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ProSieben

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ProSieben
Logo used since 24 October 1994
CountryGermany
Broadcast areaGermany
Austria
Switzerland
Liechtenstein
Poland
HeadquartersUnterföhring,Germany
Programming
Language(s)German
Picture format1080iHDTV
(downscaledto16:9576ifor theSDTVfeed)
Ownership
OwnerProSiebenSat.1 Media
Sister channelsProSieben Fun
ProSieben Maxx
kabel eins
kabel eins Doku
kabel eins classics
Sat.1
Sat.1 Emotions
Sat.1 Gold
sixx
History
Launched1 January 1989;35 years ago(1989-01-01)
Links
Websitewww.prosieben.de
Availability
Terrestrial
Digital terrestrial televisionVarious; region dependent (HD)
Streaming media
ProSieben LivestreamWatch Live

ProSieben(German pronunciation:[pʁoːˈziːbən],siebenis German for "seven"; often stylized asPro7) is a Germanfree-to-airtelevision networkowned byProSiebenSat.1 Media.

It was launched on 1 January 1989. It is Germany's second-largest privately owned television company. Although ProSieben produces some of its programming itself, it also airs many American imports. On 3 May 2012, the network launched a pay-TV channel called ProSieben Fun. A third channel called ProSieben Maxx started broadcasting on 3 September 2013.

The three different feeds of the channel are: ProSieben (for Germany),ProSieben Austria(for Austria), andProSieben Schweiz(for Switzerland and Liechtenstein). The main difference is that they have different advertisements and news for each target country.

The channel uses an English slogan: "We love to entertain you."

ProSieben broadcasts from theAstra1Land3Asatellites and is uplinked byMX1(now part ofSES Video).

History

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1988–1993

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On 13 October 1988, ProSieben Television GmbH was founded as a successor to Eureka TV. The founding partners were Gerhard Ackermans (51%) and Thomas Kirch (49%). Shortly after, Kirch took complete control of the channel.[1]

On 1 January 1989, ProSieben began broadcasting nine hours of programming a day fromMunich.[2]The CEO was Georg Kofler fromSouth Tyrol.[3]ProSieben had 70 employees at that time and claimed to reach 2.44 million viewers.[2]

The station began broadcasting on theDFS Kopernikussatellite in July 1989. Broadcasting hours were gradually increased to 17 hours a day. ProSieben was also awarded the first terrestrialfrequencyin Munich for a private broadcaster. Starting on 8 December 1989, the station was broadcast viaAstra 1Asatellite.[2]

On 1 March 1990, the television station moved fromMunich-SchwabingtoUnterföhringnear Munich. At that time, ProSieben had 120 employees. ProSieben has broadcast its programs around the clock since 1 October 1990.[2]

In 1991, ProSieben created asubsidiarycalled Teledirekt GmbH to promote the spread of satellite technology in Germany. In 1992, although ProSieben was still losing money, it co-founded a special-interest channel,Der Kabelkanal,withGerman Bundespost TELEKOM.ProSieben held a 45% share. Since initially the channel could only be received viacable connection,the channel helped attract new customers to for Telekom's cable television network. In 1995, ProSieben bought the channel outright and renamed itKabel 1,and began broadcasting it on theSES Astrasatellite.

In July 1992 MGM Media Gruppe München (ProSiebenSat.1 Mediatoday) was established. It was responsible for selling advertising on ProSieben channels. On 24 September 1993, SZM Studios (broadcasting center in Munich, since June 2004: ProSiebenSat.1 Produktion GmbH) was inaugurated. At the end of 1993, ProSieben made a profit for the first time.[2]

1994–1999

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Thomas Kirch in 1995

In 1994, ProSieben started ateletextservice. On 24 October 1994, it started using a new station identity and logo. Turnover in 1994 wasDM1.192 billion (now about €786 million) andpre-tax profitwas DM 144 million (today about €95 million). On 19 December 1995, ProSieben Television GmbH was transformed into ajoint-stock companycalled ProSieben Television AG (after 1996 ProSieben Media AG, since 2000 ProSiebenSat.1 Media AG). Thomas Kirch remained the main shareholder and theRewe Groupwas a co-shareholder[4]with 41.6 percent. Thechairmanwas Georg Kofler.

