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The Advertiser(Adelaide)

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The Advertiser
TheDukeandDuchess of Cambridgeon front page ofThe Advertiseron 23 July 2013
TypeDaily newspaper
FormatTabloid
(since November 1997)
Owner(s)Advertiser Newspapers (News Corp Australia)
Founder(s)Rev John Henry Barrow
EditorGemma Jones
Founded1858;166 years ago(1858)(asThe South Australian Advertiser)
Headquarters31 Waymouth Street,
Adelaide,SA,Australia
Websitewww.adelaidenow.com.au

The Advertiseris a dailytabloid formatnewspaper based in the city ofAdelaide,South Australia.First published as a broadsheet namedThe South Australian Advertiseron 12 July 1858,[1]it is currently a tabloid printed from Monday to Saturday.The Advertisercame under the ownership ofKeith Murdochin the 1950s, and the full ownership ofRupert Murdochin 1987. It is a publication of Advertiser Newspapers Pty Ltd (ADV), a subsidiary ofNews Corp Australia,itself a subsidiary ofNews Corp.Through much of the 20th century,The Advertiserwas Adelaide's morning broadsheet,The Newsthe afternoon tabloid, withThe Sunday Mailcovering weekend sport, andMessenger Newspaperscommunity news. The head office was relocated from a former premises inKing William Street,to a new News Corp office complex, known as Keith Murdoch House at 31 Waymouth Street.

History

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The office ofThe Advertiserin Waymouth Street, Adelaide

The South Australian Advertiser

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An early major daily colonial newspaper,The Adelaide Times,ceased publication on 9 May 1858. Shortly afterwards,Reverend John Henry Barrow,a former editor of theSouth Australian Registerfounded the morning newspaperThe South Australian Advertiserand a companion weeklyThe South Australian Weekly Chronicle.The original owners were Barrow andCharles Henry Goode,and the first issues were published on 12 July 1858 and 17 July 1858 respectively.[1][2][3]It initially consisted of four pages, each of seven columns, and cost 4 pence.[4]

In 1863 the company started an afternoon newspaperThe Expressas a competitor toThe Telegraph,an afternoon/evening daily paper independent of bothThe Advertiserand theSouth Australian Register.[5]The company was then re-formed, effective 9 September 1864, with additional shareholdersPhilip Henry Burden,John Baker,Captain Scott, James Counsell, Thomas Graves and others.[6]Burden, secretary of the company, died in 1864, and Barrow, whose wife had died in 1856, married his widow in 1865, thus owning together a quarter of the company. In December 1866, the syndicate bought the now defunctThe Telegraph(by this time renamedThe Daily Telegraphwith a morning edition and a weekendWeekly Mail) at auction, and incorporated it withThe Expressto formThe Express and Telegraph.[5]

In 1871, when the shareholders were Barrow, Goode, Robert Stuckey, Thomas Graves,William Parkin,Thomas King, James Counsell, and George Williams Chinner, the partnership was dissolved and the business was carried on by Barrow and King.[7]J. H. Barrow died on 22 August 1874, and Thomas King ran the papers for himself and Mrs. Barrow for about five years.[5]In 1879 a new firm was created, consisting of Thomas King,Fred Burden(son of P. H. Burden and adopted son of J. H. Barrow), andJohn Langdon Bonython.In July 1884, Thomas King dropped out, and the firm of Burden & Bonython was formed to run the paper.[5]

The Advertiser

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The Advertiser Building onKing William Street, Adelaide,1936

On 1 April 1889, the main publication was re-branded with an abbreviated title,The Advertiser.[1]In December 1891, Burden retired, and sold his share of the company to Bonython,[8]who, from 1894 to 1929, became the sole proprietor ofThe Advertiser.As well as being a talented newspaper editor, he also supported the movement towards theFederation of Australia.Later, in 1923, after a run of 60 years,The Expresswas stopped just as its renamed rival,The News,was starting. On 12 January 1929,The Mailannounced that Bonython had soldThe Advertiserfor £1,250,000 to a group of Melbourne financiers[9]The Herald and Weekly Times,an external media company, now had the controlling stake, but Bonython still retained a 48.7% interest. Bonython then retired from his newspapers in 1929, after 65 years' service,[10]and his son,John Lavington Bonython,became editor.[11]In February 1931, in the wake of theGreat Depression,The Advertisertook over and shut down its ailing competitors,The Register(published 1836-1931),The Chronicle(Register'sSaturday sister publication), andThe Observer(published 1843-1931), briefly renaming itself for seven months asThe Advertiser and Register.[12]

