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MTV (Middle Eastern TV channel)

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(Redirected fromMTV Arabia)
"MTVA" redirects here. For public networks from Hungary, seeMTVA (Hungary).
MTV
Broadcast areaMiddle East,North Africa,Horn of Africa
List
HeadquartersDubai,United Arab Emirates
Programming
Language(s)English,Literary Arabic,Gulf Arabic
Picture format576i(4:3SDTV)
Ownership
OwnerParamount Networks EMEAA
Sister channelsClub MTV
MTV 80s
MTV 90s
MTV 00s
MTV Live
Nickelodeon
Nicktoons
Nick Jr.
Comedy Central
Paramount Channel
History
LaunchedOctober 27, 2007
ReplacedMTV Europe
ClosedJanuary 5, 2015
Replaced byMTV Live
Former namesMTV Arabia
Links
Websitewww.mtvme.net

MTV Middle East,formerlyMTV Arabia,was afree-to-airmusic television channel, and the Middle Eastern incarnation ofMTV.As an addition to the MTV network, it was a joint venture between MTV Networks International andArabian Television Network,a subsidiary of Arabian Broadcasting Network, and part ofArab Media Group,the largest media group in theUnited Arab Emirates.Launched as MTV Arabia, the channel was rebranded as MTV Middle East on August 30, 2011.

The channel began its initial broadcast on October 27, 2007,[1]and was launched on November 17, 2007.[2] As of 5 January 2015, MTV Middle East has stopped airing on Nilesat, and moved the whole localised channel to pay TV model onOSNunder the nameMTV Live HD.

Beginnings

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Screenshot of MTV Arabia during its initial broadcast, saying: "You Are MTV Arabia"

The first mention of the project came within the coverage of MTV's 25th anniversary in 2006, and was revealed by Faisal Abbas, the media editor of the London-based pan-Arab daily,Asharq Al-Awsat,which reported that MTV is "very interested in the Arab satellite channel market" and quoted Dean Possenniskie, the network's vice president and general manager for emerging markets, saying, "Hopefully [we] will be in the market in the next 24 months" but "it all depends on finding the right local partners".[3]

MTV Europewas previously available in the region through a special deal withShowtime Arabia.The Showtime Arabia channel provided some Arabic music videos and a locally produced program called "Mashaweer" that later got renamed "Salaam" whose hosts included regional DJ Madjam & main host Susie iliyan.

Content

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The channel aims to be a platform for the Arab youth, letting their opinions be a large factor in future programming. It will be likely that MTV Arabia will be pushinglocal R&B and hip hopmusic, which other Arab music stations likeRotanaand Melody don't heavily feature says Patrick Samaha the General Manager of MTV Arabia.[4]

MTV Middle East shows

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  • Amour
  • Arab Stars
  • Banat
  • Baqabeeq
  • Block 13
  • Cimena
  • Hip Hop Na
  • Introducing
  • MTV Weyakom
  • Na3na3
  • Rewes
  • Waslity

Shows from MTV

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MTV Middle East also airs series from MTV such as:

References

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  1. ^rajajang (28 October 2007)."Switch on, because 'You are MTV Arabia'".Dubai for Visitors. Archived fromthe originalon 22 February 2008.Retrieved2007-11-02.Music fans witnessed history being made yesterday as the Middle East's newest channel, MTV Arabia, went on air.
  2. ^"MTV Arabia Begins Broadcasting".Arab News. 17 November 2007.Retrieved2007-11-20.
  3. ^Faisal Abbas (2006-08-08)."MTV Eyes Middle East Market".Asharq Al Awsat.Retrieved22 October2007.
  4. ^Ali Jaafar (2007-09-25)."MTV Arabia ready to rock Middle East".Variety.Retrieved2022-06-11.
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