In 1996, ProSieben was granted a nationwide broadcast license and launched its Internet site. That same year, ProSieben bought AT & TV Merchandising Concepts GmbH and Merchandising München KG. Sales rose to DM 1.69 billion.[2]

Wholly owned subsidiaries of Pro Sieben Media AG in 1998 (incomplete list):

  • Asta Vista
  • Starwatch Navigation
  • MGM Mediagruppe
  • Agentur für Urheberrechte
  • Pro Sieben Business Communication
  • Pro Sieben Home Entertainment
  • ddpnews agency

Advertising slots were added for Switzerland in 1997 and Austria in 1998. ProSieben Austria also had its own news broadcast (ProSieben Austria News, formerly ProSieben Austria TopNews). Together withRTL,ProSieben operated a combined slot in Switzerland, which was cancelled after seven months in the spring of 2000. In Austria, there is a program slot on ProSieben Austria, Sat.1 Österreich and kabel eins Austria, which has been continuously expanded. In cooperation with the Austrian stationPuls 4,the three-hour morning showCafé Pulshas been broadcast on all three stations since 2004.

On 7 July 1997, ProSieben went public, the shares were oversubscribed 50-fold. This way a nonvotingpreferencewas used to divide up the shares. A year later, the company was added toMDAX.[5]Berlinbrought the inauguration of the DM 12 million ProSieben building in 1998. Kirch Media AG held 58.4% of ProSieben Media AG in 1998.

Anews channel,N24was started in 1999,[6]it went on the air in early 2000. ProSieben wanted to compete withn-tv,which was very popular, mainly because of thestock market boom,and enlarge its family of channels. N24 now has a bigger audience share than n-tv, but is no longer owned by the company. In 1998, ProSieben took over the news agency ddp.[7]

On 19 September 1999, ProSieben began broadcasting digital multichannel sound inDolby Digitalformat.[8]

2000–2007

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At the end of 1999, Thomas Kirch brought over his shares inKirchMedia,his father's company, which then made up the majority shares of Sat.1 and ProSieben-Gruppe. On 1 February 2000, the Swiss business lawyer Urs Rohner was appointed CEO of ProSieben; Georg Kofler, who was the CEO of ProSieben since its inception, resigned from the company. Urs Rohner had no experience in the television business. He was appointed at the request ofLeo Kirchto legally secure the fusion between Sat.1 and ProSieben.

In March 2000, the ProSieben subsidiary SevenSenses was established, to which in June 2004 merged with the SZM Studios to create the ProSiebenSat.1 Produktion GmbH. On 13 October 2000, 12 years after the founding of ProSieben, the first shares from ProSiebenSat.1 Media AG were traded at theFrankfurt Stock Exchange.In the following month, the merger of the marketing companies occurred between Media Group Munich (ProSieben) and MEDIA 1, creating SevenOne Media.

With the merger came the founding of the ProSieben Television GmbH, which operates the ProSieben television station.

Managing director of ProSieben was Nicolas Paalzow in 2000. He was succeeded in May 2004 by Dejan Jocic, who was then replaced in December 2005 by Andreas Bartl - who was previously CEO ofkabel eins.In May 2008, Thilo Proff became chief of the station,[9]followed by Jürgen Hörner (April 2011).[10]Since August 2012, Wolfgang Link is the managing director of ProSieben.[11]

After 2003, the ProSiebenSat.1 Media belonged to a group of investors surroundingHaim Saban.[12]

In 2005,Axel Springer SEwanted to take over ProSieben for about €2.2 billion, which would have created the third-largest media group in Europe. This purchase, however, at the end of 2005 / beginning of 2006 was not authorized by theFederal Cartel Officeand the Commission on Concentration in the Media. On 31 January 2006, Springer finally announced the failure of the takeover. Saban stuck to the intention to sell the channel. On 14 December 2006, the investment companiesKKRandPermiratook over a majority shares (50.5%) of the stock capital of ProSiebenSat.1 Media AG and became new majority shareholder.[12]

In 2007, through the initiative of KKR and Permira, ProSieben bought theSBS Broadcasting Group,[9]for €3.3 billion and financed the acquisition largely through loans.[13]

Programmes

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[14]

