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KWIZ

Coordinates:33°48′07″N117°47′46″W/ 33.802°N 117.796°W/33.802; -117.796
From Wikipedia, the free encyclopedia
KWIZ
Broadcast areaLos Angeles-Orange County
Frequency96.7MHz(HD Radio)
BrandingVision Latina 96.7
Programming
FormatSpanishChristian
Ownership
Owner
KJLA
History
First air date
  • 1947
(as KVOE-FM)
Former call signs
  • KVOE-FM (1947–1954)
  • KWIZ-FM (1954–1998)
Technical information
Facility ID37225
ClassA
ERP6,000watts
HAAT62 meters (203 ft)
Transmitter coordinates
33°48′07″N117°47′46″W/ 33.802°N 117.796°W/33.802; -117.796
Links
Websitevisionlatina.com

KWIZ(96.7FM) is acommercialradio stationlicensedtoSanta Ana, California,and broadcasting to theLos Angeles-Orange Countyarea. KWIZ airs a Spanish Christianradio formatbranded as "Vision Latina 96.7 FM". It is currently owned by theUniversal Churchwithstudiosand offices are on West 5th Street in Santa Ana. Thetransmitteris off East Glen Albyn Lane inOrange, California.

KWIZ is not licensed by theFederal Communications Commissionto broadcast in theHD Radiohybrid format, yet the HD Radio Guide indicates that KWIZ broadcasts on one HD channel.[1][2]

History

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96.7 FM signed on as KVOE-FM in 1947,simulcastwith KVOE (1480 AM, nowKVNR).[3]The two stations were owned by Voice of the Orange Empire, Inc., Ltd. They wereMutual Broadcasting SystemandDon LeeNetwork affiliates.The studios were on East 5th Street in Santa Ana. On July 1, 1954, KVOE-AM-FM changed theircall signsto KWIZ and KWIZ-FM, but still under the same ownership.[4]

Ernest and Franc Spencer sold Voice of the Orange Empire in 1965 to the Davis Broadcasting Company. By 1970, KWIZ-FM had separate programming. The AM station aired afull servicemiddle of the roadformat of popular music, news and information. The FM had anautomatedeasy listeningformat, which would change tosoft adult contemporarymusic in the mid-1980s.

Liberman acquired KWIZ-AM-FM in 1987. In 1990, KWIZ-FM began carryingLos Angeles Dodgersgames inKorean,and on March 10, 1991, it flipped to a full-time Korean format, brokered from Radio Korea.[5]In 1993, after another brokering deal, KWIZ-FM flipped to Vietnamese as "Little Saigon Radio."[6]

Otherbrokered programmingdeals soon followed. In addition to religious and ethnic talk shows, KWIZ-FM also was home to several niche format music programs, includingreggae,alternative rockand surf rock. At night, the station's time was leased to "Renegade Radio," adance music/techno musicformat hosted by DJ Racer and former MARS-FM DJ Mike "Fright" Ivankay. Renegade Radio also broadcast MARS-FM music director Swedish Egil's syndicatedGroove Radioprogram, which later became a full-time local electronica format atKACD/KBCD.

In January 1997, Liberman switched the AM and FM services, making the FM a Spanish-language station and the AM aimed at Vietnamese-Americans.[7]While Liberman has three FM stations in the Los Angeles market playing contemporaryRegional Mexicanmusic, KWIZ specialized in classic Mexican hits from past decades.

Previous logo

On January 1, 2023, the station dropped its Spanish ranchera oldies format as new owners flipped the station to Spanish Christian programming known as "Vision Latina 96.7". Since then, it has been operated by Universal Church under an LMA.[8]Two months later on March 1, Universal Church made plans to purchase KWIZ outright fromEstrella Mediafor $8 million.[9]The purchase was consummated on May 16, 2023.

References

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  1. ^"Station Search Details".Federal Communications Commission.RetrievedJuly 11,2017.
  2. ^"HD Radio station guide for Los Angeles, California".Archived fromthe originalon 2017-01-28.Retrieved2015-09-15.HD Radio Guide for Los Angeles
  3. ^Broadcasting Yearbook 1950 page 99
  4. ^Broadcasting Yearbook 1956 page 75
  5. ^Chu, Henry (April 15, 1991)."The New KWIZ-FM Is Eclectic—and Korean".Los Angeles Times.p. F10.RetrievedJuly 13,2019.
  6. ^Dizon, Lily; Le, Thuan (March 21, 1994)."Little Saigon Gets a Big Voice".Los Angeles Times.p. A3.RetrievedJuly 13,2019.(Continued)
  7. ^Baxter, Kevin (September 10, 1997)."New frontiers".Los Angeles Times.p. 22.RetrievedJuly 13,2019.
  8. ^"Vision Latina 96.7 Debuts In Southern California - RadioInsight".2023-01-07.Retrieved2023-01-07.
  9. ^"Estrella Media Sells One From Los Angeles Cluster - RadioInsight".2023-03-01.Retrieved2023-03-01.
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