News Corp Australia

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On the death ofKeith Murdochin 1952, ownership ofThe NewsandThe Mailpassed to his sonRupert MurdochviaNews Limited.Following the handover, and in response to suggestions of external influences from Victoria made by competing newspaperThe Mail,the Chairman ofThe Advertiser'sboard published its policy inThe Advertiseras follows:

"It is the same today as when the late Sir Langdon Bonython was in sole control. It is based upon a profound pride and belief in South Australia, and the system of private enterprise which has made this State what it is."[13]

On 24 October 1953 the company launched theSunday Advertiserin direct competition to News Limited'sThe Mail,[14]but failed to outreach its rival,[15]though no doubt affecting its profitability. It ceased publication five years or so later, after which the by then renamedSunday Mailadvertised itself as a joint publication of Advertiser Newspapers and News Ltd., and incorporated many of theSunday Advertiserregular features. It had also introduced colour graphics on the comics page (rather primitive by today's standards), but this was dropped shortly after joint publication commenced.[citation needed]

In addition,The Messenger,published since 1951 was partially purchased in 1962, and fully owned by 1983. When Murdoch acquiredThe Herald and Weekly Timesin 1987, he also acquired the remaining 48.7% share ofThe Advertiser.[16]He soldThe Newsin 1987, and it was closed in 1992. Murdoch then changed the format ofThe Advertiserfrom a broadsheet to a tabloid in November 1997, and themastheadand contentfontand layout was modernised in September 2009.[17]

Circulation

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The Advertiseris available for purchase throughoutSouth Australiaand some towns and regions inNew South Wales,Victoria and theNorthern Territorylocated near or adjacent to the South Australia state border such asBroken Hill,Mildura,NhillandAlice Springs.According toThe Advertiser's website, the newspaper is read by over 580,000 people each weekday, and by more than 740,000 people each Saturday.[citation needed]Circulation figures reported in May 2016 byRoy Morgan Researchshowed a continuing decline in readership, of 324,000 on weekdays, and 371,000 on Saturdays.[18]

The Advertiser's website, adelaidenow.com.au, was rated by third-partyweb analyticsprovidersAlexaandSimilarWebas, respectively, the 268th and 313rd most visited website in Australia, as of August 2015.[19][20]SimilarWeb rates the site as the 29th most visited news website in Australia, attracting almost 1.8 million visitors per month.[20][21]In 2015, along with other News Corp websites,The Advertiser's website adopted a paywall with non-subscribers being locked out of "premium" content.[22]

Notable personnel

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Personnel atThe Advertiserinclude:

Digitisation

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TheNational Library of Australiahas digitised, byOCR,photographically archived copies of the following newspapers, accessible throughTrove:

Endoresments

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National election Endorsement
2010
2013 Coalition
2016 Coalition
2019 Coalition
2022 Coalition

