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AITO (marque)

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AITO
Product typeAutomotivemarque
OwnerSeres
Huawei(HIMA)
CountryChina
IntroducedDecember 2021;2 years ago(2021-12)
Related brands
MarketsChina
Websiteaito.auto

AITO(Chinese:Vấn giới;pinyin:Wènjiè) is a Chineseelectric vehiclemarque of Chinese vehicle manufacturerSeres Groupand multinational technology corporationHuaweiin 2021.[1]The marque offers electric cars withautonomous drivingsystems and theHarmonyOSoperating system.[2]

AITO is the first brand underHarmony Intelligent Mobility Alliance(HIMA, hồng mông trí hành ) collaboration model, in which Huawei provides full-stack intelligent vehicle solutions for traditional auto manufacturers. Huawei also announced that other manufacturer partners such asChery,BAIC Motor,andJAC Motorswill apply the similar business model.[3][4]

The name AITO stands for "Adding Intelligence to Auto".[5]

History

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In December 2021, Huawei announced the launch of AITO brand and unveiled its first vehicleAITO M5,the first vehicle Huawei developed withSeres Group.The hardware of the car was based onSeres SF5SUV.[6]At that time, the Seres is responsible for the entire life cycle of the vehicle, including theresearch and development,manufacturing, andafter-sales service.Huawei is involved in product definition, development, and channel sales. Both companies are engaged in jointquality controland jointmarketing.Later in 2023, Huawei started handling after-sales and deliveries alongside Seres.[7]AITO vehicles are officially distributed by Seres Auto Sales Co., Ltd.[8]

In March 2023, the brand was briefly rebranded from "AITO vấn giới;AITO Wènjiè"to"Hoa vi vấn giới;Huawei Wènjiè"before Yu Chengdong, CEO of Huawei Terminal BG and CEO of Smart Car Solution BU, personally issued that all promotional materials related to Huawei will be removed on April 1 from AITO stores.[9]

In June 2023, the AITO's Chinese name (Vấn giới;Wènjiè) and its trademark was transferred from a company called Beijing Ruidekaizhuo Technology and Trade Co., Ltd. to Huawei.[7]However, the trademark transferred to Huawei at that time does not include the English trademark "AITO" and its logo in the Class 12 of theNice Classification(for vehicles), which still belongs to Seres.[10]

In July 2024, Huawei announced to transfer the English trademarks of AITO and the patents it holds related Seres Group at the cost of 2.5 billion RMB.[11]According to Yu Chendong, the Chairman of theHuawei Intelligent Automotive Solutions,the reason for the transfer was due to regulations of Chinese government, that the brand of automobile must be owned by its manufacturer.[12]

Operation

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According to Yu Chengdong, CEO of Huawei Terminal Business Group and CEO of Smart Car Solution Business Unit, that AITO brand is an eco-system brand and a new business model. Huawei will not directly manufacture cars while dedicated to helping car companies sell their vehicles through product design, supply chain management, quality control, software ecosystem, user experience management, brand marketing, and sales channels.[13][14]

Each Huawei's partner manufacturer will specialize in certain vehicle category and class and each manufacturer's product lineup is non-overlapping, and will all be combined under theHuawei's comprehensive solution.[14]

Technology

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HarmonyOS Cockpit

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TheHarmonyOSCockpit is Huawei's solution for electric and autonomous cars powered by its Kirin line of asystem-on-chip(SoC), augmented reality head-up displays (AR-HUD) and smart instrument cluster. Huawei opened up the APIs of HarmonyOS Cockpit to help automobile OEMs, suppliers and ecosystem partners in developing different features.[15][16]

Autonomous Driving System

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AITO vehicles are equipped with ADS (Autonomous Driving System) developed by Huawei. For the current ADS 2.0, it is composite of 128LiDARs,11 HD cameras, 3 MMW radars, and 12 ultra sonic radars and Huawei self-developed chipset.

The ADS is trained on real-world driving data and can achieveLevel 2+ autonomous driving.It can perform human-like judgment and operation such as accurate turning, giving way to pedestrians, recognizing and avoiding irregular obstacles, as well as detecting and avoiding animals. It can also perform automatic and valet parking.

