JetMagic
 | This article includes alist of references,related reading,orexternal links,but its sources remain unclear because it lacksinline citations.(April 2015) |
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| Founded | 2003 | ||||||
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| Ceased operations | 2004 | ||||||
| Fleet size | 3 | ||||||
JetMagicwas anIrishairline that operated between 2003 and 2004. It offered high-service flights aimed at business travelers, but at only a slight premium above the economy class rates. The average fares started at €75 and grew up to €250 based on demand. JetMagic sold itself on high quality and extra touches, like offering a free newspaper to all passengers, free catering, ice cream, etc.
JetMagic operated a fleet of 2Embraer 145aircraft and 1 Embraer 135 aircraft on it services toBelfast,EdinburghandLondon City.
After an initial period with poor load factors, JetMagic increased its market share and offered routes that no other airline offered at the time. The airline operated a mixture of business and leisure routes fromCork Airport.
The airline offered a schedule oriented toward business travellers on a number of routes, including a double daily service toBrussels Airporton weekdays, with an additional Sunday evening service. A service toBelfast City Airportwas also operated double daily on weekdays, with an additional Saturday morning service.
The most frequent service was to London City Airport, which was served three times daily on weekdays, with an additional Saturday morning and Sunday evening service, partly owing to weekend restrictions at London City Airport. However, the airline had to lease in alternate aircraft types in its first few months as the Embraer 135 was not yet certified for London City Airport operations.
Additional services toLiverpool AirportandEdinburgh Airportwere later added.
JetMagic also operated several leisure routes, includingAlicante,NiceandBarcelonaas well asMilanandRome,all of which were subsequently operated by Aer Lingus when JetMagic went out of business. OnlyAlicanteandBarcelonaremain in operation today. All of these services were operated either two or three times weekly during JetMagic's operation. The airline also operated shorter leisure routes, 3 times weekly to Jersey and Nantes from 24 May 2003 until 17 August.
It was noted that during its first summer that the sun routes were performing very well with 90% load factors in some cases to Nice, Alicante and Barcelona.
JetMagic unexpectedly ceased operations 28 January 2004, after one of its planes was impounded byAer Riantafor failure to pay landing fees. The airline indefinitely suspended operations, and many passengers were leftout-of-pocketfor the cost of their tickets. Indeed, JetMagic had still been accepting bookings up until around 30 minutes before the news of its folding broke.
After the demise of JetMagic, the services toBelfast City Airportwere taken up and subsequently cancelled byAer Arann.The service toLiverpool Airportbeing operated by Ryanair and the route toEdinburgh Airportbeing operated byAer Arannunder the Aer Lingus regional franchise.
JetMagic's customer service desk atCork Airportremained unoccupied since then, and is absent from the new terminal.
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