Current foreign series

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Current German programmes

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Event show

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  • Bundesvision Song Contest(annually)
  • Die Beste Show der Welt(The Best Show in the World– 8 episodes)
  • TV total events:
    • Turmspringen(diving,annually)
    • PokerStars.de-Nacht(poker,monthly)
    • Stock Car Crash Challenge(likebanger racingon a muddy indoor track, annually)
    • Wok-WM(annually)
    • Autoball(football with cars and a very big ball, every two years)

Former foreign series

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Former German programmes

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Former programming blocks

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  • Trick 7 (1991–2004)

Logos

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  • First Logo from 1989 to 23 October 1994
    First Logo from 1989 to 23 October 1994
  • Current Logo used since 24 October 1994
    Current Logo used since 24 October 1994
  • ProSieben HD logo since 12 February 2015
    ProSieben HD logo since 12 February 2015

Audience share

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Germany

[edit]
January February March April May June July August September October November December Annual average
1990[15] - - - - - - - - - - - - 1.3%
1991[16] - - - - - - - - - - - - Increase3.8%
1992[17] - - - - - - - - - - - - Increase6.5%
1993[18] - - - - - - - - - - - - Increase9.2%
1994[19] - - - - - - - - - - - - Increase9.4%
1995[20] - - - - - - - - - - - - Increase9.9%
1996[21] 9.8% 9.6% 9.8% 9.4% 9.7% 8.9% 8.9% 9.0% 10.1% 10.2% 9.2% 9.4% Decrease9.5%
1997[22] 9.7% 9.3% 9.7% 9.0% 9.1% 9.6% 9.3% 9.2% 9.6% 9.6% 9.3% 9.0% Decrease9.4%
1998[23] 9.4% 8.0% 8.2% 8.3% 9.3% 7.9% 8.4% 8.7% 9.0% 9.0% 9.2% 9.1% Decrease8.7%
1999[24] 8.9% 8.7% 8.5% 8.6% 8.0% 8.3% 8.3% 8.3% 8.2% 8.6% 8.6% 7.8% Decrease8.4%
2000[25] 8.5% 8.5% 8.1% 8.3% 8.5% 8.0% 8.1% 8.4% 8.1% 8.2% 8.3% 7.9% Decrease8.2%
2001[26] 8.2% 8.4% 8.5% 8.8% 8.7% 8.5% 7.4% 7.7% 7.7% 7.7% 7.8% 7.2% Decrease8.0%
2002[27] 7.6% 6.7% 7.4% 7.4% 6.7% 6.3% 6.7% 6.7% 7.4% 7.5% 7.1% 7.2% Decrease7.1%
2003[28] 7.3% 6.9% 7.1% 7.3% 7.3% 7.0% 6.5% 6.5% 7.4% 7.3% 7.4% 6.7% Decrease7.0%
2004[29] 6.9% 7.1% 7.5% 7.2% 7.2% 6.7% 7.1% 6.1% 7.4% 7.5% 7.0% 6.7% 7.0%
2005[30] 6.6% 6.8% 7.0% 7.1% 6.8% 6.8% 6.4% 6.6% 6.5% 6.7% 6.4% 6.1% Decrease6.7%
2006[31] 6.5% 5.9% 6.8% 6.8% 6.5% 5.6% 6.2% 6.7% 7.3% 7.4% 7.1% 6.3% Decrease6.6%
2007[32] 6.3% 6.0% 6.6% 6.8% 6.9% 7.0% 6.4% 6.4% 6.5% 6.4% 6.6% 6.2% Decrease6.5%
2008[33] 6.5% 6.6% 6.8% 6.8% 7.2% 6.0% 6.6% 5.9% 7.0% 6.9% 6.6% 6.5% Increase6.6%
2009[34] 6.3% 6.1% 6.7% 6.7% 7.0% 6.3% 5.9% 6.4% 6.8% 6.9% 7.1% 6.7% 6.6%
2010[35] 6.3% 5.8% 6.6% 6.9% 6.8% 5.6% 5.9% 6.4% 6.6% 6.5% 6.3% 6.0% Decrease6.3%
2011[36] 5.7% 5.7% 5.9% 6.4% 6.3% 6.8% 6.2% 6.0% 6.5% 6.8% 6.5% 6.2% Decrease6.2%
2012[37] 5.9% 5.7% 6.1% 6.4% 6.2% 5.2% 6.0% 5.5% 5.7% 6.0% 6.1% 5.8% Decrease5.9%
2013[38] 5.1% 5.5% 5.3% 5.4% 5.9% 5.9% 5.9% 5.5% 6.0% 6.0% 6.0% 6.0% Decrease5.7%
2014[39] 5.4% 5.4% 5.6% 5.6% 5.6% 4.6% 5.2% 6.0% 5.9% 5.9% 5.7% 5.5% Decrease5.5%
2015[40] 5.1% 5.3% 5.4% 5.4% 5.5% 5.2% 5.3% 5.5% 5.1% 5.4% 5.4% 5.4% Decrease5.3%
2016[41] 5.2% 5.2% 5.3% 5.2% 5.4% 4.4% 4.7% 4.7% 4.8% 5.4% 5.1% 5.1% Decrease5.0%
2017[42] 4.7% 4.5% 4.7% 4.8% 4.6% 4.5% 4.1% 3.9% 4.5% 4.7% 4.8% 4.2% Decrease4.5%
2018[43] 4.0% 4.1% 4.4% 4.6% 4.5%
Market share of ProSieben in the years 1990–2016