See also

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References

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  1. ^abcThe South Australian Advertiser,published 1858–1889Archived7 December 2017 at theWayback Machine,National Library of Australia, digital newspaper library.
  2. ^C. M. Sinclair, 'Barrow, John Henry (1817–1874)Archived2 March 2008 at theWayback Machine',Australian Dictionary of Biography,Volume 3, Melbourne University Press, 1969, pp 104–105.
  3. ^"NLA – Australian Newspaper Plan – Australia's most significant 'at risk' newspapers".National Library of Australia.Archivedfrom the original on 18 August 2008.Retrieved24 August2008.
  4. ^"About | The Advertiser".Archivedfrom the original on 10 February 2018.Retrieved15 February2018.
  5. ^abcdA. T. Saunders(19 July 1921)."A Newspaper's History".The Advertiser.South Australia. p. 10.Archivedfrom the original on 12 March 2020.Retrieved31 May2016– via National Library of Australia.
  6. ^"Interesting People".The Mail.Adelaide. 1 June 1912. p. 2 Section: Second section.Retrieved4 April2013– via National Library of Australia.
  7. ^"Dissolution of Partnership: Special Notice".The South Australian Advertiser.Adelaide. 2 December 1871. p. 2.Retrieved4 April2013– via National Library of Australia.
  8. ^W. B. Pitcher,Bonython, Sir John Langdon (1848–1939)Archived1 October 2008 at theWayback Machine,Australian Dictionary of Biography,Volume 7, Melbourne University Press, 1979, pp 339–341
  9. ^"Sir Langdon Bonython Sells 'The Advertiser' for More Than £1,000,000".The Mail.Trove (trove.nla.gov.au). 12 January 1929. p. 1.Retrieved17 June2012.
  10. ^Serle, Percival(1949)."Bonython, John Langdon".Dictionary of Australian Biography.Sydney:Angus & Robertson.Retrieved19 November2008.
  11. ^W. B. Pitcher,Bonython, Sir John Lavington (1875–1960)Archived1 October 2008 at theWayback Machine,Australian Dictionary of Biography,Volume 7, Melbourne University Press, 1979, pp 341–342.
  12. ^"South Australia Online Historical Newspapers – Online Historical Newspapers".sites.google.com.Archivedfrom the original on 21 July 2016.Retrieved15 February2018.
  13. ^"The Newspapers of South Australia"The Advertiser(24 November 1953). Retrieved 2 January 2014.
  14. ^Rod Kirkpatrick."Press Timeline".Australian Newspaper History Group.Archivedfrom the original on 23 October 2007.Retrieved1 June2016.
  15. ^"Company Meeting".The Advertiser (Adelaide).Vol. 97, no. 29, 942. South Australia. 1 October 1954. p. 8.Retrieved1 June2016– via National Library of Australia.
  16. ^"News Corp moves to 'tie up a few loose ends'"The Canberra Times(2 September 1987).Retrieved 2014-01-02.
  17. ^Evans, Matt."Page, masthead re-design revitalises a newspaper brand".INMA.Archivedfrom the original on 16 February 2018.Retrieved16 February2018.
  18. ^Messenger newspapers to reduce home deliveriesArchived25 September 2017 at theWayback MachineInDaily,6 May 2016. Retrieved 25 September 2017.
  19. ^"adelaidenow.com.au Site Overview".Alexa. Archived fromthe originalon 5 March 2016.Retrieved2 August2015.
  20. ^ab"Adelaidenow.com.au Analytics".SimilarWeb.Archivedfrom the original on 24 September 2015.Retrieved2 August2015.
  21. ^"Top 50 sites in Australia for News And Media".SimilarWeb. Archived fromthe originalon 25 August 2015.Retrieved2 August2015.
  22. ^Media Week: Jars, master media agency & paywallsArchived25 September 2017 at theWayback MachineInDaily,15 May 2015. Retrieved 25 September 2017.
  23. ^"Tributes pour in for loved cartoonist Michael Atchison | adelaidenow".www.adelaidenow.com.au.Archived fromthe originalon 4 March 2016.
  24. ^"Australia's anthem all about unity and inspiration, says Natalie von Bertouch".www.adelaidenow.com.au. 2 February 2017.
  25. ^"Nick Cater".Q+A.
  26. ^"Interesting People".The Chronicle.Adelaide: National Library of Australia. 20 January 1938. p. 17.
  27. ^"Annabel Crabb starts with 'The Advertiser' in Adelaide to cook up stylish commentary on Australian politics".Adelaide AZ.
  28. ^"Libby Kosmala wins Tanya Denver award after iconic paralympic career".Adelaidenow.com.au.
  29. ^"Orders for Divorce".The News (Adelaide).Vol. 50, no. 7, 658. South Australia. 19 February 1948. p. 9.Retrieved11 December2016– via National Library of Australia.
  30. ^"Brady Haran - Video Journalist".www.bradyharan.com.
  31. ^Jaensch, Dean."Andrew Alexander Kirkpatrick (1848–1928)".Australian Dictionary of Biography.National Centre of Biography, Australian National University.
  32. ^West, Richard Samuel (1984). "Oliphant Down Under".Target: The Political Cartoon Quarterly(12): 16–20.
  33. ^"Our Journalists - News Corp Journalist Network".www.adelaidenow.com.au.
  34. ^"Old Labor Stalwart".The Advertiser.14 November 1939. p. 16.Retrieved29 October2014– via Trove.
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