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CEAT (company)

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CEAT Limited
FormerlyCavi Elettrici e Affini Torino
Company typePublic
IndustryTyres& Tubes
Founded1924;100 years ago(1924),inTurin,Italy
FoundersVirginio Bruni Tedeschi
HeadquartersWorli, Mumbai,India
Key people
Harsh Goenka(Chairman)
Anant Goenka (Vice Chairman)
Arnab Banerjee (MD &CEO)
RevenueIncrease₹11,963 crore(US$1.4 billion) (2024)
Increase₹894 crore(US$110 million) (2024)
Increase₹635 crore(US$76 million) (2024)
Total assetsIncrease₹9,994 crore(US$1.2 billion) (2024)
Total equityIncrease₹4,052 crore(US$490 million) (2024)
Number of employees
~8,000
ParentRPG Group
Websiteceat.com

CEAT Limited(formerly,Cavi Elettrici e Affini Torino)[1][2][3]is anIndian multinationaltyre manufacturing company owned by theRPG Group.It was established in 1924 inTurin,Italy. It has a presence in global markets. CEAT produces over 165 million tyres a year and manufactures tyres for passenger cars, two-wheelers, trucks and buses, light commercial vehicles,earth-movers,forklifts,tractors, trailers, andauto-rickshaws.The current capacity of CEAT tyres' plants is over 800 tonnes per day.[4]

History

[edit]
Ceat tires at a tractor in Belgium

The company was founded as Cavi Elettrici e Affini Torino (Electrical Cables and Allied Products of Turin) by Virginio Bruni Tedeschi in 1924, inTurin,Italy.[5]On 10 March 1958, the company was incorporated as CEAT Tyres of India, inMumbai.Initially, the company collaborated with theTata Group.[6]In 1972, the company set up a research and development unit atBhandup.In 1981, Deccan Fibre Glass Limited was merged with the company.[7][8]

In 1980, Alberto, son of Virginio, sold the Cavi Elettrici e Affini Torino to investment firm SOFIT, which went on to cut jobs. Oweing to it, in 1981, the company failed in Italy andPirellipurchased the right to the CEAT name, which it sold toRPG Groupin 1983.[9]

In 1982,RPG Groupacquired the company, and in 1990, the company was renamed as CEAT.[6]In 1993, the company collaborated withYokohama Rubber Company,to manufactureradial tyresat theirNashikunit.[10]In 1999, CEAT formed a joint-venture, named as CEAT Kelani, withAsia MotorWorks(AMW) andKelani Tyres,to manufacture and market[11]CEAT tyres inSri Lanka.in 2006, CEAT Kelani commissioned their first Sri Lanka–based radial-tyre manufacturing unit inKalutara.[10]In 2009, AMW exited the joint-venture.[12]In 2020, a new radial tyre factory was set up near Chennai with the initial investment of INR 14000 crore. The factory produces and supplies passenger car radial and two-wheeler radial tyres.[13]The company exports across Asia, America and Europe.[14]

Products

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CEAT manufactures tyres[15]for various types of vehicles like heavy commercial vehicles, light commercial vehicle, off-highway tyres, passenger cars, tractors, motorcycles and scooters, cycles and SUVs. It exportsAsia.[6]Under the luxury segment in India, CEAT's products include the high performance CEAT SportDrive and CEAT SportDrive SUV that allows for an enhanced control and more comfort.[16]For motorcycles, CEAT's SportRad tyre focuses on high speed. The CrossRad tyre, on the other hand, facilitates riding in diverse terrains.[17]

CEAT's custom-built tyres were used in the sci-fi action filmKalki 2898ADfor the futurist 6-tonne car Bujji.[18]

Sponsorship

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In 2024, CEAT partnered with German football clubBayer 04 Leverkusenand became the official tyre partner for the next two seasons, until 2026.[19]CEAT is the title Sponsor for the Indian Supercross Racing League (ISRL) which brings riders from all over the world together to compete in a variety of formats and categories.[20]CEAT organised the Cricket Rating Awards in 2023 and awarded domestic and international cricket players (both male and female). The awards were given based on the CEAT cricket rating in June 2022-May 2023.[21]

CEAT is the bat sponsor ofcricketers,Rohit Sharma,Shubman Gill,Shreyas Iyer,[22]Shafali VermaandHarmanpreet Kaur.[23][24]Currently CEAT sponsors the strategic-timeout for theIndian Premier League(IPL) andWomen's Premier League(WPL).[25]

Deming Prize

[edit]

The company is the first tyre company to win theDeming Prize(awarded in 2023)[26]

Awards

[edit]
  • Sword of Honor award by British Safety Council (Awarded to Chennai and Ambernath plant)[27]
  • Lighthouse Certification by World Economic Forum (awarded to Halol plant)[28]

