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Bagong Pilipinas (campaign)

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The "Bagong Pilipinas" branding of Marcos's governance released in July 2023.[1]
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Bagong Pilipinas(transl. New Philippines) is the campaign rally of thepresidency and administration of Bongbong Marcos,which focuses on an all-inclusive plan for economic and social transformation. After the issuance ofExecutive Order No. 14 (s. 2023)and the classification of thePambansang Pabahay Para sa Pilipinoas a national program, Memorandum Circular No. 24 was signed, establishing theBagong Pilipinasas the administration's brand of governance and leadership.[2]The name is derived from a campaign jingle used duringMarcos's 2022 presidential campaign.[3]

Principles

Rev. Fr. Ranhilio Callangan Aquino, who definesBagong Pilipinasas the "transformation of the idea of being a Filipino," outlined the key concepts of this governance campaign:[4][5]

  • Isip(Thoughts) – The Filipino can prosper in the Philippines.
  • Salita(Words) – Be truthful, not perennially negative.
  • Gawa(Works) – The future shall be brought to pass through Filipino efforts.

TheBagong Pilipinasconcept of government is envisioned not to allow the preservation of the privileged, but inclusivity in fact and in deed. That is, an enabling government that reaches out to the people, dismantling structural disablers by enlisting the active involvement of citizens and private groups.

Launch

Bagong Pilipinas was officially launched with akick-off rallyon January 28, 2024, at theQuirino GrandstandinManila,the capital of the Philippines. It was attended by about 400,000 supporters with participation ofVice PresidentSara Duterte,other Malacañang key officials, andManila MayorHoney Lacuna.[6][7]The rally was streamed online to engage a wider audience beyond Manila.[8]

Preparation

TheMetropolitan Manila Development Authority(MMDA) were in-charge of traffic management. Several illegally parked vehicles onMel Lopez Boulevard(R-10) inTondowere towed in preparation for the rally.[9]Traffic were re-routed aroundRizal Parkand around 914 MMDA personnel would be deployed to assist motorist and manage traffic.[10]

National government programs

  • Build Better More– The infrastructure program of the Marcos administration (2022-2028), which superseded theBuild! Build! Build!program of theDuterte administration.There are a total of 194 infrastructure projects, ranging from public transport, power, health, information technology, water resources, and agriculture.[11][12]77 of those projects were carried from past administrations while 123 are “new and initiated” by the Marcos administration.[13]The total cost for the Build Better More program is₱9 trillion.[13]
  • Pambansang Pabahay Para sa Pilipino– The national housing program of the Philippines which was launched in 2022, with a goal of zero informal settlers by 2028. The Marcos administration is targeting to build around 1 million housing units annually until 2028.
  • Bagong Pilipinas Serbisyo Fair– This epitomizes the government’s commitment to accessibility and efficiency in public service delivery, bringing our services closer to the people.[14][15]

Kick-off rally

PresidentBongbong Marcosspeaking before the crowd during the Bagong Pilipinas kick-off rally atQuirino Grandstandon January 28, 2024

Several government services are made available for free to the public during the event such as theregistration to the national ID,civil registration services,PRC exam application,police clearance for first-time jobseekers, drug test, neuropsychiatric test, notary and gun safety seminar as well as the issuance of the License to Own and Possess Firearm, housing loan application, etc.[16]

Required attendance

About two weeks before the rally, theOffice of the Presidentreleased Memorandum Circular No. 42, "directing" all national government agencies to "attend, participate, and provide full support to the 'Bagong Pilipinas' official campaign kickoff rally". Each line agency was ordered to send at least 1,000 participants, and several agencies also said compensatory time-offs and/or various giveaways would be given to their employees who attend.[17]

During the rally, an interview by thePhilippine Daily Inquirerof an attending local official fromLagunacited the January 19 memorandum ofDepartment of the Interior and Local Government(DILG) SecretaryBenhur Abalos"strongly encouraging" local government units in theNational Capital Region,Cavite,Laguna,Rizal,Bulacan,Pampanga,Angeles City,andOlongapoto attend the kick-off rally. The Inquirer also overheard some attendees saying "Wala namang ayuda"(" There's no handout ").[18]

Criticism

SenatorRisa Hontiveroscriticized the rally as a front for thePeople's Initiative(PI) signature drive to amend the Constitution.[19]The rally was also called by progressive groups as a "waste of people's resources" and "an expensive PR [public relations] blitz to cover up the crisis the country is facing".[20]A few hours after the Bagong Pilipinas rally, a prayer rally was held inDavao City,attended by former presidentRodrigo Duterte,Vice PresidentSara Duterte,and SenatorImee Marcos,denouncing ongoing PI efforts.[21]

Bagong Alyansang Makabayancriticized the government for allocating nearly₱24 millionfor the kick-off rally "like there’s no crisis." According to bidding documents,₱16.4 millionof the budget went to technical equipment rental, while the remaining₱7.59 millionwent to tokens and collateral.[22]An additional₱5.3 millionwas also initially allocated by thePresidential Communications Officefor entertainment services, but the bidding didn't push through.[23]

