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Apeshit

From Wikipedia, the free encyclopedia
For a definition of the term "apeshit", see the Wiktionary entryapeshit.
"Apeshit"
SinglebyThe Carters
from the albumEverything Is Love
ReleasedJune 16, 2018(2018-06-16)
Recorded2017–2018
GenreTrap[1]
Length4:24
Label
Songwriter(s)
Producer(s)Pharrell Williams
Beyoncésingles chronology
"Top Off"
(2018) 		"Apeshit"
(2018) 		"Salud!"
(2018)
Jay-Zsingles chronology
"Top Off"
(2018) 		"Apeshit"
(2018) 		"Salud!"
(2018)
The Carterssingles chronology
"Apeshit"
(2018) 		"Salud!"
(2018)
Music video
"Apeshit"onYouTube

"Apeshit"(stylized inall caps) is a song by American musical duoThe Carters,composed ofBeyoncéandJay-Z.The song was written by the duo,Pharrell Williams,andQuavo&Offsetfrom the hip hop trioMigos,with the former three producing the song alongside Stuart White[2]and the latter two providing ad-libs on the song. The song was released on June 16, 2018, as the only single from the duo's collaborative studio albumEverything Is Love,along with a music video filmed at theLouvreinParis.[3]The video received eight nominations at the2018 MTV Video Music Awards,including forVideo of the Year,[4]and a nomination forBest Music Videoat the61st Grammy Awards.[5]

Critical reception

[edit]

Otis Hart ofNPRdubbed the song one of the catchiest to be released in 2018, adding that it "lives up to the grandeur on first listen".[6]Kory Grow writing for theRolling Stonedescribed the beat as "hard-hitting".[7]Simon Reynoldscited "Apeshit" as an example for the continuing "triumph" ofAuto-Tunein contemporary music, with Beyoncé "jump[ing] on the trap bandwagon [in] a transparent attempt to compete on urban radio by adopting the prevailing template of commercial-yet-street rap".[8]

In December 2018,Billboardranked "Apeshit" as the 27th best song of the year.[9]ForPitchfork,it was the 85th,[10]whileRolling Stonenamed the song as the 24th best one of 2018, writing: "Rumors swirled for years that one day the biggest music power couple of all time would release a collaborative album together. [...] The video was as over-the-top and luxurious as one would hope, taking over the Louvre and filling it with a sea of black and brown dancers and models amongst the world’s most iconic art pieces."[11]The Guardianlisted "Apeshit" at number 21 on their year end ranking,[12]whileQ[13]at number 19, andThe Village Voiceat number 14.[14]

Impact

[edit]

TheLouvresaid there was a more than 50% increase in under-30 visitors in 2018 thanks to the video shot by the couple in the museum, marking a record number of visitors with over 10 million.[15][16]The museum has created a guided tour centered around the works of art seen in the "Apeshit" video.[17][18]

Awards and nominations

[edit]
Year Ceremony Nomination Result
2018 BET Hip Hop Awards[19]
Song of the Year Won
Best Collaboration Won
Clio Awards[20] Best Music Video Won
Camerimage Awards[21] Best Music Video Nominated
Best Cinematography in a Music Video Nominated
iHeartRadio MMVAs[22] Fan Fave Video Nominated
Best Direction Nominated
Los 40 Music Awards[23] International Video of the Year Nominated
MTV Europe Music Awards[24] Best Video Nominated
MTV Video Music Awards[25] Video of the Year Nominated
Best Collaboration Nominated
Best Hip-Hop Video Nominated
Best Art Direction Won
Best Choreography Nominated
Best Cinematography Won
Best Direction Nominated
Best Editing Nominated
Soul Train Music Awards[26] Rhythm & Bars Award Nominated
UK Music Video Awards[27] Best International Urban Video Nominated
2019 AICPPost Awards[28] Best Color Grading: Music Video Won
Grammy Awards[29] Best Music Video Nominated
NAACP Image Awards[30] Outstanding Music Video/Visual Album Nominated

Music video

[edit]

Themusic videofor the song was directed by Ricky Saiz, produced by Iconoclast, and filmed in the Louvre in Paris andLos Angeles, Californiain May 2018. The video premiered on the second night of the London show during theirOn the Run II Tourat theLondon Stadium.The clip lasts for six minutes. It opens with a man who has wings, seen crouching as bells and sirens are prominent in the background, and features visualimagerysuggesting comparisons and linkages between wealth, status, and royalty in theRenaissance-era artwork and the eventual evolution of these characteristics into the Carters.[3][31]The visual narrative moves on to reveal the empty halls at the Louvre and the pair posing in front ofLeonardo da Vinci's masterpiece theMona Lisa.[31]Once the song starts playing, the scene cuts to the duo poised atop a marble staircase while dancers lay across the descending steps contracting and releasing their torsos to the rhythmic flow of the song. Statues and paintings such asWinged Victory of Samothrace,Venus de Milo,andThe Coronation of Napoleonare featured throughout the video as the duo lip-sync the lyrics to the track.[7]

The cost of the music video is unconfirmed, but details regarding renting out the Louvre for private events can be found on their website.[32] Otis Hart of NPR called the video "extravagantly produced six minutes, filled with high art, pastel suits and turnt up museum parties".[6]Kory Grow writing forRolling Stonedeemed the clip "stunning" and noticed how the duo looked "serene" in it resembling "works of arts themselves".[7]Later in the year,Rolling Stonedeclared the video the best one of 2018,[33]and would later name it the 29th greatest music video of all time.[34]Slant Magazinenamed Apeshit the 17th greatest music video of all time.[35]

The music video received 8 nominations at the 2018 MTV Video Music Awards, in categories Video of the Year,Best Collaboration,Best Hip-Hop Video,Best Cinematography,Best Direction,Best Art Direction,Best ChoreographyandBest Editing,winning Best Cinematography and Best Art Direction. The music video was nominated forBest Music Videoat the61st Grammy Awards.

Personnel

[edit]

Credits adapted fromTidal.[36]

  • Pharrell Williams – production
  • Beyoncé – co-production
  • Jay-Z – co-production
  • Stuart White – additional production, mixing, recording
  • Offset – additional vocals
  • Quavo – additional vocals
  • Young Guru– recording
  • Mike Larson – recording
  • DJ Durel– recording
  • Dan Ewins – mix engineering assistance
  • Adrien Crapanzano – engineering assistance
  • Colin Leonard – mastering

Charts

[edit]

Certifications

[edit]
Region Certification Certified units/sales
Canada (Music Canada)[60] Platinum 80,000‡
France (SNEP)[61] Gold 100,000‡
Poland (ZPAV)[62] Gold 10,000‡
United Kingdom (BPI)[63] Silver 200,000‡
United States (RIAA)[64] Platinum 1,000,000‡

‡Sales+streaming figures based on certification alone.

References

[edit]
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  2. ^"Stuart White (recording engineer)",Wikipedia,2022-11-21,retrieved2023-02-28
  3. ^ab"Visitor Trail: JAY-Z and Beyonce at the Louvre | Louvre Museum | Paris".2018-06-21.Retrieved2018-07-16.
  4. ^Variety Staff (2018-07-16)."Cardi B, Beyonce, Jay-Z Lead 2018 MTV VMA Nominations".Variety.Retrieved2018-07-16.
  5. ^Staff, Grammys (2019-02-11)."2019 GRAMMY Awards: Complete Nominees And Winners List".Grammys.Retrieved2019-02-11.
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