The average age of the viewers is 37.4 years (as of 2016).[44]

Trivia

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References

[edit]
  1. ^"1984 - 1988".ProSiebenSat.1. Archived fromthe originalon 24 September 2015.Retrieved14 August2015.
  2. ^abcdef"1989 - 1996".ProSiebenSat.1. Archived fromthe originalon 24 September 2015.Retrieved14 August2015.
  3. ^"Dr. Georg Kofler".Kofler Energies. Archived fromthe originalon 10 September 2015.Retrieved14 August2015.
  4. ^"Rewe wird Großaktionär bei TV-Sender Pro Sieben".DIE WELT(in German). 5 January 1996.Retrieved19 August2015.
  5. ^"Finanzinvestoren verabschieden sich: ProSieben zieht es in den Dax"(in German). n-tv. 17 January 2014.Retrieved19 August2015.
  6. ^"ProSieben-Gruppe gründet Nachrichtensender N24".new-business.de(in German).Retrieved19 August2015.
  7. ^"1997 - 2000".ProSiebenSat.1. Archived fromthe originalon 24 September 2015.Retrieved19 August2015.
  8. ^Johannes Hofmeister."Fernsehen in der Bundesrepublik Deutschland seit 1980".tv-kult.com(in German).Retrieved19 August2015.
  9. ^ab"ProSieben-Chef steigt auf"(in German). manager magazin. 5 May 2008.Retrieved25 August2015.
  10. ^"Jürgen Hörner wird neuer ProSieben-Geschäftsführer".t-online.de(in German). 4 March 2011. Archived fromthe originalon 24 September 2015.Retrieved25 August2015.
  11. ^"Großes Stühlerücken: Neue Chefs für ProSiebenSat.1-Sender"(in German). SPIEGEL ONLINE. 31 July 2012.Retrieved25 August2015.
  12. ^abMichael Hanfeld (15 December 2006)."Haim Saban nimmt Abschied von Pro Sieben Sat.1".Faz.net(in German). Frankfurter Allgemeine.Retrieved25 August2015.
  13. ^Donald Koeleman (27 June 2007)."ProSiebenSat.1 acquires SBS".Broadband TV News.Retrieved25 August2015.
  14. ^"Wunschliste".wunschliste.de.Retrieved29 May2017.
  15. ^"KEK/Zuschaueranteile 1990"(PDF).kek-online.de.Archived fromthe original(PDF)on 8 December 2015.Retrieved28 June2017.
  16. ^"KEK/Zuschaueranteile 1991"(PDF).kek-online.de.Archived fromthe original(PDF)on 8 December 2015.Retrieved28 June2017.
  17. ^"KEK/Zuschaueranteile 1992"(PDF).kek-online.de.Archived fromthe original(PDF)on 8 December 2015.Retrieved28 June2017.
  18. ^"KEK/Zuschaueranteile 1993"(PDF).kek-online.de.Archived fromthe original(PDF)on 8 December 2015.Retrieved28 June2017.
  19. ^"KEK/Zuschaueranteile 1994"(PDF).kek-online.de.Archived fromthe original(PDF)on 8 December 2015.Retrieved28 June2017.
  20. ^"KEK/Zuschaueranteile 1995"(PDF).kek-online.de.Archived fromthe original(PDF)on 8 December 2015.Retrieved28 June2017.
  21. ^"KEK/Zuschaueranteile 1996"(PDF).kek-online.de.Archived fromthe original(PDF)on 8 December 2015.Retrieved28 June2017.
  22. ^"KEK/Zuschaueranteile 1997"(PDF).kek-online.de.Archived fromthe original(PDF)on 8 December 2015.Retrieved28 June2017.
