Štark
 | |
Native name | Штарк |
|---|---|
| Company type | d.o.o. |
| Industry | Food manufacture |
| Founded | 3 January 1952(Current form) 1922(Founded) |
| Headquarters | , |
Key people | Matjaž Vodopivec(Director) |
| Products | Branded food,candies,chocolate,biscuits |
| Revenue |  €95.35 million(2018)[1] |
| €8.80 million(2018)[1] | |
| Total assets | €88.36 million(2018)[2] |
| Total equity |  €45.29 million(2018)[2] |
| Owner | Droga Kolinska(100%) |
Number of employees | 1,041(2018) |
| Subsidiaries | Foodland d.o.o. |
| Website | www |
Štark(pronounced: Shtark; full legal name:Soko Štarkd.o.o.Beograd) is a food manufacturing company based inBelgrade,Serbia.The main products of the company includecandies,biscuitsandchocolates.One of its hallmark products isNajlepše Željea chocolate bar that means "Best Wishes" inSerbian.
History
[edit]The factory dates back to 1922 when a French soldier founded it under the name "Louit" after returning from theThessalonikifront in World War I. He later changed it toLa Cigogna.The firm grew over time into a large factory. It witnessed many political upheavals, starting as a privately owned enterprise and finally beingnationalizedby the state.[3]It was joined with other smaller companies, creating one large food company in 1966 and changing the name to "Soko Štark". While it was insocialistYugoslavia,the company was managed by the worker's organization, with workers themselves having a say in the way the company was run.
In 2001, the company changed its business type to joint-stock company and entered the publicstock market,under name "Soko-Nada Štark", or shortened "Štark". In 2005, Štark was sold to Serbian company "Grand Prom".
In 2008, the Slovenian food companyDroga Kolinskabecame majority owner of "Grand Prom".[4]In 2010, Croatianconsumer goodscompanyAtlantic Grupabought Slovenian food companyDroga Kolinska,thus way gaining ownership over Štark.[5]Štark products are imported into the United States by A.B Company, Inc.[6]
Product lines
[edit]Štark's product line includes:
- Assortedchocolates,in bars and in boxes
- Najlepše želje,the company's hallmark chocolate that comes in many flavors (plainmilk chocolate,hazelnutcreme filled chocolate,raisinfilled chocolate,strawberry-yogurtcreme filled chocolate,dark chocolatewithmintcream), etc. and in various sizes (50 g, 100 g, 200 g, 300 g)
- Lady fingers
- Biscuit and Tea cookies
- Turkish delights
- Chocolate Cream Bananas (not actually bananas, but a foamy desert covered with chocolate creme in the shape of a banana)
- Jelly beans
- Salty products (most notablySmokiandPrimasalty bread sticks)
- Chocolate and/or Hazelnut filledwafers(most notablyNapolitanke)
Miscellaneous
[edit]- According to Štark, 23 millionPrimasalty sticks are produced annually, with 45 sticks on average per bag. Each stick is approximately 12 cm long.
- According to Štark, Chocolate Cream Bananas are their best-selling product, and on average, 66 million are sold annually.[7]
Sponsorships
[edit]In 2017, Štark signed a naming sponsorship contract withBelgrade Arenato bear its name for five years.[8]
References
[edit]- ^ab"БИЛАНС УСПЕХА (2018) – Štark".apr.gov.rs(in Serbian).Retrieved30 October2019.
- ^ab"БИЛАНС СТАЊА (2018) – Štark".apr.gov.rs(in Serbian).Retrieved30 October2019.
- ^zemunskenovine (14 September 2015)."Fabrika čokolade u Zemunu".Zemunske Novine.Archivedfrom the original on 31 January 2022.Retrieved31 January2022.
- ^"Droga Kolinska kupila Grand Prom".blic.rs(in Serbian). Beta. 12 March 2008.Archivedfrom the original on 12 November 2018.Retrieved12 November2018.
- ^""Smoki" i "bananicu" kupili Hrvati ".b92.net(in Serbian). 2 July 2010.Archivedfrom the original on 12 November 2018.Retrieved12 November2018.
- ^"ŠTARK – Istorija".13 November 2018. Archived fromthe originalon 13 November 2018.Retrieved31 January2022.
- ^"NETWATCH: Botany's Wayback Machine".Science.316(5831): 1547. 15 June 2007.doi:10.1126/science.316.5831.1547d.ISSN0036-8075.S2CID220096361.Archivedfrom the original on 10 June 2020.Retrieved31 January2022.
- ^"Београдска арена ће пет година носити назив" Штарк арена "".rts.rs(in Serbian). Tanjug. 12 October 2017.Archivedfrom the original on 6 May 2018.Retrieved20 May2018.