AARP: The Magazine
 July/August 2006 cover featuringColin Powell | |
| Editor In Chief | Robert Love |
|---|---|
| Categories | Lifestyle |
| Frequency | Every other month[1] |
| Total circulation (2015) | 23,428,878[2] |
| First issue | 1958(asModern Maturity) 2002(asAARP: The Magazine) |
| Company | AARP |
| Country | United States |
| Based in | Washington, D.C.,U.S. |
| Language | English |
| Website | aarpmagazine |
| ISSN | 1541-9894 |
| OCLC | 50718933 |
AARP: The Magazineis an Americanbi-monthlymagazine, published byAARP,which focuses on aging-related issues.
History and operations
[edit]In 1958, AARP began publishing a magazine titledModern Maturity.[3][4][5]Modern Maturitywas later split into two editions, one for AARP members ages 59–65, and another for members over 65. In spring 2001, AARP began publishingMy Generationtargeting a youngerBaby boomeraudience. In 2002, AARP combined the resources of its two publications into a single magazine to be published six times a year calledAARP: The Magazine.[6]
The Editor-In-Chief is Robert Love, as of September 2020.[7]Love has held the position since 2013.[8]Prior to AARP, Love held editorial positions atThe Week,Reader's Digest,Rodale'sBest Life,Playboy,Rolling Stone,andNew York.[7]
In the late 1990s, the AARP sought to alter perception about older Americans. One of the first steps was to change the name of the organization's monthly magazine and focus the editorial content on active seniors still in the prime of their lives.[9]Cover subjects were changed from people such asBetty White,who was 77 at the time, toSusan Sarandon,who had recently turned 52. Other cover subjects since then have includedBruce Springsteen,Sally Field,Valerie Bertinelli,Dr. Mehmet Oz,andDennis Quaid.[4]
The magazine publishes roughly 52 editorial pages six times a year[7]in three separate editions, one for people ages 50–59, one for readers 60–69, and another for those 70+.[8]
Advertising and circulation
[edit]At the time of its creation in 2002,AARP: The Magazinecombined the circulations of two publications,Modern Maturitywith 17.1 million, andMyGenerationwith 4 million.[6]
The magazine is sent to every AARP member, and thus is thelargest circulation magazine in the United States;[3]it has held that position since the late 1980s.[citation needed]The circulation of the magazine is 23,428,878 copies as of December 2015.[2]
In the second quarter of 2010,AARP: The Magazinesold US$23.9 million in advertising. This represented a 14.5% increase over the same period the year earlier.[4]In 2017, a full-page ad in the magazine cost US$667,800, an 18% increase over the prior five years.[8]
The magazine had a circulation of 22.5 million in 2017. During that same year readership, which is measured by survey, topped 37 million for the first time.[7]
See also
[edit]
References
[edit]- ^"AARP: The Magazine Editorial Calendar 2018"(PDF).AARP.RetrievedJuly 21,2018.
- ^ab"Consumer Magazines".Alliance for Audited Media.Archived fromthe originalon January 23, 2017.RetrievedJune 1,2016.
- ^ab"Top 100 U.S. Magazines by Circulation"(PDF).PSA Research Center.Archived fromthe original(PDF)on November 15, 2016.RetrievedFebruary 6,2016.
- ^abcNewman, Andrew Adam (August 23, 2010)."A Magazine Now Tailored to the Not Necessarily Retired".The New York Times.ISSN0362-4331.RetrievedAugust 4,2020.
- ^American Association of Retired Persons, ed. (1958).Modern maturity.Lakewood, Calif.: American Association of Retired Persons.
- ^ab"AARP To Combine Modern Maturity, My Generation".www.mediapost.com.RetrievedAugust 4,2020.
- ^abcd"Lessons in Magazine Editing from AARP's Bob Love".Folio.March 30, 2017.RetrievedAugust 4,2020.
- ^abc"It's the Biggest Print Magazine in the World—And It's About to Get Bigger".Washingtonian.June 7, 2016.RetrievedAugust 4,2020.
- ^Times, Robin Toner New York."AARP PUTS A NEW SPIN ON GETTING OLD".OrlandoSentinel.com.RetrievedAugust 4,2020.