See also

References

  1. ^Cabico, Gaea Katreena (July 16, 2023)."Marcos rebrands government with 'Bagong Pilipinas' logo, theme".The Philippine Star.RetrievedJuly 29,2023.
  2. ^"Memorandum Circular No. 24, s. 2023"(PDF).Official Gazette of the Republic of the Philippines.July 17, 2023.RetrievedJanuary 26,2024.
  3. ^Aurelio, Julie M.; Corrales, Nestor (July 16, 2023)."More rebranding: Marcos unveils 'Bagong Pilipinas'".INQUIRER.net.RetrievedMarch 8,2024.
  4. ^Aquino, Ranhilio Callangan."Bagong Pilipinas — what is it?".The Manila Times.RetrievedMay 21,2024.
  5. ^Aquino, Ranhilio Callangan.Bagong Pilipinas Lecture Series.National Information Summit.23 November 2023.
  6. ^Calusin, Diann (January 28, 2024)."Bagong Pilipinas kick-off rally draws 400K supporters".Manila Bulletin.
  7. ^"Filipinos urged to join 'Bagong Pilipinas' rally on Jan. 28".Philippine News Agency.January 23, 2024.RetrievedJanuary 26,2024.
  8. ^Paunan, Jerome Carlo (January 24, 2024)."Filipinos to ignite hope at 'Bagong Pilipinas' rally".Philippine Information Agency.RetrievedJanuary 27,2024.
  9. ^Canlas, Richielyn (January 25, 2024)."MMDA tows illegally parked vehicles in Tondo for Bagong Pilipinas rally".Manila Bulletin.RetrievedJanuary 26,2024.
  10. ^"MMDA bares traffic routes ahead of Bagong Pilipinas rally on Jan.28".GMA News Online. January 24, 2024.RetrievedJanuary 26,2024.
  11. ^Gregorio, Xave (December 29, 2022)."Goodbye 'Build, Build, Build'; P1.196-T sought for PBBM's 'Build, Better, More' infrastructure program".The Philippine Star.Archived fromthe originalon December 29, 2022.RetrievedDecember 30,2022.
  12. ^"Marcos admin bares P9-T flagship infra projects; 45 to funded by PPPs".PhilStar Global.March 9, 2023.RetrievedMarch 10,2023.
  13. ^ab"NEDA Board OKs ₱9-T infra projects".CNN Philippines.March 9, 2023. Archived fromthe originalon March 10, 2023.RetrievedMarch 10,2023.
  14. ^Cantos, Joy."Benepisyo ng Bagong Pilipinas ramdam na ng publiko".Philippine Star.RetrievedMay 21,2024.
  15. ^Abangan, Jeanevive.""Biggest" and "Grandest" Bagong Pilipinas Serbisyo Fair to be held in DavNor ".Philippine Information Agency.RetrievedMay 21,2024.
  16. ^"Marcos to Pinoys: Avail of services at Bagong Pilipinas event".PhilStar Global.January 28, 2024.RetrievedJanuary 28,2024.
  17. ^de Leon, Dwight (January 31, 2024)."Malacañang asked some gov't agencies to send 1,000 delegates each to 'Bagong Pilipinas' rally".Rappler.Archived fromthe originalon January 31, 2024.RetrievedFebruary 22,2024.
  18. ^Cabalza, Dexter; Gascon, Melvin; Loreto, Russel P. (January 28, 2024)."'Bagong Pilipinas' rally turns into pep talk to government workers ".Philippine Daily Inquirer.Archived fromthe originalon January 28, 2024.RetrievedFebruary 22,2024.
  19. ^Abarca, Charie (January 29, 2024)."'Bagong Pilipinas' rally a front for Cha-cha signature drive – Hontiveros ".Philippine Daily Inquirer.Archived fromthe originalon February 22, 2024.RetrievedFebruary 22,2024.
  20. ^Legaspi, Zeus (January 28, 2024)."Groups question government's holding of Bagong Pilipinas rally".Philippine Daily Inquirer.Archived fromthe originalon January 28, 2024.RetrievedFebruary 22,2024.
  21. ^Casucian, Jiselle Anne C. (January 28, 2024)."VP Sara, ex-Pres. Duterte denounce Cha-cha in Davao prayer rally".GMA News Online.Archived fromthe originalon January 29, 2024.RetrievedFebruary 22,2024.
  22. ^Porcalla, Delon (January 31, 2024)."House passes resolution supporting 'Bagong Pilipinas'".The Philippine Star.RetrievedMarch 4,2024.
  23. ^de Leon, Dwight (January 30, 2024)."To promise a 'Bagong Pilipinas,' Marcos held a concert that cost at least P16 million".Rappler.RetrievedMarch 4,2024.
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