Anti competition practices

[edit]

In April 2022, theCompetition Commission of Indiaraided the headquarters of CEAT along with other tyre companies likeApollo Tyres,MRF(Madras Rubber Factory) andContinental Tyresat multiple locations. Earlier in February the antitrust watch dog had released a statement about fining these tyre companies a total of Rs 1788 crores (of which CEAT fined Rs 252.16 cr.) for sharing price sensitive information among themselves to manage their cartelization of tyre prices for supplies to the public transport corporation of Haryana state. Earlier the All India Tyre Dealers Federation had complained to the Ministry of corporate affairs about this cartelization of these companies to increase the tyre prices. The ministry had then referred the case to the CCI.[29]

References

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  1. ^"CODE OF FAIR DISCLOSURE AND CONDUCT"(PDF).
  2. ^"What's in that name?".@businessline.10 March 2016.Retrieved9 September2020.
  3. ^"CEAT: its past and its present – Aragorn Group".Retrieved9 September2020.
  4. ^– About us
  5. ^"What's in that name?".@businessline.Retrieved4 December2018.
  6. ^abc"CEAT: Reports, Company History, Directors Report, Chairman's Speech, Auditors Report of CEAT - NDTV".www.ndtv.com.Retrieved4 December2018.
  7. ^"Ceat History | Ceat Information - The Economic Times".economictimes.indiatimes.com.Retrieved4 December2018.
  8. ^Oberoi, Rahul (24 April 2020)."Watch out 94 big winners of last four bull markets! They may surprise again".The Economic Times.
  9. ^"CEAT (Cavi Elettrici e Affini Torino) - MuseoTorino".
  10. ^ab"CEAT Company History - Business Standard News | Page 1".Business Standard India.Retrieved4 December2018.
  11. ^"Buying opportunity for investors as Sensex, Nifty off 34% from record highs; 3 stocks set to rise up to 26%".The Financial Express.20 April 2020.
  12. ^"BUSINESS TODAY -CEAT Kelani Holdings A Synergy Driven By Quality And Reliability".www.businesstoday.lk.Retrieved4 December2018.
  13. ^"Ceat opens ₹1,400-crore radial tyre factory near Chennai".BusinessLine.12 February 2020.Retrieved24 August2024.
  14. ^www.ETAuto.com."Ceat plans to enter US market by year-end - ET Auto".ETAuto.com.Retrieved23 August2024.
  15. ^"Tyre makers likely to see demand revival on govt's rural boost; CEAT, Apollo, JK Tyre in focus".Moneycontrol.
  16. ^www.ETAuto.com."Ceat launches tyres for luxury segment - ET Auto".ETAuto.com.Retrieved23 August2024.
  17. ^"CEAT launches new Sportrad and Crossrad radial tyres".Overdrive.Retrieved23 August2024.
  18. ^"CEAT Engineers Custom-Built Tyres For Bujji, The Star Vehicle Of Sci-Fi Epic Kalki 2898 AD".TyreDekho.Retrieved23 August2024.
  19. ^Singh, Anjali."CEAT Tyres announces two-year partnership with Bayer 04 Leverkusen".Business Standard.
  20. ^Sur, Dipan (3 June 2023)."CEAT Indian Supercross Racing League, the world's first franchise-based racing league, launched".Evo India.Retrieved24 August2024.
  21. ^"Shubman Gill wins multiple honours in 25th CEAT Cricket Rating Awards".India Today.22 August 2023.Retrieved24 August2024.
  22. ^Laghate, Gaurav (31 October 2018)."CEAT extends bat deal with Rohit Sharma by 3 years".The Economic Times.Retrieved4 December2018.
  23. ^"Harmanpreet Kaur inks cricket bat deal with CEAT".Retrieved4 December2018.
  24. ^Sharma, Harsh (26 November 2018)."Women in Blue marching into Men's commercial domain - InsideSport".InsideSport.Retrieved4 December2018.
  25. ^Dasgupta, Pritha Mitra (12 March 2015)."CEAT Tyres to sponsor IPL strategic timeout".The Economic Times.Retrieved4 December2018.
  26. ^www.ETAuto.com."CEAT is the first tyre brand globally to win Deming Grand Prize - ET Auto".ETAuto.com.Retrieved27 August2024.
  27. ^"CEAT wins Sword of Honour from British Safety Council".Autocar Professional.Retrieved27 August2024.
  28. ^Ahmed, Aroosa (16 January 2023)."CEAT Tyres gets 'Lighhouse Certification' from World Economic Forum for Halol plant".BusinessLine.Retrieved27 August2024.
  29. ^"CCI Conducts Raids On Tyre Companies".3 April 2022.Retrieved4 April2022.
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