Klondike bar
 | This articleneeds additional citations forverification.(September 2012) |
 Klondike's current logo | |
 Original Klondike bar with vanilla ice cream | |
| Product type | Ice cream bar |
|---|---|
| Owner | Good Humor-Breyers (Unilever) |
| Country | Mansfield, Ohio,US |
| Introduced | 1922 |
| Markets | US and Canada |
| Previous owners | Isaly Dairy Company(1922) |
| Tagline | "What Would You Do For A Klondike Bar?" |
| Website | klondikebar |
AKlondike baris aGood Humor-Breyersice cream novelty. The product is made withfrozen dairy dessertand achocolatey coating.
History
[edit]The Klondike bar was created by theIsaly Dairy CompanyofMansfield, Ohioin the early 1920s and named after theKlondike RiverofYukon,Canada.[1]Rights to the name were eventually sold toGood Humor-Breyers,a division ofUnilever.[2]
The first recorded advertisement for the Klondike was on February 5, 1922, in theYoungstown Vindicator.[citation needed]The bars are generally wrapped with a silver-colored wrapper depicting apolar bearmascot for the brand. Unlike a traditional frozenice pop,or traditionalice cream bar,the Klondike bar does not have a stick due to its size, a point often touted in advertising.
In 1976,Henry Clarke,owner of the Clabir company, purchased the rights to the Klondike bar, which had been manufactured and sold by the Isaly's restaurant chain since the 1930s.[3]Clarke introduced Klondike bars to consumers throughout the United States during the 1980s.[4][3]Under Clarke, sales of the Klondike bar increased from $800,000 annually at the time of the 1976 acquisition by Clabir to more than $60 million.[4]
In 1986, the US11th Circuit Court of AppealsprohibitedKraft Foodsfrom using a wrapper resembling the distinctive Klondike bar wrapper (its "trade dress") for Kraft's" Polar B'ar "brand ice cream bars.[5]The following year, theUS Supreme Courtdeclined to hear an appeal of the lower court ruling.[6]In 1988, Kraft settled atrademarkdispute with Ambrit Inc., as the former Isaly Company, Inc. was then known, for $8.5 million.[7]
See also
[edit]
- Choc ice,the British English name for this type of product
- List of ice cream brands
References
[edit]- ^Butko, Brian.Klondikes, Chipped Ham, & Skyscraper Cones: The Story of Isaly's.Stackpole Books (2001).ISBN0-8117-2844-7
- ^"COMPANY NEWS; LIPTON SET TO ADD KLONDIKE AND POPSICLE UNITS".The New York Times.30 January 1993.Retrieved17 July2024.
- ^abFaith, Nicholas (1992-08-30)."How ice-cream sales came in from the cold: First it was 'real' beer - now 'real' ices are upsetting the old licking order in the market. Nicholas Faith on an industry in the melting-pot".The Independent.Retrieved2013-04-30.
- ^abHall, Christine (2013-04-08)."Henry Clarke, 79, Made Klondike Bar Famous, Former Greenwich Resident".Greenwich Daily Voice.Retrieved2013-04-30.
- ^805 F. 2d 974 - Ambrit Inc v. Kraft Inc,vol. F2d, United States Court of Appeals, 11th Circuit, 10 December 1986, p. 974,retrievedAugust 8,2014– via openjurist.org
- ^Rubin, James (May 4, 1987)."Court rules against Polar B'ar ice cream in battle with Klondike".AP News Archive.Associated Press.RetrievedOctober 10,2014.
- ^"AP: COMPANY NEWS: Kraft Settlement".New York Times.Associated Press. February 24, 1988.RetrievedAugust 8,2014.
External links
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