Aroma Espresso Bar
 | |
| Industry | |
|---|---|
| Founded | Israel(1994) |
| Founder | Yariv and Sahar Shefa |
| Headquarters | , |
Number of locations | 162 |
| Products | espresso bar |
| Website | Aroma Israel Aroma Canada Aroma US |
Aroma Espresso Bar(Hebrew:ארומה אספרסו בר), or simplyAroma,is an Israelicoffeehousechain with 162 locations around the country,[1]and several locations in theUnited States,[2]Canada,[3]Kazakhstan,andUkraine.[4]
History
[edit]Founded in 1994 onHillel Streetin downtownJerusalemby brothers Yariv and Sahar Shefa,[5]Aroma first started branching out beyond that city in 2000, following a 1999 dispute between the two brothers which led to the formation of separate chains,Aroma Tel Aviv(run by Sahar) operating inTel Aviv-Yafo,andAroma Israel(run by Yariv) operating in the rest of the world. Despite being separate companies, the two chains maintain similar branding, creating a misconception of being a common entity, up to the point that Aroma Israel put labels on its products emphasizing the lack of "business, logistical or management links" between the two following a food poisoning incident in an Aroma Tel Aviv branch.[6]
In 2006 the first overseas branch opened inSoHoinNew York City.In 2007 Aroma opened its first location inCanada,in downtownTorontoinThe Annex.In the following years, branches continued to open in Toronto and on72nd StreetinNew York City,as well as the first location inKyiv,Ukraine.Aroma has 46 Canadian locations inOntario(mostly in theGreater Toronto Area), as well as five US locations across New York City (1), New Jersey (1), Maryland (1), and Florida (2). Aroma has since closed its locations in New York City and Maryland.[7][2]
In 2021, Aroma Tel Aviv and Aroma Israel were merged under the name Aroma Espresso Bar. The merged company decided to be operated under the current owner, Yariv Shefa.[8][9]
Social responsibility
[edit]In 1996, Aroma's first branch in Jerusalem began integrating workers withspecial needs.Today the chain employs such people in nearly every branch in the country.[10]
In March 2022, Aroma donated 1 million dollar toMichal Sela Forum,an organization that seeks to prevent domestic violence. Part of the donation was given a project by the organization in whichguard dogsare given to high risk threaten women.[11]
Comparison surveys
[edit]A survey by an Israeli market research company found that more Israeli consumers are inclined to choose a cafe based on accessibility and availability, ahead of cost and taste of the food. According toHaaretznewspaper, this may explain the success of Aroma, which has 153 outlets in Israel.[12]Respondents were asked which chain they thought had the cheapest prices and best service. Aroma won by a wide margin.[12]
See also
[edit]
- Café Café
- Café Hillel
- Cofix
- Economy of Israel
- List of coffeehouse chains
- List of restaurants in Israel
References
[edit]- ^"Branches Aroma".aroma.co.il.Archived fromthe originalon 2014-08-03.Retrieved2014-08-04.
- ^ab"Aroma US".Archived fromthe originalon 2013-11-17.Retrieved2013-11-18.
- ^"Aroma Espresso Bar | Aroma Espresso Bar & Restaurant | Coffee Shop Franchise Opportunities".Archived fromthe originalon 2014-07-01.Retrieved2014-08-28.
- ^"Aroma Espresso Bar - Israel".Archived fromthe originalon 2014-08-03.Retrieved2014-08-04.
- ^"Business in Brief".Haaretz.Archived fromthe originalon September 27, 2018.
- ^רז-חיימוביץ', מיכל (2019-10-29)."סאגת הטונה: ארומה ישראל במהלך פרסומי -" אנחנו לא ארומה ת "א"".Globes.Retrieved2024-08-25.
- ^"Aroma Canada".Archived fromthe originalon 2009-08-07.Retrieved2009-06-14.
- ^Portal, World Coffee (2022-01-06)."Israel's Aroma coffee chains to merge after 22-year split".World Coffee Portal.Retrieved2024-08-17.
- ^Yacobi-Handelsman, Hili (2021-12-18)."Aroma coffee chains announce major merger deal".www.israelhayom.com.Retrieved2024-08-17.
- ^"People with special needs".Archived fromthe originalon 2014-09-06.Retrieved2014-08-21.
- ^"שיתופי פעולה חברתיים של ארומה אספרסו בר".ארומה(in Hebrew).Retrieved2024-08-17.
- ^abAroma of success
External links
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