AMV BBDO
This articleneeds additional citations forverification.(January 2015) |
Company type | Subsidiary |
---|---|
Industry | Advertising,marketing |
Headquarters | , England |
Key people |
|
Parent | BBDO |
Website | www.amvbbdo.com |
AMV BBDOis anadvertising agencythat works with over 85 brands, includingBT,Diageo,Walkers,andMars.AMV campaigns may incorporate digital, social, experiential,printorbroadcast media.
AMV is part of theBBDOnetwork, the third-largest agency network in the world and part of theOmnicom Group.
Company Overview
[edit]AMV's in-house capability includes: community management,data analysis,video contentproduction, liveevent managementand brand partnerships.
AMV has produced several award-winningcampaigns,includingGuinness‘surfer’ and more recent work:
- Walkers Sandwich
- Snickers'You're not you when you're hungry'
- The National Lottery'#pleasenotthem'
In August 2016, the agency lost the Sainsbury's account, that it had held for 35 years, to Wieden+Kennedy.[2]
Team
[edit]Alex Grieve is Executive Creative Director and Sarah Douglas isCEO.[3]
History
[edit]AMV was founded byDavid Abbott(1938-2014), Peter Mead, and Adrian Vickers.[4][5][6]
References
[edit]- ^"Company Website".Retrieved29 January2019.
- ^"Sainsbury's moves £60m ad account to Wieden & Kennedy".Retrieved2018-08-16.
- ^"Company Website".Retrieved29 January2019.
- ^"Creative Hall of Fame / David Abbott".www.oneclub.org.Archived fromthe originalon 2016-10-23.Retrieved2018-09-17.
- ^"Campaign50: Watch the ads that made Abbott Mead Vickers BBDO great".Campaign.Archivedfrom the original on 2020-08-05.
- ^"David Abbott, co-founder of Abbott Mead Vickers BBDO dies aged 75".The Drum.Retrieved2020-08-10.
- Abbott Mead Vickers BBDO launches social media unit,Anne Cassidy, 17 March 2011, Campaign.
- AMV launches specialist data analytics arm,Anne Cassidy, 14 July 2011, Campaign.