  23. ^"KEK/Zuschaueranteile 1998"(PDF).kek-online.de.Archived fromthe original(PDF)on 8 December 2015.Retrieved28 June2017.
  24. ^"KEK/Zuschaueranteile 1999"(PDF).kek-online.de.Archived fromthe original(PDF)on 8 December 2015.Retrieved28 June2017.
  25. ^"KEK/Zuschaueranteile 2000"(PDF).kek-online.de.Archived fromthe original(PDF)on 8 December 2015.Retrieved28 June2017.
  26. ^"KEK/Zuschaueranteile 2001"(PDF).kek-online.de.Archived fromthe original(PDF)on 8 December 2015.Retrieved28 June2017.
  27. ^"KEK/Zuschaueranteile 2002"(PDF).kek-online.de.Archived fromthe original(PDF)on 8 December 2015.Retrieved28 June2017.
  28. ^"KEK/Zuschaueranteile 2003"(PDF).kek-online.de.Archived fromthe original(PDF)on 11 August 2017.Retrieved28 June2017.
  29. ^"KEK/Zuschaueranteile 2004"(PDF).kek-online.de.Archived fromthe original(PDF)on 11 August 2017.Retrieved28 June2017.
  30. ^"KEK/Zuschaueranteile 2005"(PDF).kek-online.de.Archived fromthe original(PDF)on 8 December 2015.Retrieved28 June2017.
  31. ^"KEK/Zuschaueranteile 2006"(PDF).kek-online.de.Archived fromthe original(PDF)on 8 December 2015.Retrieved28 June2017.
  32. ^"KEK/Zuschaueranteile 2007"(PDF).kek-online.de.Archived fromthe original(PDF)on 8 December 2015.Retrieved28 June2017.
  33. ^"KEK/Zuschaueranteile 2008"(PDF).kek-online.de.Archived fromthe original(PDF)on 8 December 2015.Retrieved28 June2017.
  34. ^"KEK/Zuschaueranteile 2009"(PDF).kek-online.de.Archived fromthe original(PDF)on 8 December 2015.Retrieved28 June2017.
  35. ^"KEK/Zuschaueranteile 2010"(PDF).kek-online.de.Archived fromthe original(PDF)on 8 December 2015.Retrieved28 June2017.
  36. ^"KEK/Zuschaueranteile 2011"(PDF).kek-online.de.Archived fromthe original(PDF)on 8 December 2015.Retrieved28 June2017.
  37. ^"KEK/Zuschaueranteile 2012"(PDF).kek-online.de.Archived fromthe original(PDF)on 11 August 2017.Retrieved28 June2017.
  38. ^"KEK/Zuschaueranteile 2013"(PDF).kek-online.de.Archived fromthe original(PDF)on 4 March 2016.Retrieved28 June2017.
  39. ^"KEK/Zuschaueranteile 2014"(PDF).kek-online.de.Archived fromthe original(PDF)on 7 February 2016.Retrieved28 June2017.
  40. ^"KEK/Zuschaueranteile 2015"(PDF).kek-online.de.Archived fromthe original(PDF)on 17 May 2017.Retrieved28 June2017.
  41. ^"KEK/Zuschaueranteile 2016"(PDF).kek-online.de.Archived fromthe original(PDF)on 16 February 2018.Retrieved16 February2018.
  42. ^"KEK/Zuschaueranteile 2017"(PDF).kek-online.de.Archived fromthe original(PDF)on 17 November 2017.Retrieved16 February2018.
  43. ^"KEK/Zuschaueranteile 2018"(PDF).kek-online.de.Archived fromthe original(PDF)on 16 February 2018.Retrieved15 June2018.
  44. ^Mantel, Uwe (14 March 2017)."Langzeit-Entwicklung des TV-Markts: Wie die Sender gealtert sind - und wer sich dagegen stemmt".dwdl.de.Retrieved3 November2017.
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