last employees set to go".The Philadelphia Inquirer.Archived fromthe originalon 16 February 2003.
  19. ^abHansell, Saul (November 26, 2002)."Bertelsmann to Let Amazon.com Run CDNow".The New York Times.
  20. ^Internet Archive."cdnow.com".cdnow.com archive.Archived fromthe originalon August 7, 2011.RetrievedAugust 7,2011.

Further reading

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The CDnow Story: Rags to Riches on the InternetbyJason Olimand Matthew Olim

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