According to Huawei, the ADS 2.0 was priced at 36,000 RMB (~5200 USD) per vehicle when sold to partner manufacturer.[17]

Products

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Current models

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  • AITO M5(2022–present), mid-size SUV (EV/EREV)
  • AITO M7(2022–present), mid-size SUV (EREV)
  • AITO M9(2023–present), full-size SUV (EV/EREV)
  • AITO M8 (upcoming), mid-size SUV
  • AITO M5
    AITO M5
  • AITO M5 EV
    AITO M5 EV
  • AITO M7
    AITO M7
  • AITO M9
    AITO M9

Sales

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Sales of AITO brand
Year AITO
2022 76,180[18]
2023 94,380

See also

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References

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  1. ^"Trọng bàng!" Vấn giới "Thương tiêu dĩ chuyển nhượng cấp hoa vi - khai nguyên cơ sở nhuyễn kiện xã khu -51CTO.COM".ost.51cto.com.Retrieved2023-06-26.
  2. ^Roberts, Graeme (2023-09-13)."Huawei's Aito launches new model with self driving".Just Auto.Retrieved2024-02-08.
  3. ^NNR (2023-04-01)."Huawei partners Chery, BAIC,Anhui Jianghuai to produce Aito electric vehicles".NewsnReleases.Retrieved2023-06-26.
  4. ^Zhang/CnEVPost, Phate (2022-06-14)."Huawei reportedly adds Chery and JAC to its automotive partners".CnEVPost.Retrieved2023-11-03.
  5. ^"AITO M5 review".ArenaEV.com.Retrieved2023-06-26.
  6. ^Krijgsman, Lars (2021-12-27)."Aito M5: met een vleugje Huawei".AutoWeek(in Dutch).Retrieved2023-10-28.
  7. ^ab"Huawei acquires" Wenjie "trademark".Gasgoo.2023-06-14.Retrieved2023-06-26.
  8. ^"Tiêu lượng hạ hoạt 45%! Tái lực tư thành lập AITO vấn giới sự nghiệp quần".www.sohu.com.Retrieved2024-02-08.
  9. ^"AITO vấn giới khí xa cải danh, hoa vi khí xa chân đích yếu lai liễu mạ? - OFweek tân năng nguyên khí xa võng".nev.ofweek.com.Retrieved2024-02-08.
  10. ^"Bất tạo xa đãn hữu đại động tác! Hoa vi thụ nhượng AITO thương tiêu - hoa vi — C114 thông tín võng".www.c114.com.cn.Retrieved2024-02-08.
  11. ^Kang, Lei (2024-07-03)."Huawei to transfer Aito trademarks and patents it holds to Seres for $340 million".CnEVPost.Retrieved2024-07-12.
  12. ^"Dư thừa đông yết bí" 25 ức nguyên chuyển nhượng vấn giới ": Quốc gia pháp quy yếu cầu, vấn giới phẩm bài chí thiếu trị thượng bách ức nguyên".www.yicai.com.Retrieved2024-07-15.
  13. ^Pandaily (2023-03-09)."Huawei Emphasizes Dominance of EV Brand AITO".Pandaily.Retrieved2023-06-26.
  14. ^ab"Hoa vi dư thừa đông: Kỳ thụy, bắc khí, giang hoài tân xa tương chí, thống nhất sử dụng" vấn giới "Sinh thái phẩm bài - IT chi gia".www.ithome.com.Retrieved2023-06-26.
  15. ^Li, Deng (2021-10-22)."First HarmonyOS smart car cockpit will launch by the end of this year, check user interface".Huawei Central.Retrieved2023-06-26.
  16. ^Amit (2022-03-19)."HarmonyOS Cockpit: AITO's new medium and large SUV interior leaked".HU.Retrieved2023-06-26.
  17. ^"Huawei ADS 2.0: A Promising New ADAS in Marke".Counterpoint Research(in Simplified Chinese). 2023-05-18.Retrieved2023-07-19.
  18. ^"AITO vấn giới hệ liệt 12 nguyệt giao phó tái siêu 1 vạn lượng, toàn niên giao phó 76180 lượng - thủ cơ trung quốc -".smartcar.cnmo.com.Retrieved2023-06-27.
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