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988 FM

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988 FM
Broadcast areaPeninsular MalaysiaandSingapore
FrequencyVaries depending on its region
Programming
Language(s)Mandarin,Cantonese
FormatTop 40 (CHR)
AffiliationsStar Media Radio Group
Ownership
OwnerStar Media Group
Suria
History
First air date
8 May 1996;28 years ago(1996-05-08)
Links
Webcastplayer.listenlive.co/63371
Websitewww.988.com.my

988 FMis aMalaysianChinese-language radio station. The stations broadcast area coversWest Malaysia(exceptKuala TerengganuandKota Bharu) andSingapore.The station is managed byStar Media Radio Group,a wholly owned subsidiary ofStar Media Group Berhad.988 FM began broadcasting in 1996 as a trilingual radio station,[1]with 50% Chinese content and became a fully-fledged radio station in December 1997. The station aims to reflect and cater to the different Chinese-speaking cultures of Malaysia.[2]

In the surveys conducted by GfK in the first half of 2022, 988 FM commanded a weekly listenership of 2.17 million. The amount contributed to 42% of listeners from the total listenership of Malaysian Chinese radio stations.[3]The station is the number one Chinese-language station in the northern region of West Malaysia (Perak,Kedah,Penang,andPerlis).[4]

988 FM is currently one of Malaysia's top three Chinese language radio stations, targeted at urban and suburban listeners, primarily professionals, managers, and adults. 988 FM plays the latest hits music, trends, and infotainment. 988 FM's tagline is "Hữu thanh hữu sắc" (Sound of colours).

History

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The radio station originates back to 4 August 1949, as the first commercial cable-transmitted radio station. In 1989, 49% of the stakes inRediffusionwas acquired byArab-Malaysian Corporation,a company owned byTan Sri Azman Hashim.The station changed its name toRediffusion Radio Sdn. Bhd.in July 1991. In 1996, FM transmission was launched as a trilingual service. In December 1997,REDI-FM 98.8was relaunched as a full-fledged Chinese radio station, ending the monopoly of the government-owned Radio 5 (nowAi FM) as the only Chinese radio station in Malaysia. At the same time, the station began 24 hour broadcasting.[2]

The station's Klang Valley frequency 98.8 reads as "forever prosperity" in Cantonese.[2]

By 1998, Redi FM had 1.3 million listeners and had twelve deejays based locally and from Taiwan.[2]The station targeted the 15 to 44 age group played pop songs in Mandarin (50% in its playlist), Cantonese, and other Chinese dialects such as Hakka and Hokkien, with Cantonese dominating the playlist.[2]The station also partnered withCommercial Radio Hong Kongfor the 60-part radio drama adaptation of the filmThe Storm Ridersand a Vox pop interview conducted byJacky Cheung.[2]

In 27 January 2023, 988 FM started streaming their radio webcast throughYouTubelive on its channel.

Frequency

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Radio

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Frequencies Area Transmitter
98.8 MHz Klang Valleyand West Pahang Gunung Ulu Kali
96.1 MHz Perlis,Alor Setar,KedahandPenang Mount Jerai
94.5 MHz Penang Bukit Penara
101.0 MHz Taiping,Perak Bukit Larut
99.8 MHz Ipoh,Perak Gunung Kledang
93.3 MHz Seremban,Negeri Sembilan Gunung Telapak Buruk
98.2 MHz Malaccaand North Johor Mount Ophir
99.9 MHz Johor Bahru,JohorandSingapore Mount Pulai
90.4 MHz Kuantan,Pahang Bukit Pelindung

Television

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TV Platform Channel
unifi TV 957
  • 988 is also available online at www.988.com.my.*

Slogan history

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  • Hữu thanh hữu sắc Sound Of Colours (2003 - 2008)
  • Tối hảo thính Best To Listen (2008 - 2013)
  • Hữu thanh hữu sắc Sound Of Colours (2013 - 2018)
  • Toàn nhật Pick Up ái yêu yêu (Sept, 2018 - 2019)
  • Kiên trì • cảm ngôn | kiên trì • hảo âm nhạc (2020 - 2022)
  • 988 dữ nhĩ đồng hành 988 Walk With You (Tactical theme for 25th Anniversary 2021)

Radio Announcer

[edit]
  • Chan Fong
  • Danny Wan
  • Joycelyn Chu
  • Brandon Chan Ee Kiat
  • Chrystina Ng
  • Chloe Low
  • Brandon Chew
  • Cassey Soo
  • Jeff Chin
  • PM Wang
  • Sin Xiu Lam
  • Sean Lee
  • Lizz Lee
  • Neng Yi Qian
  • Harn Nin
  • Jaydern
  • Tay Yi Kang
  • Zhen Bin

Radio News Anchor

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  • Cynthia Tan
  • Alsen Lee
  • Stephanie Yu
  • Chan Hong Lee

Former Radio Announcer

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  • Sam Mak
  • Anson Kow (Current atEight FM)
  • May Lau
  • Jason Poon (Current Director ofEight FM)
  • Ng Hau Min
  • Ooi Yin Yin
  • Cheryl Lee (Current atEight FM)
  • Orange Tan
  • Kyann Lim (Current atEight FM)
  • Jack Yap (Current atMY)
  • Mike Jia Yi
  • Lum Sook Pheng
  • KK Wong
  • Leaf Lum
  • Luke Loke
  • Wilson Xuan
  • Wong Chu Yan
  • Sum Joe Hong
  • Stacey Chua
  • Emily Yap
  • Mansson Yong
  • Louise Lau
  • Jiun Too

References

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  1. ^Tri-Lingual Radio For Malaysia, Censorship Exemption In Korea.Billboard. 10 August 1996.Retrieved10 February2014.
  2. ^abcdef"Need fresh air? Get Redi for 99.9".The Straits Times.9 September 1998.Retrieved28 January2024.
  3. ^"988FM comes out tops in popularity, exclusivity".The Star.Retrieved5 January2022.
  4. ^"Star Radio getting louder".The Star (Malaysia).28 November 2015.Retrieved29 November2015.
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