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Bambi (company)

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Bambi a.d.
Native name
Бамби
Company typeJoint-stock company
IndustryBrandedfood
Founded11 December 1989;34 years ago(1989-12-11)(Current form)
1967;57 years ago(1967)(Founded)
Headquarters
Požarevac
,
Serbia
Key people
Dragan Stajković(General director)
ProductsBiscuits,chocolates
BrandsPlazma,Wellness, Zlatni Pek, Josh
RevenueDecrease€78.54 million(2018)[1]
Increase€16.01 million(2018)[1]
Total assetsIncrease€152.44 million(2018)[1]
Total equityDecrease€11.04 million(2018)[1]
OwnerCoca-Cola HBC Serbia(100%)
Number of employees
647(2018)
Websitebambi.rs

Bambia.d.(Serbian Cyrillic:Бамби а.д.) is a food manufacturing company headquartered in the town ofPožarevac,Serbia.One of its signature products is abiscuitcalledPlazma,also known asLaneoutside of formerYugoslavia.It is currently owned byCoca-Cola HBC Serbia.

In 1968, the company started production of their now famous Plazma biscuit, originally a variation of Plasmon biscuits, and today it is one of their best selling products. In that time, "Plasmon" sued "Bambi" for stealing recipes and forms of cookies. That dispute, which was conducted in Greece, was lost by the Italians. Milos Reljin, a technologist, reduced the weight so that it did not match the "plasmon", and he also changed the recipe, because he added a new ingredient. At that time, a gentleman's agreement was made between the two factories. That "plasmon" bypasses the Yugoslav market, and that "plasma" goes to the western market under the name "lane". The font of the text "Bambi" was also used by the very small Yugoslav band "Bambi band".

History[edit]

Bambi's former logo
Bambi's facility seen from outside in Požarevac

The company was founded in 1967 on initiative of Momčilo Filipović and later Petar Tutavac, with support of theLeague of Communists of Yugoslavia.[2][3][4]From the start, the company's focus was on manufacturing biscuits made out of domestically grown grains with an emphasis on healthy food. Within the first ten years of its existence the company had 230 full-time employees and manufactured 3,100 tons of products. In 1979 it received its first award for consistency in quality. Over the years the company grew and expanded to different regions of former Yugoslavia.

In 1968, the company started production of their now famousPlazma biscuit,originally a variation ofPlasmonbiscuits,[2]and today it is one of their best selling products. In 1990 the company started production of another well-known product calledGrandma's cookie(inSerbian,Bakin kolač) type of waffle, which is no longer produced. In 1997 the company was the first in the country to receive international certificate for the standard in quality managementISO 9001in food industry.

In mid-2004 Bambi became part of the Danube Foods Group, managed by Salford Investment Fund.[5]In February 2015, Salford Investment Fund sold their interests in Bambi toMid Europa Partners.[6]Since 2015, assets of Mid Europe Partners in Serbia which include Bambi,Knjaz MilošandImlek,are managed by "Moji Brendovi" consultant firm.[7]

In mid-2017, the company changed its logo and introduced new products. As of 2018, Bambi is one of the largest food companies in Serbia.

On 18 February 2019, theCoca-Cola HBCannounced a deal valued at €260 million to acquire Bambi from Mid Europa Partners.[8][9]

See also[edit]

References[edit]

  1. ^abcd"ИЗВЕШТАЈ О СТО НАЈ... ПРИВРЕДНИХ ДРУШТАВА 2018"(PDF).apr.gov.rs(in Serbian).Retrieved8 September2019.
  2. ^ab"Istorija Bambijevog Plazma keksa".edukacija.rs(in Serbian). 3 March 2015.Retrieved26 January2019.
  3. ^Matijević, J.; Caranović, B. (4 September 2016)."MISTERIJA" SMOKIJA ", BANANICA I PLAZME: Recepturu krili kao najstrožu tajnu".novosti.rs(in Serbian).Retrieved2 March2019.
  4. ^Garčević, Srdjan (31 October 2020)."Treats and Tricks: A Brief History of Serbia's Favourite Sweets".The Nutshell Times.Retrieved2 March2022.
  5. ^"Bambi, History".Archived fromthe originalon 2017-04-11.Retrieved2017-04-10.
  6. ^"Imlek, Bambi i Knjaz Miloš dobili novog vlasnika".blic.rs(in Serbian). 9 April 2015.Retrieved2 March2019.
  7. ^R., E. (20 February 2019)."Od" Plazme "porez ode u Holandiju?".novosti.rs(in Serbian).Retrieved22 March2019.
  8. ^Scully, Jules (18 February 2019)."Coca-Cola HBC acquires Serbian company Bambi for 260m euros".foodbev.com.Retrieved18 February2019.
  9. ^Dimitrioski, Zarko (18 February 2019)."Serbian Condiments Producer Sold For €260 Million To Coca-Cola HBC".forbes.com.Retrieved18 February2019.

External links[edit]

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